Technology
ASUS and Republic of Gamers Announces Newly Available NVIDIA GeForce RTX 5060 equipped Strix G, Zephyrus, and TUF Gaming laptops
Published
12 months agoon
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Expanded lineup includes new ROG Strix, Zephyrus, and ASUS TUF Gaming laptops powered by NVIDIA GeForce RTX 5060 laptop GPUs — with configurations available today
FREMONT, Calif., May 20, 2025 /PRNewswire/ — ASUS Republic of Gamers (ROG) today announced the arrival of new NVIDIA GeForce RTX 5060 GPUs-equipped configurations across its acclaimed ROG Strix, Zephyrus, TUF Gaming laptops. ASUS ROG also showcased its latest ROG G700 and TUF T500 gaming desktops, now available via retail partners and the ASUS Store.
This expanded lineup brings cutting-edge NVIDIA technologies — including DLSS 4 and Frame Generation — to a wider audience, delivering advanced ray tracing and AI-enhanced performance at more accessible price points.
Highlights include:
ROG Strix G16 and ROG Strix G18 with Intel® and AMD optionsThe ultra-portable Zephyrus G14Refreshed TUF Gaming A14, TUF Gaming A16, F16, and the TUF Gaming A18 — the series’ first-ever 18-inch laptop
ASUS ROG also spotlighted its ROG Bulwark Dock, a 7-in-1 gaming dock designed to expand mobile gaming possibilities, offering 100W USB-C PD support and versatile connectivity.
ROG Strix G16 & G18: Elite Performance for Every Gamer
Designed to unite squads and elevate competitive play, the new ROG Strix G16 Intel | AMD) and ROG Strix G18 (Intel | AMD) deliver lightning-fast gaming and seamless content creation — powered by up to an Intel® Core™ Ultra 9 Processor 275HX or AMD Ryzen™ 9 9955HX Processor, and paired with the new NVIDIA® GeForce RTX™ 50-Series Laptop GPU’s for stunning visuals and blazing performance — now at a more accessible price point.
Gamers can choose between Intel® or AMD configurations, with support for up to 32GB of DDR5 RAM to handle demanding multitasking and gameplay with ease.
Advanced Tri-Fan cooling, a full-width heatsink, keep performance steady under pressure, while dual PCIe 4.0 SSD slots — and PCIe Gen 5 support on Intel models — enable lightning-fast storage upgrades.
With customizable hotkeys, bold design, and serious specs, the Strix G16 and G18 are ready to help gamers rise to the top.
Topping it off, both models feature a vibrant ROG Nebula Display with up to 240Hz refresh rate, 3ms response time, and 100% DCI-P3 coverage, delivering smooth, color-accurate visuals for both competitive gaming and creative work.
ROG Zephyrus G14: Ultra-Portable Gaming Powerhouses
The ROG Zephyrus G14 is the ultimate blend of portability and performance, crafted for gamers and creators who need power on the go. Built from CNC-milled aluminum, it combines a lightweight, durable chassis with sleek aesthetics, weighing just 3.31 lbs and measuring under 0.63 inches thin for effortless mobility.
Inside, it’s powered by the AMD Ryzen™ AI 9 270 Processor, up to 16GB of LPDDR5X 7500 memory, a 1TB PCIe® 4.0 NVMe™ M.2 SSD, and the latest NVIDIA GeForce RTX 5060 Laptop GPU — delivering smooth gameplay, efficient content creation, and seamless multitasking.
With its bold Slash Lighting design and cutting-edge internals, the G14 redefines what a compact powerhouse can be — stylish, mobile, and built for serious performance.
TUF Gaming A18: The First of its Kind
TUF Gaming Alliance is excited to introduce the TUF Gaming A18, the first 18-inch laptop in the TUF Gaming lineup introduced during CES 2025. Powered by the AMD Ryzen™ 7 260 Processor and the NVIDIA GeForce RTX™ 5060 Laptop GPU, the A18 delivers smooth, high-performance gaming and content creation. Equipped with up to 16GB of DDR5 5600MHz RAM and 1TB of PCIe® Gen 4 storage, it ensures seamless multitasking, faster load times, and ample space for games, streams, and content.
The TUF Gaming A18 also boasts a stunning 18″ display with a 240Hz refresh rate, delivering fluid visuals. The display features an extra-tall 16:10 aspect ratio, 500 nits of peak brightness, and 100% DCI-P3 color coverage, making it perfect for both gaming and content creation.
The entire 2025 TUF Gaming lineup is built with next-gen technology, offering exceptional value and performance.
TUF Gaming F16 and A16: Gaming Redefined
The TUF Gaming A16 and F16 deliver exceptional performance for gamers who demand both power and durability. With up to an AMD Ryzen™ 9 270 Processor in the A16 or an Intel® Core™ Ultra 9 Processor 275HX in the F16, these laptops are primed for AAA games and demanding creative tasks.
Both models are equipped with the latest NVIDIA GeForce RTX™ 5070 and RTX™ 5060 Laptop GPUs, ensuring smooth gameplay and multitasking. The 2.5K, 165Hz display with 100% sRGB color accuracy offers vibrant visuals, while up to 32GB DDR5 5600MHz RAM and up to 1TB PCIe® Gen 4 storage guarantee seamless performance and fast load times.
Built with military-grade durability, the A16 and F16 feature 2nd Gen Arc Flow fans for optimal cooling and reduced noise, ensuring extended gaming sessions without compromise. With easy access to upgrades and a rugged design, these laptops are ready to perform in any environment.
TUF Gaming A14: Performance in a Portable Package
The TUF Gaming A14 brings next-gen NVIDIA® GeForce RTX™ 5060 Laptop GPU performance, powered by DLSS 4, AI-enhanced Ray Reconstruction, and Multi Frame Generation.
Equipped with an AMD Ryzen™ AI 7 350 Processor, 8 cores, 16 threads, and built-in AI capabilities, the A14 handles demanding games and multitasking effortlessly, including local AI tasks like hand gesture detection and Windows Copilot tools.
Weighing just 3.22 lbs and only 0.67″ thick, the A14 is ultraportable without compromising performance. With dual-channel LPDDR5 memory and two M.2 SSD slots, plus USB power delivery for easy charging, it offers both power and portability in a 14-inch laptop.
ROG G700: Birth of a Legend
The G700 series of desktops are built from the ground-up for gaming, powered by Intel® Core™ Ultra processors and can now be paired with the up to the latest NVIDIA GeForce RTX™ 5070 GPU’s for a top-tier gaming experience. G700 series aesthetic includes a large, seamless glass front panel to minimize gaps and joints for a sleek, sophisticated look. With the use of industry-standard components, including the motherboard, power supply, and case fans, the G700 allows for tinkering and upgrading well into the future. Completely tool-less access to the side panels allows new users to easily open the machine, for easy cleaning and future upgrades.
TUF Gaming T500: Built for Combat
TUF Gaming T500 drives an incredible gaming experience and delivers a snappy desktop experience thanks to the latest NVIDIA GeForce RTX™ 50-Series GPU’s and Intel® Core™ processors. TUF Gaming T500 is inspired by mecha anime, featuring bold lines, and futuristic elements that have both a high-tech and combat-ready feel. With a clear side panel, gamers can get a peek at the beating heart of their machine, softly illuminated by yellow lighting. Like all TUF Gaming machines, T500 meets MIL-STD-810H standards for durability and reliability. Tested for resistance and reliability after drops, high-altitude exposure, high and low temperature extremes, and vibrations – TUF Gaming T500 is built to last.
ROG Bulwark Dock:
ROG Bulwark Dock (DG300) offers multi-functionality within a compact, sleek package. With a 7-in-1 docking station, gamers can expand their mobile setups to enable high bandwidth file transfers, access to gigabit Ethernet, drive high-refresh rate displays, and receive up to 100W of USB Power Delivery. ROG Bulwark features an innovative free-angle flip cover that allows user to adjust the angle of the dock to meet user preferences. The ROG Bulwark dock pairs best with ROG Ally and our ROG-Series of Phones, but can also be used with other devices to expand their capability as well.
Pricing & Availability
The all-new ROG Strix G16, Strix G18, ROG Zephyrus G14, Zephyrus G16 and ASUS TUF Gaming A14, TUF A16, TUF A18 (new model), TUF F16 laptops, ROG G700, and TUF T500 featuring the powerful NVIDIA GeForce RTX™ 5060 graphics cards, are available starting from May 19th, 2025 for certain models.
You can now order through the ASUS Store and our partner retailers. Full availability will roll out through the month of June
For further details on availability, refer to the detailed specifications or contact your ASUS representative.
SPECIFICATIONS
ROG Strix G18 (Intel & AMD CPU)
Config Model Name
G815LM-IS96
G815JMR-SS74
G814PM-ES96
G814FM-DS95
Marketing Name
ROG Strix G18 (Intel, 2025)
ROG Strix G18 (Intel, 2025)
ROG Strix G18 (AMD, 2025)
ROG Strix G18 (AMD, 2025)
Operating System
Windows 11 Home
Windows 11 Home
Windows 11 Home
Windows 11 Home
Processor
Intel® Core™ Ultra 9 Processor 275HX 2.7 GHz (36MB Cache, up to 5.4 GHz, 24 cores, 24 Threads); Intel® AI Boost NPU up to 13TOPS
Intel® Core™ i7 Processor 14650HX 2.2 GHz (30MB Cache, up to 5.2 GHz, 16 cores, 24 Threads)
AMD Ryzen™ 9 8940HX Processor 2.4GHz (80MB Cache, up to 5.3GHz, 16 cores, 32 Threads)
AMD Ryzen™ 9 9955HX Processor 2.5GHz (80MB Cache, up to 5.4GHz, 16 cores, 32 Threads)
GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NPU
Intel® AI Boost NPU up to 13TOPS
N/A
N/A
N/A
Display
18-inch
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– DCI-P3:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
18-inch
IPS-level
Anti-glare display
– sRGB:100%
– Refresh Rate:144Hz
– Response Time:3ms
– Support Dolby Vision HDR :Yes
18-inch
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– DCI-P3:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
18-inch
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– DCI-P3:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
Memory
2 x 16GB DDR5 – 5600 (2x SODIMM)
2 x 8GB DDR5 – 5600 (2x SODIMM)
2 x 16GB DDR5 – 5600 (2x SODIMM)
2 x 8GB DDR5 – 5600 (2x SODIMM)
Storage
1TB PCIe® 4.0 NVMe™ M.2 SSD
1TB PCIe® 4.0 NVMe™ M.2 SSD
1TB PCIe® 4.0 NVMe™ M.2 SSD
2TB PCIe® 4.0 NVMe™ M.2 SSD
IO Ports
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
1x USB 3.2 Gen 2 Type-C support DisplayPort™ / power delivery / G-SYNC
1x Thunderbolt™ 4 support DisplayPort™ / power delivery
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x RJ45 LAN port
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ / power delivery (data speed up to 10Gbps)
1x RJ45 LAN port
1x Thunderbolt™ 4 with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 40Gbps)
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
2x USB 3.2 Gen 2 Type-A
1x RJ45 LAN port
1x Type-C USB 4 with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 40Gbps)
1x Type-C USB 4 with support for DisplayPort™ / G-SYNC (data speed up to 40Gbps)
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
2x USB 3.2 Gen 2 Type-A
1x RJ45 LAN port
1x Type-C USB 4 with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 40Gbps)
1x Type-C USB 4 with support for DisplayPort™ / G-SYNC (data speed up to 40Gbps)
Webcam
1080P FHD IR Camera for Windows Hello
1080P FHD IR Camera for Windows Hello
1080P FHD camera
1080P FHD camera
Battery
90 Whr
90 Whr
90 Whr
90 Whr
Power Supply
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
ø6.0, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100~240C AC 50/60Hz universal
ø6.0, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100~240C AC 50/60Hz universal
Network
Wi-Fi 7(802.11be) (Triple band) 2*2+Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 7(802.11be) (Triple band) 2*2+Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Weight
7.05 lbs (3.20 Kg)
7.05 lbs (3.20 Kg)
6.61 lbs (3.00 Kg)
6.61 lbs (3.00 Kg)
Dimensions (WxDxH)
15.71″ x 11.73″ x 0.93″ ~ 1.26″ (39.9 x 29.8 x 2.35 ~ 3.20 cm)
15.71″ x 11.73″ x 0.93″ ~ 1.26″ (39.9 x 29.8 x 2.35 ~ 3.20 cm)
15.71″ x 11.57″ x 0.91″ ~ 1.21″ (39.9 x 29.4 x 2.31 ~ 3.08 cm)
15.71″ x 11.57″ x 0.91″ ~ 1.21″ (39.9 x 29.4 x 2.31 ~ 3.08 cm)
MSRP
1999.99
1699.99
1999.99
1899.99
ROG Strix G16 (Intel & AMD CPU)
Config Model Name
G615LM-MS74
G615LM-DS96
G615LM-DS94
G615JMR-DS94
G615JMR-AS74
G614FM-WS94
Marketing Name
ROG Strix G16 (Intel, 2025)
ROG Strix G16 (Intel, 2025)
ROG Strix G16 (Intel, 2025)
ROG Strix G16 (Intel, 2025)
ROG Strix G16 (Intel, 2025)
ROG Strix G16 (AMD, 2025)
Operating System
Windows 11 Home
Windows 11 Home
Windows 11 Home
Windows 11 Home
Windows 11 Home
Windows 11 Home
Processor
Intel® Core™ Ultra 9 Processor 275HX 2.7 GHz (36MB Cache, up to 5.4 GHz, 24 cores, 24 Threads); Intel® AI Boost NPU up to 13TOPS
Intel® Core™ Ultra 9 Processor 275HX 2.7 GHz (36MB Cache, up to 5.4 GHz, 24 cores, 24 Threads); Intel® AI Boost NPU up to 13TOPS
Intel® Core™ Ultra 9 Processor 275HX 2.7 GHz (36MB Cache, up to 5.4 GHz, 24 cores, 24 Threads); Intel® AI Boost NPU up to 13TOPS
Intel® Core™ i9 Processor 14900HX 2.2 GHz (36MB Cache, up to 5.8 GHz, 24 cores, 32 Threads)
Intel® Core™ i7 Processor 14650HX 2.2 GHz (30MB Cache, up to 5.2 GHz, 16 cores, 24 Threads)
AMD Ryzen™ 9 9955HX Processor 2.5GHz (80MB Cache, up to 5.4GHz, 16 cores, 32 Threads)
GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
NPU
Intel® AI Boost NPU up to 13TOPS
Intel® AI Boost NPU up to 13TOPS
Intel® AI Boost NPU up to 13TOPS
N/A
N/A
N/A
Display
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– DCI-P3:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– DCI-P3:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– DCI-P3:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– sRGB:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– sRGB:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio
IPS-level
Anti-glare display
– sRGB:100%
– Response Time:3ms
Pantone Validated
– Support Dolby Vision HDR :Yes
Memory
2 x 8GB DDR5-5600 SO-DIMM
2 x 16GB DDR5-5600 SO-DIMM
2 x 8GB DDR5-5600 SO-DIMM
2 x 8GB DDR5-5600 SO-DIMM
2 x 8GB DDR5-5600 SO-DIMM
2 x 16GB DDR5-5600 SO-DIMM
Storage
1TB PCIe® 4.0 NVMe™ M.2 SSD
1TB PCIe® 4.0 NVMe™ M.2 SSD
1TB PCIe® 4.0 NVMe™ M.2 SSD
1TB PCIe® 4.0 NVMe™ M.2 SSD
1TB PCIe® 4.0 NVMe™ M.2 SSD
1TB PCIe® 4.0 NVMe™ M.2 SSD
IO Ports
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
1x USB 3.2 Gen 2 Type-C support DisplayPort™ / power delivery / G-SYNC
1x Thunderbolt™ 4 support DisplayPort™ / power delivery
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x RJ45 LAN port
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
1x USB 3.2 Gen 2 Type-C support DisplayPort™ / power delivery / G-SYNC
1x Thunderbolt™ 4 support DisplayPort™ / power delivery
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x RJ45 LAN port
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
1x USB 3.2 Gen 2 Type-C support DisplayPort™ / power delivery / G-SYNC
1x Thunderbolt™ 4 support DisplayPort™ / power delivery
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x RJ45 LAN port
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ / power delivery (data speed up to 10Gbps)
1x RJ45 LAN port
1x Thunderbolt™ 4 with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 40Gbps)
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ / power delivery (data speed up to 10Gbps)
1x RJ45 LAN port
1x Thunderbolt™ 4 with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 40Gbps)
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
2x USB 3.2 Gen 2 Type-A
1x RJ45 LAN port
1x Type-C USB 4 with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 40Gbps)
1x Type-C USB 4 with support for DisplayPort™ / G-SYNC (data speed up to 40Gbps)
Webcam
1080P FHD IR Camera for Windows Hello
1080P FHD IR Camera for Windows Hello
1080P FHD IR Camera for Windows Hello
1080P FHD IR Camera for Windows Hello
1080P FHD IR Camera for Windows Hello
1080P FHD camera
Battery
90 Whr
90 Whr
90 Whr
90 Whr
90 Whr
90 Whr
Power Supply
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
ø6.0, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100~240C AC 50/60Hz universal
Network
Wi-Fi 7(802.11be) (Triple band) 2*2+Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 7(802.11be) (Triple band) 2*2+Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 7(802.11be) (Triple band) 2*2+Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 7(802.11be) (Triple band) 2*2+Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 7(802.11be) (Triple band) 2*2+Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Weight
5.84 lbs (2.65Kg)
5.84 lbs (2.65Kg)
5.84 lbs (2.65Kg)
5.84 lbs (2.65Kg)
5.84 lbs (2.65Kg)
5.51 lbs (2.5Kg)
Dimensions (WxDxH)
13.94″ x 10.55″ x 0.90″ ~ 1.21″ (35.4 x 26.8 x 2.28 ~ 3.08 cm)
13.94″ x 10.55″ x 0.90″ ~ 1.21″ (35.4 x 26.8 x 2.28 ~ 3.08 cm)
13.94″ x 10.55″ x 0.90″ ~ 1.21″ (35.4 x 26.8 x 2.28 ~ 3.08 cm)
13.94″ x 10.55″ x 0.90″ ~ 1.21″ (35.4 x 26.8 x 2.28 ~ 3.08 cm)
13.94″ x 10.55″ x 0.90″ ~ 1.21″ (35.4 x 26.8 x 2.28 ~ 3.08 cm)
13.94″ x 10.39″ x 0.89″ (35.4 x 26.4 x 2.26 ~ 3.04 cm)
MSRP
1799.99
2099.99
1999.99
1799.99
1499.99
1599.99
Zephyrus G14
Config Model Name
GA403UM-G14.R9HX4
Marketing Name
ROG Zephyrus G14 (AMD, 2025)
Operating System
Windows 11 Home
Processor
AMD Ryzen™ 9 270
GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
Display
14″, Up to ROG Nebula, OLED, 120Hz, 2880 x 1800, 500 nits, 100% DCI-P3, Pantone Validated, G-Sync, Dolby Vision HDR
Memory
16 GB LPDDR5X 7500 (on board)
Storage
1TB PCIe 4.0 SSD included (1 x SSD PCIE 4.0)
IO Ports
“1 x USB 4.0 (PD, DP support)
1 x USB 3.2 Gen Type-C (PD, DP, G-Sync support)
2 x USB 3.2 Gen 2 Type-A
1 x HDMI 2.1 FRL
1 x 3.5 Audio Combo Jack”
Webcam
1080P FHD camera
Battery
90 Whr
Power Supply
Rectangle Conn, 240W AC Adapter, Output: 20V DC, 12A, 240W, Input: 100~240C AC 50/60Hz universal
Network
Wi-Fi 7 + Bluetooth 5.4
Weight
5.51 lbs (2.5Kg)
Dimensions (WxDxH)
12.26″ x 8.66″ x 0.63″ (35.4 x 26.4 x 2.26 ~ 3.04 cm)
MSRP
1799.99
ASUS TUF Gaming A14
Config Model Name
FA401KM-DS74
Marketing Name
TUF Gaming A14 (2025)
Operating System
Windows 11 Home
Processor
AMD Ryzen™ AI 7 350 Processor 2.0GHz (24MB Cache, up to 5.0GHz, 8 cores, 16 Threads); AMD XDNA™ NPU up to 50TOPS
NPU
AMD XDNA™ NPU up to 50TOPS
GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
Display
14-inch, MUX Switch + NVIDIA® Advanced Optimus, Anti-glare display, – Refresh Rate:165Hz, 2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio, G-Sync, IPS-level, – sRGB:100.00%
Memory
2 x 8GB LPDDR5X 7500 on board
Storage
1TB PCIe® 4.0 NVMe™ M.2 SSD
IO Ports
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
2x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ (data speed up to 10Gbps)
1x Type-C USB 4 with support for DisplayPort™ / power delivery (data speed up to 40Gbps)
1x card reader (microSD) (UHS-II)
Webcam
1080P FHD IR Camera for Windows Hello
Battery
73WHrs, 4S1P, 4-cell Li-ion
Power Supply
Rectangle Conn, 200W AC Adapter, Output: 20V DC, 10A, 200W, Input: 100-240V AC, 50/60Hz universal
Network
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Weight
3.22 lbs (1.46 Kg)
Dimensions (WxDxH)
2.24″ x 8.94″ x 0.67″ ~ 0.78″ (31.1 x 22.7 x 1.69 ~ 1.99 cm)
MSRP
1699.99
ASUS TUF Gaming A16
Config Model Name
FA608UM – NS76
FA608UM – NS73
Marketing Name
TUF Gaming A16 (2025)
TUF Gaming A16 (2025)
Operating System
Windows 11 Home
Windows 11 Home
Processor
AMD Ryzen™ 7 260 Processor 3.8GHz (24MB Cache, up to 5.1 GHz, 8 cores, 16 Threads); AMD XDNA™ NPU up to 16TOPS
AMD Ryzen™ 7 260 Processor 3.8GHz (24MB Cache, up to 5.1 GHz, 8 cores, 16 Threads); AMD XDNA™ NPU up to 16TOPS
NPU
AMD XDNA™ NPU up to 16TOPS
AMD XDNA™ NPU up to 16TOPS
GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
8GB GDDR7
Display
16-inch, MUX Switch + NVIDIA® Advanced Optimus, Anti-glare display, – Refresh Rate:165Hz, 2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio, – Response Time:3ms, G-Sync, IPS-level, – sRGB:100%
16-inch, MUX Switch + NVIDIA® Advanced Optimus, Anti-glare display, – Refresh Rate:165Hz, 2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio, – Response Time:3ms, G-Sync, IPS-level, – sRGB:100%
Memory
16GB DDR5-5600 SO-DIMM, the memory speed of the systems vary by CPU SPEC x 2
16GB DDR5-5600 SO-DIMM, the memory speed of the systems vary by CPU SPEC x 2
Storage
1TB PCIe® 4.0 NVMe™ M.2 SSD
512GB PCIe® 4.0 NVMe™ M.2 SSD
IO Ports
1x 3.5mm Combo Audio Jack
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
1x HDMI 2.1 FRL
2x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
2x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ (data speed up to 10Gbps)
1x Type-C USB 4 with support for DisplayPort™ / power delivery (data speed up to 40Gbps)
1x Type-C USB 4 with support for DisplayPort™ / power delivery (data speed up to 40Gbps)
1x card reader (microSD) (UHS-II)
1x card reader (microSD) (UHS-II)
Webcam
1080P FHD IR Camera for Windows Hello
1080P FHD IR Camera for Windows Hello
Battery
90WHrs, 4S1P, 4-cell Li-ion
90WHrs, 4S1P, 4-cell Li-ion
Power Supply
Rectangle Conn, 240W AC Adapter, Output: 20V DC, 12A, 240W, Input: 100~240C AC 50/60Hz universal
Rectangle Conn, 240W AC Adapter, Output: 20V DC, 12A, 240W, Input: 100~240C AC 50/60Hz universal
Network
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Weight
4.85 lbs (2.20 Kg)
4.85 lbs (2.20 Kg)
Dimensions (WxDxH)
13.94″ x 10.59″ x 0.70″ ~ 1.01″ (35.4 x 26.9 x 1.79 ~ 2.57 cm)
13.94″ x 10.59″ x 0.70″ ~ 1.01″ (35.4 x 26.9 x 1.79 ~ 2.57 cm)
MSRP
1699.99
1799.99
ASUS TUF Gaming A18
Config Model Name
FA808UM – IS74
Marketing Name
TUF Gaming A18 (2025)
Operating System
Windows 11 Home
Processor
AMD Ryzen™ 7 260 Processor 3.8GHz (24MB Cache, up to 5.1 GHz, 8 cores, 16 Threads); AMD XDNA™ NPU up to 16TOPS
NPU
AMD XDNA™ NPU up to 16TOPS
GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU
8GB GDDR7
Display
18-inch, MUX Switch + NVIDIA® Advanced Optimus, Anti-glare display, – Refresh Rate:144Hz, FHD+ 16:10 (1920 x 1200, WUXGA), – Response Time:3ms, G-Sync, IPS-level, – sRGB:100%
Memory
2 x 8GB DDR5-5600 SO-DIMM
Storage
1TB PCIe® 4.0 NVMe™ M.2 SSD
IO Ports
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
1x USB 2.0 Type-A (data speed up to 480Mbps)
2x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 10Gbps)
1x RJ45 LAN port
1x Type-C USB 4 with support for DisplayPort™ (data speed up to 40Gbps)
Webcam
1080P FHD IR Camera for Windows Hello
Battery
90WHrs, 4S1P, 4-cell Li-ion
Power Supply
Rectangle Conn, 240W AC Adapter, Output: 20V DC, 12A, 240W, Input: 100~240C AC 50/60Hz universal
Network
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Weight
5.73 lbs (2.60 Kg)
Dimensions (WxDxH)
15.71″ x 11.14″ x 0.74″ ~ 1.05″ (39.9 x 28.3 x 1.89 ~ 2.67 cm)
MSRP
1599.99
ASUS TUF Gaming F16
Config Model Name
FX608JMR – DS76
Marketing Name
TUF Gaming F16 (2025)
Operating System
Windows 11 Home
Processor
Intel® Core™ Ultra 9 Processor 275HX 2.7 GHz (36MB Cache, up to 5.4 GHz, 24 cores, 24 Threads); Intel® AI Boost NPU up to 13TOPS
GPU
NVIDIA® GeForce RTX™ 5060 Laptop GPU, 8GB GDDR7, 115W (100W+15W)
NPU
Intel® AI Boost NPU up to 13TOPS
Display
16-inch, MUX Switch + NVIDIA® Advanced Optimus, Anti-glare display, – Refresh Rate:165Hz, 2.5K (2560 x 1600, WQXGA) 16:10 aspect ratio, G-Sync, IPS-level, – sRGB:100.00%
16GB DDR5-5600 SO-DIMM, the memory speed of the systems vary by CPU SPEC x 2
Memory
2 x 16GB DDR5-5600 SO-DIMM
Storage
1TB PCIe® 4.0 NVMe™ M.2 SSD
IO Ports
1x 3.5mm Combo Audio Jack
1x HDMI 2.1 FRL
3x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps)
1x USB 3.2 Gen 2 Type-C with support for DisplayPort™ / power delivery / G-SYNC (data speed up to 10Gbps)
1x RJ45 LAN port
1x Thunderbolt™ 4 with support for DisplayPort™ (data speed up to 40Gbps)
Webcam
1080P FHD IR Camera for Windows Hello
Battery
90WHrs, 4S1P, 4-cell Li-ion
Power Supply
Rectangle Conn, 280W AC Adapter, Output: 20V DC, 14A, 280W, Input: 100-240V AC, 50/60Hz universal
Network
Wi-Fi 6E(802.11ax) (Triple band) 2*2 + Bluetooth® 5.3 Wireless Card (*Bluetooth® version may change with OS version different.)
Weight
4.85 lbs (2.20 Kg)
Dimensions (WxDxH)
13.94″ x 10.59″ x 0.70″ ~ 1.07″ (35.4 x 26.9 x 1.79 ~ 2.73 cm)
MSRP
1599.99
TUF Gaming T500
Config Model Name
T500MV
Marketing Name
ASUS TUF Gaming T500 (2025)
Operating System
Windows 11 Home or Windows 11 Pro
Processor
Up to Intel® Core™ i7-13620H Processor 2.4 GHz (24MB Cache, up to 4.9 GHz, 10 cores, 16 Threads)
GPU
Up to NVIDIA® GeForce RTX™ 5060TI DUAL 16GB GDDR7 : 3xDP, 1x HDMI
Memory
Up to 2x DDR5 SO-DIMM slot
16GB DDR5 SO-DIMM
Storage
Up to
1TB M.2 2280 NVMe™ PCIe® 4.0 SSD
Front IO Ports
1x 3.5mm combo audio jack
2x USB 3.2 Gen 1 Type-A
1x USB 3.2 Gen 1 Type-C
Rear IO Ports
1x RJ45 Gigabit Ethernet
1x HDMI 1.4
1x Displayport 1.4
1x 7.1 channel audio (microphone, line-out, Line-in)
1x Kensington lock
4x USB 2.0 Type-A
Expansion Slots (Includes Used)
1x PCIe® 4.0 x 16 (operating at PCIe® 4.0 x8)
1x M.2 connector for WiFi
2x M.2 2280 connector for storage
2x DDR5 SO-DIMM slot
Power Supply
Up to 500W power supply (80+ Platinum, peak 1000W)
Network
Wi-Fi 6(802.11ax) (Dual band) 2*2 + Bluetooth® 5.4 Wireless Card
Weight
13.01 lbs (5.90 kg)
Dimensions (WxDxH)
6.12″ x 11.67″ x 14.05″ (15.55 x 29.64 x 35.68 cm)
ROG G700
Config Model Name
G700TF
Marketing Name
ROG G700 (2025)
Operating System
Windows 11 Pro
Processor
Up to Intel® Core™ Ultra 79Processor 285K
GPU
Up to NVIDIA® GeForce RTX™ 50690
Memory
Up to 4x DDR5 U-DIMM slot
16GB DDR5 U-DIMM
Storage
Up to 2TB M.2 2280 NVMe™ PCIe® 4.0 SSD
Front IO Ports
1x Headphone
1x Mic in
2x USB 3.2 Gen 1 Type-A
1x USB 3.2 Gen 1 Type-C
Rear IO Ports
1x RJ45 Gigabit Ethernet
1x Displayport 1.4
3 x Audio jacks
4x USB 2.0 Type-A
4x USB 3.2 Gen 1 Type-A
1x USB 3.2 Gen 2 Type-A
1x USB 3.2 Gen 2 Type-C
Expansion Slots (Includes Used)
1x PCIe® 4.0 x 16
3 x PCIe® 4.0 x16 (when using vertical graphic card, other PCle 4.0 x16 slots are not available)
Power Supply
600W power supply (80+ Gold, peak 600W)
Network
Wi-Fi 6(802.11ax) (Dual band) 2*2 + Bluetooth® 5.4 Wireless Card
Weight
40.39 lbs lbs (18.32 kg)
Dimensions (WxDxH)
9.45″ x 20.05″ x 18.88″ (24.00 x 50.92 x 47.96 cm)
Notes to Editors
ASUS USA Pressroom: https://www.asus.com/us/news/
ASUS USA Facebook: https://www.facebook.com/asus.n.america/
ASUS USA X (Twitter): https://twitter.com/ASUSUSA
Where to buy:
G814FM–DS95: https://shop.asus.com/us/rog/90nr0kz8-m00060-rog-strix-g18-2025-g814.html
G814PM – ES 96: https://shop.asus.com/us/rog/90nr0l28-m000a0-rog-strix-g18-2025-g814.html
G615JMR-DS94: https://shop.asus.com/us/rog/90nr0lb1-m000n0-rog-strix-g16-2025.html
G615LM-DS94: https://shop.asus.com/us/rog/90nr0lj1-m000m0-rog-strix-g16-2025.html
FA401KM-DS74: https://shop.asus.com/us/rog/90nr0kg1-m000a0-asus-tuf-gaming-a14-2025.html
G615LM-DS96: https://shop.asus.com/us/rog/90nr0lj1-m000n0-rog-strix-g16-2025.html
FX608JMR-DS76: https://shop.asus.com/us/rog/90nr0nb1-m001a0-asus-tuf-gaming-f16-2025.html
About ROG
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/asus-and-republic-of-gamers-announces-newly-available-nvidia-geforce-rtx-5060-equipped-strix-g-zephyrus-and-tuf-gaming-laptops-302461235.html
SOURCE ASUS Computer International
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Technology
Profile Customization Habits Come Into Focus in Soulmatemeets Analysis
Published
17 minutes agoon
May 4, 2026By
What users choose to show — and quietly leave blank — reveals something profound about digital self-presentation, Soulmatemeets finds.
GIBRALTAR, May 4, 2026 /PRNewswire-PRWeb/ — There is a particular kind of care that goes into the small, almost invisible decisions people make before they ever say a word in an online space. The choice of a display name, the selection of a profile image, the subtle arrangement of a bio that says enough without saying too much — these are acts of self-presentation that unfold in private, away from the scroll of conversation, in the quiet margins of a platform where no one is watching. And yet, taken together, Soulmatemeets finds they begin to form a picture worth pausing over.
Drawn from aggregated, anonymized behavioral patterns observed across its user base, a new internal analysis from Soulmatemeets offers a measured look at how people approach the customization of their digital profiles — not in sweeping, dramatic terms, but in the patient, accumulating way that data tends to reveal human behavior when given enough time and enough people.
Soulmatemeets’ study suggests that the choice of profile images yielded some nuance. Abstract or illustrative images — patterns, illustrations, stylized icons — were selected more frequently than photographs across most user segments, a finding that aligns with broader research into digital identity construction, which has long noted the preference, in informal or interest-based spaces, for symbolic self-representation over literal portraiture.
Short bios, when completed, tended to favor the particular over the general — a named hobby, a specific place, a single sentence that gestures toward personality without overexplaining it. Brevity, it appears, is not absence. It is a form of curation, according to Soulmatemeets.
Soulmatemeets’ analysis does not claim to resolve the larger questions that surround digital self-presentation. Those questions — about authenticity, about performance, about the distance or Soulmatemeets that screen names create — belong to a much longer conversation. What the data from Soulmatemeets study offers instead is a set of quiet observations: that profile completeness and conversational engagement tend to move together; that customization is less a prerequisite to participation than an accompaniment to it; and that the small expressive choices available to users are not merely decorative but functional, even social.
It would be easy to read these findings in purely instrumental terms — as a guide to what features might drive engagement, or what design choices might nudge users toward fuller profiles. But there is another reading available, one that is perhaps more in keeping with what Soulmatemeets has set out to be. The platform’s interest in this data is, at its core, an interest in how people make themselves at home in a shared space — in what it takes for a digital environment to feel, over time, genuinely inhabited rather than merely visited. Soulmatemeets continues to examine these patterns not to optimize for metrics, but to better understand what makes a space feel worth returning to.
About Soulmatemeets
Soulmatemeets came into being as an attempt to make room for something that can be surprisingly hard to find online: conversation that feels genuinely good to be part of. The platform is designed around the idea that people benefit from spaces where they can exchange stories, share what’s on their minds, or simply spend a few minutes talking with someone they wouldn’t otherwise encounter — without the ambient weight of metrics, virality, or noise. There is a deliberate lightness to what Soulmatemeets offers, a sense that the point is the exchange itself, not what comes after it. Users arrive from different places and different states of mind, and the hope — reflected in every small design decision — is that most of them leave feeling, in some modest but real sense, a little better than when they came.
Media Contact
Debbie Hammond, Soulmatemeets, 1 14844578736, review@soulmatemeets.com, https://soulmatemeets.com/
View original content:https://www.prweb.com/releases/profile-customization-habits-come-into-focus-in-soulmatemeets-analysis-302759956.html
SOURCE Soulmatemeets
Technology
Global Automotive Lead Acid Battery Market | USA, South Korea, European Union Lead | Clarios, Exide Technologies, GS Yuasa Drive Reliable Automotive Energy Storage Transition
Published
17 minutes agoon
May 4, 2026By
NEWARK, Del., May 4, 2026 /PRNewswire/ — According to the latest analysis by Future Market Insights, the global automotive lead acid battery market is entering a stable growth phase, driven by expanding vehicle populations, rising replacement demand, and increasing adoption of start-stop vehicle technologies. Valued at USD 31.3 billion in 2025, the market is projected to reach USD 52.40 billion by 2035, expanding at a CAGR of 5.3%.
For automotive OEMs, aftermarket distributors, and battery manufacturers, lead acid batteries are no longer viewed as purely conventional power sources—they remain essential infrastructure supporting vehicle ignition, auxiliary electronics, and energy management systems across passenger, commercial, and hybrid vehicles.
Quick Stats – Automotive Lead Acid Battery Market
Market Size (2025): USD 31.3 BillionForecast Value (2035): USD 52.40 BillionCAGR (2025–2035): 5.3%Leading Battery Type: Flooded Batteries (60.0% Market Share)Fast-Growing Technology Segment: AGM Batteries (30.0% Market Share)Dominant End Market: OEM Vehicle Production (62.38% Share)Key Growth Markets: United States (5.4%), South Korea (5.3%), European Union (5.3%)Key Players: Clarios (Johnson Controls), Exide Technologies, GS Yuasa Corporation, East Penn Manufacturing, EnerSys
Get detailed market forecasts, competitive benchmarking, and pricing trends:
https://www.futuremarketinsights.com/reports/sample/rep-gb-1482
Executive Insight for Decision Makers
The automotive lead acid battery market is at a strategic transition point where reliability, affordability, and compatibility with modern vehicle electronics are redefining energy storage demand. Despite the rise of electric mobility, lead acid batteries continue to serve as the backbone of starting, lighting, ignition (SLI), and auxiliary vehicle systems.
Organizations that fail to upgrade toward advanced AGM and Enhanced Flooded Battery (EFB) technologies risk losing competitiveness in start-stop and hybrid vehicle platforms. Meanwhile, manufacturers investing in improved cycling durability, maintenance-free designs, and recycling efficiency are strengthening long-term market positioning.
Market Momentum: Powering Vehicle Reliability and Energy Management
Three structural forces are accelerating market demand globally:
Growing Vehicle Population: Expanding global vehicle fleets are creating sustained replacement battery demandStart-Stop Technology Adoption: Fuel-efficiency regulations are driving AGM and EFB battery integrationIncreasing Vehicle Electronics: Advanced infotainment, ADAS, and onboard electronics require robust auxiliary power systems
Automotive lead acid batteries are evolving from commodity components into optimized energy storage systems supporting modern vehicle architectures.
Segment Leadership Defining Market Direction
Flooded Batteries (60.0%) dominate due to low cost, proven reliability, and widespread aftermarket adoptionAGM Batteries (30.0%) are gaining traction in premium and start-stop vehicles requiring enhanced cycling performanceOEM Segment (62.38%) leads through long-term supply contracts with global automotive manufacturers
Demand is expanding across passenger vehicles, commercial fleets, hybrid vehicles, and micro-hybrid systems where reliability and cost efficiency remain critical.
Speak to Analyst: Customize insights for your business strategy:
https://www.futuremarketinsights.com/customization-available/rep-gb-1482
Regional Growth Landscape
United States (5.4% CAGR): Growth supported by large vehicle fleet and strong aftermarket demandSouth Korea (5.3% CAGR): Advanced automotive manufacturing and start-stop vehicle integration driving expansionEuropean Union (5.3% CAGR): Emission regulations accelerating AGM battery adoptionJapan (5.2% CAGR): Technology leadership in hybrid and premium vehicle battery systemsIndia (5.0% CAGR): Rising vehicle ownership and expanding automotive production fueling demand
Global market expansion remains closely tied to vehicle production volumes, replacement cycles, and increasing electrification of automotive systems.
Competitive Landscape: Reliability Meets Technology Advancement
The automotive lead acid battery market remains highly competitive, with manufacturers focusing on durability, charge acceptance, and recycling efficiency:
Clarios (Johnson Controls) – Leading global OEM and aftermarket battery supply platformsExide Technologies – Expanding advanced lead acid and recycling capabilitiesGS Yuasa Corporation – Strengthening premium AGM and hybrid battery solutionsEast Penn Manufacturing – Advancing high-performance maintenance-free battery technologiesEnerSys – Expanding commercial and industrial automotive battery applications
Competition is increasingly defined by battery lifespan, cold-cranking performance, recycling infrastructure, and compatibility with modern vehicle energy systems.
Strategic Takeaways
OEMs: Integrate AGM and EFB technologies to support start-stop and hybrid platformsBattery Manufacturers: Focus on longer lifecycle, maintenance-free operation, and sustainable recyclingAftermarket Distributors: Expand premium battery portfolios to capture replacement demandInvestors: Target companies supporting reliable automotive electrification and energy storage upgrades
Why This Market Matters
The automotive lead acid battery market remains a foundational pillar of the global automotive ecosystem. While new battery chemistries continue to emerge, lead acid technology retains a critical role due to its affordability, reliability, mature recycling infrastructure, and compatibility with conventional and hybrid vehicles.
As vehicle fleets expand and automotive electronics become increasingly complex, demand for dependable and cost-effective energy storage solutions will remain resilient across both OEM and aftermarket channels.
For forward-looking stakeholders, this market represents not just steady expansion—but a long-term opportunity driven by evolving vehicle architectures, sustainable recycling ecosystems, and the ongoing modernization of global transportation systems.
Unlock 360° insights for strategic decision making and investment planning:
https://www.futuremarketinsights.com/checkout/1482
Related Reports:
Motorcycle Lead Acid Battery Market – https://www.futuremarketinsights.com/reports/motorcycle-lead-acid-battery-market
Automotive Battery Pack Compression Pad Market – https://www.futuremarketinsights.com/reports/automotive-battery-pack-compression-pad-market
Automotive Battery Pack Fire Barrier Pad Market – https://www.futuremarketinsights.com/reports/automotive-battery-pack-fire-barrier-pad-market
Automotive Battery Tester Market – https://www.futuremarketinsights.com/reports/automotive-battery-tester-market
Automotive Battery Disconnect Unit (BDU) Market – https://www.futuremarketinsights.com/reports/automotive-battery-disconnect-unit-bdu-market
About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. Headquartered in Delaware, USA, with a global delivery center in India and offices in the UK and UAE, FMI delivers actionable insights to businesses across industries including automotive, technology, consumer products, manufacturing, energy, and chemicals.
An ESOMAR-certified research organization, FMI provides custom and syndicated market reports and consulting services, supporting both Fortune 1,000 companies and SMEs. Its team of 300+ experienced analysts ensures credible, data-driven insights to help clients navigate global markets and identify growth opportunities.
For Press & Corporate Inquiries
Rahul Singh
AVP – Marketing and Growth Strategy
Future Market Insights, Inc.
+91 8600020075
For Sales - sales@futuremarketinsights.com
For Media - Rahul.singh@futuremarketinsights.com
For web - https://www.futuremarketinsights.com/
For Web: https://www.factmr.com/
Logo: https://mma.prnewswire.com/media/1197648/3531122/FMI_Logo.jpg
SOURCE Future Market Insights
Technology
Sowell Management Launches Advisor Partnership Program Providing Equity in the Firm and Growth Capital to Affiliated Advisors
Published
17 minutes agoon
May 4, 2026By
Sowell partners with Merchant to fund the program, accelerate the firm’s M&A strategy and build on strong momentum
NORTH LITTLE ROCK, Ark., May 4, 2026 /PRNewswire/ — Sowell Management (Sowell), a leading Registered Investment Advisor (RIA) serving financial advisors and their clients nationwide, announced the launch of its Advisor Partnership Program (APP) to provide its new and existing advisors with the resources and capital needed to grow their practices and plan for their futures. Additionally, Sowell announced it is partnering with Merchant for a capital infusion to fund APP, enhance its technology and investment management capabilities, and execute an ambitious M&A strategy to accelerate its momentum in the evolving, consolidating independent wealth management sector.
Designed for both current advisors and those considering joining, APP provides a meaningful opportunity to participate in the equity and long-term enterprise value of Sowell. Backed by strategic capital, APP is built to drive growth, operational scale and new opportunities. It also provides for succession and continuity planning, allowing advisors to create a defined path for their future on their own terms.
“As we considered the next chapter of our growth, we wanted to demonstrate our appreciation for our advisors’ loyalty and their dedication to serving clients with distinction, while giving them additional incentive to support the ongoing success of the firm,” said Daryl Seaton, CEO, Sowell Management. “We created our Advisor Partnership Program to ensure it reflected the values and culture that have made Sowell a unique presence in the RIA space for the past 25 years. We have always treated our advisors as partners in the business, and our new Program enables us to formalize that approach.”
Sowell has experienced steady growth since its founding in 2001 as one of the nation’s earliest RIAs. It has grown to over $6.5 billion in client assets through organic growth and traditional recruiting of advisors drawn to the firm’s straightforward approach to financial planning, investment management, and client service.
As the industry evolved over the years, so has Sowell, increasing investment management solutions through a CIO model, adding a private wealth division with Cache River, enhancing its technology, marketing, and business development support, and building out an impressive leadership team with expertise from across wealth management. The new APP and partnership with Merchant will propel Sowell into its next phase of growth.
“Scale has become increasingly critical for sustained success in wealth management, and it will become more so as the industry continues to consolidate,” said Bill Sowell, Founder and Chief Strategy Officer of Sowell Management. “After a thorough due diligence process, we invited Merchant to be the partner who will take us into the future. Merchant’s team has a deep understanding of the RIA space and respect for what we have built here at Sowell under the current leadership team.”
Merchant is a well-respected global operating company providing growth capital, strategic resources, and support to independent financial services firms. Merchant’s ecosystem comprises over 130+ partner firms and RIA practices in six countries, collectively managing more than $340 billion in assets.
“Sowell is an ideal partner firm for us,” said Matt Brinker, Managing Partner at Merchant. “With Daryl and Bill at the helm, they lead a strong management team that knows where they want to take the business and be a premier destination for established financial advisors serving the needs of sophisticated clients. The firm’s Midwest roots, values, and approach to wealth management are refreshing, and we look forward to supporting their continued growth and making their vision a reality.”
The terms of the deal were not disclosed.
About Sowell Management
Sowell Management is a privately held Registered Investment Advisor (RIA) and a trusted partner to financial advisors. Founded by financial advisor Bill Sowell in 2001, Sowell Management provides a transformative platform of services and solutions to guide advisors on the path toward true independence. Sowell has a nationwide network of financial advisors representing over $6.5 billion* in client assets (AUA/AUM) as of April 2026.
*Regulatory assets under management (AUM) are assets where Sowell provides continuous and regular supervisory or management services to client portfolios. Assets under administration (AUA) is a measure of the total assets for which Sowell provides administrative services. Working with a highly rated advisor does not ensure that a client or prospective client will experience a higher level of performance or results.
For more information, visit sowellmanagement.com.
Media Contact
Haven Tower Group
Brandon Blackwell
(424) 317-4868
bblackwell@haventower.com
View original content:https://www.prnewswire.com/news-releases/sowell-management-launches-advisor-partnership-program-providing-equity-in-the-firm-and-growth-capital-to-affiliated-advisors-302760773.html
SOURCE Sowell Management
Profile Customization Habits Come Into Focus in Soulmatemeets Analysis
Global Automotive Lead Acid Battery Market | USA, South Korea, European Union Lead | Clarios, Exide Technologies, GS Yuasa Drive Reliable Automotive Energy Storage Transition
Sowell Management Launches Advisor Partnership Program Providing Equity in the Firm and Growth Capital to Affiliated Advisors
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