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Productsup and Protokol partner to streamline creation of Digital Product Passports to prepare for EU compliance

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The new integration empowers companies to prepare for upcoming European Union regulations faster and more cost-effectively

BERLIN, May 27, 2025 /PRNewswire/ — Productsup, a leading enterprise feed management and syndication platform, together with Protokol, a leading Digital Product Passport (DPP) solutions provider, today announced a new partnership enabling companies to create DPPs from existing product data to prepare for the EU’s upcoming Ecodesign for Sustainable Products Regulation (ESPR). The collaboration offers a direct integration between the two platforms, enabling businesses to leverage their optimized product data to create Digital Product Passports effortlessly.

As the ESPR will mandate the implementation of DPPs across several industries and product groups — for businesses placing products in the EU market, regardless of where they’re manufactured — the partnership supports all businesses now navigating these new requirements.

“Gathering product data to create DPPs is often a significant undertaking for companies, requiring teams to source information from disparate sources and systems, organize and standardize the data in various formats, and make it readily available to the right stakeholders,” said Lars Rensing, CEO at Protokol. “The beauty of our partnership with Productsup is that companies seeking to create DPPs can simply utilize their existing product data, both from the Productsup platform and imported from external sources. It reduces the burden of gathering and organizing that data in line with EU DPP requirements, so you achieve compliance faster without rework or disruption, saving time and minimizing errors.”

The EU’s DPP mandate, part of the broader Ecodesign for Sustainable Products Regulation (ESPR), aims to boost product traceability, sustainability, and circularity across industries. Starting in 2027 with sectors like textiles, and industries such as steel and electronics to follow shortly after, the DPP will make key product information — from materials and repairability to recyclability and environmental impact — accessible throughout a product’s lifecycle. This will help businesses meet sustainability goals, enhance supply chain transparency, and empower consumers to make more informed choices.

Complementing this, the Omnibus Regulation is designed to harmonize sustainability data sharing across policies like ESPR and the Corporate Sustainability Reporting Directive (CSRD). Even as CSRD implementation faces delays into late 2025, companies are using this window to prepare for long-term compliance. To be DPP-ready, businesses must collect and standardize detailed product data, such as material composition, repair guidelines, and certifications, in secure, machine-readable formats accessible to stakeholders across the supply chain, in line with ESPR and Omnibus standards.

“Our integration with Protokol doesn’t just help businesses prepare for compliance — it automates complex data processes to deliver a smarter, more scalable solution,” said Johannis Hatt, CEO at Productsup. “Companies can automatically transform their enriched product data into detailed digital product passports — without manual reformatting or redundant data entry. This direct integration streamlines the entire DPP creation process, reducing the time and resources required to prepare for EU mandates. By combining our strengths, we’re bringing an end-to-end offering to the market, helping companies work toward compliance while safeguarding data integrity and setting them up for long-term success across multiple regulatory landscapes, from DPP to CSRD and beyond.”

To learn more about the partnership and upcoming DPP regulation, join Productsup and Protokol’s webinar, Leveraging existing product lifecycle data to align with EU sustainability regulations, on 17 June, 2025 at 2 p.m. CET. Register here

For more information about how Productsup can help you prepare your product feeds for global sustainability regulations, visit www.productsup.com. Explore the value and how to get started with Protokol’s Digital Product Passport at www.protokol.com.

About Protokol

Protokol is a technology provider that builds Digital Product Passport solutions for companies of all sizes and stages.

Our purpose-built DPP platform enables early adopters to both launch pilot projects across their product portfolio to work towards regulatory compliance, and to implement future-proof solutions that deliver on sustainability and circularity objectives now.

Alongside our diverse ecosystem of trusted partners who specialise in everything from regulatory compliance, to product standardisation, sustainability, LCAs and more; we deliver a holistic DPP solution that ensures compliance, facilitates circularity, enhances the customer experience and unlocks new opportunities for growth.

To learn more about Protokol’s Digital Product Passport consulting and development services, and to find out how we can support your next project from concept to launch and beyond, visit https://www.protokol.com/services/

About Productsup

Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, and ALDI.

Media contact:
Anabel Lalaguna
protokol@aprilsix.com
07934 198698

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Wondershare to Showcase AI-Powered Business Workflows with PDFelement at Microsoft AI Tour Hong Kong

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HONG KONG, April 21, 2026 /PRNewswire/ — Wondershare, a global leader in productivity and creativity software, will participate in the Microsoft AI Tour Hong Kong on April 22, 2026, at the Grand Hyatt Hong Kong. At Booth E10, the company will showcase its AI-powered business workflow solutions across its product portfolio, highlighting Wondershare PDFelement as a key focus, and inviting attendees to experience how intelligent workflows can transform modern business operations.

As Microsoft’s flagship global AI event, the Microsoft AI Tour brings together industry leaders, partners, and innovators to explore how artificial intelligence is reshaping business landscapes. At the Hong Kong stop, Wondershare will highlight its deepening collaboration with Microsoft, showcasing how its product ecosystem works seamlessly within Microsoft’s AI and cloud technologies to enable more efficient, secure, and scalable workflows.

This collaboration comes at a pivotal time for Hong Kong’s rapidly evolving AI landscape. Hong Kong is rapidly emerging as a key AI innovation hub, driven by strong policy support and accelerating enterprise adoption. Despite this momentum, many organizations still face challenges such as fragmented AI adoption, integration complexity, and data security concerns. In collaboration with Microsoft, Wondershare addresses these challenges by enabling connected, end-to-end AI workflows that deliver practical and measurable productivity gains.

Under the theme “Streamline Workflows. Power Content with AI.”, Wondershare presents a unified approach to AI-driven productivity. At the center of this ecosystem is Wondershare PDFelement, enabling smarter and more efficient document workflows within enterprise environments and helping businesses adopt AI in practical, everyday scenarios. Supporting this vision, Wondershare’s broader product portfolio—including EdrawMax, EdrawMind, Filmora, and Reelmate—extends AI-powered capabilities across diagramming, mind mapping, video creation, and premium comic content creation, forming a connected, end-to-end workflow, all of which will also be showcased on-site at the event.

Through live, interactive demonstrations, attendees visiting Booth E10 will be able to explore Wondershare’s full product ecosystem and gain hands-on insight into how AI can enhance productivity across a wide range of business scenarios.

Wondershare warmly invites all participants to visit the booth and discover how AI-powered workflows can unlock new possibilities for business growth.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including PDFelement for document management; EdrawMax, EdrawMind for diagraming, Filmora and SelfyzAI for video editing. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/wondershare-to-showcase-ai-powered-business-workflows-with-pdfelement-at-microsoft-ai-tour-hong-kong-302747366.html

SOURCE Wondershare Technology

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Cohesity Appoints Nigel Lee as Technical Sales Leader, Asia Pacific and Japan (APJ)

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SINGAPORE, April 21, 2026 /PRNewswire/ — Cohesity, today announced Nigel Lee as Technical Sales Leader for Asia Pacific and Japan (APJ). Based in Singapore, Lee will lead the company’s technical sales strategy, pre-sales organisation, and solution engineering execution across the region, reporting to Mark Nutt, SVP & GM, International at Cohesity, and reflects Cohesity’s increased investment in the region as a strategic priority.

In this newly created role, Lee will strengthen technical engagement with customers and partners, and drive adoption of Cohesity’s AI-driven data security and cyber resilience platform across APJ.

Lee brings 29 years of experience leading pre-sales, sales engineering, and go-to-market changes across Asia Pacific. He has a strong record of building high-performing teams, driving enterprise growth, and engaging C-level stakeholders in complex markets.

“APJ is a strategically important region for Cohesity, and Nigel’s leadership, passion and deep expertise make him exceptionally well positioned to lead our technical sales organisation,” said Mark Nutt, SVP & GM, International, Cohesity. “As we continue to invest in the region, his ability to align technical strategy with the rapidly developing customer requirements caused by the ever-changing threat and compliance landscape will be critical to accelerating our growth and ensuring our customers’ ongoing business resilience.”

Previously, Lee was Director of Data Storage Solutions, Asia Pacific at Lenovo, where he led the regional business and transformed the go-to-market to drive growth. He also held senior regional and global roles at NetApp.

“Across the region, organisations are under increasing pressure to secure, manage, and unlock value from their data as AI adoption accelerates and cyber threats evolve. Cohesity is uniquely positioned to simplify this complexity through a unified, AI-driven data security platform,” said Nigel Lee, Technical Sales Leader, Asia Pacific and Japan at Cohesity. “Having spent my career scaling organisations and embedding solution expertise early in the customer journey, I’m excited to join at this pivotal time and look forward to working with our teams, partners, and customers to drive meaningful, outcome-led growth.”

Lee holds an Executive MBA from Kellogg-HKUST and a Bachelor of Computer Science.

About Cohesity 

Cohesity protects, secures, and provides insights into the world’s data. As the leader in AI-powered data security, Cohesity helps organisations strengthen resilience, accelerate recovery, and reduce IT costs. With Zero Trust security and advanced AI/ML, Cohesity Data Cloud is trusted by customers in more than 140 countries, including 70% of the Global 500. Cohesity is also backed by industry leaders such as NVIDIA, Amazon, Google, IBM, Cisco, and HPE.

Cohesity is certified as a Great Place to Work in multiple countries. Follow Cohesity on LinkedIn and visit www.cohesity.com to learn more.    

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SOURCE Cohesity

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EcoMatcher Unveils Tree Personas

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A New Nature Interface for Engaging with Your Trees, in Any Language

HONG KONG, April 21, 2026 /PRNewswire/ — EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable.

With Tree Personas, companies can assign a distinct digital personality to each gifted tree, enabling recipients to virtually visit their tree in TreeTracker 3D, chat with it through TreeChat+ in their own language, and learn about its growth, local environment, and real-world impact.

Tree Personas build on EcoMatcher’s earlier TreeChat, which introduced chatbot-powered conversations with trees, only in English. While TreeChat enabled interaction, Tree Personas shape how a tree communicates in any language – from curious and playful to calm and reflective – while all environmental data, location, and impact metrics remain authentic and unchanged.

EcoMatcher describes Tree Personas as a Nature Interface — a new category of digital interface that allows people to interact with real ecosystems through digital companions connected to living trees. The company believes Nature Interfaces can help reconnect people with nature in an increasingly digital world.

Rather than passively receiving information about a planted tree, users can build an ongoing relationship with it — asking questions, learning about its ecosystem, and following its growth over time. Even when users are away, Tree Personas continue to evolve digitally, encouraging people to return and discover new reflections, observations, and updates.

“Trees are essential for life on Earth, yet most people rarely have a personal connection with them,” said Bas Fransen, CEO of EcoMatcher. “Tree Personas turn planted trees into interactive companions that help people learn about nature and build deeper connections with the ecosystems that support us.”

Meet the First Tree Personas

EcoMatcher introduces three Tree Personas available to companies gifting trees, all inspired by real ecological stages and behaviours of trees:

Twiggles: A young, curious tree highlighting small discoveries in nature.Oakly: A grounded, thoughtful tree sharing ecosystems insights.Seren: A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to create custom Tree Personas aligned with their brand values, sustainability goals, or storytelling needs.

EcoMatcher will share more about the background and opportunities of Tree Personas during its upcoming Demo Day on April 27. To sign up, visit www.ecomatcher.com/demo.

About EcoMatcher

EcoMatcher is a Certified B Corporation that enables companies to integrate transparent tree planting into their business. Through its technology platform, organizations can plant trees, track them digitally, and engage employees and customers in sustainability. EcoMatcher’s customers include Dubai Islamic Bank, Grab, Infosys, and Singlife.

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SOURCE EcoMatcher

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