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eDesign Interactive Launches New CHEIFS Website for Cornerstone Financing

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eDesign Interactive delivered a new website for CHEIFS, helping Cornerstone Financing introduce its home equity investment solution to the market.

MORRISTOWN, N.J., May 7, 2025 /PRNewswire/ — Award-winning digital agency eDesign Interactive has unveiled a new website for Cornerstone Home Equity Insurance/Investment Funding Solutions (CHEIFS), a financial product that empowers people to plan for retirement by tapping into their home equity.

The website launch follows the successful revamp of the brand-new corporate website for Cornerstone Financing.

To bring this message to life, eDesign Interactive used bold visuals and dynamic animations to highlight the transformational impact CHEIFS delivers to homeowners and the advisors who guide them.

The website for CHEIFS was built through a clear, step-by-step process:

Established the brand and marketing strategy from scratchProduced visual assets, including investor decks, product guides, and social media contentDesigned a clean, functional website aligned with brand messagingAdded intuitive navigation and interactive elementsCreated targeted content for financial advisorsIntegrated Hubspot, Chili Piper, and Typeform for lead generation

The goal was to create a “scrolly-telling” experience to educate visitors about the product and opportunities, said Vincent Mazza, managing partner at eDesign Interactive.

“Over time, the site was designed to be modular and scalable, adding more industry-relevant examples and content. What we feel is unique is how sticky the site feels and the immediate attention to detail to the brand it has. There is no doubt that this company invested the time and effort to do something that was not cookie-cutter.”

For this project, eDesign Interactive chose a bold, financial-themed color palette that reflects reliability and expertise, complementing the site’s intuitive navigation and well-structured content.

Together, these elements created an engaging user experience that helps financial advisors and homeowners quickly understand the value of Cornerstone’s offerings.

Mazza explained that it’s all about professionalism and simplicity for a corporate site.

“We wanted to introduce a new color that would make it clear the corporate site, using blue, is different from the CHEIFS green and yellow usage. Combined, it feels connected, but there is a strong brand hierarchy between the two. For a rather small site, it feels large and expansive through the use of large imagery, transitions, and motion graphics.”

For more information on how eDesign Interactive builds digital experiences that reflect an organization’s vision and impact, visit https://edesigninteractive.com/portfolio.

About eDesign Interactive

eDesign is an award-winning digital agency creating world-class websites, interactive landing pages, and immersive digital campaigns. The agency collaborates with leading brands to educate, engage, entertain, and drive sales. For more information, visit edesigninteractive.com.

About Cornerstone Financing

Cornerstone Financing helps homeowners unlock cash by selling a portion of their home equity without taking on additional debt or monthly payments. The company was founded by mortgage and insurance professionals Craig Corn and Daniel Anderson. It works with financial advisors to fund insurance, annuities, and long-term care using its CHEIFS solution.

Media Contact

Elena Krapcheva
Business Development and Marketing
(973) 867 7042
elena@edesigninteractive.com
https://edesigninteractive.com/ 

View original content:https://www.prnewswire.com/news-releases/edesign-interactive-launches-new-cheifs-website-for-cornerstone-financing-302448747.html

SOURCE eDesign Interactive

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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