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2025 Rally® Awards™ Honor the Leaders Advancing Recruitment Marketing and Employer Branding

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Winners across 17 categories showcase the modern talent attraction practices that have become a strategic business advantage

BOSTON, May 19, 2025 /PRNewswire-PRWeb/ — Rally® Recruitment Marketing today announced the winners of the 2025 Rally® Awards™, a prestigious global competition celebrating excellence in Recruitment Marketing and Employer Branding. The Rally Awards honor the professionals and teams who are leading the transformation of talent acquisition—reflecting the rise of a more strategic, insight-driven approach to attracting, engaging and recruiting top talent.

This year’s competition saw a record number of entries, underscoring the critical role that Recruitment Marketing and Employer Branding professionals now play in enabling organizations to compete for in-demand talent. From small, agile teams to global enterprises, employers are making bold investments in the people, technology and strategies that build awareness and shape candidate perceptions—especially in an environment where job seeker expectations and social and digital channels are constantly evolving.

“Recruitment Marketing has become a vital strategy for reaching and engaging the right talent in a competitive market,” said Lori Sylvia, Founder & CEO of Rally. “The professionals recognized this year are using data and storytelling in ways that elevate their employer brand, connect more meaningfully with talent and deliver measurable results. Their work goes beyond filling roles—it shapes culture, strengthens reputation and supports long-term business success. Congratulations to the 2025 Rally Award Winners!”

Among those honored are Sherri Hamilton of Baylor Scott & White Health and Raven Hazlett of Eaton, who were named 2025 Recruitment Marketing Rising Stars, and Kristin Oravec of Eaton, who received the distinction of 2025 Recruitment Marketer of the Year. Their achievements reflect a larger trend taking place across the industry, as more employers than ever are building dedicated teams to lead Recruitment Marketing and Employer Branding efforts—opening up exciting new career opportunities for professionals at the intersection of talent, marketing and communications. This year’s Rally Award winners represent the forefront of that movement, leading the way with innovation, creativity and measurable impact.

This year also marks the first time the Rally Awards have honored solution providers. The new categories and their recipients—Best Agency Partner, awarded to exaqueo, and Best Technology Partner, awarded to Phenom—recognize the growing importance of partnerships that enable in-house Recruitment Marketing teams to scale their efforts, innovate and achieve hiring goals faster.

2025 Rally Award Judges

Winners were selected by an independent panel of 22 peer judges—respected leaders from across the Rally community.

Megan Claar, Recruitment Marketing and Employment Brand Manager, Sheetz; 2024 Recruitment Marketer of the YearSarah Osborne, Senior Recruitment Marketing Specialist, Mutual of Omaha; 2024 Recruitment Marketing Rising StarJessica Minter, Digital Recruiting Manager, nVentCollette Litzinger, Manager, Employer Brand Strategy, JamfKatie Newland, Director, Global Employer Brand & Recruitment Marketing, Syneos Health Commercial SolutionsKatherine Manansala, Director, Talent Acquisition and Talent Attraction, Macy’sMonica Medina, Employer Brand Lead, CapgeminiJenni Teeters, Employer Brand and Recruitment Marketing Manager, Premise HealthMark Acquaye, Recruiting Strategist, AccentureAmanda Wheaton, Recruitment Marketing Manager, PrecoaLesley DeWitt, Recruitment Marketing Manager, MorleyCourtney Reun, Director, Talent Attraction, Sound PhysiciansRob Ryan, Group Recruitment Marketing Lead, Babcock International GroupMaria Rigou, Global Talent Attraction, PepsiCoZakiya Nashid, Sr. Manager, Global Talent and Employer Brand, TwilioJessica Collins, Recruitment Marketing & Employer Brand Leader, WalmartLindsay Wolins, Recruitment Marketing Manager, EsriKelsey Becker, Recruitment Marketing Manager, SelectQuote InsuranceKeisha Fowler, Recruitment Marketing Manager, Eli Lilly & Co.Michael Rizzi, Senior Manager, Recruitment Marketing, DraftKingsShannon Smedstad, Director, Global Recruitment Marketing, Fresenius Medical CareDani Laven, Recruitment Marketing Strategist; 2020 Recruitment Marketing Rising Star

Many judges are past winners themselves and bring deep expertise in employer branding, social recruiting, content strategy and recruitment marketing analytics. Entries were evaluated on strategy, creativity, execution and business impact.

2025 Rally Award Winners by Category

Best Employer Brand Video

First Place: ATB Financial — “More Than Work Campaign”

Second Place: Westpac Group — “For Uncommon Minds”

Third Place: CBRE — “EVP Manifesto Video”

Best Use of Employee Generated Content

Winner: ADT — “Heroes Behind the Octagon: Celebrating ADT’s 150th Birthday”

Best Talent Newsletter

First Place: UBS — “Get Recruitment Ready with UBS”

Second Place: Baylor Scott & White Health — “The Pulse E-Newsletter”

Third Place: ADT — “Talent Network Newsletter”

Best Use of Organic Social Media in Recruitment Marketing

First Place: UBS — “We See Your Abilities”

Second Place: Baylor Scott & White Health — “Organic Social Strategy”

Best Use of Paid Social Media in Recruitment Marketing

First Place: BAT (British American Tobacco) — “Fueling Innovation: Battle of Minds”

Second Place: Baylor Scott & White Health — “Leveraging Paid Social Media”

Best Use of Video in Recruitment Marketing

First Place (tie): ATB Financial — “More Than Work Campaign”, and Credicorp — “Believe, Create, and Grow”

Second Place: Citadel — “Julia, an Extraordinary Colleague”

Best Recruitment Marketing Campaign (Small Team)

Winner: Ingredion — “Celebrating Recruitment Marketing Excellence”

Best Recruitment Marketing Campaign (Large Team)

First Place: AS Watson / Kruidvat — “Apply with Your Bestie!”

Second Place: UBS — “Recruitment for Client Migration Project”

Third Place: UBS — “Apprenticeship Campaign, Switzerland

Best Content Marketing Program

First Place: Ascension — “Part of a Bigger Story of Care”

Second Place: Credicorp — “Connecting Today’s Leaders with Tomorrow’s Innovators”

Third Place: AS Watson / Kruidvat — “Apply with Your Bestie!”

Best Employer Brand Launch

First Place: Vulcan Industrial — “Winning Big”

Second Place: Verizon — “The V Team Life”

Third Place: Highmark Health — “Remarkable Together”

Best Careers Blog

Winner: Mutual of Omaha — “Transforming Talent Attraction”

Best Use of Recruitment Marketing Technology

Winner: Allianz SE — “Next-Gen Recruitment: All-in-One Talent Ecosystem”

Best Careers Site

First Place: Delaware North — “New Global Careers Site”

Second Place: Credicorp — “Redefining Talent Attraction”

Best Agency Partner

Winner: exaqueo

Best Technology Partner

Winner: Phenom

2025 Recruitment Marketing Rising Stars

Winners:

Sherri Hamilton, Baylor Scott & White Health

Raven Hazlett, Eaton

2025 Recruitment Marketer of the Year

Winner: Kristin Oravec, Eaton

About the Rally® Awards™

The Rally® Awards™ is a prestigious, global, peer-reviewed competition that recognizes excellence in recruitment marketing and employer branding strategy. Created by Rally® Recruitment Marketing, the competition spotlights the professionals who are transforming how employers attract, engage and recruit talent. Now in its sixth year, the Rally Awards celebrates the strategies and results that move our industry forward, with the goal of sharing what works with our global community of 50,000 practitioners.

About Rally®

Rally® Recruitment Marketing is the largest online community for learning modern talent attraction strategies. Through expert-led content, training and technology, we empower practitioners in recruitment marketing, employer branding and talent acquisition to attract top talent and advance their careers. Rally is also the creator of Rally® Inside™, an AI-powered recruitment marketing platform that uses data and insights to help employers create content that performs across every recruiting channel. Learn more at rallyrecruitmentmarketing.com.

2025 Rally Award Winner Quotes

Award recipients expressed their gratitude for the honor, highlighting the crucial role of their teams and leadership in championing employer branding and recruitment marketing as key strategic priorities within their organizations.

Kayla Branham, Sr. Manager, Recruitment Marketing, ADT

“We’re incredibly honored to receive recognition from the Rally Awards for both Best Use of Employee-Generated Content and Best Talent Newsletter. From showcasing the voices of our team members to delivering meaningful content that keeps talent connected and engaged, these wins are a testament to the continued support and cross-functional collaboration that’s enabled us to authentically showcase “Life At ADT”. Thank you to Rally and the judges for this recognition, and congratulations to all the winners who are elevating the art and impact of talent marketing.”

Bettina Dietsche, Group Chief People & Culture Officer, Allianz SE

“We feel very honored and see the award as a recognition for our future-ready recruitment technology landscape. Our strong technological focus complements our practise of hiring with heart and making human-centered decisions. We have already set out ambitious targets for the next years, aimed at delivering a state-of-the-art experience for candidates, recruiters, and hiring managers. These efforts are an integral part of our Allianz strategy to strengthen resilience, drive smart growth, and increase productivity.”

Linda Almanzo, Director, Recruitment Marketing & Employer Brand, Ascension

“We’re honored to have Ascension recognized by the Rally Awards. This award speaks to the heart our team brings to everything they do. They didn’t just tell powerful stories – they built a data-driven, scalable content engine that delivers customized, associate-centered storytelling across our national health system. Every member of the team played a role in amplifying these voices across channels, strengthening our connection with candidates and celebrating our associates, in meaningful and measurable ways.”

Yvette Hansen, Director, Talent Acquisition & DEIB, Baylor Scott & White Health

Whitney Wallace, TA Marketing & Sourcing Manager, Baylor Scott & White Health

“We are deeply grateful to Rally for investing in recruitment marketing and creating a platform that recognizes our efforts. Winning three Rally Recruitment Marketing Awards this year highlights the dedication and passion of our Recruitment Marketing team at Baylor Scott & White Health. Our team members, who co-create our employee voice campaigns, are pivotal to our success and deserve these awards alongside the TA Marketing team. Their authentic stories and experiences are the heart of our strategy, helping us connect with top talent and inspire others to join our mission.”

Susan LaMotte, Founder and CEO, exaqueo

“At exaqueo, true partnership is at the core of everything we do, and we are deeply honored to be named Rally’s first-ever Best Agency Partner. This award is especially meaningful because it reflects the spirit of collaboration and trust we strive to build with every client. We believe that employer brand success starts with listening—truly understanding our clients’ people, challenges, and goals—and then delivering authentic, measurable solutions that empower them to lead. Thank you to the Rally community for creating this new category and for celebrating the critical role of agency partners in advancing our industry.”

Michelle Magliocchetti, Global TA Enablement Manager, Ingredion

Karla Juarez and I are deeply honored to win the Rally Award for Best Recruitment Marketing Campaign/Strategy: Small Team! This recognition, especially as first-time entrants, means the world to us. Rally Recruitment Marketing’s invaluable support and guidance have been instrumental. Our journey to build Recruitment Marketing within Talent Acquisition at Ingredion Incorporated has been both exciting and challenging. With our teams’ support, we’ve achieved so much in a short time.”

John Harrington, Sr. Director, Product Marketing, Phenom

“Being recognized as Best Technology Partner is a great honor, and it demonstrates Phenom’s obsession with our customers’ success. Phenom AI helps HR teams make faster, more informed talent decisions while delivering personalized experiences that resonate with both candidates and employees — ultimately, giving our customers a competitive advantage,”

Jonna Sjövall, Global Head of Junior Talent and Talent Attraction, UBS

“We’re excited to have won four Rally Awards this year, standing alongside the world’s best in employer branding and recruitment marketing. This recognition highlights the amazing creativity, passion, and dedication of our Junior Talent and Talent Attraction team. We’re incredibly proud of what we’ve achieved and are more committed than ever to connecting top talent around the world to fantastic career opportunities at UBS. A big shoutout to all the 2025 Rally Award winners – it’s an honour to celebrate with such an inspiring bunch!”

Simon Lawrie, President, Vulcan Industrial

“We are honored to receive the Rally Award for Best Employer Brand Launch! This recognition is a reflection of the passion, pride, and commitment that defines Vulcan Industrial. Our Employer Brand launch was a true team effort— built around the authentic voices of our employees and the spirit of innovation that drives us forward every day. We are proud to showcase the incredible culture we’ve built and even more excited for the future ahead. Thank you to Rally, Savage Brands and to everyone at Vulcan who helped bring our story to life!”

Sherri Hamilton, Talent Acquisition Marketing Analyst, Baylor Scott & White Health

“Winning a Rising Star Award is incredibly meaningful to me, not just as recognition of the work, but as a reflection of the journey that brought me here. I pivoted my career to pursue something with more purpose, and I’ve been fortunate to grow at Baylor Scott & White Health alongside leaders and teammates who have challenged, supported and believed in me. I’m honored to be recognized among so many talented professionals who are shaping the future of recruitment marketing. A heartfelt thank you to Rally for creating a platform that uplifts this community and the work we do. I’m excited to continue doing work that connects people with purpose while growing and helping shape what’s next in recruitment marketing.”

Raven Hazlett, Talent Acquisition, Early Talent and I&D Recruitment Marketing Specialist, Eaton

“Being named a 2025 Recruitment Marketing Rising Star is an incredible honor. Ever since learning about recruitment marketing and employer brand during an internship my senior year of college, I have been passionate about expanding my skills and knowledge within the space. This achievement wouldn’t have been possible without the support of my team here at Eaton, including my manager and Recruitment Marketer of the Year, Kristin Oravec. I can’t wait to see how I can continue to grow and become a leader in recruitment marketing.”

Kristin Oravec, Talent Acquisition, Global Employer Branding Leader, Eaton

“Receiving this award is an incredible honor and a meaningful milestone in my career. Recruitment marketing and employer branding have the power to transform how companies connect with people—and I’m proud of the work I’ve done to make that connection more human, strategic and inclusive. Thank you to the judges for this recognition, and for championing the work that’s moving our field forward. I’m excited to keep learning, innovating and helping shape what’s next.”

Media Contact

Lori Sylvia, Rally Recruitment Marketing, 1 508-372-0744, info@rallyawards.com, https://rallyrecruitmentmarketing.com/

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SOURCE Rally Recruitment Marketing

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ASUS Accelerates Enterprise AI at Scale with 6th-Gen AMD EPYC Server CPUs

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 ASUS leverages 6th-gen AMD EPYC Server CPUs to deliver scalable, efficient compute for enterprise AI, cloud, virtualization and business-critical workloads

SAN FRANCISCO, July 24, 2026 /PRNewswire/ — ASUS today announced its groundbreaking new server lineup powered by the AMD EPYC™ 9006 processors, engineered to deliver unmatched performance for the most demanding intensive enterprise workloads. This advanced portfolio introduces two highly optimized series with efficiency-optimized AMD EPYC SP8 server CPU, the flagship dual-socket ASUS RS700A/720A for extreme compute density and the single-socket ASUS RS500A/520A for superior space efficiency and deployment flexibility.

Both series integrate full PCIe® 6.0, leading memory support, and high-density E3.S storage, all underpinned by proprietary ASUS innovations for superior thermal management and operational efficiency to meet and exceed the rigorous demands of enterprise AI, virtualization, storage and cloud environments.

“The new ASUS server series, powered by 6th-gen AMD EPYC server CPUs, is engineered to power every enterprise workload with flexible, scalable infrastructure,” Paul Ju, Senior Vice President of ASUS, commented, “This launch marks a significant milestone for ASUS and our clients. The new series empowers businesses with a resilient foundation to achieve unprecedented computing efficiency and accelerating AI innovation with inference.”

ASUS expands 6th-gen AMD EPYC server portfolio with dual optimized series

ASUS has introduced a new server lineup segmented into two distinct series, each precisely engineered to meet diverse enterprise demands.

The flagship RS700A/720A series (dual-socket) delivers extreme compute density, making it ideal for AI inferencing, and complex simulations. It offers exceptional bandwidth with PCIe 6.0, memory leadership via 32 DIMM slots supporting ultrafast MRDIMM, and high-density storage with up to 32 E3.S bays in a compact 2U form factor.

Complementing this is the RS500A/520A series (single-socket), a highly efficient and space-optimized solution with depth under 800mm, perfect for mainstream enterprise workloads and rack-constrained environments. Featuring full PCIe 6.0 capabilities, E3.S storage support, and modular scalability through shared components with the RS700A and RS720A series, it provides uncompromised performance in a streamlined, deployment-friendly design.

ASUS elevates the AMD EPYC platform with cutting-edge proprietary innovations

ASUS has significantly advanced the AMD EPYC 9006 platform with a series of proprietary engineering breakthroughs focused on superior reliability, thermal management, and operational efficiency.

The DC-MHS modular architecture features a zone-partitioned chassis that separates I/O, HPM, fan, and storage modules to accelerate development, reduce capital costs, and enable rapid serviceability. The patented ASUS DIMM.2 Innovation repositions M.2 storage to the cooler DIMM region, eliminating thermal throttling without extra heatsinks and unlocking greater scalability. Thermal Radar 3.0 with PID Control delivers precise real-time fan regulation via advanced algorithms, reducing energy use and maintaining peak performance under heavy enterprise-level workload.

Completing the suite is the optimized tool-less operational-velocity design, which boosts maintenance efficiency, maximizing uptime and lowering TCO and sustaining peak performance even under volatile, high-load AI/HPC workloads.

AVAILABILITY & PRICING

ASUS RS700A/720A series and RS500A/520A series servers will be available soon. Please contact your local ASUS representative for further information.

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Fractal posts 20% revenue growth and 92% net income growth in Q1 FY27

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Adjusted EBITDA Grows at 35% YoYGross Margin up 29 bps1 to 46%; Adjusted EBITDA Margin up 189 bps to 17%

NEW YORK, July 24, 2026 /PRNewswire/ — Fractal Analytics Ltd (BSE: 544700) (NSE: FRACTAL) announced its consolidated financial results for Q1 FY27, ending June 30, 2026.

In Q1 FY27, the Company reported consolidated operating revenue of INR 9,125 m, a growth of 20% year on year (YoY). Revenue growth was led by the company’s Healthcare and Life Sciences (HLS) industry, which clocked 69% growth YoY. Strong sustained growth in HLS over the last several quarters has resulted in it becoming the second largest industry in the portfolio. Banking, Financial Services and Insurance (BFSI) also performed very well, growing 36% YoY in Q1. Fractal’s largest industry, Consumer Packaged Goods and Retail (CPGR), continued to gather momentum, growing 19% YoY. On the other hand, TMT declined 22% YoY.

Fractal’s focus on deepening customer relationships continues to yield good outcomes. Its clients collectively increased their spending with the company, as reflected in the Net Revenue Retention2 of 117% in Q1. Further, its Net Promoter Score (NPS) during the period stood at 77.

The company reported improved profit margins at all levels. Gross Margin in Q1 was at 46%, while Adjusted EBITDA Margin expanded by 189 bps YoY to 17%. Net Income grew 92% YoY to INR 723 m.

Commenting on the performance, Srikanth Velamakanni, Group CEO and Executive Vice-Chairman, said:

“Enterprises are putting real transformation budgets behind AI now and we’re seeing it directly in the size of the deals coming to us. TMT was the drag on our headline growth this quarter. Excluding TMT, our business grew 35% year on year, which is a better read on the underlying demand we’re seeing.

As data sovereignty becomes a bigger priority for governments and enterprises, and as open-weight models keep improving, clients need a partner who can work across models and infrastructure. We have invested heavily in our people, our research, and our own intellectual property to be that partner.”

1 Basis points = 1/100th of 1%
2 Net Revenue Retention in our Fractal.ai segment measures how effectively we retain and expand revenue from our existing clients over a defined period and is calculated by comparing the current period’s revenue from the clients who existed at the start of the period, with their revenue in the previous period – including the effects of upsells, cross-sells and contractions

About Fractal 

Fractal Analytics Ltd (BSE: 544700) (NSE: FRACTAL) is a globally recognized pure-play enterprise AI company trusted by Fortune 500®-sized enterprises to power decision-making through AI services, solutions, and products, anchored by Cogentiq, its flagship agentic AI platform. With over 6,000 professionals across North America, EMEA, and Asia-Pacific, Fractal partners with business leaders to drive competitive differentiation for their organizations by embedding AI into critical decisions across business functions and industry verticals.

Fractal invests more than 6% of its revenue in AI R&D, supporting foundational AI research, product development, and IP creation that address both immediate client needs and long-term technological advancement. Fractal’s track record includes developing proprietary models and products such as Cogentiq Health – Vaidya.ai and Cogentiq Data Science – PiEvolve, as well as incubating and spinning out Qure.ai, a global healthcare AI leader focused on the rapid identification and management of tuberculosis, lung cancer, and stroke (or critical health conditions). Fractal’s suite of businesses consists of Asper.ai (a Revenue Growth Management product for CPG companies) and Analytics Vidhya (an Ed-tech platform).

For more information, go to www.fractal.ai.

Logo: https://mma.prnewswire.com/media/2931510/5858548/Fractal_Logo.jpg

 

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SOURCE Fractal Analytics Limited

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Xryma Plc : Pre-Listing Liquidity Facility and Price Discovery Process

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NICOSIA, Cyprus, July 24, 2026 /PRNewswire/ — Xryma Plc (“Xryma”)  announces its intention to reapply within the next twelve months for admission to list on Euronext Paris (“Euronext”), with such admission being subject to Euronext’s approval. Before submitting its application, Xryma intends to launch a pre-listing liquidity facility and price discovery process, comprising a private placement to institutional and qualified investors alongside a secondary market offer to Xryma existing shareholders (“shareholders”) wishing to exit prior to listing.  

The admission referred to above that is subject to the approval of Euronext may also be subject to approval by relevant regulatory authorities, and no assurance can be given that approval will be granted or as to the timing of any admission.

The pre-listing liquidity facility and price discovery process is designed to:

Enable shareholders seeking an exit to participate without the need to open an EU brokerage account,Provide a clear and orderly opportunity for existing shareholders to sell all or part of their holdings ahead of any potential admission to trading on Euronext Paris,Enable shareholders to sell all or part of their holdings at the same price at which qualified and institutional investors subscribe for shares in the Company,Establish, through a bookbuild with qualified and institutional investors, a market-validated referenced price for Xryma shares ahead of any potential admission on Euronext Paris (the “Primary Market Placement Price”),Support orderly trading upon potential admission.

Individual shareholder mailouts explaining the details of the pre-listing liquidity facility scheme with instructions and necessary documentation will be conducted during August 2026.

As the Primary Market Placement Price is to be determined by the subsequent bookbuild, shareholders will be given the opportunity to set a floor price which will result in the sale of their shares if the Primary Market Placement Price is higher.  Shareholders will receive the Primary Market Placement Price minus applicable fees.

Shareholders and Investors may be scaled back to match corresponding demand from the other party, with partial fulfilment a possibility if the Company cannot match supply to demand.

Completion of the process is subject to achieving a level of institutional and qualified investor demand that the Board considers appropriate to support an orderly market should Xryma subsequently be admitted to trading on Euronext Paris.

Participation is entirely voluntary. Shareholders who do not wish to sell will simply retain their shares. Shareholders that do not intend to participate should continue to onboard with a Euronext participating broker, or a Euroclear ESES custodian, per previous communications.

The major shareholders, SCP Select All Enterprise (Monaco) and SCP Red 5 Solutions (Monaco) will not participate in the offer and will be subject to lock up arrangements.

Mr Nikogiannis (John) Karantzis, CEO of Xryma Plc comments: “Our shareholders have told us they would value a straightforward way to realise their holdings without the time and cost of opening an EU brokerage account. This process is our response to that feedback. We are structuring the placement to be large enough to establish a credible reference price whilst limiting dilution, with demand directed first towards meeting shareholder sell interest. We look forward to updating the market on the revised timetable in due course.”

Shareholders seeking a more detailed explanation of the pre-listing liquidity facility and price discovery process, should refer to the guide available at https://www.xryma.com/investors

Important Information & Disclaimers

This press release may contain inside information within the meaning of Article 7(1) of Regulation (EU) 596/2014 (Market Abuse Regulation).

This publication is not for publication or distribution or release, directly or indirectly, in or into the United States of America (including its territories and possessions, any state of the United States and the District of Columbia), Canada, Australia, South Africa, Japan or any other jurisdiction where such an announcement would be unlawful. The distribution of this publication may be restricted by law in certain jurisdictions and persons into whose possession this document or other information referred to herein comes should inform themselves about and observe any such restriction. Any failure to comply with these restrictions may constitute a violation of the securities laws of any such jurisdiction. No action has been taken that would permit an offering of the treasury shares or possession or distribution of this publication in any jurisdiction where action for that purpose is required.

This publication does not constitute or form part of an offer for sale or solicitation of an offer to purchase or subscribe for securities in the United States, Canada, Australia, South Africa, Japan or any other jurisdiction and the securities referred to herein have not been registered under the securities laws of any such jurisdiction. Any New Shares (if such are issued) will not be registered under the United States Securities Act of 1933, as amended (the “Securities Act”), or under the securities laws of any State or any other jurisdiction of the United States, and may not be offered or sold, directly or indirectly, in the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of, the Securities Act and in compliance with all applicable securities laws of any State or any other jurisdiction of the United States. No public offering of securities is being made in the United States or in any other jurisdiction.

The information set forth herein must not be distributed in any jurisdiction where such distribution is unlawful, and any recipients are requested to inform themselves about and to observe such restrictions.

The Offering referred to herein by Xryma Plc will only be made in accordance with all applicable corporate and securities laws. Any shares referred to herein will exclusively be offered or sold in reliance on any applicable exemptions from prospectus or registration requirements in any jurisdiction. In member states of the European Economic Area, this publication is only addressed to and directed at persons who are ‘qualified investors’ within the meaning of Article 2(e) of Regulation (EU) 2017/1129 (as amended and including any relevant delegated regulations, the “Prospectus Regulation”) or in any other circumstances falling within exemptions available in the relevant member state under Article 1(4) and/or 1(5) of the Prospectus Regulation. In the United Kingdom, this publication is only addressed to and directed at qualified investors within the meaning of the Prospectus Regulation, as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018, as amended (“EUWA”), who are persons (i) who have professional experience in matters relating to investments falling within Article 19(5) (investment professionals) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended, the “Order”), (ii) falling within article 49(2)(a) to (d) (high net worth companies, incorporated associations, etc.) of the Order, or (iii) to whom it may otherwise be lawfully communicated; any other persons in the United Kingdom should not take any action on the basis of this publication and should not act on or rely on it.

This publication does not constitute a recommendation concerning the prospective Offering. This announcement does not constitute an Offer or invitation to subscribe.

This announcement includes statements that are, or may be deemed to be, ‘forward looking statements’. These forward-looking statements can be identified by the use of forward looking terminology, including the terms ‘believes’, ‘estimates’, ‘anticipates’, ‘expects’, ‘intends’, ‘may’, ‘will’, or ‘should’ or, in each case, their negative or other variations or comparable terminology, or by discussions of strategy, plans, objectives, goals, future events or intentions. By their nature, forward looking statements involve risk and uncertainty because they relate to future events and circumstances which may or may not occur. Many of these factors are beyond the control of the Company. Should one or more of these risks or uncertainties materialise, or should underlying assumptions prove incorrect, actual results and circumstances may vary materially from those described in this announcement as anticipated, believed, estimated or expected.

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