Connect with us

Technology

Beyond the Screen: Bath & Body Works Shines a Spotlight on the Power of Scent

Published

on

Brand Campaign’s Continued Expansion Invites Consumers to ‘Come Back to Your Senses’ and Highlights the Power of Fragrance

COLUMBUS, Ohio, May 2, 2025 /PRNewswire/ — Bath & Body Works, the global leader in personal care and home fragrance, is on a mission to reconnect consumers with what it believes is the most important sense: smell.

Through continued expansion of the brand’s “Come Back To Your Senses” creative platform, the campaign illustrates the power fragrance has in connecting consumers to their emotions, memories and moods. After all, the sense of smell can be a powerful, yet often underappreciated, tool for enriching daily life.  

“While today’s consumers live in a largely digital world where sight and sound reign supreme, the reality is our sense of smell can connect us to our most vibrant life experiences – from the feeling of being on the beach, a cherished family memory, or your signature scent that makes you feel like you,” said Jamie Sohosky, chief marketing officer at Bath & Body Works. “Bath & Body Works believes passionately in the important role fragrance plays in our daily lives, and through Come Back To Your Senses, we are on a mission to ensure no one ever takes their sense of scent for granted again.”

“You’ve dreamed about teleportation? . . . Well, it’s already here”
New with Come Back To Your Senses is Bath & Body Works’ latest advertising spot, featuring Emmy Award Nominee Jessica Williams from the AppleTV+ hit comedy “Shrinking.” Taking a page from the tech-industry’s fabled innovation keynotes, the advertisement demonstrates scent as a powerful new device by evoking memories and transporting Williams to different places and times – a keynote, a lavender field, her teenage bedroom and in the bath.

“I love the juxtaposition of high- and low-tech inherent in this campaign,” remarked Williams. “We live in such a digitally-focused, fast-paced environment, so I personally appreciate the message of taking a moment to stop and come back to your senses—all through the power of fragrance. And when it comes to fragrance, no one gets it like Bath & Body Works.”

The brand will also be connecting scent and sound this summer— bringing the power of fragrance to music festival goers via Bath & Body Works’ Scent x Sound Labs.  At the upcoming Just Like Heaven and Sand in My Boots festivals, attendees will experience an immersive, multi-sensory experience where fragrance and music converge to create a unique scent-memory connection. With more experiential integrations planned this year, Bath & Body Works will be celebrating all the ways scent and fragrance can help consumers live more fully.

86% of consumers admit it’s easy to take their sense of smell for granted, yet 78% said it is important to their overall well-being*.
To further underscore the power of fragrance, Bath & Body Works commissioned its “Scent & Senses” survey of 1,500+ adult Americans aged 18-65 in partnership with independent market research firm Reputation Leaders to gain a deeper understanding of U.S. consumers’ relationship to, and awareness of scent.

The key insight of this April 2025 Scent & Senses survey? While consumers overwhelmingly agree that scent improves their lives, this vital element remains absent from digital experiences, with Americans ranking their sense of smell as the “least important” of their five senses while also – time and again – reporting how critically important it is. Survey respondents noted,

72% agree “fragrance makes their lives better”;Two out of three said fragrance is “essential to self-care” (65%); andHalf (50%) said “a day without the scents they love is like a day without sunshine.”

Does fragrance really have “transportive” powers? 
Nearly 4 in 5 Scent & Senses survey respondents reported feeling that fragrance has the power to transport them to another place or time (78%), while more than half (54%) say that scent has the effect of stopping them in their tracks, or “arresting time” all together.

Despite the adage that “a picture is worth a thousand words,” the Scent & Senses survey suggests nearly 3 in 4 Americans (70%) agree that a particular scent transports them back to a specific moment or memory more vividly than a photograph.

Can your nose help make a love connection?
According to the survey data, it might, with respondents saying that scent plays a strong role in their interpersonal relations:

Two out of three Americans (65%) believe they would identify their romantic partner by scent alone if blindfolded;Three-quarters (74%) admit they would be more likely to “make a move on someone” if that special someone smelled good; andAn unpleasant smelling home is a “turn off,” not a turn on, with 4 out of 5 saying an unpleasant odor in someone’s home would make them visit less.

That said, people often choose a particular fragrance for their own enjoyment—not necessarily to attract a mate. In fact, 58% of Gen Z report that they choose to wear a particular perfume because they like the scent, even if it might repel a potential love interest.

About the Campaign
Bath & Body Works’ Come Back To Your Senses advertising spot featuring Jessica Williams debuts on May 3, 2025, during coverage of the Kentucky Derby; in the immediate days that follow, will air during the NBA Conference Semi-Finals and Met Gala; and then will continue via various streaming services. The advertisement was created by G1, Publicis Groupe’s bespoke integrated team led by The Community.

As the global leader in fragrance for 35 years, Bath & Body Works has a fragrance and format to match any mood or emotion—and to truly Come Back To Your Senses, shoppers can explore the Bath & Body Works robust product collection in-stores nationwide or online at bathandbodyworks.com.

ABOUT BATH & BODY WORKS
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,890 company-operated Bath & Body Works locations in the U.S. and Canada and more than 525 international franchised locations to an online storefront at bathandbodyworks.com.

*SURVEY METHODOLOGY
The “Scent & Senses” survey, sponsored by Bath & Body Works, was fielded by independent research firm Reputation Leaders in April 2025, surveying 1,500+ adult Americans aged 18-65, sampled and weighted to be nationally representative.

MEDIA CONTACT
Emmy Beach
Bath & Body Works
Communications@bbw.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/beyond-the-screen-bath–body-works-shines-a-spotlight-on-the-power-of-scent-302444719.html

SOURCE Bath & Body Works

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Truck Accident Attorney Network Relaunches Website to Expand Nationwide Visibility and Elite Truck Accident Lawyers

Published

on

By

LOS ANGELES, April 20, 2026 /PRNewswire/ — Truck Accident Attorney Network is proud to announce the official relaunch of its newly redesigned website https://www.truckaccidentattorneynetwork.org/, making it a major step forward in its mission to connect accident victims with highly qualified, experienced truck accident lawyers across the United States.

The updated platform features a modern design, an improved user experience, and enhanced functionality to better serve individuals seeking legal representation after serious truck accidents. With a renewed focus on nationwide growth, Truck Accident Attorney Network aims to expand its reach like never before to help people get top-performing attorneys who specialize in complex truck accident litigation.

Unlike other traditional legal directories, Truck Accident Attorney Network aims to implement a strict vetting process to ensure that only highly experienced attorneys are included. All the candidates that are considered must meet the organization’s rigorous membership standards, which can be reviewed here: https://www.truckaccidentattorneynetwork.org/membership-criteria/.

“Unlike many legal directories, attorneys can’t just sign up and advertise on our website. Every attorney must meet our membership criteria and demonstrate experience handling truck accident cases. The purpose of the Truck Accident Attorney Network is to ensure injured victims can connect with qualified truck accident lawyers, not just any personal injury attorney. Our goal is simple — when someone finds a lawyer through https://www.truckaccidentattorneynetwork.org/, they know they are being connected with an elite attorney who has real experience handling serious truck accident cases.”

To prioritize quality over quantity, Truck Accident Attorney Network ensures that only attorneys who possess the track record and expertise needed to tackle high-stakes truck accident claims are available to choose from. The relaunch reinforces the website’s commitment to transparency, trust, and results – driven legal connections.

For more information, visit https://www.truckaccidentattorneynetwork.org/.

View original content:https://www.prnewswire.com/news-releases/truck-accident-attorney-network-relaunches-website-to-expand-nationwide-visibility-and-elite-truck-accident-lawyers-302747839.html

SOURCE Everest Legal Marketing

Continue Reading

Technology

Trutankless® Expands GEN3 Lineup with 208V Unit Built for Condos, Multi-Family, and Light Commercial Use

Published

on

By

Engineered for 208V environments, the new unit delivers a compact, energy-efficient, low-maintenance alternative to traditional tank water heaters

SCOTTSDALE, Ariz., April 20, 2026 /PRNewswire/ — Trutankless® today announced the release of its GEN3 Commercial 208V Unit, now in stock and available through wholesalers nationwide, bringing its award-winning “Smart” technology – trusted in homes across the country – into light commercial environments for the first time.

Built for environments like salons, restaurants, fitness studios, and multi-unit properties, the GEN3 208V unit gives business owners a simple, reliable solution: consistent hot water, no downtime, and less maintenance.

A Smarter Upgrade for Commercial Spaces

Many commercial and residential buildings already operate on 208-volt electrical systems, making the GEN3 unit an easy transition from bulky, high-maintenance tanks to a more modern, energy-efficient solution.

With a compact, wall-mounted design and advanced internal controls, the system is designed to perform under pressure, especially during peak business hours when hot water demand is highest.

Key Features & Smart Capabilities Include:

Precision Temperature Control
Advanced solid-state electronics continuously modulate power to maintain consistent water temperature within a fraction of a degree, even during peak usage times.

Low-Maintenance, Long-Life Design
A proprietary heat exchanger is engineered to resist scale and mineral buildup, helping extend the system’s lifespan and significantly reduce the maintenance typically required with traditional tank heaters.

Smart Monitoring & Proactive Maintenance
Integrated Wi-Fi connectivity transforms hot water management from a reactive task into a proactive strategy. Through a centralized digital dashboard, property owners and facility managers gain a comprehensive view of system performance across one or multiple units.

Proactive System Health – Predictive diagnostics help identify potential issues before they lead to downtime.Preventative Oversight – Real-time status updates and maintenance reminders help ensure systems operate at peak reliability.Comprehensive Dashboard – Monitor performance metrics, track energy usage, and manage multiple units from a single interface.Smart Alerts – Instant notifications enable faster troubleshooting and help minimize service interruptions.

 

Space-Saving Installation
The sleek, wall-mounted design frees up valuable floor space, giving businesses more room for operations, storage, or customer-facing areas.

Energy-Efficient Operation
By eliminating standby heat loss, the GEN3 unit helps reduce overall energy consumption, lowering utility costs while also supporting a smaller environmental footprint.

Meeting Growing Demand for Electric Solutions

The launch comes as more businesses look for efficient, electric-first infrastructure that is easier to manage and more cost-effective over time.

“The feedback from our partners and early adopters has been nothing short of spectacular,” said Guy Newman, CEO of Trutankless®. “We’ve seen a massive surge in demand for a high-performance 208V solution that doesn’t compromise on reliability. The GEN3 Commercial unit is the culmination of years of engineering – it’s smarter, tougher, and more efficient than anything else on the market.”

Available Now Through Wholesale Partners

The GEN3 Commercial 208V unit is now in stock and available through authorized Trutankless® wholesale partners nationwide.

For more information or to find a local distributor, visit www.trutankless.com.

About Trutankless®
Trutankless® is a leading innovator in electric tankless water heating technology, focused on delivering high-performance, energy-efficient solutions for residential and commercial applications. Based in Arizona, the company continues to push the industry forward with smart, space-saving systems designed for modern living and working environments.

View original content to download multimedia:https://www.prnewswire.com/news-releases/trutankless-expands-gen3-lineup-with-208v-unit-built-for-condos-multi-family-and-light-commercial-use-302747862.html

SOURCE Trutankless

Continue Reading

Technology

LITO Announces New Collaboration Bringing Exclusive Contemporary Artist Editions to Sotheby’s Online Marketplace

Published

on

By

The initiative sees artists create new works designed from the outset for high-quality, limited editions.

NEW YORK, April 20, 2026 /PRNewswire/ — LITO, a pioneering printmaking company redefining how art is created and collected, is pleased to announce a new collaboration that brings exclusive, museum-quality contemporary art editions to Sotheby’s online marketplace. The collaboration introduces a curated program of LITO Editions by leading international artists, offering collectors a new way to acquire highly refined, limited-edition works conceived in direct collaboration with the artists themselves.

LITO Editions are authentic works of art conceived in direct collaboration with artists, who imagine original work specifically for the format. The pieces are then developed into limited editions at LITO’s Technology Lab, an in-house research and production facility where engineers, technicians, and print specialists have developed the company’s patented Hi-Rnd© process. The lab brings together precision engineering and artistic collaboration to produce works that capture texture, color, relief, and brushstroke detail at multiple scales. Produced in limited runs, the editions are each hand-signed and numbered by the artist.

The initiative begins with an exclusive series of LITO Editions by acclaimed American portrait artist Kehinde Wiley. The series is based on his 2008 painting Triple Portrait of Charles II. Drawing on the historical tradition of multi-view portraiture, these works explore identity as layered and constructed rather than singular. Each piece is produced as a high-resolution print on Aludibond, set within an aluminum frame. The compositions feature engraved floral elements against mirrored backgrounds, available in Gold, Dark Mirror, and Mirror finishes, with select works also offered in a blue variant. Available for immediate purchase on Sotheby’s online marketplace, the editions are priced between $8,000 and $15,000, expanding access to Wiley’s work while maintaining the highest standards of craftsmanship.

Wiley’s editions are currently on view at Sotheby’s galleries in the Breuer Building in New York through April 24, offering collectors and the public an opportunity to experience the artist’s work and LITO’s high-resolution editions firsthand. The presentation highlights the depth, texture, and dimensionality that define LITO’s approach and underscores the collaboration’s emphasis on in-person engagement.

“The marriage of art and science is one that’s been known and storied. There was, prior to the camera, an assumption that art was the ultimate authority of truth in history. Now with new technology, art is freed to take on new responsibilities, and to be able to tell other types of stories,” said Wiley. “Working with Sotheby’s, LITO, and LITO’s technology has also allowed me to go back into my archive and rethink paintings that had been done years ago and these editions are part of a grand tradition of artists playing with the leading edge of technology.”

“As the art market continues to evolve, the collaboration signals a broader shift toward new formats and technologies that expand how art is created, distributed, and collected, without compromising on artistic intent or quality,” said John Dodelande, CEO of LITO. “By creating a new asset class within the art market, our technology will allow a new generation of collectors to experience and immerse themselves in the art world in a way that limited supply may have otherwise precluded them from.”

“Beginning a collection with editions offers an exciting and accessible entry point into contemporary art,” said Cynthia Houlton, Sotheby’s Senior Vice President and Global Head of Demand Generation & Marketplace. “Through our collaboration with LITO, collectors can acquire high‑quality works directly from the artist, reinforcing both authenticity and a meaningful connection to the creative process. Exclusive to Sotheby’s, these editions carry a compelling sense of rarity while remaining approachable. By presenting them on our Marketplace, we aim to welcome new audiences and invite discovery of exceptional art in a way that feels both inspiring and inclusive.”

New releases and exhibitions will follow throughout 2026, with monthly drops planned alongside presentations in New York, Los Angeles and London, including a Sotheby’s showcase in London from April 29 to May 17 and in Beverly Hills from May 18 to May 31.

Founded in 2022 and based in Bregenz, Austria, LITO already operates showrooms in Paris, London, and Bregenz, reflecting its growing international footprint. The company has collaborated with a wide range of internationally recognized contemporary artists, including Amoako BoafoDaniel ArshamCamille Henrot, Jia Aili, and Peter Halley, among others, advancing a model that creates new pathways for artists while extending the reach and accessibility of their work.

ABOUT LITO:

Founded in 2022, LITO is a forward-thinking printmaking company based in Bregenz, Austria. Through its patented Hi-Rnd© technology, LITO produces high-rendered limited editions that capture the texture, color, and dimensionality of original artworks with exceptional precision. Working in close collaboration with leading contemporary artists, LITO creates editions that are hand-signed, numbered, and conceived specifically for this innovative format.

ABOUT SOTHEBY’S

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

PRESS CONTACTS:

For LITO: Ashley Hansen, Forward Global, ashley.hansen@forwardglobal.com
For LITO: Kyle Boulia, Forward Global, kyle.boulia@forwardglobal.com
For LITO: Sloan Savage, Forward Global, sloan.savage@forwardglobal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lito-announces-new-collaboration-bringing-exclusive-contemporary-artist-editions-to-sothebys-online-marketplace-302747855.html

SOURCE LITO Editions

Continue Reading

Trending