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Betterness Closes $2.5m Seed Round and Launches Bett-i, the First Fully Autonomous Voice-First Life-Coaching System for Health and Performance

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A roster of leaders from health-tech, medicine, capital markets, elite athletic performance, and global culture join Betterness as investors and advisors, backing the company’s mission to build the agentic infrastructure for the $6 trillion global health and wellness industry.

MIAMI, April 24, 2026 /PRNewswire/ — Betterness, Inc., the Augmented Wellness™ platform building agent-first infrastructure for the health and wellness industry, today announced the closing of its $2.5m seed round and the public launch of Bett-i™ — the first fully autonomous, voice-first AI life-coaching system ever created — available now at www.betti.bot.

The announcement marks a pivotal evolution for Betterness: from a longevity-focused consumer wellness platform into the company building the agentic operating layer on which the next generation of health and wellness products, services, and businesses will run. It follows the March 2026 debut of the Betterness MCP — the first agentic Model Context Protocol for real-world health and wellness services — and sets the stage for the upcoming launch of Betterness One, an enterprise solution that will fully automate health and wellness business operations on the same foundation.

“When we started Betterness, the question was whether AI could help any single person live better. Two years later the answer is obvious — and the real question has become whether AI can help every clinic, every gym, every longevity program, and every wellness brand run better. Our job now is to build the agentic infrastructure that makes that possible. Closing this round, launching Bett-i, and preparing Betterness One for enterprise is the trifecta that takes us there.”

— Demian Bellumio, Co-Founder & Co-CEO, Betterness

Introducing Bett-i — the first fully autonomous voice-first life coach

Bett-i (www.betti.bot) is the first voice-first, fully autonomous AI life-coaching system designed to accompany a human being through an entire day — not as a chatbot, but as a continuously running team of specialist agents that can order a lab, interpret a result, adjust a training plan, cancel a class, or send a recovery check-in without being asked.

Where previous generations of AI health tools wait for the user to ask a question, Bett-i initiates. It reads signal, it pattern-matches across a person’s life, and it takes action — always under explicit consent, always audit-logged, always voice-native.

What Bett-i can do, out of the box

Voice-first every surface. Wake-word conversational access, phone and SMS fall-through, Telegram, e-mail, and any MCP-compatible agent as a client. No app required.Autonomous daily briefs. Morning recovery + sleep-readiness + day-priorities brief, delivered via the user’s chosen channel. Evening wind-down, supplement reminders, and sleep-optimization protocol activation.End-to-end lab ordering. Bett-i can order labs across major diagnostic networks — Quest, LabCorp, BioReference — schedule draws, track biomarker trends, and surface actionable changes the moment a result returns.Agent marketplace. Hundreds of specialist agents — nutrition, endurance, sleep, longevity, hormone, recovery, fertility, clinical — with more from top partners added weekly. Any specialist can be summoned by voice; many run continuously in the background.Native wearable integrations. Apple Health, Oura, WHOOP, Garmin, Withings, Eight Sleep, and more — all flowing into the same context so every recommendation is life-aware, not generic.Contextual, life-situation-aware coaching. If you’re training for a marathon, Bett-i layers endurance biomarkers and recovery protocols onto your panel. If you’re planning a pregnancy, it pivots to preconception optimization. If you’re on a GLP-1, it watches the specific markers that matter.HIPAA-grade governance and trust. Consent-gated access, full audit trail, end-to-end encryption, never sold. Every tool call and every agent interaction is logged.

Bett-i is powered natively by the Betterness MCP, meaning it can be plugged into Claude, Cursor, or any MCP-compatible agent, and extended by any developer building on Betterness’ open agentic infrastructure.

“Precision health has always existed — but only for those who could afford it. Bett-i was built to change that. Bett-i coaches people through the most important decisions they make about their own health and wellness — autonomously, in their voice, with the full context of their life. Not when they remember to open an app. Just continuously, proactively, in their corner, keeping up with their real life 24/7. That’s what everyone deserves. That’s what everyone wants. That’s what we built.”

— Ari Katz, Co-Founder & Co-CEO, Betterness

The evolution of Betterness — an agentic infrastructure platform

The launch of Bett-i and the closing of this seed round complete the public picture of what Betterness has been quietly building: a coherent three-layer stack on which the global health and wellness industry can run.

Layer 1 — Betterness MCP (launched March 2026). The first agentic Model Context Protocol for real-world health and wellness services. Labs, biomarkers, wearables, provider networks, and specialist agents, accessible to any AI system under consent.Layer 2 — Bett-i (launching today at www.betti.bot). The first fully autonomous, voice-first life-coach ever deployed at consumer scale. Demonstrates the full surface area of the MCP in a product a human being can actually talk to and trust.Layer 3 — Betterness One (June 2026). The enterprise solution that takes the same agentic stack and automates the day-to-day operations of health and wellness businesses — clinics, gyms, longevity programs, wellness brands, med-spas. Zero missed leads, less admin work, members that stay. The business-side counterpart to Bett-i.

All three layers run on a shared enterprise-grade, HIPAA-compliant and SOC2-ready proprietary infrastructure platform.

Investors and advisors

The seed round and advisory board bring together operators, clinicians, capital-market builders, elite athletes, and cultural leaders across health-tech, medicine, capital markets, performance, and wellness lifestyle. Participating investors and advisors announced today include:

Health-tech founders & operators

Martin Varsavsky — Founder of Prelude Fertility and Certuma; one of Europe’s most prolific serial entrepreneurs in digital health and fertility.Justin Stone — Digital-health operator and general counsel to successive unicorn health-tech companies, including MDLIVE (acquired by Cigna), Thirty Madison, and Papa; long-time advisor to 40+ digital-health founders.

Medicine & longevity

Mark Rosenbloom, MD, MBA — Founder of Precision Performance Medicine℠, a concierge longevity and performance-medicine practice serving patients nationally; trained at Northwestern University Feinberg School of Medicine and Stanford GSB. His forthcoming book, ALIVE AF, publishes May 2026.Rabin Rahmani, MD, FACG — Medical Director- Gastroenterology Associates of Brooklyn/South Brooklyn Endoscopy Center.Lloyd Camper, MD, MPH — Center Physician at Cenegenics Miami and board-certified Family & Sports Medicine physician; USC-trained, with a Sports Medicine fellowship at Kaiser Permanente where he cared for athletes from high-school through the pros, including the Los Angeles Football Club (LAFC) of MLS.

Capital markets & digital infrastructure

Carlos Domingo — Co-Founder & CEO of Securitize; the leading tokenization platform for real-world assets, bringing deep expertise in regulated digital infrastructure.David Garcia — CIO and Managing Partner at Borderless Capital; a leading global venture firm bridging traditional capital with programmable financial infrastructure.

Elite performance

Eduardo della Maggiora — Founder & CEO of Betterfly, Latin America’s first “social unicorn” and a purpose-driven insurance and wellness-benefits platform operating across Latam and Europe; four-time Ironman World Championship finisher and two-time runner-up at the Ironman 70.3 World Championships.Apolo Ohno — Eight-time Olympic medalist, the most decorated American winter Olympian in history, and a long-time advisor to athletic-performance and longevity brands.

Culture, brand & wellness lifestyle

Vivie-Ann Bakos (BLOND:ISH) — BLOND:ISH is a globally touring DJ, producer, and movement-builder who left a small Canadian town to become one of electronic music’s most uncompromising forces. As founder of Abracadabra, Bye Bye Plastic, and the $NRG token, she operates on one principle: energy is the only real currency.Jose Molla — Co-Founder of La Comunidad (acquired by Publicis) and CEO & Co-Founder of Plural Doers Hub, the independent, minority-certified content-production studio.

About Betterness

Betterness is the Augmented Wellness™ platform building agent-first infrastructure for the global health and wellness industry. Its products — the Betterness MCP, Bett-i, and the upcoming Betterness One — run on a shared enterprise-grade, HIPAA-compliant and SOC2-ready stack designed to let developers, businesses, and individuals build and run the next generation of AI-powered health systems.

Learn more: www.betterness.aiwww.betti.bot

Media Contact

Jose Molla
Chief Marketing Officer, Betterness
jose@betterness.ai

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SOURCE Betterness, Inc.

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EcoFlow Reveals OCEAN 2 at Solar & Storage Live London 2026 as Demand Grows for Smarter, Scalable Home Energy

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Next-generation EcoFlow OCEAN 2 Plus Single-Phase system unveiled, designed for a new era of scalable, whole-home energy, supporting up to 12kw AC outputStorage capacity expandable up to 300 kWh, with 10,000 cell-cycle battery lifespanEngineered for faster installation and lower ongoing energy lossAdvanced solar optimisation with triple MPPT architecture for complex UK rooftopsExclusive preview of upcoming OCEAN 2 products and EcoFlow STREAM technology at the event

BIRMINGHAM, United Kingdom, April 28, 2026 /PRNewswire/ — EcoFlow is set to unveil OCEAN 2 Plus, its next-generation home battery system, at Solar & Storage Live London 2026, taking place at ExCeL London from 29–30 April.

Positioned at the intersection of performance, scalability and intelligent energy management, OCEAN 2 represents a significant step forward for residential energy systems in the UK – designed not just to meet today’s demand, but to evolve alongside it. As the market shifts towards more flexible, decentralised energy models, EcoFlow is delivering systems that scale from everyday households through to high-demand, fully electrified homes.

At the event, EcoFlow will also offer attendees an exclusive first look at upcoming additions to the OCEAN 2 series, alongside a showcase of its STREAM technology, reflecting growing momentum behind small-scale and emerging solar solutions in the UK.

EcoFlow OCEAN 2 Plus Single-Phase has been designed with long-term flexibility at its core. A single system can start small and expand over time, supporting up to 300 kWh of storage capacity when configured in parallel. This enables the system to move beyond traditional residential use cases, supporting larger homes with electric vehicles, heat pumps, and increasing electrification demands. With a 10,000-cycle battery lifespan, the system is built to deliver consistent performance and savings over many years of operation.

Performance has also been optimised for real-world UK conditions. With three independent MPPTs, OCEAN 2 is able to maximise solar generation across rooftops with multiple orientations or partial shading, ensuring more consistent energy capture throughout the day. Each string supports high input capacity, enabling installers to design more efficient, higher-yield systems without compromise.

Efficiency extends beyond generation. OCEAN 2 has been engineered to minimise its own energy consumption, operating at just 50W during light-load discharge. While often overlooked, this reduction in baseline energy use contributes to meaningful long-term savings, with estimated lifetime energy savings reaching up to 6,000 kWh over a 15-year period.

Installation has been streamlined throughout. With a compact form factor, integrated components and reduced on-site complexity, OCEAN 2 is designed to save time at every stage, from handling and positioning through to commissioning. At 46kg per battery pack, and with support for both indoor and outdoor installation, the system provides practical flexibility for installers working across a wide range of property types.

Whole-home backup functionality is built in as standard, with seamless switching designed to maintain power continuity across essential systems. This is complemented by a multi-layered safety architecture, combining both passive and active protection mechanisms across the battery system, alongside a 15-year warranty designed to support long-term peace of mind.

At the system level, OCEAN 2 integrates into EcoFlow’s wider Home Energy Ecosystem, connecting solar generation, storage, and smart home technologies into a single intelligent platform. Through its Home Energy Management System, the system can automatically optimise when to store and use energy based on demand and dynamic electricity tariffs, helping households reduce reliance on the grid while improving overall energy efficiency.

Craig Bilboe, Head of Residential UK&ANZ for EcoFlow said:

“UK homes are changing quickly. We’re seeing more electric vehicles, more heat pumps, and more people wanting to use their own solar more effectively. OCEAN 2 Plus Single-Phase has been built for that reality. It gives installers a system that’s quicker to work with, and gives households the ability to store more, use more, and expand over time without replacing what they already have. Alongside that, technologies like STREAM are opening the door for people who want to start smaller, making solar more accessible in a way we haven’t really seen in the UK before.”

Visitors to the EcoFlow stand will be able to experience live demonstrations of OCEAN 2 Plus Single-Phase, explore upcoming product developments, and speak directly with EcoFlow’s technical and commercial teams.

To register or learn more, visit: https://lnkd.in/g6RxBPmB

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View original content:https://www.prnewswire.co.uk/news-releases/ecoflow-reveals-ocean-2-at-solar–storage-live-london-2026-as-demand-grows-for-smarter-scalable-home-energy-302754188.html

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XTM International Appoints New CMO and VP of Engineering to Accelerate AI-Driven Growth

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Niki Sotiropoulou joins as Chief Marketing Officer and Sean Mooney as Vice President of Engineering, reinforcing XTM’s commitment to AI-driven product innovation and global enterprise growth.

LONDON, April 28, 2026 /PRNewswire/ — XTM International, a global leader in AI-driven localisation technology, today announced two strategic additions to its executive leadership team. Niki Sotiropoulou has been appointed Chief Marketing Officer (CMO), and Sean Mooney joins as Vice President of Engineering, leading engineering execution across XTM’s expanded product portfolio.

“Adding leaders of Niki’s and Sean’s calibre is a clear signal of XTM’s ambitions for the next phase of growth,” said Lorcan Malone, Chief Executive Officer of XTM International. “Niki brings the strategic marketing leadership to amplify the value our platform delivers to enterprise customers, while Sean brings the engineering depth to accelerate how quickly we ship that innovation. Together, they will help us extend our lead in AI-driven localisation.”

Niki Sotiropoulou — Chief Marketing Officer

Niki Sotiropoulou is a marketing leader focused on the intersection of AI, data and enterprise growth. Across more than two decades in both B2B and B2C, including pivotal roles at market-leading companies such as viva.com and eSHARE, she has built a reputation for aligning marketing strategy with overarching business objectives, and for using data and modern marketing technology to deliver measurable commercial impact. Her contribution to the field has been recognised through her inclusion among the industry’s top marketing influencers.

As CMO, Niki will lead XTM’s global marketing organisation, embedding AI and data across brand strategy, demand generation and customer-facing communications as the company delivers on its composable, AI platform mission.

“Marketing is most effective when it is grounded in data and amplified by AI,” said Sotiropoulou. “XTM is doing genuinely category-defining work in AI-driven globalisation platform, and my focus is on bringing the same rigour to how we tell that story, by building a marketing organisation that is data-driven, AI-augmented, and clearly tied to the outcomes our customers care about.”

Sean Mooney — Vice President of Engineering

Sean Mooney is a highly experienced technology leader specialising in cloud, connected services, technical architecture, systems integration and product modernisation. He brings 25 years of industry experience and a proven track record of delivering complex, concurrent strategic programmes on time, on budget and to specification. Sean will lead engineering execution across XTM’s R&D function, including development, QA, support and architecture teams in Ireland and across XTM’s global hubs.

“Great products are built by great teams,” said Mooney. “XTM has a clear AI-driven product vision, an exceptional engineering culture, and a customer base that depends on us to deliver. My role is to make sure our R&D organisation operates at the standard our customers expect : combining engineering excellence, modern architecture and a culture of continuous improvement so we can ship innovation at the pace this market demands.”

About XTM International

XTM International is your AI globalisation platform that transforms language from a barrier into an opportunity. We bring translation management, business management, software localisation, and video creation together into a composable system, giving enterprises the flexibility to adopt the solutions they need, when they need them. Trusted by over 1,300 global companies, supporting more than 880 languages and over 80 ready-to-go integrations, XTM enables teams to scale global content with accuracy, speed, and absolute trust.

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View original content:https://www.prnewswire.co.uk/news-releases/xtm-international-appoints-new-cmo-and-vp-of-engineering-to-accelerate-ai-driven-growth-302754951.html

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Loftie Launches Loftie+ Habit System to Help People Put Their Phones Down

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LONDON, April 28, 2026 /PRNewswire/ — Loftie, maker of the award-winning alarm clock that replaces the smartphone on the nightstand, today launches Loftie+ — a behaviour-change system built to change habits, not track data.

Over half of UK and Irish adults stay up later than planned because of their phones — rising to 73% of 18- to 24-year-olds in the UK (Deloitte, 2024). The sleep industry’s answer: sell people a tracker and a score.

“The sleep industry is obsessed with measurement,” said Matt Hassett, founder and CEO of Loftie. “People are staring at a dozen numbers every morning trying to figure out why they feel terrible — while the phone that’s wrecking their sleep is the same device giving them the score. We’re not interested in adding more data. We’re interested in helping you put the phone down.”

Loftie+ is a mobile app (£9.99/€9.99 monthly or £59.99/€59.99 yearly) that works on its own — no Loftie hardware required. It combines nightly app blocking, daytime focus tools, and screen-time challenges, plus a credit card-sized Loftie Card for your wallet and a free browser extension.

At night: the app schedules blocking around sleep in three phases — Relax, Sleep, and Rise — guiding users from wind-down to wake-up with minimal phone interference.

During the day: the Loftie Card triggers Focus mode with a single tap — at your desk, before a meeting, when the kids get home. Unlike screen-time apps that stay on a shelf at home, the Card lives in your wallet, with you wherever you need to focus.

A free home screen widget, Flip, replaces your phone’s app grid with just the apps you choose — no icons, no distractions.

Loftie+ builds on a platform serving over 15,000 members across curated audio, personalised bedtime stories, and wind-down routines. For Loftie hardware owners, an optional feature called Loftie Drift blocks selected apps automatically when you enter the bedroom, using Bluetooth from your Clock or Lamp.

Loftie+ is available now on iOS and Android across the UK and EU. The browser extension and Flip are free.

About Loftie

Loftie is a sleep wellness brand designing products that help people put their phones down — for deeper sleep at night and better focus by day. The line includes the Loftie Clock, Loftie Lamp, and Loftie+. The Loftie Clock has been named a TIME Best Invention, recommended by Wirecutter five years running, and is carried at MoMA Design Store, Goop, and URBN.

Website: loftie.com

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View original content:https://www.prnewswire.co.uk/news-releases/loftie-launches-loftie-habit-system-to-help-people-put-their-phones-down-302753395.html

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