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Hyundai Motor Connects with Next Generation of Football Fans through ‘Hyundai NEXT Cup Tour’ on ‘Top Eleven’

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Hyundai Motor, together with Nordeus, launches the ‘Hyundai NEXT Cup Tour,’ an immersive in-game event on the popular mobile football management game ‘Top Eleven: Be a Football Manager’The campaign builds on Hyundai Motor’s 25+ year history in football, extending its presence beyond physical stadiums to connect with digital-native generations (Gen Z and Gen Alpha)The event integrates Hyundai Motor’s strategic vehicle models into a 10-nation virtual tour, reinterpreting their unique features as in-game football skillsThis collaboration marks Hyundai Motor’s expansion into the tactical football management genre, moving beyond traditional racing game partnerships

SEOUL, South Korea, April 22, 2026 /PRNewswire/ — Hyundai Motor Company today announced the launch of the ‘Hyundai NEXT Cup Tour,’ a new in-game event in ‘Top Eleven: Be a Football Manager‘, one of the world’s most popular mobile football management games.

Running from April 23–May 2, the event coincides with Top Eleven’s 16th Anniversary season, leveraging a period of peak player engagement. As football fandom continues to evolve, Hyundai Motor has been exploring new ways to connect with fans across different environments and moments — from shared live experiences to more personal, digital-first forms of engagement. Rather than simply branching into new genres, the initiative broadens the football experience beyond physical venues — creating a vibrant space for fans to connect with the sport anytime, anywhere.

“For more than 25 years, football has been a powerful platform for Hyundai to connect with people worldwide. With the ‘Hyundai NEXT Cup Tour’ in Top Eleven, we are opening a new chapter by translating the energy and strategy of the game into an interactive experience. This collaboration feels native to digital-first audiences and reflects how the next generation engages with the sport they love.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company

“Hyundai Motor has, for years, been at the intersection of football and some of the world’s most celebrated brands, so welcoming them to the Top Eleven touchline is an exciting milestone. As the game approaches its 16th anniversary of delighting football fans worldwide, bringing this event to life at such a thrilling moment for football, together with Hyundai Motor, reflects Top Eleven’s commitment to continuously finding new ways to deliver unique, evergreen football stories for fans.” – Marko Jevtic, Executive Vice President at Nordeus

What is the ‘Hyundai NEXT Cup Tour’?

‘Hyundai NEXT Cup Tour’ invites Top Eleven players to manage their club through a series of 10 sequential missions across the world. The virtual tour begins in Indonesia and travels through 10 of Hyundai Motor’s key global markets, culminating in the United States, mirroring the brand’s story of global growth. This structure allows the brand to deliver high-impact engagement that connects with the game’s core loop of strategy, progression and decision-making.

How Does the In-Game Integration Work?

Rather than a one-way advertising exposure, the event seamlessly integrates Hyundai Motor’s flagship vehicle models into the player’s strategic journey. Each of the 10 tour stops features a locally representative model, with the vehicle’s unique selling proposition reinterpreted as an in-game football activity.

For example, IONIQ 5’s ultra-fast charging is framed as keeping a team’s condition high during a packed schedule, while INSTER’s blend of speed and compactness positions it well for reacting at a moment’s notice with velocity and agility. Players who progress through the in-game missions can earn exclusive, limited-edition Hyundai-branded in-game items, including a team jersey and an emblem.

This initiative reflects Hyundai Motor’s commitment to evolving its brand experience for digital natives, carrying the energy, unity and inspiration of sport into the next generation of gaming experiences.

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

 

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SOURCE Hyundai Motor Company

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SMiT unveils UWB-enabled CI+ 2.0 dongle and Presence-Aware TV platform at IBC2026

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Joint solution combines SMiT secure TV-access hardware, TrueSense UWB technology, The Hashgraph Group’s BrandBoost product and Sofia Digital’s TV application expertise.

AMSTERDAM, Sept. 10, 2026 /PRNewswire/ — SMiT, a global provider of secure TV-access hardware and solutions, will unveil its Presence-Aware TV platform anchored by a CI+ 2.0 USB dongle integrating Ultra-Wideband (UWB) technology at IBC2026, which will be held from September 11 for September 14. The solution is designed for Free-TV and Pay-TV operators and broadcasters seeking privacy-conscious audience awareness, richer viewer engagement and measurable advertising opportunities on the main screen.

The platform brings together SMiT’s secure and deployable TV-access hardware, the TrueSense UWB integration layer for precise identity association and precise relative positioning, The Hashgraph Group’s BrandBoost TV Awareness product, and Sofia Digital’s TV application and user-interface capabilities.

As viewing and advertising budgets increasingly move toward digital platforms, Pay-TV operators need a reliable and consent-based way to understand engagement at the shared television screen. SMiT’s proposition turns the television from a reach-only device into an interactive and measurable surface while keeping the operator at the center of the customer relationship.

How it works

The UWB-enabled CI+ 2.0 dongle connects directly to a compatible iDTV without requiring a separate set-top box. Using TrueSense UWB technology, the system can securely associate an opted-in registered viewer’s smartphone or tag with the television and determine the device’s proximity and relative position with high precision. This enables the TV, the operator application and cloud services to coordinate personalized and interactive experiences.

SMiT pairs its hardware with BrandBoost, The Hashgraph Group’s TV Awareness product. BrandBoost combines privacy-conscious viewer awareness, gamification, targeted engagement and reward workflows. Developed around the UWB layer, allowing the platform to link an authorized digital identity to the viewer’s precise proximity and position relative to the television.

Sofia Digital provides the TV application, operator user experience and integration capabilities required to bring these services to screen.

Demonstrated use cases include:

Live sports ‘Guess & Glory’: prediction and polling experiences with rewards for correct answers.Ad Trivia: interactive overlays during commercial breaks, with credits, vouchers or other operator-defined rewards.Presence-aware personalization: content, menus and offers adapted to an opted-in registered viewer.Location-based authentication: an additional proximity signal supporting account security and password-sharing controls.

Where required by the operator, engagement and reward events can be recorded using Hedera DLT, supporting transparent campaign measurement and tokenized reward models. The combined platform is designed to help operators progress from broad audience estimates toward permission-based, outcome-oriented engagement and advertising metrics.

Live at IBC2026

Visitors to SMiT Stand 2.C36 will be able to experience a live demonstration in which an enabled smartphone approaching the television is associated with the TV session through UWB. The demonstration will show the combined hardware, viewer onboarding, TV interaction, gamification and operator cloud-management experience.

The architecture is extensible to personalized operator interfaces, live sports interaction, targeted advertising, loyalty programs and other presence-aware services. SMiT positions the dongle as a practical add-on for existing Pay-TV operators and conditional-access providers, supporting new services without requiring a complete replacement of the installed TV platform.

More information: www.smit.com.cn/engr/

View original content:https://www.prnewswire.co.uk/news-releases/smit-unveils-uwb-enabled-ci-2-0-dongle-and-presence-aware-tv-platform-at-ibc2026–302874587.html

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Reinvented & Upgraded: Kuailu AI CRM into the 2.0 Era

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HONG KONG, Sept. 10, 2026 /PRNewswire/ — Industry research reveals that 68% of sales data remains untracked outside of CRM systems, with sales representatives spending an average of 2 hours daily on manual data entry and report preparation. The limitations of traditional CRM workflows have become increasingly glaring.

As Generative AI steps into autonomous execution, AI Agents are completely rewriting software architecture. As a pioneer in smart workplace solutions, Kuailu Smart Office introduces the newly upgraded Kuailu AI CRM—built natively on an AI-first architecture.

By deeply embedding AI across the complete end-to-end business lifecycle—from lead acquisition and nurturing, opportunity follow-ups, and deal closing, to revenue collection and post-deal reviews—Kuailu AI CRM proactively derives insights, evaluates risks, and executes tasks. It elevates the CRM from a mere add-on utility into an enterprise-wide intelligent operating hub, restoring CRM to its ultimate core purpose: driving closed deals and revenue growth!

Not Just a Software Tool, But a Strategic Growth Partner

Most legacy CRMs rely on plugged-in AI overlays that only deliver isolated optimizations—such as basic chat interfaces or knowledge base search—failing to fundamentally address core enterprise growth goals. In contrast, an AI-Native CRM leverages holistic, end-to-end pipeline data combined with LLM-powered analytical reasoning, fundamentally shifting CRM management from “process-driven” to “insight-driven.”

As an AI-native platform, Kuailu AI CRM constructs an enterprise-wide intelligent data computing hub powered by a proprietary three-tier architecture:

AI Data CenterAI Intelligence HubAI Core Business Engine

Looking through a holistic operational lens, the platform delivers real-time sales dynamics, proactively evaluates business risks, and automatically formulates tactical strategies—achieving a complete closed loop of Intelligent Insight — Intelligent Decision-Making — Intelligent Execution — Intelligent Review.

For Decision-Makers: Comprehensive Business Control at a Glance

Data is an enterprise’s most critical moat. However, data in conventional CRMs is often fragmented and poorly correlated, failing to record true operational reality—let alone guide executive decision-making. For leadership, this creates a scenario of “data overload with zero actionable clarity.”

Kuailu AI CRM solves this with a Management Command Cockpit equipped with an AI Diagnostic Engine, Real-Time Revenue Board, and Multi-Dimensional Operational Dashboards. Core metrics—including revenue performance, client distribution, deal conversion rates, activity levels, and customer churn pre-warnings—are visible at a single glance. By combining full-process visual monitoring, proactive risk alerts, and intelligent revenue forecasting, executives can officially say goodbye to blind management and reactive post-mortems.

For Sales Reps: AI Models Delivering Direction and Actionable Plans

Traditional sales planning relies heavily on reps’ subjective “gut feelings” and personal judgment tracked in manual Excel sheets—a process that is time-consuming, labor-intensive, prone to inaccuracy, and incapable of offering clear execution guidance.

Kuailu AI CRM leverages authentic enterprise master data, buyer intent stages, historical engagement logs, and win probabilities. Powered by advanced AI models, it automatically generates a personalized, high-priority daily follow-up task list.

These plans align perfectly with live business scenarios, dynamically adapting to each rep’s workflow rhythm and the client’s current status. By clearly outlining daily target accounts, key actions, and milestone goals, the system completely eliminates blind follow-ups and unproductive busywork—allowing sales teams to focus 100% of their energy on high-value, deal-closing activities.

An Out-of-the-Box AI Toolkit Unlocking End-to-End Productivity

Beyond solidifying the four foundational CRM modules—Leads, Accounts, Opportunities, and Orders—Kuailu AI CRM seamlessly embeds intelligence across every operational node. It introduces 9 out-of-the-box AI Smart Tools covering acquisition, engagement, quoting, team collaboration, and pipeline management.

Case Study 1: AI Generated Quotes

Value: Deliver precise quotes in 1 minute with real-time profit visibility, preventing loss-making deals.Step 1: Upload custom quotation templates. Input applicable discounts, and the AI automatically calculates final totals, eliminating human calculation errors with template-level precision.Step 2: Deeply connected with CRM opportunity data, the system auto-populates required details from the deal pipeline with a single click—no manual typing required—generating standardized, professional quotation documents.Step 3: Export quotes directly for download or printing, unifying client-facing formats and establishing a standardized, high-efficiency quoting workflow.

Case Study 2: AI Customer Insights

Value: Generate 360-degree client intelligence reports in 10 seconds, doubling ice-breaking efficiency and turning junior reps into domain experts overnight.Step 1: Simply enter an account name to scrape comprehensive web intelligence and generate pre-visit briefing decks.Step 2: Automatically consolidate public corporate records, AI-analyzed target buyer demographics, product lines, sales channels, commercial models, and competitive landscapes.Step 3: Synthesize current industry pain points and generate 3 tailored ice-breaking conversation topics to maximize discovery call impact.

Powered by AI, Winning Digital Value Together

Evolving from a passive data repository into a self-deciding, self-executing AI Growth Engine, Kuailu AI CRM transforms software from a tedious operational burden into an indispensable business growth partner. By redefining the value of commercial platforms, Kuailu Smart Office converts raw, flowing data into actionable revenue opportunities—driving sustainable enterprise growth in the AI era.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/reinvented–upgraded-kuailu-ai-crm-into-the-2-0-era-302874592.html

SOURCE Kuailu Technology

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Aulumu Introduces the A18 Series for iPhone 18: Lightweight Protection Meets Next-Gen Design

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SHENZHEN, China, Sept. 10, 2026 /PRNewswire/ — Aulumu introduces the new A18 Series, a collection of smartphone cases that brings together advanced materials, everyday protection, and distinctive design. At the heart of the lineup is the A18 Armor Shockproof Aramid Fiber Case, Aulumu’s latest take on lightweight protection.

Built with 1500D aramid fiber and TPU in a one-piece construction, the A18 Armor combines the refined texture and lightweight feel of aramid fiber with TPU’s flexibility and cushioning properties. Unlike conventional ultra-thin aramid cases, it is engineered to provide enhanced everyday drop protection while maintaining a slim profile.

Its full-wrap structure protects the phone’s edges, while reinforced corners help distribute impact from drops and bumps. The case is designed for up to 2m drop protection, with a 1.36mm raised edge around the screen and a 1.3mm raised camera frame providing additional protection for key areas.

The A18 Series also expands into a more expressive approach to aramid fiber. The A18 Ultra-Slim Gradient Aramid Fiber Case uses 800D aramid fiber with a grayscale gradient woven directly into the material, creating depth without relying on printed patterns. At just 1.2mm thick and from 26g, it maintains a minimal presence while adding a distinctive visual character.

For a more futuristic aesthetic, the A18 Ultra-Slim Pixel Aramid Fiber Case combines 1500D plain-weave aramid fiber with a UV-treated gradient particle pattern inspired by digital structures and tactical technology. It is 1.2mm thick and starts at 27g.

The collection is further complemented by the A18 Ghost Lumen Transparent Case, featuring high-transmittance PC, an IML-laminated luminous array, and a one-piece full-cover design, as well as the A18 Particle Vegan Leather in five colors.

Beyond phone cases, Aulumu also introduces the C05 FKM Sport Watch Band, combining sweat- and water-resistant FKM rubber with a lightweight titanium alloy buckle, and adds a new color to the A39 Geometric Case for AirPods Pro 3, designed to complement the latest iPhone color palette.

With the A18 Series, Aulumu continues to explore how materials, protection, and visual identity can work together in everyday carry.

About aulumu

Founded in 2022, aulumu is a design brand focused on high-performance gear, drawing inspiration from the functional aesthetics of cyberpunk and the philosophical roots of ancient Greek thought. Since its inception, the brand has launched dozens of digital accessory products, secured multiple utility and invention patents, and received the 2025 Red Dot Design Award. Today, aulumu products serve hundreds of thousands of users across more than 20 countries and regions, positioning the brand as a growing presence in the global high-performance accessories market.

For more information, visit: https://aulumu.com/, or follow aulumu on Instagram: https://www.instagram.com/aulumu_official/

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/aulumu-introduces-the-a18-series-for-iphone-18-lightweight-protection-meets-next-gen-design-302873379.html

SOURCE aulumu

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