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Pricer and JRTech Solutions signs 51 MUSD digital store transformation deal with Sobeys in Canada

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STOCKHOLM, April 20, 2026 /PRNewswire/ — Pricer AB, a global leader in digital shelf-edge solutions, announces that its Canadian partner JRTech Solutions has signed a major agreement with Sobeys, one of Canada’s leading supermarket chains. The contract includes the deployment of Pricer’s latest electronic shelf label (ESL) technology and the cloud-based platform Pricer Plaza across an estimated 300-350 stores.

The agreement covers the supply of multicolor electronic shelf labels and the necessary store infrastructure, with a total hardware and infrastructure value of approximately 51 MUSD (excluding Pricer Plaza). The deployment is scheduled for an 18-month period starting in May 2026.

“We are very grateful for the trust and that Sobeys has once again chosen Pricer as its long-term strategic partner,” says Mats Arnehall, Chief Growth Officer at Pricer. “This deal confirms our leading position in the North American market and the value of our high-performance system in high-density retail environments. Our scalable cloud platform, Pricer Plaza, will be the intelligence behind every label, enabling Sobeys to act faster and work smarter.”

“After years of close collaboration and shared success, we’re proud to grow our partnership with Sobeys even further with an expanded rollout,” says Diego Mazzone, President and CEO of JRTech Solutions. “That momentum is driven by our ability to consistently deliver reliable, high-quality solutions in complex retail environments. Together, we are positioning our digital smart labels at the heart of a broader digital transformation, driving operational excellence, unlocking real-time intelligence, and creating meaningful value for both Sobeys and their customers.”

Orders will be included in Pricer’s order intake as they are received.

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

This information constitutes insider information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was sent for publication, through the agency of the contact persons set out above, at the time stated by the Company’s news distributor, Cision, at the publication of this press release.

For further information, please contact:
Magnus Larsson, President and CEO, +46 704 316851
Mats Arnehall, Chief Growth Officer, +46 708 108084
info@pricer.com 

About Pricer

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 380 million electronic shelf labels in more than 28,000 stores across more than 80 countries. For further information, please visit www.pricer.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-jrtech-solutions-signs-51-musd-digital-store-transformation-deal-with-sobeys-in-canada,c4336174

The following files are available for download:

https://mb.cision.com/Main/715/4336174/4044351.pdf

2026-04-20_Pricer JRTech Sobeys press release_ENG

 

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EX3 Accelerates APAC Expansion with Malaysia Growth Milestone and SAP Partnership

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LONDON and KUALA LUMPUR, Malaysia, April 21, 2026 /PRNewswire/ — EX3 today announced a significant milestone in its Asia-Pacific (APAC) growth journey, marked by continued expansion in Malaysia, a newly formalised SAP partnership, and further investment in regional leadership.

As part of its broader APAC growth strategy, EX3 has strengthened its presence in Malaysia, with headcount increasing to 21 employees—an addition of four new team members in the last six months alone, with additional two expected by end of May 2026. This growth reflects sustained demand for EX3’s expertise in delivering end-to-end HR and payroll transformation programmes across the region.

In parallel, EX3 has been officially inducted as an SAP Partner in Malaysia, with a dedicated focus on Human Capital Management (HCM) and Payroll. This milestone represents a strategic step forward, reinforcing EX3’s capability to deliver enhanced value to clients through deeper alignment with SAP technologies and innovation.

The SAP partnership is central to EX3’s regional ambitions, enabling the organisation to scale its delivery and sales capabilities across Malaysia and the wider APAC market. By combining SAP’s leading cloud solutions with EX3’s agile, AI-powered delivery approach, the company is well-positioned to support organisations navigating complex HR and payroll transformations.

Sam Garwood, Chief Revenue Officer at EX3, commented:
“Our SAP partnership represents a key enabler for our go-to-market strategy across APAC. With Malaysia at the centre of our regional operations, we are building a scalable, high-impact GTM engine that allows us to bring EX3’s full capabilities to market with greater speed and precision. This positions us strongly to capture growing demand for HR and payroll transformation across the region.”

Looking ahead, EX3 will continue to invest in its regional leadership team, including the upcoming appointment of a new Head of Sales for APAC. This role will be instrumental in driving continued growth, strengthening client relationships, and expanding EX3’s footprint across key markets.

Jas Rai, CEO of EX3, added:
“EX3 is on a strong global growth trajectory, and our expansion in APAC is a critical part of that journey. Malaysia plays a pivotal role in enabling that growth—both as a centre of delivery excellence and as a strategic hub for the region. As we continue to scale, our investment in Malaysia will help us accelerate our broader ambitions and deliver even greater value to clients globally.”

About EX3

EX3 is a global provider of end-to-end SAP Payroll and HR transformation, combining strategic advisory with outcome-based support and managed services to streamline global operations for organizations worldwide. With offices in the UK, Malaysia, and India, EX3 delivers modern, scalable, and innovative solutions that help clients transform how they manage HR and payroll operations.

https://www.weareex3.com/ 

Media Contact:
Sach Dhanjal
Senior Marketing Manager, EX3
sach.dhanjal@weareex3.com

Logo – https://mma.prnewswire.com/media/2957617/EX3_Logo.jpg

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EX3 Accelerates APAC Expansion with Malaysia Growth Milestone and SAP Partnership

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LONDON and KUALA LUMPUR, Malaysia, April 21, 2026 /PRNewswire/ — EX3 today announced a significant milestone in its Asia-Pacific (APAC) growth journey, marked by continued expansion in Malaysia, a newly formalised SAP partnership, and further investment in regional leadership.

As part of its broader APAC growth strategy, EX3 has strengthened its presence in Malaysia, with headcount increasing to 21 employees—an addition of four new team members in the last six months alone, with additional two expected by end of May 2026. This growth reflects sustained demand for EX3’s expertise in delivering end-to-end HR and payroll transformation programmes across the region.

In parallel, EX3 has been officially inducted as an SAP Partner in Malaysia, with a dedicated focus on Human Capital Management (HCM) and Payroll. This milestone represents a strategic step forward, reinforcing EX3’s capability to deliver enhanced value to clients through deeper alignment with SAP technologies and innovation.

The SAP partnership is central to EX3’s regional ambitions, enabling the organisation to scale its delivery and sales capabilities across Malaysia and the wider APAC market. By combining SAP’s leading cloud solutions with EX3’s agile, AI-powered delivery approach, the company is well-positioned to support organisations navigating complex HR and payroll transformations.

Sam Garwood, Chief Revenue Officer at EX3, commented:
“Our SAP partnership represents a key enabler for our go-to-market strategy across APAC. With Malaysia at the centre of our regional operations, we are building a scalable, high-impact GTM engine that allows us to bring EX3’s full capabilities to market with greater speed and precision. This positions us strongly to capture growing demand for HR and payroll transformation across the region.”

Looking ahead, EX3 will continue to invest in its regional leadership team, including the upcoming appointment of a new Head of Sales for APAC. This role will be instrumental in driving continued growth, strengthening client relationships, and expanding EX3’s footprint across key markets.

Jas Rai, CEO of EX3, added:
“EX3 is on a strong global growth trajectory, and our expansion in APAC is a critical part of that journey. Malaysia plays a pivotal role in enabling that growth—both as a centre of delivery excellence and as a strategic hub for the region. As we continue to scale, our investment in Malaysia will help us accelerate our broader ambitions and deliver even greater value to clients globally.”

About EX3

EX3 is a global provider of end-to-end SAP Payroll and HR transformation, combining strategic advisory with outcome-based support and managed services to streamline global operations for organizations worldwide. With offices in the UK, Malaysia, and India, EX3 delivers modern, scalable, and innovative solutions that help clients transform how they manage HR and payroll operations.

https://www.weareex3.com/ 

Media Contact:
Sach Dhanjal
Senior Marketing Manager, EX3
sach.dhanjal@weareex3.com

Logo – https://mma.prnewswire.com/media/2957617/EX3_Logo.jpg

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/ex3-accelerates-apac-expansion-with-malaysia-growth-milestone-and-sap-partnership-302745004.html

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World Micro Tees Up for Angel Flight Soars on May 13, 2026

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ROSWELL, Ga., April 21, 2026 /PRNewswire/ — To support the critical need for specialized medical care requiring distant travel, World Micro is proud to announce its participation as an Angelic Hole Sponsor for the 2026 Atlanta Tournament of Angels. This annual charity golf tournament directly benefits Angel Flight Soars, a nonprofit organization based out of Peachtree Dekalb Airport in Chamblee, GA.

Angel Flight Soars provides free air transportation for individuals in need of medical care or other critical services. By coordinating volunteer pilots and donated flight resources, the organization helps remove transportation barriers, ensuring patients can access life-saving treatments, specialized care, and humanitarian support.

To secure a sponsorship or learn more about participation in this impactful event, visit Tournament of Angels

“As an Angelic Hole Sponsor for the 2026 Atlanta Tournament of Angels, World Micro is proud to stand behind Angel Flight Soars, a local nonprofit in our community, and support their mission of providing essential, free air transportation for individuals who must travel far from home for specialized medical care,” said Lauren Brown, Director of Business Development.

Supporting Critical Medical Air Transportation

The 2026 Atlanta Tournament of Angels brings together community members and organizations to contribute to a vital cause. Every shot taken during the tournament helps provide essential air transportation for patients requiring specialized medical care far from their homes. This support ensures that geographical distance does not hinder access to critical treatments.

Event Details and Community Impact

The 2026 Atlanta Tournament of Angels will take place on May 13, 2026, at the Chateau Elan Golf Club. As an Angelic Hole Sponsor, World Micro underscores the profound impact of community support for services like those provided by Angel Flight Soars. The tournament offers a unique opportunity for individuals and organizations to contribute to a cause that provides essential medical air transportation, ensuring patients can access critical care regardless of distance. 

About World Micro

World Micro is a global distributor specializing in electronic components and supply chain solutions for military, aerospace, industrial, and high-reliability applications. With a focus on speed, service, and dependable fulfillment, World Micro supports customers worldwide with responsive sourcing, logistics expertise, and value-added distribution services.

Learn more at www.worldmicro.com.

For pricing and inquiries, please contact World Micro at:
Email: info@worldmicro.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/world-micro-tees-up-for-angel-flight-soars-on-may-13-2026-302748030.html

SOURCE World Micro

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