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PEPSI MAX® RECRUITS GLOBAL STARS TO CREATE THE ‘PEPSI FOOTBALL NATION’: WHERE FANS DEFINE THE RULES

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Sir David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas and Florian Wirtz star in Pepsi MAX’s latest brand film – along with a cameo appearance from chef Gordon Ramsay.The campaign is anchored in the rituals of football, from legendary chants to the shared passion of the global community.Pepsi MAX will launch a browser extension to ensure Rule #1 ‘It’s Football, Not Soccer’ is correct across the web and kicks off a fan-debate with Reddit.

LONDON, April 20, 2026 /PRNewswire/ — Ahead of a summer of sport, Pepsi MAX® has brought together football legends in a brand-new film to celebrate the traditions, rituals and shared passion of fans beyond the 90 minutes.

Following the launch of the Pepsi Football Nation platform, a multi-year global platform designed to bring football culture into everyday life for fans across the globe, the campaign film is inspired by the conversations that keep the spirit of the game alive.

The film opens with Sir David Beckham handing the playbook to the fans, inviting them to dictate the “rules” of the Pepsi Football Nation. Viewers are taken on a high-octane journey through a world where fan debate reigns: from local hangouts to unexpected matchups, Florian Wirtz speed parking with accuracy, to the disbelief of a referee who checks it on VAR, Lauren James teaching a university lecture on breaking the offside trap, and blockbuster movies starring Vini Jr., Alexia Putellas, and Mohamed Salah.

Fans throughout unveil the “rules” that are central to the Pepsi Football Nation, brought to life by the Pepsi global roster: Rule #7: Superstitions are Sacred, Rule #33: Who is the “King of Skill”? Rule #84: You Must Wear Your Winning Jersey to Work. Rule #100: Everything Gets Settled on the Pitch.

To celebrate the film, Pepsi MAX is supporting fans tackle Rule #1 of the Pepsi Football Nation: “It’s called Football, Not Soccer”. Fans will soon be able to download a free web extension that automatically replaces every mention of the word “soccer” with “football.” Whether reading global news or scrolling through searches, fans can ensure the “beautiful game” is always described in the best possible way.

Fan debate also lives in chats, fan pages and blogs. That’s why Pepsi MAX is bringing the debate to Reddit, the world’s fastest-growing hub for football discourse. This activation will allow fans to define their own rules and rituals, empowering the community to dictate how the game is celebrated worldwide.

Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, says: “Football has always gone beyond what happens on the pitch during the 90 minutes. It lives in conversations, rivalries, and traditions that bring fans together every day, across communities, markets, and generations. Pepsi Football Nation celebrates that culture and the many ways fans experience the game beyond the match itself. For decades, Pepsi MAX has been at the heart of the game; now, we’re honoring the shared experiences and ‘rules’ that unite fans worldwide.”

The Pepsi Football Nation celebrates the culture of football on and off the pitch. Fans worldwide can watch the full film on Pepsi MAX’s social channels, including:   X (Twitter),  Instagram, FacebookTikTok, and YouTube.

Player Quotes

Mohamed Salah: “Fans are what makes the beautiful game great, so having a world where they write the rules just feels right. Love being part of the Pepsi Football Nation and celebrate football’s rituals.”

Vini Jr.: “For me, football is about joy and expression, so joining the Pepsi squad to celebrate the game’s culture and passion was easy. I regret not asking the fans sooner!”

Lauren James: “I’ve always had my own approach to big games, whether playing or watching. So to see all these football culture quirks come together in one campaign was great.”

Alexia Putellas: “There’s something special about football culture beyond the pitch. Rituals that are shared by players and fans. I jumped at the chance to help Pepsi bring those traditions centre stage.”

Florian Wirtz: “Football is so much more than a game. There’s passion, there’s debate, there’s traditions. So, it was fun to tell the rules that fans live by every day.”

Notes to Editors

Browser extension privacy

The web extension will work locally in your browser to replace the word “soccer” with “football” on the webpage you are currently viewing. It does not collect, store, or transmit any personal data. No browsing history, cookies, form inputs, or account information is accessed. The permission to “access data on all websites” is required solely so the extension can read the text on the page you are viewing and make the word replacement. No data leaves your device.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Credit List:

PEPSI IB

Head of Production: Kane Phillips

Senior Producer: Eleanor Fitzgerald

BIG TIME CREATIVE

Production Lead: Inas Nagy

FILM

SAUVAGE.TV

Director: Ernest Desumbila

Executive Producer: Eva Laffitte

Producer: Isidor Arjona

Post Producer: Yukio Montilla

SOCIAL

SAUVAGE.TV

Director: Pere Sala

Executive Producer: Eva Laffitte

Producer: Pablo Gershuni

Post Producer: Yukio Montilla

SOUND DESIGN

Immersus 

Sound Designer: Alex Nicholls-Lee

PHOTOGRAPHY

Madeleine Penfold Studios

Photographer: Madeleine Penfold

Executive Producer: Rhiannon Reid

Video – https://mma.prnewswire.com/media/2959969/Pepsi_Football_Nation.mp4
Photo – https://mma.prnewswire.com/media/2959970/Pepsi_Football_Nation_1.jpg
Photo – https://mma.prnewswire.com/media/2959971/Pepsi_Football_Nation_2.jpg
Photo – https://mma.prnewswire.com/media/2959973/Pepsi_Football_Nation_3.jpg
Logo – https://mma.prnewswire.com/media/2665176/5923853/Pepsi_Logo.jpg

 

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Vertafore advances AI innovation at Accelerate 2026, embedding AI across workflows to transform the insurance lifecycle

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From platform to agents to real workflows, Vertafore and NetVU bring the industry together to move from friction to flow

DENVER, April 20, 2026 /PRNewswire/ — Accelerate 2026 brought together a highly engaged community of insurance professionals to power what’s possible in the AI era, sparking conversations, forging high-impact connections and experiencing firsthand the innovations redefining what’s next for the industry. More than 2,000 attendees participated in the event by Vertafore®, the leader in insurance technology, and the Network of Vertafore Users (NetVU).

Vertafore CEO Amy Zupon and Chief Product Officer James Thom took the stage to outline a bold vision for the future, centered on delivering Distribution Velocity across the insurance value chain. They showed how agencies, MGAs and carriers can harness core digital technology, unmatched data and insurance-specific AI to reduce friction across workflows and achieve speed with intentional outcomes.

During the keynote, Vertafore introduced the Velocity™ AI Platform, brought ReferenceConnect AI™ to market to deliver trusted insights, launched six AI agents to reduce manual work and improve efficiency, and announced AgencyOne® Certificates to streamline certificate management and improve client service.

“This Accelerate was our most impactful event yet, and our customers brought incredible energy. They’re ready to put AI to work,” said Rick Warter, chief customer officer at Vertafore. “From the Velocity AI Platform to the momentum behind AgencyOne, everything we delivered this week focused on helping agencies, MGAs and carriers adapt faster and grow smarter.”

Hands-on AI sessions drive real business impact for attendees

NetVU and Vertafore brought AI to life at Accelerate with hands-on learning designed to turn ideas into action. Attendees worked through real-world use cases and practical training to apply AI across submissions, quoting, servicing and client engagement—reducing manual work and unlocking faster insights.

Education tracks combined technical guidance from Vertafore product experts and real-world experience and tangible next steps from NetVU volunteer session leaders, empowering peer insurance professionals to move from concepts to real, everyday impact.

“You could feel the momentum around AI in every session and every conversation this week,” said Shyla Lankford, chair of the NetVU Board of Directors and principal at Symphony Risk Solutions. “At a time of rapid change, community plays a critical role in helping us collaborate on best practices, stay connected and put what we’ve learned into action so we can continue to learn, grow and thrive together.”

NetVU celebrates industry leaders and delivers meaningful community impact

NetVU honored standout leaders in the Vertafore user community with its annual awards, recognizing meaningful contributions across the industry. Carl Schlotman III of CAI Insurance Agency received the Leadership Award for his long-standing leadership and industry advocacy. Joyce Sigler of SeibertKeck Insurance Partners earned the Insurance Technology Advocate Award for advancing automation and supporting agencies through change, while Sarah Dinwiddie of Charles M. Moore Insurance Agency received the Volunteer Service Award for her growing leadership and commitment to strengthening the NetVU network.

That spirit of leadership extended beyond the event into the local community. Day of Caring, a long-standing Accelerate tradition, brought attendees together for hands-on service, with nearly 200 volunteers packing shelf-stable groceries for The Just One Project’s drive-through distribution program. This year’s Day of Caring will provide up to 23,000 meals to 1,400 Southern Nevada families in need. Alongside these efforts, the community raised $30,000 to support hunger relief and critical local programs.

Insurance professionals can look ahead to this live infusion of innovation and community momentum at Accelerate 2027, scheduled for May 17–20 in San Antonio, Texas. Registration is now open.

About Vertafore

Vertafore powers Distribution Velocity, accelerating every part of the insurance value chain within and across agencies, MGAs, and carriers so they can adapt faster and grow smarter. As the trusted backbone of the industry, Vertafore provides the core digital systems, specialized AI, and data-driven foundation to eliminate distribution drag across sales, servicing, accounting, underwriting, and back-office operations, taking insurance workflows from friction to flow.

Supporting over 95% of the top agencies and insurers and 50% of industry compliance transactions, Vertafore leads at the intersection of innovation and trust, giving customers the speed, performance power, and confidence to transform and grow at scale in the new era. Vertafore is headquartered in Denver, Colorado. Learn more at www.vertafore.com.

©2026 Vertafore and the Vertafore logo are registered trademarks of Vertafore. All rights reserved. All other trademarks are the property of their respective owners.

MEDIA CONTACT:
INK Communications
vertafore@ink-co.com

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SOURCE Vertafore, Inc.

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Can Pets Help You Live Longer? New Research to Investigate the Link Between Pet Ownership, Psychosocial and Health Behaviors, and Mortality Among Older Adults

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Human Animal Bond Research Institute Awards Grant to the University of Guelph

WASHINGTON, April 20, 2026 /PRNewswire/ — The Human Animal Bond Research Institute (HABRI) today announced a new grant to identify and quantify possible psychosocial mechanisms by which pet ownership influences mortality among older adults in Canada. The grant for this project was awarded to the University of Guelph under the supervision of Principal Investigator Dr. Lauren Grant, Assistant Professor of Environmental and Public Health, Department of Population Medicine, Ontario Veterinary College, University of Guelph.

Researchers will analyze data collected from the Canadian Community Health Survey – Healthy Aging (CCHS), as well as the Canadian Vital Statistics Death Database, to quantify these mechanisms. Using longitudinal data and mediation analysis, the research aims to differentiate the direct and indirect effects of pet ownership on all-cause and cause-specific mortality, providing a robust understanding of how pets may enhance longevity through improved psychosocial and health behaviors, including companionship, isolation, loneliness, physical activity and body mass index.

“This is the first path or mediation analysis of pet ownership, psychosocial variables, health behaviors and multiple mortality outcomes among older adults using linked health survey and mortality records,” said Dr. Lauren Grant. “This information can be used by clinicians in practice to convey how pet ownership can improve healthy aging.”

“Solid science links pet ownership to healthy aging, increased longevity and reduced loneliness,” said Steven Feldman, President, HABRI. “HABRI is proud to support this important study to explore these connections more deeply, enhancing our understanding of the profound benefits of the human-animal bond.”

About HABRI
HABRI is a not-for-profit organization that funds innovative scientific research to document the health benefits of companion animals; educates the public about human-animal bond research; and advocates for the beneficial role of companion animals in society. For more information, please visit http://www.habri.org.

CONTACT: Hayley Maynard
614-701-8205
hayleym@aboutinspire.com

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SOURCE Human Animal Bond Research Institute (HABRI)

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Scenic Places Near Penn State Explained in HelloNation Article Featuring Vineyard Expert Barb Christ

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The article highlights how vineyard visits and local landscapes enhance weekend experiences beyond campus.

STATE COLLEGE, Pa., April 20, 2026 /PRNewswire/ — What is the best way to show weekend visitors the full experience of State College beyond the Penn State campus? HelloNation has published the piece and included the answer in an article.

The HelloNation article explores how visitors can experience more than campus landmarks by discovering scenic places near Penn State and the surrounding countryside. Featuring insights from Vineyard Expert Barb Christ, the article explains how adding vineyard visits, rural drives, and outdoor stops can create a more complete and memorable weekend.

The article describes State College, Pennsylvania, as a destination that extends well beyond its academic center. While campus visits and downtown dining are common starting points, the article notes that nearby rural areas offer expansive views, quiet settings, and a closer look at local agriculture. These scenic places near Penn State provide a contrast that helps visitors better understand the region’s identity.

According to the article, local wineries play a key role in shaping this broader experience. Locations such as Happy Valley Vineyard & Winery offer visitors a place to slow down, spend time outdoors, and engage with the region’s agricultural side. The article explains that these environments allow guests to connect with the land while learning how local products are made.

The HelloNation article explains that Vineyard Expert Barb Christ emphasizes the importance of creating meaningful experiences rather than rushed itineraries. By introducing guests to vineyard settings, visitors gain insight into how landscapes are cultivated and maintained. The article notes that this approach encourages a deeper appreciation for the region’s character and craftsmanship.

Sustainability is another important theme discussed in the article. At Happy Valley Vineyard & Winery, practices such as solar energy use and responsible land management are part of daily operations. The article highlights how these efforts reflect long-term environmental awareness and demonstrate how agriculture and sustainability can work together in central Pennsylvania.

The article also points out that many visitors are surprised by the balance between tradition and innovation in the area. By visiting wineries and nearby scenic places near Penn State, guests can see how longstanding farming practices are supported by modern sustainability efforts. This combination adds educational value to a weekend visit while keeping the experience accessible and enjoyable.

Beyond vineyards, the article recommends pairing these visits with nearby parks, overlooks, and natural spaces. These locations are described as easy to reach while still offering a sense of quiet and openness. The article explains that combining outdoor exploration with local agriculture creates a well-rounded itinerary that appeals to a wide range of visitors.

Pacing is another key takeaway. The HelloNation article suggests that a relaxed schedule allows visitors to fully engage with each stop. Rather than filling every hour, selecting a few meaningful destinations such as a vineyard, a trail, or a local restaurant can lead to more memorable experiences. This slower approach helps visitors connect with both the landscape and the people who shape it.

The article concludes that sharing scenic places near Penn State with weekend visitors offers an opportunity to highlight the region’s balance of culture, agriculture, and natural beauty. Through thoughtful planning and local insight, visitors can leave with a stronger understanding of what makes central Pennsylvania distinctive.

Where to Take Visitors in State College: A Weekend Guide to Local Flavor, Scenery, and Experiences features insights from Barb Christ, Vineyard Expert of State College, Pennsylvania, in HelloNation.

About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content with storytelling, HelloNation delivers expert-driven, good-news articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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