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Game Over: 78% of Gamers Rage Quit Due to Lag, Says Liquid Web Study

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ATLANTA, May 1, 2025 /PRNewswire/ — Liquid Web, a leader in dedicated servers, WordPress, VPS, GPU, and cloud hosting solutions for small to medium-sized businesses (SMBs), today announced the release of their latest nationwide study, Latency and Rage-Quitting, which revealed that a staggering 78% of gamers have quit in frustration due to high latency during gameplay, emphasizing the growing urgency for infrastructure upgrades.

Latency isn’t just a minor tech hiccup, it’s a deal-breaker.

To help combat this widespread issue, Liquid Web has also introduced The Gamer’s Survival Guide to Beating Lag, a practical checklist designed to help gamers improve their connectivity and performance, based on insights from the study.

As online gaming grows more competitive and fast-paced, low-latency performance is no longer a luxury, it’s a requirement. Dedicated gaming servers have become essential for minimizing lag, maintaining smooth gameplay, and keeping players engaged instead of dropping out in frustration.

Download the Full Report
Discover what frustrates gamers most, and how to fix it.
👉 Get the Report: Latency and Rage-Quitting

🔎Key Findings from the Report

95% of gamers have experienced latency issues while playing.Xbox gamers are most likely to rage quit over lag (85%), followed by PlayStation (81%), PC (77%), and Nintendo (72%) users.Players of games requiring fast reactions and real-time performance have lower tolerance for latency issues.First-person shooter gamers were most affected by latency, followed by battle royale.Popular games like Call of Duty (58%), Fortnite (43%), and Counter-Strike 2 (42%) are among the most rage-quit-prone.Almost 1 in 5 gamers have missed a new product launch day as a result of latency.16% of gamers report lingering frustration after lag-induced incidents.8% have broken controllers, and 4% have damaged TVs or consoles due to lag-related rage.

Lag Across America

The study was based on a survey of 1,000 gamers across PC, Xbox, PlayStation, and Nintendo platforms. It found that 100% of gamers in cities like New York, Los Angeles, and Austin have experienced lag, emphasizing how widespread latency problems are, regardless of region, platform, or game title.

Who’s to Blame?

72% blame their internet providers.Others point fingers at game developers (14%) and console platforms (10%).Average latency tolerance is 45 milliseconds, with PC gamers showing slightly more patience than Xbox users.

The Emotional Fallout

Latency doesn’t just affect gameplay, it has a lasting emotional impact too.

1 in 4 gamers report frequent anger from lag.Gamers report anger lasting an average of 19 minutes post-session.Over half (55%) have abandoned a game completely due to latency frustrations.5% of those surveyed have cried as a result of latency.

Solutions & Infrastructure Matter

Rage quitting isn’t just an emotional reaction, it’s often triggered by technical shortcomings. To combat this and elevate the overall player experience, the report highlights the importance of robust infrastructure solutions, including optimized network configurations and dedicated gaming servers.

Dedicated gaming servers are specifically engineered to meet the demands of modern gamers. By reducing latency and creating a stable, high-performance environment, these servers drastically cut down interruptions and deliver the seamless gameplay today’s fast-paced, competitive titles require.

It’s also critical for gamers to utilize a dedicated server close to their geographic location, which will reduce the time data travels, minimizing latency.

For game developers and platforms, investing in infrastructure isn’t a luxury, it’s a necessity. It’s the key to sustaining player engagement, building community loyalty, and driving long-term success.

From Frustration to Investment: Gamers Drive Server Market Growth

Liquid Web’s recent game study uncovered lag isn’t just frustrating, many gamers are willing to invest in high-performance hosting to avoid it. In fact, over 25% of Minecraft players surveyed said they would willingly invest in high-performance hosting to enjoy smoother, more responsive gameplay.

Minecraft players aren’t alone. In fact, demand for low-latency, high-performance online gaming experiences has caused the gaming server industry to significantly grow, and it’s expected to continue skyrocketing.

Notably, the global game server hosting platform market is projected to reach $1.34 billion by 2033, growing at a CAGR of 11.5% during this period, according to Business Research Insights.

The cloud game server industry is growing exponentially too, projected to grow to $6.5 billion by 2033, with a CAGR of 18.5%, according to Verified Market Reports. This growth is fueled by advancements in cloud computing and the rising demand for scalable, low-latency gaming solutions.

All of this underscores the demand of the overall gaming market, which is projected to surge $665.20 billion by 2030, growing at a CAGR of 10.2%, according to Future Data Stats.

The Backbone of Competitive Play: Why Gamers Need Dedicated Solutions

With the expansion of the gaming industry, dedicated servers will be needed to quell the latency and performance issues that plague gamers today.

The research makes it clear: passionate gamers want performance they can count on. That’s why low-latency environments like dedicated gaming servers aren’t optional, they’re essential for competitive play.

“Latency isn’t just a minor tech hiccup, it’s a deal-breaker. Gamers want smooth, real-time experiences, and when milliseconds stand between victory and defeat, lag can ruin the entire experience,” says Ryan MacDonald, Chief Technology Officer at Liquid Web.

“At Liquid Web, we deliver the high-performance infrastructure gamers and developers need to power seamless, responsive gameplay, backed by industry-leading support and reliability. Our tailored hosting solutions are designed to meet the unique demands of gaming workloads, helping studios and platforms scale effortlessly while maintaining lightning-fast performance.”

Liquid Web’s dedicated gaming servers are purpose-built to deliver the speed, stability, and low latency modern gamers demand. Optimized for high-intensity multiplayer environments and real-time responsiveness, Liquid Web’s infrastructure helps studios and gamers alike overcome the widespread performance issues plaguing the industry, and keeps players in the game, not rage quitting out of it.

To learn more about the performance issues gamers face, read the full study: Latency and Rage-Quitting, and download the Gamer’s Survival Guide to Beating Lag, complete with an actionable checklist to cut latency and level up gaming experiences.

For more information on Liquid Web’s dedicated game hosting and how it helps gamers maintain peak performance, visit LiquidWeb.com.

About Liquid Web

As a cornerstone of CloudOne Digital, Liquid Web leverages best-in-class infrastructure and cloud capabilities to provide unparalleled support and growth for businesses. Building on 25+ years of success, Liquid Web delivers industry-leading hosting for mission-critical sites, stores, and applications to SMBs and the designers, developers, and agencies who create for them. Liquid Web’s expansive global reach and support for nearly 200,000 customers is a testament to its reliability and the trust it has garnered from its customers. Our foundation is built by a world-class team of technology and industry experts dedicated to delivering excellence 24/7/365. As a leader in customer service, the rapidly expanding brand has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for 12 years.

For media inquiries, please contact:
Media Contact Name: Amanda Valle
Title: Global Director
Email: media@liquidweb.com

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Tineco Heats Up Autumn With Up To 56% Off Amazon Range from the Global Leader In Hard Floor Cleaning

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SYDNEY, April 20, 2026 /PRNewswire/ — Tineco, the world’s #1 leader in wet and dry hard floor cleaning, has today announced details of its Autumn Amazon sale commencing today, delivering Australians up to 56% off world-leading floorcare technology that makes it easier than ever to ditch the mop and bucket and upgrade the cleaning routine to include smarter, faster, more effective tools.

With Autumn setting in and kids sports season kicking off this month, Aussie households are already experiencing more dirt, dust and mess being tracked into living spaces. As the #1 wet & dry floor cleaner brand on Amazon in Australia for three years running, Tineco’s range brings thoughtful design and a deep understanding of everyday cleaning needs.

From today through to May 3, 2026, Tineco is offering up to $500 OFF select models in its Amazon range that features Tineco’s proprietary HyperSteam, HyperStretch and FlashDry self-cleaning technologies. When combined, these features enhance the everyday cleaning routines of busy Aussie households, for a hygienic home environment.

Available via Amazon Australia, models include:

FLOOR ONE Stretch S6 – was $899, NOW $399 – 56% OFFFLOOR ONE Switch S7 Stretch – was $1199, NOW $799 – 33% offFLOOR ONE S7 Artist – was $899, NOW $579 – 36% OFFFLOOR ONE i7 Stretch Steam – was $999, NOW $599 – 40% offCARPET ONE Cruiser – was $1,199, NOW $699 – 42% OFF

What makes Tineco floor cleaners stand out?

MHCBS (Maintain Hygiene Clean Brush System) Technology: Continuously cleans the brush roller with fresh water while removing dirty water at high speed, helping prevent streaks and deliver a more hygienic, residue-free clean. This makes a significant difference in the effectiveness of the floor clean, with only clean water used at all times of the cleaning process.iLoop Smart Sensor Technology: Automatically detects dirt and adjusts suction power and water flow.HyperStretch Technology: 180° lay-flat design that fully reclines to make it easy to get into hard-to-reach places – giving dust nowhere to hide.FlashDry Self-cleaning: With the push of one button the appliance cleans itself from the rollers to the brush in just 5 minutes.Hypersteam Technology: 140°C steam works to remove stains, bacteria, and naturally disinfect floors – providing a hygienic environment for kids and pets.

Further detail about Tineco’s models on sale via Amazon Australia, along with links to imagery are available below:

FLOOR ONE Stretch S6 I NOW $399 (was $899) I Available from 20th April to 3rd May 2026 at Amazon Australia
Tineco’s FLOOR ONE Stretch S6 cleans up wet and dry messes in one step and offers Dual-sided Edge Cleaning to get close up to skirtings and walls. Its 45° swivel design helps easily manoeuvre around furniture such as chairs and table legs and combined with a lay-flat design that reduces to just 13cm to get under low furniture, the Stretch S6 has daily spot cleaning covered. The inclusion of Tineco’s signature FlashDry self-cleaning system that uses 70° fresh water and air to clean and dry from the pipes to the rollers means hands-free maintenance and an appliance that is always at the ready for its next task.

FLOOR ONE Switch S7 Stretch I NOW $799 (was $1,199) I Available from 20th April to 3rd May 2026 at Amazon Australia
Tineco’s FLOOR ONE Switch S7 Stretch is a 5-in-1 multi-function cleaner that features a SwitchPro Motor to switch between floor washer and vacuum for whole-house cleaning on the go. DualBlock Anti-Tangle design and ZeroTangle Brush design targets hair messes and pet fur with ease and prevents tangling. An upgraded FlashDry self-cleaning system uses fresh water heated to 85°C to effectively dissolve stains from the pipe to the brush roller after use and the 85°C hot air effectively dries every part of the machine.

FLOOR ONE S7 Artist I NOW $579 (was $899) I Available from 20th April to 3rd May 2026 at Amazon Australia
Boasting an elegant design, Tineco’s FLOOR ONE S7 Artist subtly blends into the aesthetic of modern homes while retaining high performance, effective deep cleaning with powerful 22kPa suction and a 50-min run time. Its ultra-slim lay-flat design means the appliance compresses to just 12.85cm to fit under beds and sofas, and DualBlock Anti-Tangle scrapers prevent hair tangling and clogging – ideal for homes with fur-friends sharing living areas. FlashDry self-cleaning also features in this model, giving consumers every reason to smile thanks to a value-packed deal.

FLOOR ONE i7 Stretch Steam I NOW $599 (was $999) I Available from 20th April to 3rd May 2026 at Amazon Australia
Featuring Tineco’s premium HyperSteam Technology, the FLOOR ONE i7 Stretch Steam uses super-heated steam (up to 140℃ and reaching the floor at no less than 99℃) to dissolve stubborn grease, stains and sticky residue from floor surfaces. The 180° lay-flat design effortlessly reaches low areas, enabling the cleaning of hidden dust at heights as low as 13 cm. An 80-min run time allows for whole-house cleaning on a single charge and FlashDry self-cleaning makes post-use clean up quick and easy.

CARPET ONE Cruiser I NOW $699 (was $1,199) I Available from 20th April to 3rd May 2026 at Amazon Australia
The CARPET ONE Cruiser integrates SmoothPower Technology and bi-directional assist-wheels which improve maneuverability across carpeted surfaces. Combined with a repositioned water tank, less effort is required by the user to push and pull the appliance during the carpet cleaning process. It also incorporates clever high temperature PowerDry Technology that extracts water powerfully and dries washed carpets with 75°C heated air to accelerate the drying process. It reduces drying time by 50% or more compared to traditional models, helping to prevent mould and mildew and allowing carpeted areas to be used sooner. The CARPET ONE Cruiser includes additional cleaning tools for spot cleaning. For hands-free maintenance, the CARPET ONE Cruiser features FlashDry Technology – an automatic, two-minute self-cleaning cycle that flushes the brush, suction inlet, and roller cover, followed by a five-minute 55°C flash drying cycle that completely dries each component, preventing odours. Plus, iLoop Smart Sensors to automatically adjust water flow and suction power based on the level of dirt and debris detected.

Tineco’s ongoing commitment to provide feature-rich and value-for-money cleaning solutions for consumers has led the company to be recognised as the #1 global leader in the household wet & dry floor cleaner category* for the fourth consecutive year by Euromonitor International, the world’s leading independent provider of strategic market research.

To learn more about Tineco’s Amazon range of intelligent stick vacuums, floor washers, and carpet cleaners, visit https://www.amazon.com.au/tineco

ABOUT TINECO
Tineco (“tin-co”) was founded in 1998 with its first product launch as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has evolved into a global leader in intelligent appliances spanning floor care, kitchen, and personal care categories. With a growing user base of over 23 million households and availability in approximately 30 countries worldwide, Tineco remains committed to its brand vision of making life easier through smart technology and continuous innovation. For more information, visit https://au.tineco.com/  

*Source: Euromonitor International (Shanghai) Co., Ltd.; measured in terms of the brand & global retail sales volume (in units) of household wet & dry vacuum cleaners in 2022, 2023, 2024, and 2025. Household wet & dry vacuum cleaners are defined as household cleaners that dispense clean water (or cleaning solution) to wash hard floors and vacuum the dirty water and debris thereafter. Based on research completed in March 2026.

 

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LG Innotek to Supply Cutting-Edge Automotive Wi-Fi 7 Communication Module to a leading European automotive parts company

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Order value of approximately USD 68M with mass production to begin in 2027Offering data transmission speed three times faster, with no speed degradation even with multiple devices connected simultaneouslyChanging perception of car considered as ‘a second living space’…Trend enhancing growth of Automotive Wi-Fi market, expected to grow 9.6% annually

SEOUL, South Korea, April 20, 2026 /PRNewswire/ — LG Innotek (CEO Moon Hyuksoo) announced on the 20th of this month that it will supply its Automotive Wi-Fi 7 Communication Module, featuring cutting-edge Wi-Fi technology, to a leading European automotive parts company.

The order is worth approximately USD 68M. Mass production of the module will begin in 2027. LG Innotek’s Automotive Wi-Fi 7 Communication Module will be integrated into Audio, Video, and Navigation(AVN) systems, which will then be delivered to the global OEM customer.  

By commercializing its first Automotive Wi-Fi 7 communication module from 2005, LG Innotek expects to cement its leading position in the global automotive connectivity solution market.

LG Innotek’s Automotive Wi-Fi 7 Communication Module supports an ultra-wide bandwidth of 320MHz, doubling the bandwidth per channel (width of the path radio waves travel) compared to existing Wi-Fi 6E (6th Generation Extended) modules. Consequently, data throughput and transmission speeds are three times faster than before.  The module is also equipped with 4K-QAM technology which increases the data processing quantity by 20%.

Furthermore, LG Innotek designed the module to support up to two antennas by applying Multiple-Input Multiple-Output(MIMO) technology which helps significantly reduce signal loss. A single antenna might miss some signals while handling data transmission, whereas if there is another supplementary antenna, all those missed signals can be covered. This is the reason why several devices, connected at the same time in the same vehicle, can transmit and receive large amounts of data using ultra-high-speed Wi-Fi without experiencing any interruption or latency.

LG Innotek’s Automotive Wi-Fi 7 Communication Module incorporates over 150 components, including a Qualcomm communication chip, RF circuitry, and antennas. The module is also compact and slim, measuring about one-sixth the size of a credit card.

In addition, the new module can withstand extreme external temperatures ranging from -40°C to 105°C (-40°F to 221°F). It also resists deformation even when exposed to the heat generated by transmitting large amounts of data or the cold when parked outdoors for extended periods in the dead of winter. This is because it was developed with a larger surface area at the circuit-bonding points, allowing it to withstand repeated contraction and expansion.

LG Innotek is also actively promoting the Automotive Wi-Fi 7 Communication Module for European and Japanese OEM customers.

AVN system will not be the exclusive application of the module. LG Innotek is indeed planning to expand the product’s application area to RSE(Rear Seat Entertainment) systems, TCU (Telematics Control Unit) and DCU (Domain Control Unit).

LG Innotek is thus accelerating the expansion of its global market share with automotive connectivity solutions that deliver differentiated customer value, including not only its new automotive Wi-Fi 7 module but also the 5G-V2X Communication Module, 5G-NAD Communication Module, and Automotive AP Module.

Moon Hyuksoo, CEO of LG Innotek stated, “Growth is expected to gain further momentum, driven by Mobility Solution revenue, which is projected to grow by an average of 20% annually for the foreseeable future, particularly as sales of automotive AP modules begin in earnest in the fourth quarter of this year. LG Innotek will continue to lead the market by introducing innovative solutions that deliver differentiated driving experiences.”

[Glossary] Automotive Wi-Fi communication module:
This is a short-range wireless communication component that connects the infotainment(IVI: In-Vehicle Infotainment) system, which controls vehicle operation information and multimedia content, to internal smart devices and external routers. It is primarily installed in the front AVN(Audio Video Navigation) system and rear seat displays. With this Wi-Fi module, all passengers can use video conferencing services, stream videos, listen to music, and more without worrying about data consumption or smartphone tethering.
As cars evolve beyond mere transportation into a “second living space,” the automotive Wi-Fi communication module is gaining attention as a core electronic component for the connected car and autonomous driving era.

[Glossary] QAM (Quadrature Amplitude Modulation)
QAM refers to a method of transmitting data by embedding it in wireless signals. The higher the QAM level, the more data can be transmitted at once. Wi‑Fi 7 supports 4,096 (4K) QAM, which is four times higher than the previous generation.

[Reference] Global In-Vehicle Wi-Fi Market Size
According to Global Market Insights (GMI), the global in-vehicle Wi‑Fi market is projected to grow at a compound annual growth rate (CAGR) of 9.6%, expanding from USD 20.9 billion in 2025 to USD 47.7 billion by 2035. In line with this market trend, global automakers are increasingly launching new vehicles equipped with Wi‑Fi communication modules as a standard feature.

 

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SOURCE LG Innotek

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BrightParent Introduces Personalized Parenting App for Parents of Kids Ages 5 to 17

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BrightParent gives parents personalized support, in-the-moment guidance, and 7-day programs for everyday challenges like bedtime battles, homework conflict, big emotions, and sibling tension.

MONTREAL, April 19, 2026 /PRNewswire-PRWeb/ — BrightParent, a new parenting app for iPhone and iPad, is now available on the App Store.

“BrightParent was created as a parenting tool that can not only help in the moment, but also support families as they work through patterns that come up again and again.”

Designed for parents of children ages 5 to 17, BrightParent was created to address a gap many families run into every day: parenting advice often sounds good in theory but can feel too generic, too idealized, or too hard to use when real situations are unfolding at home.

“Parents are often trying to respond well in moments that are messy, emotional, and moving fast,” said Claire Bennett, media contact for BrightParent. “What is missing in a lot of existing advice is something that feels calm, practical, and specific enough to help with the child and situation right in front of you.”

BrightParent focuses on common parenting situations such as bedtime resistance, homework struggles, emotional outbursts, sibling conflict, screen time transitions, difficult mornings, and everyday boundary issues.

The app begins with a detailed onboarding process that helps parents build a fuller picture of their child and family context. That information helps shape the support BrightParent provides, so the guidance reflects the child’s age, the situation the parent describes, and the broader family context.

Parents can type in what is happening and receive practical guidance along with simple, natural scripts they can use with their child. For families working through recurring challenges, BrightParent also offers structured 7-day programs, including custom programs parents can create around the specific issues they want help addressing over time.

“The goal was not to build another general-purpose chatbot,” Bennett said. “BrightParent was created as a parenting tool that can not only help in the moment, but also support families as they work through patterns that come up again and again.”

BrightParent is built specifically for everyday parenting support. It is not a general purpose chatbot and does not provide medical, clinical, therapeutic, diagnostic, or crisis services.

BrightParent is available now on the App Store for iPhone and iPad.

Website: https://www.brightparent.app/

App Store: https://apps.apple.com/app/id6759067566

Media page: https://www.brightparent.app/media/

About BrightParent

BrightParent is a parenting app for iPhone and iPad designed for parents of children ages 5 to 17. It offers age-appropriate guidance, practical scripts, and structured support for everyday parenting situations, with personalization informed by the child and family context shared during setup.

Media Contact

Claire Bennett, BrightParent, 1 514-558-4664, media@brightparent.app, https://www.brightparent.app/

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