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Appcast Launches Recruiting Industry’s First Programmatic Search Advertising Solution

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1 year ago

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The company’s new, automated solution, Appcast Search Ads, empowers employers to efficiently reach job seekers via search platforms and track performance from click to hire

LEBANON, N.H., May 5, 2025 /PRNewswire/ — Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of Appcast Search Ads, the recruitment industry’s first programmatic search solution. Building on over a decade of pioneering programmatic technology for the job board ecosystem, Appcast is now expanding its capabilities into search advertising. Appcast Search Ads enables employers to reach high-intent audiences for hard-to-fill roles and pay only for completed applications. Appcast Search Ads is a new lever within AppcastOne, Appcast’s talent engagement platform, and represents an evolution of the company’s existing search solution.

“While the job board channel remains a critical channel for fulfilling hiring needs, it simply cannot meet every employer’s hard-to-fill needs – Appcast Search Ads closes that gap,” said Kelsey Krater, chief platform officer at Appcast. “Without the right strategy and the right technology to scale that strategy, it becomes very difficult to achieve optimal performance and demonstrate ROI. Appcast Search Ads eliminates risk and uncertainty because it ties actions to outcomes and is fueled by continuous, conversion-focused optimization.” 

Appcast Search Ads allows employers to engage high-intent candidates, build greater awareness among their talent audience, and drive greater efficiency from their overall recruitment marketing strategy – a “rising tide effect.” In fact, employers who use search advertising via AppcastOne typically see 20% more total applies. Appcast Search Ads enables employers to:

Convert high-intent candidates for the hardest-to-fill jobs: Employers can layer in search ads to engage and convert a new pool of active job seekers, without overhauling their existing recruitment marketing strategy.Pay for outcomes, not activity: With Appcast Search Ads, employers only pay when a candidate applies. That means budgets go further, and every dollar is tied to real, measurable results.Leverage full-funnel visibility, from click to hire: While most search advertising solutions stop at the click, Appcast Search Ads tracks the entire candidate journey, from click to hire. When paired with Appcast’s automated quality tracking, employers can see a 15% reduction in the cost to get a qualified candidate and 25% reduction in time-to-fill. In addition, employers receive clear, actionable insights that help them understand what’s working and support data-driven decisions when adjustments are needed.Drive traffic where it’s needed most: Instead of spreading budget across all open roles, this smarter approach to search prioritizes the roles that matter most – so applications go to the roles that employers most urgently need to fill.Conversion-focused optimization: A built-in feedback loop in the search channel continuously learns what’s working and adjusts along the way, helping employers attract more of the right candidates over time.

“We’re delighted to bring the power of our programmatic technology to more job advertising channels, like search,” said Appcast CEO Matt Molinari. “This solution helps our customers connect with a critical audience of job seekers, track and justify spend of job ads, and drive hiring outcomes with the greatest speed, efficiency and ROI.”

To learn more about Appcast Search Ads, visit: https://www.appcast.io/search-ads.

About Appcast
Appcast is the leading recruitment marketing platform powered by programmatic. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s platform drives hiring outcomes for more than one thousand clients. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. To learn more, visit http://www.appcast.io.

Media Contact:
Alexa Kalechofsky
Gabriel Marketing Group (For Appcast)
978-460-7013
Alexak@gabrielmarketing.com 

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SOURCE Appcast

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Linker Vision Announces ESG Agent to Help Cities Plan More Sustainable Urban Environments

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33 minutes ago

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October 19, 2026

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BERLIN, Oct. 19, 2026 /PRNewswire/ — Linker Vision announced a new ESG AI agent designed to help urban planners evaluate sustainability initiatives and make more informed decisions. By combining environmental predictions with AI reasoning, the agent assesses urban heat and shade coverage to guide tree planting and greenery management, supporting cities’ climate adaptation goals. 

Turning sustainability goals into practical decisions

Linker Vision is working with MVRDV, the Dutch architecture and urban design firm, to explore how AI can help cities assess potential interventions before making changes in the real world. MVRDV contributed scientific data, shaped the evaluation criteria the agent uses to assess planning options, and tested the ESG agent during development.

An initial application focuses on urban forests. Linker Vision is collaborating with MVRDV on a digital twin that supports predictions of urban heat island effects and shade coverage. In the pilot, the agent identifies heat hotspots, selects suitable tree species and simulates the results, projecting that shade coverage could rise from 15.7% to more than 50% within 15 years.

Building on this pilot, the approach allows a shared digital twin to support multiple planning needs, including climate adaptation and disaster resilience. Urban forest planning is available today, and going forward, the city digital twin is designed to serve as a common foundation that government agencies can build on for additional applications, such as analyzing pedestrian flows and preparing venues for major sporting events.

How it works

The workflow combines a digital twin built using 3D Gaussian Splatting with NVIDIA accelerated computing and AI technologies. NVIDIA Omniverse libraries and OpenUSD have been implemented to unify city, tree and environmental data into a single scene, while NVIDIA Nemotron reasoning models let users run planting scenarios and optimize shade through natural language. NVIDIA Metropolis Blueprint for video search and summarization (VSS) and Cosmos open world foundation model help interpret video and understand real-world conditions.

In practice, a planner asks the agent where new trees would best reduce street-level heat. The agent tests planting options and simulates shade and temperature over a 15-year timespan in minutes, and planners review the recommended plan before an urban heat hotspot project moves forward.

Designing for future generations

“Every decision about a city shapes how future generations will live,” said Paul Shieh, founder and CEO of Linker Vision. “By connecting real-world understanding with simulation and AI reasoning, we want to help cities explore what is possible and make better choices for people and the planet.”

View original content:https://www.prnewswire.co.uk/news-releases/linker-vision-announces-esg-agent-to-help-cities-plan-more-sustainable-urban-environments-302911111.html

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Global Startup EXPO and Nippon Startup Awards 2026: METI Showcases Japan’s Deep-tech Results

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33 minutes ago

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October 19, 2026

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– GSE2026 Connects Global Venture Capitalists with Japanese Startups; Nippon Startup Awards 2026 Honors Startups Turning Innovation into Industry –

TOKYO, Oct. 19, 2026 /PRNewswire/ — From September to October 2026, the Ministry of Economy, Trade and Industry (hereinafter “METI”) held the Global Startup EXPO 2026 (hereinafter “GSE2026”) and the Nippon Startup Awards 2026, highlighting the strength and growth of Japan’s startup ecosystem. GSE2026 brought together top-tier investors, visionary startups, corporations, and key ecosystem participants from Japan and around the globe. Separately, the Nippon Startup Awards 2026 recognized remarkable innovations demonstrating Japan’s growing capacity to transform breakthrough deep-tech into real-world industrial solutions.

Expo and Awards Logos:
https://cdn.kyodonewsprwire.jp/prwfile/release/M109206/202610137787/_prw_PI1fl_JPI1sgRq.png 

Global Startup EXPO 2026 Recap

In Session: https://cdn.kyodonewsprwire.jp/prwfile/release/M109206/202610137787/_prw_PI2fl_AyG90Gzn.png 

Held in Osaka from October 5 to 7, GSE2026 welcomed more than 10,000 visitors and featured over 50 conference sessions. The event served as a premier global hub, generating vital business matchmaking sessions and creating unparalleled opportunities for global investors and Japanese startups to explore strategic investments and collaborations. A major highlight of the event was the participation of prominent industry figures, including Ben Horowitz, co-founder of Andreessen Horowitz (a16z), and Andy Rubin, co-founder of Android. Their presence underscored the increasing global interest in Japan’s dynamic tech ecosystem. Building upon this remarkable success, METI is pleased to announce that the Global Startup EXPO is planned to be held again next year.

Nippon Startup Awards 2026 Overview

Group Photo: https://cdn.kyodonewsprwire.jp/prwfile/release/M109206/202610137787/_prw_PI3fl_MNvb1svB.jpg 

In a separate initiative, the 2026 Nippon Startup Awards celebrated exceptional entrepreneurial achievements, recognizing 10 outstanding companies for their innovation and impact. This press release proudly highlights two exceptional winners whose pioneering technologies are actively addressing major industrial and societal challenges both in Japan and internationally.

– Mujin (Prime Minister’s Award): Mujin was recognized for becoming the first company to globally commercialize complex motion-planning technology, an ambitious feat considered practically impossible for 50 years. By successfully developing its proprietary MujinMI technology, the company enables the automation of complex logistics and manufacturing operations. This advancement offers a highly effective solution to pressing global labor shortages.

– Regional Fish (Minister of Economy, Trade and Industry Award): Regional Fish was recognized for its pioneering use of genome-editing technology in aquaculture. Through its innovative approach, the company has shortened aquatic breeding cycles from approximately 30 years to just two or three years. This advancement contributes significantly to sustainable solutions for global food challenges and the revitalization of regional fisheries.

Further Information

To explore comprehensive insights from the recent global summit, please access the following link:
https://global-startup-expo.com/en/?utm_source=prwire&utm_medium=referral&utm_campaign=20260914&utm_content=en_url＿

For the full list of recognized companies, please visit: https://www.meti.go.jp/english/press/2026/09/20260925002.html 

View original content:https://www.prnewswire.com/news-releases/global-startup-expo-and-nippon-startup-awards-2026-meti-showcases-japans-deep-tech-results-302912264.html

SOURCE Ministry of Economy, Trade and Industry (METI)

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PingPong continues international growth, expands into Iberia through strategic partnership with Getnet

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33 minutes ago

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October 19, 2026

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LONDON and MADRID, Oct. 19, 2026 /PRNewswire/ — PingPong , the intelligent payments infrastructure for global growth, today announces a strategic partnership with Getnet, the leading AI-payments company, part of Santander Group, to expand access to its financial infrastructure across Iberia.

The collaboration brings together two established payments businesses to deliver a stronger payment capability in the region and a simple, streamlined solution for global businesses looking to expand operations in Iberia.

Aaron Xu, General Manager, Europe and Americas at PingPong , said: “Iberia is one of Europe’s most valuable commerce markets, and the 750,000+ businesses in our network want to operate there on payment infrastructure they already trust. Our move into Iberia is the latest step in an ongoing global expansion, driven by rising customer demand and sustained investment in our international growth.”

Fabrice Mendez, Global Head of Partnerships at Getnet , said: “This partnership represents another important milestone in Getnet’s strategy to expand our open-market business across Europe while strengthening the connections between Iberia and one of the world’s fastest-growing commerce ecosystems. By combining PingPong’s strong presence across Asia with Getnet’s leadership in Europe and Latin America, we are creating new opportunities for international merchants to grow with a seamless and trusted payment experience.”

About PingPong

Founded in 2015, PingPong is a global cross-border B2B payments platform supporting over 750,000 businesses across more than 200 countries. The company annually processes over $300bn and holds 80+ financial licences worldwide. PingPong operates from 44 offices across 18 countries.

For more information, visit www.pingpongx.com.

About Santander Getnet

In 2025, Getnet processed over €238 billion across 10.5 billion transactions, serving 1.2 million clients. The company ranks as the largest acquirer in Latin America by purchase volume, and among the top 10 globally. Getnet operates across Brazil (as an e-commerce leader), Mexico, Chile, Argentina, Uruguay, Spain, and Portugal.

View original content:https://www.prnewswire.co.uk/news-releases/pingpong-continues-international-growth-expands-into-iberia-through-strategic-partnership-with-getnet-302911506.html

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