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Introducing IBM Bob: AI Development Partner that Takes Enterprises from AI-Assisted Coding to Production-Ready Software

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80,000+ IBM employees currently using IBM Bob; surveyed users report average 45% productivity gain Multi-model orchestration automatically routes each task to a suitable model based on accuracy, performance, and costGoes beyond code generation to automate full software development lifecycle workflowsGovernance, compliance, and security controls built into every step

ARMONK, N.Y., April 28, 2026 /PRNewswire/ — IBM (NYSE: IBM) today announced the global availability of IBM Bob, an AI-first development partner built for enterprise teams. Bob doesn’t just help developers write code fast. It works across the full software development lifecycle (SDLC), from planning and coding to testing, deployment, and modernization, with the governance and security controls enterprises need.

AI is changing how software gets built. But for most enterprises, that speed is running headfirst into decades of accumulated complexity: legacy systems, hybrid environments, compliance requirements, and the very real cost of getting it wrong. Fast AI without the right guardrails is not progress. It is just faster risk.

IBM Bob is designed to close that gap. It’s built on a structured framework that embeds Bob into every role across the development process – including persona-based modes, enforced standards, reusable playbooks, tool calling, and human-in-the-loop governance – so teams can move fast while staying in control.

 Key capabilities include:

AI-first SDLC orchestration: It is estimated that a significant portion of development effort is fragmented across tools, roles, and lifecycle stages—slowing delivery and introducing risk. Bob embeds agentic AI across the entire SDLC—from discovery and planning through design, coding, testing, deployment, and operations—coordinating specialized role-based agents, reusable skills, and governed workflows.Intelligent modernization: It is estimated that 60–80% of development budgets go toward modernization efforts that can take weeks or months.1 Bob coordinates specialized agents across code, tests, documentation, and pipelines to execute complete modernization tasks. For example, Bob helped cloud solutions and consulting services company Blue Pearl conduct a typical 30-day Java upgrade in just 3 days, saving over 160 engineering hours.2Security controls built in from day one: AI isn’t just accelerating software development; it’s transforming the security landscape and introducing new risks. Bob includes prompt normalization, sensitive data scanning, real-time policy enforcement, and AI red-teaming directly within the development workflow, not as an afterthought.Auditability: AI-generated code can reach production without sufficient review, creating compliance blind spots. Bob’s CLI (BobShell) creates self-documenting agentic processes in real time, so every action is traceable from start to finish.Multi-model orchestration: Bob dynamically routes tasks to a suitable model based on accuracy, performance, and cost, drawing on a mix of frontier models including Anthropic Claude, Mistral open source models, and IBM Granite, alongside specialized fine-tuned models for code reasoning, security, and next-edit prediction. Simpler completions go to lighter models. Complex tasks go to more capable ones. The goal: better outcomes and lower spend.Transparency and developer control: Bob’s approval model lets developers configure checkpoints that match their workflow, from manual approvals to auto-approve by task type, keeping humans in the loop.

“Every business is racing to modernize. But speed without control and transparency is a liability. IBM Bob is how enterprises can move at AI speed without sacrificing the governance and security needs their businesses require. Bob was engineered by developers inside IBM for the millions like them worldwide, and it’s the foundation on which enterprises will become truly AI-first.” — Dinesh Nirmal, Senior Vice President, IBM Software

Stop managing models. Start managing outcomes.
Enterprises don’t have a model problem. They have an outcome consistency problem. As AI adoption matures, the challenge isn’t which model to use, it’s how to consistently get the best result across a rapidly evolving landscape without making model selection an ongoing engineering distraction.

Bob handles this automatically. It draws on a mix of frontier LLMs, open source models, IBM Granite SLMs, and specialized fine-tuned models to route each task to a suitable model based on accuracy, latency, and cost across the full SDLC, from planning and coding to testing and validation. With pass-through pricing and usage visibility, organizations can align AI spend to real outcomes rather than experimentation.

“Developers need a system that understands the full context of their work and can act on it. That’s what we built with Bob. It’s an agentic platform that embeds an AI partner into every role across the SDLC, from the architect sketching a design to the security engineer reviewing code before it ships. We built Bob around a simple belief: model capability alone isn’t enough. How you deploy it, how you structure context, and how you keep humans in the loop is what determines whether AI actually delivers. With Bob, we’re helping developers to automate the mundane, and augment the complicated.” — Neel Sundaresan, General Manager, Automation & AI, IBM Software

Proven at scale inside IBM
Bob launched inside IBM in June 2025 with 100 developers. It’s now in use by more than 80,000 IBM employees worldwide. Those surveyed have self-reported an average productivity gain of 45% across modernization, security, and new development work. On specific tasks, the numbers were higher:

Developers surveyed from the IBM Instana team reported an average 70% reduction in time spent on selected tasks, equaling an average time savings of 10 hours per week.

The IBM Maximo developer team tested Bob for various code generation and refactoring tasks, including updating code – tasks that normally take days. With Bob, the team was able to complete the tasks in hours, resulting in an estimated 69% time savings.

Real-world results

Ernst & Young is using IBM Bob to accelerate modernization of their global tax platform by automating code refactoring, test generation, and documentation.

“Developing enterprise platforms isn’t just about speed. It’s about understanding deeply embedded logic, maintaining architectural standards, and evolving systems responsibly. EY teams leveraged IBM Bob to apply AI to better interpret complex logic and streamline how changes are introduced, helping create a stronger foundation for scalable transformation.” 
— Christopher Aiken, Tax Platforms Leader and Chief Product Officer, Ernst & Young, LLP

Blue Pearl used Bob to accelerate delivery across its BlueApp platform. Work that typically required weeks of engineering effort was completed in three days, with zero defects post-deployment and over 160 hours saved through automated refactoring.

“Working with IBM through Bob…enabled us to deliver measurable value.” — Saireshan Govender, Group CEO, Blue Pearl

APIS IT used Bob to modernize mission-critical government systems spanning decades of technical debt, including mainframe and .NET environments. Bob produced 10x faster architecture analysis and documentation, with 100% accuracy in documenting legacy JCL/PL/I systems, and migrated complex .NET services in hours rather than weeks.

“Bob migrated our complex .NET services in hours instead of weeks.” — Veran Pokornić, Solution Architect, APIS IT

Availability
IBM Bob is now generally available as a SaaS offering, including a complimentary 30-day trial alongside individual and enterprise plans. On-premises deployment is targeted in the future for organizations with data residency or regulatory requirements. To access Bob, visit bob.ibm.com.

IBM Bob represents the evolution of IBM’s code assistants, elevating capabilities to an end-to-end delivery model that delivers a step-change in productivity, modernization, and coordination across the SDLC. Existing WCA clients will continue to be fully supported and will have an adoption path to Bob.

Supporting Materials: 
Blog: Shifting from AI-assisted coding to AI-assisted delivery with IBM Bob
Blog: Introducing the IBM Bob Premium Package for Z

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to effect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media contact:

Sarah Benchaita
IBM
sarah.benchaita@ibm.com

https://sync-sys.com/your-it-budget-is-80-maintenance/#:~:text=Your%20IT%20budget%20is%2080,generative%20AI%2C%20drive%20competitive%20advantages.  

https://www.ibm.com/case-studies/blue-pearl-bob

 

SOURCE IBM

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Market Defense Expands Capabilities with Acquisition of Knoza by Parent Company D2E Labs

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SEATTLE, April 29, 2026 /PRNewswire/ — Market Defense today announced its expansion through the acquisition of Knoza by its parent company, D2E Labs. This strategic move reinforces Market Defense’s ambition to deliver seamlessly connected marketplace operations and high-impact, full-funnel marketing solutions to brands at every stage of their growth journey.

The addition of Knoza brings a highly complementary service model to Market Defense, combining strong marketplace expertise with on- and off-Amazon performance marketing capabilities. Knoza has built a reputation for supporting emerging brands with agile, performance-driven strategies tailored to early-stage growth, making it a natural fit within the broader Market Defense ecosystem.

Through this integration, Market Defense strengthens its ability to provide clients with a unified and scalable approach to commerce and marketing, bridging channels and optimizing performance across the entire customer journey.

Enhanced Client Capabilities

Clients of Market Defense will benefit from:

Full-funnel customer acquisition through off-Amazon performance marketing strategy and execution across Meta and GoogleA seamlessly connected digital commerce platform spanning Amazon, TikTok, Target, Ulta, and WalmartAdvanced AI-powered tools and actionable insightsOptimized service models aligned with each client’s maturity, needs, and growth stage

“This acquisition reflects our clear ambition to connect every aspect of our clients’ marketplace operations while delivering truly integrated, high-impact marketing solutions,” said Karan Raturi, Chief Operating Officer at Market Defense. “Knoza brings a complementary approach and deep expertise that strengthens our ability to support brands from early-stage growth through to global scale.”

Raturi added, “By combining Knoza’s agility and performance-driven mindset with Market Defense’s technology, platform reach, and strategic depth, we are creating a more powerful, end-to-end solution for our clients. This is ultimately about helping brands grow faster, more efficiently, and across more channels.”

The integration of Knoza marks another important step in Market Defense’s ongoing expansion and commitment to delivering best-in-class marketplace and marketing solutions.

About Market Defense
Market Defense is the leading marketplace and digital marketing services specialist, delivering seamlessly connected marketplace operations and full funnel growth strategies.

About Knoza
Knoza is a performance-driven marketplace agency specializing in on- and off-Amazon growth strategies for emerging brands.

About D2E Labs
D2E Labs is a commerce-focused group building and scaling best-in-class companies that power growth for brands across digital ecosystems.

Media Contact:
Vanessa Kuykendall
Chief Engagement Officer
vanessa@marketdefense.com

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SOURCE Market Defense LLC

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Dreame Technology’s “DREAME NEXT” Smart Wearables: Smart Ring Comes Under the Spotlight

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SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Dreame Technology, a global leader in smart home appliances and health technology, today held its “DREAME NEXT” themed launch event at the Palace of Fine Arts in San Francisco.

Dreame stated that this launch event aims to redefine the next generation of lifestyle, serving as the prologue to the next decade of Dreame Technology’s long-term development from a global perspective.

Among the new products, the Dreame Ring series stood out as one of the highlights of the event.

In terms of product design, the Dreame Ring achieves a breakthrough in wearing experience. It features an aviation-grade titanium alloy outer ring and a hypoallergenic epoxy resin inner ring, ensuring durability and texture while greatly enhancing skin-friendly comfort. With a thickness of just 2.5 millimeters and a weight as low as 2.6 grams, the ring delivers an almost “unnoticeable” wearing experience.

This design effectively solves the common problem of traditional smart wearables being abandoned due to discomfort, allowing users to wear the ring all day – including while sleeping – so that health observation and smart reminders become seamlessly integrated into daily life.

Three Product Lines: Deep Integration of Function and Aesthetics

The Dreame Ring series announced today includes three core products:

The first product is the Dreame AI Smart Ring. It features an ultra-compact world-leading vibration motor, pioneering refined fingertip haptic feedback technology, and integrates multiple sensors within an industry-leading ultra-thin design of just 2.5 millimeters. It provides vibrating alerts for various reminders, such as prolonged sitting, hydration, medication, and other notifications.

The second is the Dreame AI NFC Smart Ring, which serves as an “ecosystem key” by integrating access cards, keys, and digital passes for seamless connectivity.

The third is the Dreame Glow Ring, which continuously monitors heart rate, blood oxygen, body temperature, respiratory rate, and sleep structure around the clock, providing efficient sleep analysis, activity tracking, and health risk assessment.

High-Luxury Jewelry System: From Everyday Wear to Heirloom Collection

In terms of product positioning, Dreame plans to introduce high-luxury jewelry materials into its ring lineup, featuring 18K gold (yellow, white, and rose gold) and Pt950 platinum, paired with natural diamonds and precious gemstones such as sapphires, rubies, and emeralds, with support for personalized customization. The craftsmanship includes hollow carving, compound stone setting, and traditional hand-engraving techniques, with each piece finished by hand-polishing.

Dreame stated that the future direction of wearable devices is not to emphasize the presence of technology, but to allow technology to serve users invisibly. The AI high-luxury smart ring is the embodiment of this trend – it is no longer a device that needs to be “used,” but an intelligent presence that accompanies users over the long term.

About Dreame Technology
Established in 2017, Dreame Technology is a global leader in high-end consumer electronics and intelligent manufacturing with the vision to empower lives through technology. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, please visit https://www.dreametech.com/.

 

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SOURCE Dreame Technology

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EA Automatic Announces Next Generation Intelligent Trading Solutions Built for Performance, Precision, and Long-Term Growth

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Redefining algorithmic trading through personalized strategies, AI-enhanced systems, and expert human oversight

LONDON, April 29, 2026 /PRNewswire/ — In today’s fast-moving financial landscape, where market conditions shift in seconds and opportunities are often measured in milliseconds, traders and investors are increasingly turning to technology to stay competitive. EA Automatic has officially announced the launch and expansion of its intelligent automated trading solutions, designed to deliver precision, adaptability, and performance without sacrificing strategic control.

Positioned at the intersection of advanced technology and real-world trading expertise, EA Automatic is setting a new standard in algorithmic trading. The company offers more than just trading bots. It delivers fully integrated trading systems built around the individual goals, risk tolerance, and long-term ambitions of each client.

At its core, EA Automatic is driven by a simple but powerful philosophy. Automation alone is not enough. True success in trading comes from combining intelligent systems with informed human decision-making. This belief has shaped every aspect of the company’s platform, resulting in solutions that go beyond execution to deliver meaningful, consistent performance.

A Personalized Approach to Automated Trading

One of the defining features of EA Automatic is its commitment to customization. In an industry where many platforms rely on rigid, one-size-fits-all models, EA Automatic takes a fundamentally different approach.

Every investor is unique. Financial goals, risk appetite, and investment timelines vary widely from one individual to another. Recognizing this, EA Automatic designs and deploys trading strategies that are tailored specifically to each client’s profile.

Whether the objective is steady monthly income, capital preservation, or aggressive growth through higher risk strategies, the platform adapts accordingly. By aligning each system with clearly defined goals, EA Automatic ensures that clients are not simply participating in the market but doing so with purpose and direction.

This level of personalization is further enhanced through smart diversification. Rather than relying on a single strategy or market condition, EA Automatic spreads risk intelligently across multiple approaches. This creates a more stable trading environment and helps protect capital even during periods of volatility.

Advanced Technology Built on Real Trading Insight

The EA Automatic platform is the result of more than two and a half years of focused development. During this time, the company has worked to integrate cutting-edge artificial intelligence with practical trading knowledge gained from real market experience.

The result is a system that does not rely solely on algorithms but uses AI to enhance decision-making. Automation handles the speed and efficiency required for modern trading, executing trades with precision and consistency. At the same time, human expertise remains a critical component of the process.

A dedicated team of professional traders continuously monitors performance, evaluates market conditions, and adjusts strategies as needed. This dynamic approach allows the platform to respond to changes in real time while maintaining a structured and disciplined trading framework.

By combining machine efficiency with human oversight, EA Automatic delivers a balanced solution that minimizes emotional decision-making while retaining the flexibility needed to adapt in unpredictable markets.

A Strong Focus on Risk Management and Stability

In an environment where many trading services focus on rapid gains and unrealistic promises, EA Automatic takes a more disciplined and transparent approach. The company places risk management at the center of its strategy development process.

Rather than promising overnight success, EA Automatic emphasizes consistency, structure, and long-term sustainability. Every system is built on proven methodologies designed to reduce unnecessary exposure and protect client capital.

Key risk management principles are embedded into each strategy, including controlled position sizing, diversified asset allocation, and continuous performance monitoring. These elements work together to create a trading experience that prioritizes stability without sacrificing growth potential.

By removing emotional bias and guesswork from the equation, EA Automatic enables clients to engage with the market in a more rational and controlled manner. This structured approach is particularly valuable in volatile conditions, where impulsive decisions can lead to significant losses.

Ongoing Support and a Clear Path to Growth

EA Automatic understands that successful trading is not just about technology. It is also about support, guidance, and transparency. Clients are not left to navigate the platform on their own. Instead, they gain access to a complete trading ecosystem designed to support long-term success.

From initial onboarding to ongoing strategy adjustments, the EA Automatic team works closely with clients to ensure that their systems remain aligned with their evolving goals. This continuous support helps build confidence and allows investors to focus on growth rather than day-to-day market fluctuations.

The company’s commitment to clarity and communication further strengthens this relationship. Clients receive insights into how their strategies operate, what factors influence performance, and how adjustments are made in response to changing conditions.

This level of engagement transforms the trading experience from a passive process into a guided journey, where clients are empowered with both tools and understanding.

Redefining What Automated Trading Means

As automation becomes increasingly common in the financial world, the distinction between basic tools and intelligent systems is becoming more important. EA Automatic is leading this shift by redefining what automated trading can and should be.

Instead of offering standalone bots, the company delivers comprehensive solutions that integrate strategy, technology, and expertise. This approach ensures that clients are not simply executing trades but participating in a structured and well-managed investment process.

By focusing on personalization, advanced technology, and disciplined risk management, EA Automatic is creating a model that is both scalable and sustainable. It is a model designed not for short term speculation but for long term financial growth.

About EA Automatic

EA Automatic is a London-based financial technology company specializing in intelligent automated trading solutions. With a focus on combining artificial intelligence with real trader expertise, the company develops customized algorithmic strategies tailored to individual investment goals and risk profiles.

Built over more than two and a half years of development, the EA Automatic platform emphasizes precision, adaptability, and risk management. Clients benefit from continuous monitoring, expert oversight, and a structured approach designed to deliver consistent results over time.

EA Automatic is committed to helping investors navigate the complexities of modern financial markets with confidence, clarity, and control.

Contact:
EA Automatic
Website https://ea-automatic.com
Email support@ea-automatic.com

Watch the video: Clinton & David Interview [EA Automatic Review]

Photo – https://mma.prnewswire.com/media/2969575/EA_Automatic.jpg

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SOURCE EA Automatic

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