Technology

ShopLiftr’s Real-Time Data Powers Promotions as Tariffs Squeeze U.S. Shoppers

Published

1 year ago

May 19, 2025

OTTAWA, ON, May 19, 2025 /PRNewswire/ – As U.S. tariffs and stubborn inflation push grocery and retail prices to new highs, ShopLiftr’s dynamic digital advertising platform empowers retailers and brands to meet the moment and defend market share—connecting price-conscious shoppers with value-driven offers in real-time, at any retailer.

The New Retail Reality: Tariffs, Inflation, and Relentless Margin Pressure
The U.S. retail sector is being reshaped by aggressive tariffs—over $300 billion in Chinese goods alone remain under Section 301 tariffs —and ongoing inflation. Grocery input and packaging costs have jumped 4.1% year-over-year, with the majority of that impact directly tied to tariffs. As a result, grocery prices are up 2.7% YoY and restaurant menu prices have soared 4.4%.

Retailers are feeling the squeeze:

41% of major U.S. retailers report increased inventory costs due to tariffs, resulting in compressed margins.

Consumers are adapting, fast:

52% of U.S. grocery shoppers are trading down to private label—the highest ever recorded.45% are actively searching for deals and digital coupons to offset higher prices.77% changed brands or stores in the past year to find better value or promotions.

Agility Isn’t Optional—It’s Survival
The pace of change is unprecedented. Every week, new tariffs or input cost shocks can upend pricing, promotions, and shopper behavior. Legacy marketing and ad platforms—built for predictability—simply can’t keep up.

ShopLiftr: Local Precision, National Scale, Powered By Real-Time Data
ShopLiftr is purpose-built for today’s climate of volatility and value-seeking shoppers. The platform’s industry-leading real-time data engine enables brands and retailers to instantly launch, optimize, and personalize digital offers—everywhere, at any retailer, across every channel:

Real-time, hyper-local activation: Deploy unlimited, regionally tailored creative variations in days, not weeks.Pinpoint targeting: Match digital offers to shifting shopper behaviors and local price sensitivities as they happen, and geotarget to the device level.Dialed-in measurement: Measure and optimize true incremental sales lift—beyond mere shifts—at city or category levels, while tracking ad unit performance down to the store level.Channel and retailer agnostic: Activate across any retail partner, future-proofing your promotional strategy against ongoing supply chain shocks and tariff impacts.

Results That Beat the Market

11% YoY sales growth and $81 ROAS for a leading national discount retailer, even as category sales decline sector-wide.Major East Coast supermarket chain redeployed creative resources to high-impact strategic work, thanks to ShopLiftr’s automated creative and deployment capabilities.

“As a long-time partner of Shopliftr, I’ve seen firsthand the immense value of their local market trade promotions data in driving personalized targeting across digital media, including DOOH, mobile, and web, said Brian Dunphy, Chief Commercial Officer, Starlite Media. In today’s challenging economic climate, where consumers are more value-conscious than ever, it’s crucial for brands to amplify local price-based promotions in their path-to-purchase. Our partnership with Shopliftr allows brands to seamlessly leverage real-time data and dynamic content optimization, delivering highly relevant, location-based promotions across Starlite’s premium DOOH network. This level of precision and agility is key to ensuring brands reach their customers at the right time, in the right place, with the right offer.”

Break Through the Noise. Win the New Value Shopper.
ShopLiftr uniquely empowers partners to:

Deploy real-time, hyper-local digital offers at scale—wherever shoppers areAchieve and prove true incremental sales lift, not just sales shiftsFuture-proof promotional strategies across any retailer, channel, or regionScale personalized value messaging—without added operational complexity

Get Ahead of Tariffs, Inflation, and the Next Big Disruption
See how ShopLiftr can help you outpace the market and connect with today’s value-driven shoppers. Visit http://www.shopliftr.com/tariffs or contact sales@shopliftr.com for a custom demonstration.

Don’t Miss Us at Shopper Marketing Summit
Connect with us at our booth at the Shopper Marketing Summit in Chicago and watch our presentation “Winning with Data: Powering Promotions in Real Time, Everywhere” to see ShopLiftr in action.

About ShopLiftr
ShopLiftr is a retail-agnostic digital media platform that connects CPG brands and retailers with shoppers through real-time, hyper-local advertising – at scale. Powered by proprietary trade data and dynamic creative, ShopLiftr delivers dynamic display, video, and DOOH ads with programmatic precision—driving in-store sales and foot traffic lift, maximizing ROI, and simplifying the path to purchase.

SOURCES

U.S. Census Bureau, “U.S. International Trade in Goods and Services,” April 2025 McKinsey & Company, “US Consumer Sentiment Survey,” April 2025 U.S. Bureau of Labor Statistics, “Consumer Price Index – April 2025“Food Institute, “Food Prices & Tariffs,” April 2025IRI Consumer Trends, April 2025PYMNTS, “Consumers Turn to Digital Coupons,” April 2025 National Retail Federation, April 2025

Contacts:
Ian Clark, VP of Sales
iclark@shopliftr.com

Genevieve Castonguay, Director of Marketing
gcastonguay@shopliftr.com

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SOURCE ShopLiftr

Technology

ASTRI Establishes Advisory Board for Smart Mobility Technology Alliance

Published

8 minutes ago

November 6, 2026

Bringing Together Industry, Academia and Research to Drive Mobility Innovation

HONG KONG, Nov. 6, 2026 /PRNewswire/ — The Hong Kong Applied Science and Technology Research Institute (ASTRI) announced the establishment of an Advisory Board for the Smart Mobility Technology Alliance (SMTA), an industry-leading initiative designed to accelerate the adoption and scaling of next-generation smart mobility technologies across the Greater Bay Area and beyond. The SMTA aims to address critical challenges and foster a commercially-driven ecosystem for innovation in the smart mobility sector.

The newly-formed Advisory Board comprises distinguished leaders from infrastructure, transport, telecommunications, and academia, offering a wide-ranging blend of industry expertise, market intelligence and policy insight. Drawing on their extensive network and experience across the public and private sectors, the Advisory Board will shape the SMTA’s strategic priorities, identify emerging opportunities, and provide guidance on the evolving mobility landscape.

“The formation of the SMTA Advisory Board underscores ASTRI’s commitment to advancing Hong Kong as a regional leader in technology-driven mobility,” said Ir Dr Ted Suen, Chief Executive Officer of ASTRI. “By uniting industry, government, academia and research around a shared vision, this strategic alliance will unlock commercial opportunities and deliver transformative solutions that redefine the future of mobility,” he added.

The Advisory Board provides strategic guidance on SMTA’s vision and research and development priorities, helping to align its initiatives with market needs and commercialisation opportunities. It supports ecosystem development by fostering partnerships across industry, academia and the public sector, while facilitating pilot projects and encouraging innovation and entrepreneurship. The Board also offers insights on policy and standards, and promotes engagement with key stakeholders and international partners to advance future mobility innovation.

Members of the Advisory Board for Smart Mobility Technology Alliance include:

Chairman

Dr Ying Huang, Chief Technology Officer, ASTRI

Deputy Chairman

Mr Dominic Chow, Deputy Director-General of Civil Aviation, HKSAR Government

Secretary

Dr Ivan Sham, Chief Director, Technical Solutions Business Development, ASTRI

Members (by alphabetical order in surname)

Mr Lawrence Fong, Director, Digital and IT, Cathay Pacific Airways LimitedMr William Ho, Executive Director, Corporate Development, Airport Authority Hong KongIr Dr John Hui, Deputy Executive Director, Vocational Training CouncilMr Ryan Ip, Vice President of Our Hong Kong FoundationProf Mei-po Kwan, Director, Institute of Space and Earth Information Science, The Chinese University of Hong KongDr Gabriel Leung, Chief Executive Officer, Enterprise Solutions, Hong Kong Broadband Network LimitedMr Roger Ma, General Manager (Operations), Citybus LimitedMr Steve Ng, Managing Director, Commercial Group, HKT LimitedMs Sylvia Ng, Deputy Director, Corporate Development, MTR Corporation LimitedMr BY Sim, General Manager (Hong Kong SAR), Thales Solutions and Services Hong Kong LimitedMr Alex Wong, Deputy CEO, Corporate Affairs, Hong Kong Representative Office, Huawei International Co LimitedDr Rosana Wong, Deputy Chair and Executive Director, Yau Lee Holdings LimitedMs Yan Yan, General Manager, Keeta Drone Hong KongMs Theresa Yeung, Managing Principal, East Asia, Ove Arup & Partners Hong Kong Limited

Launched by ASTRI in April 2023, the Smart Mobility Technology Alliance (formerly the Smart Mobility Technology (C-V2X) Alliance) provides a networking and knowledge sharing platform for ecosystem stakeholders. These include infrastructure manufacturers, telecommunications providers, EV and drone developers, system integrators, and end users from China, in particular the Greater Bay Area, and overseas markets, all seeking to explore collaboration and technology commercialisation in the smart mobility field.

SMTA Website: https://smta.astri.org/

Photos Download: https://bit.ly/4s0M9ex

About ASTRI

Founded in 2000 by the HKSAR Government, Hong Kong Applied Science and Technology Research Institute (ASTRI) is the city’s largest government-funded R&D centre. Committed to transforming high-impact research into practical innovations, ASTRI drives market-driven, interdisciplinary advancements across sectors, including Smart City, FinTech, Digital Health and Life Sciences, New Industrialisation and Intelligent Manufacturing, Application-Specific Integrated Circuits (ASIC) and Advanced Electronics, New Energy and Energy Storage, and Green and ESG Technologies. Following its merger with the Nano and Advanced Materials Institute, ASTRI has further strengthened its capabilities, with over 1,500 patents and 2,200 successful cases of technology transfer. Recognised with numerous international awards, ASTRI continues to nurture top I&T talent and foster collaborations among the I&T ecosystem, contributing to Hong Kong’s high-value economic development. For more information, please visit: https://www.astri.org

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SOURCE Hong Kong Applied Science and Technology Research Institute (ASTRI)

Technology

2026 World Internet Conference Wuzhen Summit Opens

Published

8 minutes ago

November 6, 2026

WUZHEN, China, Nov. 5, 2026 /PRNewswire/ — A news report from CRI Online

The 2026 World Internet Conference (WIC) Wuzhen Summit opened on November 3 in Wuzhen, Tongxiang City in Zhejiang Province, under the theme “Open Source and Openness, Joined Contribution and Shared Benefits — Jointly Building a Community With a Shared Future in Cyberspace”. Approximately 1,800 participants attended the opening ceremony, including government officials from various countries, heads of international organizations such as the United Nations, representatives of global Internet companies, and experts and scholars.

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SOURCE CRI Online

Technology

Forum on Exchanges and Mutual Learning among Civilizations in Cyberspace held at 2026 WIC Wuzhen Summit

Published

8 minutes ago

November 6, 2026

WUZHEN, China, Nov. 6, 2026 /PRNewswire/ — A news report from CRI Online:

The Forum on Exchanges and Mutual Learning among Civilizations in Cyberspace was held in Wuzhen, east China’s Zhejiang Province, on November 4 as part of the 2026 World Internet Conference (WIC) Wuzhen Summit.

Themed “Deepening Exchanges and Mutual Learning among Civilizations, Building a Better Online Home Together,” the forum aimed to promote the Global Civilization Initiative and advance exchanges among civilizations in cyberspace, contributing to a community with a shared future in cyberspace.

Yang Jianwen, deputy director of the Cyberspace Administration of China; Hu Wei, vice governor of Zhejiang Province; and Peng Jianming, a member of China Media Group’s editorial board, delivered opening remarks.

Keynote speakers shared achievements and practical experience in digital cultural heritage preservation and development, international youth exchanges and talent development, cross-cultural communication by mainstream media, and film and television production.

A roundtable discussion explored “Co-Creating Diverse Online Content, Unlocking New Paradigms for Dialogue among Civilizations.”

The forum also launched the “Initiative for Improvement of Minors’ Internet Literacy.” Representatives from the Cyberspace Administration of China’s Bureau of Internet Social Work, the Ministry of Education’s Department of Basic Education, the ministry’s Center for Educational Technology and Resource Development, and Tencent, together with Peking University experts, jointly launched the initiative.

The micro variety show project “Civilizations in Conversation” was also unveiled. A Chinese opera artist and a British performer of Chinese opera jointly presented “Shared Operatic Charm: Face-Changing Show Featuring a Foreign ‘Monkey King'” during an intangible cultural heritage showcase.

Hosted by China Media Group and co-organized by CRI Online, Huawei and RayNeo, the forum attracted more than 120 participants, including government officials, experts and scholars in online culture, technology company executives, and prominent online personalities.

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SOURCE CRI Online