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Woxsen & SixS Collaborate to Launch India’s First Brain Training Lab for Athletes

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Pioneering Sports Science Meets Education in a Groundbreaking Initiative

HYDERABAD, India, May 3, 2025 /PRNewswire/ — Woxsen University has taken a pioneering step in Indian sports development with the launch of the Woxsen Sports Academy in collaboration with SixS Sports & Business Solutions Pvt Ltd., unveiling the country’s first-ever Brain Training Lab for Athletes. The event brought together some of the biggest names in Indian sports and academia, setting a new benchmark in holistic athlete development.

Sports Science Meets Performance: Launch of Brain Training Lab and Biomechanics Tech

At the heart of this revolutionary initiative lies the Brain Training Lab, an innovation that integrates neuroscience and cognitive training with traditional sports performance. Designed to improve focus, reaction time, and decision-making, the lab addresses critical mental aspects of elite athletic performance.

Expanding on this, Woxsen Sports Academy has also introduced a State-of-the-Art Sports Science Centre, featuring cutting-edge Sports Biomechanics technologies:

Motion Capture System by Xsens: Captures precise 3D human motion in real time, from subtle muscle twitches to dynamic full-body movements. It ensures mobile and stable performance analysis, even in field settings.Smart Plantar Pressure Sensor Insoles by Moticon: Offers lab-level gait and foot pressure analysis within the athlete’s shoe, eliminating lab constraints.Surface Electromyography (EMG) by Delsys: Measures muscle activation during performance and rehabilitation, providing insight into muscle behavior in varied conditions.

These technologies are instrumental in optimizing an athlete’s biomechanics, technical skill, and physical conditioning.

Anju Bobby George, World Athletics Medallist & Olympian, remarked, “India’s first world medal to our country — we are giving an opportunity to each one of them. They can choose between sports and education. ABF got another world medal in the junior category. This is a unique opportunity — the first time I am coming out of my academy to create a new opportunity for athletes and kids. We bring their kids to sports and still help them with their academics. Thank you to all the stakeholders — hope this brings something new for this country.”

Pullela Gopichand, All England Champion & Founder of Gopichand Academy, said, “I think for me it is a great collaboration to have. Congratulations to Anthony and the idea — nobody better than Woxsen and Raul to understand this. It means a lot to me — it is not very easy for people to understand sports until you have an entire cycle of champions and failures. My students who play and do not succeed need a backup plan. Either people take the complete education route — good at cracking exams but not cracking life — or even when people succeed only in sports, how many can have a good life and manage something in sports? We need mentorship at every level — together we are addressing that today. Hopefully in the years to come, this will become a game changer for the country. Every sportsperson who spends their time playing will have the same mindset.”

MSK Prasad, Former Indian Cricketer & Chief Selector, stated, “Honoured to be a part of a collaborative initiative. Sports is not just about physical aptitude, but an attitude — a fight within oneself. Going forward, we will talk about physical literacy. A combination of education and sports will definitely help.”

Dr. Raul V. Rodriguez, Vice President, Woxsen University, stated, “The launch of the Brain Training Lab is a significant milestone for Woxsen and Indian sports. Through this collaboration with SixS, we are creating a forward-thinking ecosystem that nurtures the mind and body of athletes. Our goal is to provide Indian athletes with the tools, technology, and education needed to compete on the global stage. In fact, our School of Business was ranked #27 in Asia-Pacific in the QS Executive MBA Rankings. We received this recognition just day before yesterday, further affirming our academic excellence and global relevance.”

Antony Chacko, CEO, SixS Sports, added, “SixS is a well-recognised sports sciences company. Children are not enjoying due to competition. The key is balance between education, health and mental stress. Sharing the same vision with MSK Prasad, Anil Nayyar, Anju Bobby George, and Pullela Gopichand, we are coming together for a common cause and revolutionising Indian sport for children, ensuring they enjoy the best education, better mental health, and are stress-free. We will produce Olympic champions.”

The Woxsen-SixS partnership signals a new era of athlete development, combining education, biomechanics, mental training, and elite mentorship. With India’s largest sports infrastructure, advanced technologies, and international collaborations, Woxsen is redefining the future of sports in the country.

About Woxsen University, Hyderabad:

Woxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 170+ Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B.Arch Private Institutes. 

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

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SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

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SOURCE Contractor Commerce

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