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Movie Merch Hits $97.4M Ahead of Summer Blockbusters; Shoppers Choose Essentials Over Toys

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New study from Omnisend finds 71% of best-selling products are everyday essentials, outperforming toys and collectibles

CHARLESTON, S.C., April 29, 2026 /PRNewswire/ — Movie merchandise on Amazon tied to this year’s biggest releases generated $97.4 million in revenue and sold 4.48 million units in March 2026, a new study by Omnisend finds, just in time for the summer blockbuster season. Sales are highly concentrated, with the top five films – all family titles – bringing in 86% of all tracked revenue, or roughly $83.8 million.

Paw-Patrol: The Dino Movie leads with $23.7M in revenue and 1.1M units sold — nearly a quarter of total sales before release. A single product, a Paw Patrol toddler tumbler set, generated $1.19M on its own.

Other top performers include Spider-Man: Brand New Day ($16.6M), Moana ($15.5M), and Toy Story 5 ($14.7M). Moana stands out for efficiency, generating more than $7,200 per product – more than double the category average.

Adult-oriented titles contribute far less. Project Hail Mary generated $531K from 26K units, while The Devil Wears Prada 2 brought in just $42K from 2K units, relying mostly on apparel.

“For families, entertainment is often a more cost-effective way to spend time together compared to bigger expenses like travel, and that drives repeat engagement with the same franchises,” says Marty Bauer, Ecommerce Expert at Omnisend. “Kids don’t just watch a movie once, they build ongoing relationships with characters, which naturally extends into merchandise. In turn, repeat consumption and emotional attachment makes family titles far more likely to generate sustained, high-volume product demand before a film even hits theaters.”

As budgets tighten, shoppers favor merch they can use every day

The strongest-performing individual products are increasingly practical. For 71% of films analyzed, best-selling items fall into everyday categories such as apparel (43%), baby items (14%), and home products (14%).

Drinkware stands out. Zak Designs’ Kelso tumblers are best-sellers across Paw Patrol, Moana, and Star Wars: The Mandalorian and Grogu. Home items like kids’ bedding also perform consistently, well for titles such as The Super Mario Galaxy Movie and Minions & Monsters. Apparel splits by audience, from children’s nightwear for family titles to simple graphic t-shirts for adult films.

Although Toys & Games are still the top product category for 29% of films studied, they lead only in select franchises like Toy Story 5 and Masters of the Universe.

“Merch is becoming part of everyday life rather than just something people collect,” says Bauer. “In tighter economic conditions, consumers naturally gravitate toward items that deliver ongoing value. Products like drinkware, bedding, and everyday apparel perform better because they can be used repeatedly.”

Methodology

Using JungleScout, Omnisend analyzed merchandise sales on Amazon in March 2026. For the purposes of this research, Omnisend looked at the top 20 movies being released this year. The figures mentioned in this press release are estimations.

Data reflects a 30-day snapshot and may not account for long-tail sales patterns or regional variation outside primary markets. Performance is limited to products available through tracked retail channels.

More information can be found here: https://www.omnisend.com/blog/2026-analysis-of-us-blockbuster-merch/.

About Omnisend

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost.

For further information, please contact:

Darija Grobova, Public Relations Lead, darija@omnisend.com

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SOURCE Omnisend

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Amwell Receives Frost & Sullivan’s 2026 United States Technology Innovation Leadership Recognition for Technology-Enabled Care Platforms

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Amwell® is transforming virtual care delivery through its unified Amwell Platform, combining interoperability, clinical integration, and intelligent orchestration to improve access, efficiency, and outcomes.

SAN ANTONIO, Sept. 5, 2026 /PRNewswire/ — As healthcare organizations move beyond fragmented telehealth solutions toward connected virtual care models, Amwell is helping redefine how digital care is delivered at scale. Frost & Sullivan is pleased to recognize Amwell with the 2026 United States Technology Innovation Leadership Recognition in the Technology-Enabled Care Platforms industry for its ability to address healthcare fragmentation through a unified platform that connects patients, health plan members, clinicians, and partner ecosystems across the care continuum.

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Amwell excelled in both, demonstrating its ability to align strategic initiatives with evolving healthcare needs while executing with flexibility, scalability, and measurable customer impact. “The combination of reliability, flexibility, and clinically integrated workflows positions the Amwell Platform as a strategic enabler for organizations seeking to reduce fragmentation, improve member engagement with covered programs, expand access to care, and create more connected healthcare experiences,” said Sagar Mukhekar, Industry Analyst, Frost & Sullivan.

Guided by a strategy centered on connected care, interoperability, and continuous, digital innovation, Amwell has positioned the Amwell Platform as an operating layer for next-generation healthcare delivery. Rather than relying on disconnected point solutions, the platform integrates technology, services, and clinical intelligence to orchestrate personalized care experiences across virtual primary care, urgent care, behavioral health, chronic condition management, and specialized digital programs.

Backed by 20 years of technology-enabled care innovation, more than 90 million covered lives, and over 38.7 million virtual visits, Amwell continues to help health plans and healthcare organizations modernize digital care delivery at scale.

“As healthcare becomes more digital, it risks becoming more fragmented. Health plans need more than point solutions. They need enterprise infrastructure, clinical integration, and an open platform that brings partners and programs together. Our vision at Amwell is that technology creates value when it improves access, engagement, quality, and efficiency, and produces measurable clinical and business outcomes. We’re honored by this recognition from Frost & Sullivan,” said Dan Zamansky, Chief Product and Technology Officer at Amwell.

Amwell’s enterprise scale includes supporting the digital transformation of the Defense Health Agency’s Military Health System, serving approximately 9.6 million beneficiaries. The company’s commitment to measurable outcomes is also reflected in a landmark National Institute of Mental Health (NIMH)-funded study, published in Nature Human Behaviour and among the largest studies of its kind. The study found that students offered SilverCloud® by Amwell® engaged in mental healthcare at more than double the rate of traditional care, experienced lower rates of mental health disorders, and generated an estimated $1.18 million in avoided costs for the study population.

The company further differentiates its platform through intelligent orchestration and navigation, helping guide members to appropriate programs while giving clinicians visibility across care plans. Amwell also evaluates integrated third-party programs for clinical effectiveness, scalability, and enterprise readiness.

Frost & Sullivan commends Amwell for setting a high standard in competitive strategy, execution, and technological innovation. The company’s unified approach to digital care is helping reduce fragmentation, improve access, strengthen operational efficiency, and support more equitable and sustainable healthcare delivery.

Each year, Frost & Sullivan presents the Technology Innovation Leadership Recognition to a company that demonstrates outstanding strategy development and implementation, resulting in measurable improvements in market share, customer satisfaction, and competitive positioning. The recognition identifies forward-thinking organizations that are reshaping their industries through innovation and growth excellence.

Frost & Sullivan Best Practices Recognition

Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.
Contact us: Start the discussion.

Contact:
Ashley Shreve
E: ashley.weinkauf@frost.com 

SOURCE Frost & Sullivan

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MiniTool Released MovieMaker 8.9 with Advanced Keyframe Animation

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VANCOUVER, BC, Sept. 4, 2026 /PRNewswire/ — MiniTool Software Limited has released MiniTool MovieMaker 8.9, a significant update to its video editing software. The latest version focuses on empowering creators with advanced keyframe animation controls, a more streamlined installation experience, and an optimized export button for a smoother experience.

Precise Control with Keyframe Animation

The hallmark of MiniTool MovieMaker 8.9 is the introduction of keyframe animation for video, images, and elements. Users can now set keyframes for position, scale, and rotation at different points. As a result, they can easily generate smooth, cinematic motion effects.

The position parameter supports accurate X- and Y-axis adjustments, allowing flexible horizontal and vertical movement of clips to achieve natural screen scrolling and displacement effects. The scale feature allows for seamless zoom-in and zoom-out transitions, enabling users to zoom in on a clip and highlight key visual elements. Coupled with rotation control, which supports precise angle adjustments, the three tools work together to deliver smooth, dynamic visual effects.

Designed with simplicity and accessibility in mind, this update brings intuitive keyframe animation tools without complex settings. It balances powerful editing capabilities and ease of use, allowing users to easily bring static photos to life and create custom movements for high-quality visual content.

Installation Package Optimization for Faster Setup

MiniTool MovieMaker 8.9 places a strong emphasis on the installation package. In this latest release, the development team has reduced the overall installation package size, enabling a faster, more streamlined download and setup experience. This enhancement not only saves disk space but also improves application launch speeds. As a result, creators can quickly run the software and start working on their projects with minimal delay.

Enhanced Export UI for a Seamless Final Step

The final export stage is crucial to the editing workflow. This time, MiniTool MovieMaker 8.9 brings a new export button with a redesigned interface. This update optimizes the export button and provides intuitive guidance. Therefore, users can quickly locate the button for exporting their projects, whether they are absolute beginners or experienced editors.

About MiniTool MovieMaker

MiniTool MovieMaker is an easy-to-use video editing program designed for beginners, featuring a clean interface and a variety of effects, text templates, stickers, filters, and transitions for quick video creation.

The software offers a flexible multi-track timeline where users can layer and independently manage video tracks and audio tracks to create complex compositions, such as picture-in-picture (PiP) effects and video collages. Users can also place visual elements on different layers and lock tracks to prevent accidental edits.

More importantly, this editing tool can export videos in 1080P or 4K for free and without watermarks, ensuring high-quality, professional-looking results.

About MiniTool® Software Ltd.

MiniTool® Software Ltd. is a software development company specializing in providing software services across multiple fields, including video editing, screen recording, video conversion and compression, video enhancement, as well as disk partition management.

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SOURCE MiniTool® Software Limited

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From Trust to Value: Miles Group Signs Bo Jin and Isaac Lam, Launching into the Athlete Representation Track

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HONG KONG, Sept. 5, 2026 /PRNewswire/ — Miles Group, specializing in international sports marketing, announced today the signing of two outstanding professional golfers, Bo Jin and Isaac Lam. This milestone concurrently marks the official launch of the company’s athlete representation business.

Founded in 2012, Miles Group has spent over a decade providing Asian market marketing services for premier global golf brands, including Major Championships, the LPGA Tour, and the United States Golf Association (USGA). In 2026, the group’s domestic arm, Miles Shanghai, launched its proprietary tournament IP—the Junior Charity Classic—which offers top Asian junior golfers a direct pathway to elite junior tournaments in the United States.

“I have always believed that elite athletes are among the rarest and most valuable brand assets, yet their commercial potential remains vastly underestimated. Miles Group is entering the talent representation arena not simply to sign established names, but to leverage our 15 years of international sports marketing expertise. Our mission is to build a dedicated value-amplification system for Asia’s athletes, empowering them to command top-tier commercial influence far beyond the field of play.” said Smile Xu, founder of Miles Group and a top-tier marketing strategist.

“Having known Smile for ten years, I’ve watched her grow from an industry rising star into someone who drives real change. I have absolute faith in her capabilities, but what I admire most is her vision—helping more players use innovative methods to unlock true, long-term value, and even rewrite the rules of the industry,” said 24-year-old Bo Jin, who currently competes on the China Tour. “Entering my second year as a professional, I chose Miles Group because I believe in the future she sees, and it’s a future I want to be part of.”

Bo is the first Chinese player to reach the finals of the U.S. Junior Amateur, a member of the 2019 Junior Presidents Cup International Team, the individual runner-up at the 2021 NCAA D1 Championship, and the runner-up at the 13th Asia-Pacific Amateur Championship in 2022. Turning professional in 2025, Bo delivered a remarkable rookie year, capturing two runner-up finishes on the China Tour and placing in the top 20 during his DP World Tour debut.

Isaac Lam, 27, hails from Hong Kong, China, and turned professional in 2024. Now an active competitor on the China Tour, he boasts the title of a two-time Tour champion. Following his maiden China Tour victory at the 2025 Wuyishan International Open, Lam lifted his second trophy this past August at the Fanling Golf Classic in front of his home crowds.

“On the course, I am a champion, but in the business world, I am a complete novice. Two China Tour titles didn’t bring the commercial breakthrough I had anticipated,” Lam shared. “Since my amateur days, Smile has always given me unconditional advice. Joining Miles Group now is a choice born from seeing her selfless dedication to young players. She brings both the wisdom to sharpen my direction and the resources and capability to translate a championship title into real commercial value.”

Play Beyond • More than just the game—from amateur to professional, from trust to value! In launching its talent representative agency business, Miles Group is dedicated to systematically developing athletes’ multidimensional commercial value off the course. Moving forward, Miles Group will leverage precise resource matching and long-term strategic planning to create sustainable growth opportunities for players, while introducing high-value sports IPs to partners for mutual empowerment.

About Miles Group

Miles Group is a marketing agency headquartered in Hong Kong that has been deeply rooted in the Asian market for 15 years. With teams across Mainland China, South Korea, Japan, Singapore, Malaysia, India, and Thailand, it focuses on the sports and lifestyle sectors. The group provides one-stop services covering public relations, digital media, content creation, KOL management, and event management for top global clients. Its client portfolio includes industry benchmarks such as USGA, LPGA, LIV Golf, BLAST and more. Since 2025, the group has focused on developing its own tournament IPs and content; its inaugural Junior Charity Classic immediately became an industry market benchmark. 思迈超牛 is the affiliated operating company of Miles Group in Mainland China.

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SOURCE Miles Group

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