Fidler recognized among the real estate industry’s top executive leaders for heading the ground-up product redesign of MoxiWorks’ platform into RISE.

SEATTLE, Sept. 1, 2026 /PRNewswire/ — MoxiWorks today announced that Ashley Fidler, PhD, Chief Product Officer at MoxiWorks, has been named a 2026 HousingWire Vanguard Award winner. The Vanguard Awards recognize C-level executives across residential mortgage, real estate brokerage, and homebuilding whose leadership delivered measurable business impact over the past year.

Fidler was recognized for leading the ground-up product redesign of MoxiWorks’ platform into RISE, the company’s native-AI relationship intelligence system. RISE unifies the technology brokerages and agents rely on most — CRM, email marketing, presentation tools, advertising, and more — consolidating what was previously siloed into a single platform. RISE learns the right context for each agent’s business, then acts on that context proactively through agentic AI: not just surfacing the next best action, but ready to execute it the moment the agent approves. Since its November 2025 launch, RISE has shipped more than 80 features, with brokerages and agents already crediting the platform with meaningful time savings and business results.

“This recognition belongs to the entire product and engineering team at MoxiWorks,” said Ashley Fidler, PhD, Chief Product Officer at MoxiWorks. “RISE was built on a simple idea: AI only creates value when it’s built into how a business actually works, not bolted on top of it. Seeing agents get real time back, and real results, from the platform is what this work has been about from day one, and I’m proud of what this team has built.”

Fidler brings more than 15 years of experience building AI-powered products and 20 years in machine learning, having built AI into business products since 2011 across fintech, legaltech, cybersecurity, and proptech, following an earlier career in academia. Her research was published through IEEE and Interspeech during her time at Microsoft, and she holds a U.S. patent for query dialogue state modification. Over the past year, she has become a visible voice on AI in real estate, speaking at NAR NXT, Inman Connect, and LeadingRE on where AI creates real value for brokerages and where it falls short.

“Ashley’s leadership is a big reason RISE has become what it is today,” said Eric Elfman, CEO of MoxiWorks. “She brings a rare market perspective, earned across two decades, on where AI capability can enhance what makes agents irreplaceable, and that judgment shows up in every part of the platform we’ve built. This recognition from HousingWire is well deserved, and it reflects the caliber of leadership we’re building across our team at MoxiWorks.”

The HousingWire Vanguard Awards are among the housing industry’s most competitive executive honors, recognizing leaders who have demonstrated tangible impact through business growth, innovation, and strengthened company performance over the preceding 12 months. Fidler joins an accomplished group of 2026 honorees across the mortgage, real estate brokerage, and homebuilding sectors.

To learn more about RISE, visit moxiworks.com/RISE.

About MoxiWorks
MoxiWorks is the leading real estate AI marketing platform serving agents, teams, and brokerages worldwide. The platform integrates presentations, email, CRM, advertising, and marketing into one connected system powered by native-AI. With RISE, MoxiWorks’ new product built with AI at its foundation, the company continues to expand what’s possible for real estate productivity and growth. Trusted by more than 3,000 brokerages and 400,000 agents globally, MoxiWorks enables real estate professionals to find, win, and close more deals while transforming how the industry markets and grows. For more information, visit moxiworks.com.

Media Contact
Kelly Mendonca
Marketing Communications Manager, MoxiWorks
kelly.mendonca@moxiworks.com 

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SOURCE MoxiWorks

A New HelloNation Article Outlines the Financial and Strategic Factors That Shape How Companies Select Outside Counsel for a Dispute.

DALLAS, Sept. 1, 2026 /PRNewswire/ — How should a company choose the right litigation attorney for a financial dispute? A HelloNation article answers this question by outlining what chief financial officers should weigh before hiring commercial litigation counsel.

The article explains that hiring commercial litigation counsel is a financial decision as much as a legal one. It notes that legal fees, settlement reserves, and potential judgments all carry real costs for a business.

According to the article, a CFO’s first responsibility is understanding how a lawsuit affects the balance sheet. The article adds that the attorney chosen for a case should explain those costs clearly and help leadership plan for several possible outcomes.

The article points out that experience matters, but the type of experience matters more. It explains that attorneys who handle commercial disputes regularly understand how courts treat contract language, damages calculations, and business records.

Communication style is another factor the article highlights. Some attorneys favor an aggressive posture while others prefer a measured approach, and the article notes that the right fit depends on a company’s risk tolerance and its relationship with the opposing party.

The article also describes how fee structures shape the working relationship between a business and its legal team. Hourly billing, flat fees, and hybrid arrangements each carry different incentives, and asking about these details early can prevent surprises later.

Case management style is worth reviewing as well, the article notes. Some firms staff cases with large teams, while others rely on a single lead attorney supported by a small group, and either approach can affect billing and how quickly the firm responds when deadlines shift.

References and past outcomes provide useful context, the article explains, though no two cases are identical. Speaking with other financial executives who have worked with a firm can reveal how well that firm communicates during stressful periods.

The article also notes that board reporting deserves attention during the hiring process. Litigation can raise questions from directors about financial exposure, and counsel who can present updates in clear, business focused language make those conversations easier.

Team continuity matters more than many CFOs initially expect, according to the article. Turnover at a law firm during an active case can slow progress, so asking about staffing stability before engagement begins can help avoid disruptions later.

Timing also plays a meaningful role, the article states. Bringing in commercial litigation counsel early, before a dispute escalates, often preserves more options than waiting until a lawsuit is filed.

Commercial Litigation Attorneys who understand a client’s industry can move faster and ask sharper questions from the outset, the article notes. A Commercial Litigation Attorney who combines financial fluency with clear communication is more likely to protect a company’s long-term interests, the article concludes.

How Financial Leaders Evaluate Litigation Attorneys features insights from David Gibson, Commercial Litigation Attorney of Dallas, Texas, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

$1.0 Billion Acquisition Comprises VMS Leading Brands, including Nature’s Bounty, the #2 VMS Brand, and Select Specialty Brands

BOSTON, Sept. 1, 2026 /PRNewswire/ — Yellow Wood Partners (“Yellow Wood”), a private equity firm focused exclusively on investing in consumer brands and companies, today announced that it has agreed to acquire the Holistic Health platform (“Holistic Health”) from Nestlé for $1.0 billion.

Holistic Health is a leading global Vitamins, Minerals and Supplements (“VMS”) platform with a differentiated portfolio of established brands, including Nature’s Bounty, the #2 overall VMS brand and leading women’s health brand in the U.S, as well as leading specialty brands Nuun, Osteo Bi-Flex, and Gard. Nature’s Bounty offers a broad range of wellness solutions that are consumed in more than 20% of U.S. households and have been a trusted brand for more than 50 years.

“Holistic Health is an excellent platform of trusted brands with deep retailer relationships providing significant opportunities for continued growth,” said Dana Schmaltz, Partner at Yellow Wood. “The Holistic Health portfolio provides a group of specialty category leaders in various high growth sectors of the attractive VMS market, including hydration, gut health and immunity. Operating Holistic Health as a standalone entity will provide the opportunity to leverage the power of each brand to accelerate growth, enhance innovation and strengthen their market positions with consumers and retail partners. We have developed an excellent relationship with the team at Nestlé and look forward to ensuring a smooth transition over the coming months as we close the transaction.”

“This exciting portfolio is deeply aligned with our focus, expertise and functional operations approach, and we are thrilled to add each of these brands to the Yellow Wood umbrella,” said Tad Yanagi, Partner at Yellow Wood. “We believe that by implementing the Yellow Wood Consumer Operating DNA model, we can accelerate the growth of all of these brands as we have done with other category defining carveouts such as Q-tips, Chapstick, Suave and Dr. Scholl’s. As VMS adoption continues to increase among a wide range of consumers and demand for benefit-specific solutions expands, we see significant runway to drive organic growth across the platform.”

This transaction marks Yellow Wood’s sixth significant carveout acquisition from five major global consumer companies, including Bayer, Reckitt, Unilever, and Haleon. The transaction is subject to applicable regulatory approvals and is expected to close by the first half of 2027.

Perella Weinberg Partners and Canaccord Genuity served as financial advisors to Yellow Wood on the transaction. Goodwin Procter provided legal counsel to Yellow Wood.

About Yellow Wood
Yellow Wood Partners is a leading consumer focused private equity firm, which invests in both founder-owned consumer brands as well as legacy consumer brands. Based in Boston, Yellow Wood works with over 40 household global brands including Chapstick, Suave, Q-tips, Caress, Pond’s and Dr. Scholl’s. The firm uses its differentiated Consumer Operating DNA® investment and operating strategy to partner with founders and CPG companies to unlock brand value, scale and grow their businesses. For more information, please visit www.yellowwoodpartners.com

Contacts
Yellow Wood Partners LLC ASC Advisors
Steve Bruce / Taylor Ingraham / Kylie Souder
+1 (203) 992-1230
sbruce@ascadvisors.com / tingraham@ascadvisors.com / ksouder@ascadvisors.com

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SOURCE Yellow Wood Partners