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AlUla Partners with Wego to Inspire Regional Travellers on a Journey of Discovery to Saudi Arabia’s Timeless Desert Masterpiece

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AlUla’s remarkable cultural, natural, artistic and heritage offerings will be showcased to curious travellers and potential visitors searching for their next trip on the number one-rated holiday appWego will seamlessly guide users from initial discovery of AlUla’s diverse attractions to booking their journey through easy access to international flights, luxurious accommodation, and incredible experiences

ALULA, Saudi Arabia, May 6, 2026 /PRNewswire/ — AlUla has partnered with Wego, the number one-rated travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), to help place the ancient oasis city firmly in the spotlight as one of the region’s most extraordinary destinations for culture, art, history and natural heritage.

The collaboration will elevate awareness of AlUla to the top of travellers’ plans, showcasing it as a must-visit destination where heritage preservation and celebrations of contemporary culture go hand in hand. Powered by Wego’s market-leading data-driven reach across MENA, the new campaign will guide users from discovering AlUla’s many attributes and attractions to booking their trip through seamless access to flights, accommodation, and a host of uniquely curated experiences.

AlUla is renowned around the world as being home to Hegra, Saudi Arabia’s first UNESCO World Heritage Site where monumental Nabataean tombs are carved into rose-red sandstone, standing as a testament to ancient civilisations and framed by a sweeping desert landscape.

Beyond attracting international visitors drawn to its incredible archaeological significance, AlUla has evolved into a year-round hub for culture, art, and lifestyle events, regularly hosting popular festivals such as Winter at Tantora, contemporary art installations at Desert X AlUla, sporting and endurance challenges, and immersive wellness retreats set against dramatic natural backdrops.

Mamoun Hmidan, Chief Business Officer, Wego said: “We are proud to partner with AlUla in supporting Saudi Arabia’s evolving tourism landscape. AlUla offers travellers an extraordinary combination of heritage and natural beauty, and through Wego’s regional footprint and performance-driven campaigns, we are accelerating demand and driving tangible results for the destination.”

Every experience offered by AlUla is rooted in landscape, legacy, and a deep sense of place. Travellers can experience living history at the restored heritage district of AlUla Old Town, trace ancient inscriptions at Jabal Ikmah, stargaze beneath some of the clearest night skies in the region, or retreat to architecturally striking desert resorts immersed within the pristine environments.

A premier destination for exploration and discovery, AlUla blends 200,000 years of human history and culture with dynamic contemporary art, all celebrated throughout its rich and ancient heritage that offers visitors deeply immersive experiences, from local storytelling to craft workshops.

Melanie de Souza, Executive Director of Destination Marketing at AlUla, added: “Partnering with Wego enables us to share AlUla’s story with a highly engaged regional audience and meet growing GCC demand for immersive cultural experiences. As connectivity expands through AlUla International Airport, with year-round routes from carriers such as Qatar Airways and flydubai, access to the destination continues to grow. We invite travellers to experience AlUla as a vibrant living cultural landscape, where heritage, creativity, conservation, and regenerative development come together.”

Flagship projects currently under development, including Wadi AlFann, the forthcoming global destination for Land Art, as well as new cultural institutions such as the AlUla Contemporary Art Museum and the incense road museum, will further strengthen AlUla’s position on the global cultural stage. At the same time, its growing collection of resorts and boutique hotels offers visitors high-end hospitality experiences that authentically connect with the destination’s vibrant heritage and creative future.

With enhanced access through AlUla International Airport, a growing number of hotels, and a carefully curated events calendar, AlUla is rapidly strengthening its position as one of Saudi Arabia’s most distinctive destinations.

Together, AlUla and Wego are accelerating regional discovery by combining destination expertise with advanced travel technology to inspire deeper exploration and drive measurable tourism growth.

To learn more about AlUla, visit experiencealula.com

Multimedia gallery:
High-resolution photos can be found here.

About AlUla:

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of over 140 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.

Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman’s conquered the Nabataeans in 106 CE.

In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages, which has been recently listed on the UNESCO’s memory of the World Register. Also AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, which has been selected as one of the World’s Best Tourism Villages in 2022 by the UNWTO.

For more information, please visit: experiencealula.com

About Wego

Wego is the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA). Combining a dynamic travel marketplace with on-platform bookings, Wego enables travellers to easily search, compare, and book flights and hotels across hundreds of airlines, hotels, and online travel agencies. Beyond its B2C marketplace, Wego also operates WegoPro, a next-generation business travel platform, and WegoBeds, a MENA-focused bedbank. The company is backed by Tiger Global, Ares Management, Square Peg Capital, MBC Group, and Arqaam Capital, and is dual headquartered in Singapore and Dubai with offices in Bangalore and Mumbai.For more information, visit www.wego.com

Photo: https://mma.prnewswire.com/media/2972705/Wego_Al_Ula.jpg

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HR Path Strengthens its Australian Presence with Strategic Acquisition of Payroll Experts Australia

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PARIS, Oct. 21, 2026 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, today announces its strategic acquisition of Payroll Experts Australia, a Brisbane-based company specialising in payroll compliance, remediation, workforce management and HR systems consulting.

Founded in 2009, Payroll Experts Australia has delivered more than 530 projects for over 260 organisations across Australia and New Zealand. Independent of any software vendor, the company supports employers across the full payroll, workforce management and HR systems lifecycle, with expertise spanning payroll compliance and audit, remediation, award and agreement interpretation, payroll processing, advisory and end-to-end systems implementation.

The acquisition strengthens HR Path’s ability to provide end-to-end HR transformation services across the ANZ market. Payroll Experts Australia’s specialist capabilities complement HR Path’s existing HRIS technology and SAP SuccessFactors expertise, enabling the combined organisation to support clients with a broader range of locally grounded services, from strategic advisory and systems implementation to payroll compliance and operational support. 

Payroll Experts Australia will continue to operate under the brand “Payroll Experts Australia, an HR Path Company”. Its leadership team and employees will remain in their current roles, ensuring continuity of service for clients while giving the business access to HR Path’s international capabilities and resources. 

The transaction builds on HR Path’s expansion in the region. HR Path has been active in Australia since 2019, following the acquisition of DDG. It opened an Australian office in 2024 and acquired RKM Consulting in 2025, strengthening its HRIS technology and SAP SuccessFactors capabilities across Australia and New Zealand.  

“The acquisition of Payroll Experts Australia, a company renowned for its expertise in payroll compliance, is a strategic move that supports our ambition to be the global reference in HR transformation,” said François Boulet, Co-founding Partner at HR Path. “Their deep knowledge and strong client relationships in Australia complement our global capabilities, enabling us to deliver even more value to our clients. This partnership is about synergy, innovation, and shared commitment to excellence.”

“We are very happy about this new chapter!” said Steve Keenaghan, Chief Executive Officer at Payroll Experts Australia. “This step opens up exciting opportunities for our team and our clients and ensures our continued growth and success. We will maintain our commitment to delivering exceptional, independent payroll expertise while exploring new possibilities within HR Path.”

Contact:

Fabienne LATOUR  Fabienne.latour@hr-path.com

 

 

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Sungrow Powers Up for All Energy Australia 2026 With New Residential Innovation and Full Ecosystem Showcase

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MELBOURNE, Australia, Oct. 21, 2026 /PRNewswire/ — Sungrow, the global leader in PV inverter and energy storage solutions, is set to make a strong return to All Energy Australia 2026, the region’s largest and most influential renewable energy exhibition. It will introduce its next-generation all-in-one residential flagship PowerHarbour, alongside a comprehensive showcase of technologies for residential, C&I, and utility-scale applications.

As Australia accelerates toward a cleaner, more resilient energy future, Sungrow’s presence at All Energy will once again serve as a central meeting point for industry leaders, installers, innovators, and policymakers. The booth will offer visitors a rich blend of product demonstrations, technical insights, interactive experiences, and opportunities to connect with Sungrow’s local engineering and sales teams.

A New Addition to Residential Energy Storage

At the upcoming All-Energy 2026, Sungrow will officially unveil PowerHarbour in Australia for the first time. It is a residential all in one solution designed to simplify energy independence for homeowners. It combines sleek design, intelligent integration, advanced safety features and a modular design that can deliver up to 120kWh of capacity. The enhanced AFCI 3.0 protection makes it one of the most flexible and homeowner‑friendly systems on the market. The result is a clean, integrated solution that empowers households to take control of their energy with confidence and ease.

C&I Solutions for Diverse Applications

The exhibition will also showcase Sungrow’s C&I portfolio, including PowerKeeper, deployed across diverse Australian environments, and the ST255CS liquid-cooled BESS cabinet, designed for applications such as microgrid stability and FCAS. Together, these solutions demonstrate Sungrow’s capabilities in delivering flexible, reliable energy storage for a wide range of commercial and industrial needs.

Utility-Scale Innovation on Display

For utility developers and EPCs, Sungrow will present a full-size PowerTitan 3.0, giving visitors a rare opportunity to see the battery container up close. Together, PowerTitan 3.0 and 1+X modular inverter demonstrate advanced energy storage, grid-forming capabilities, and flexible deployment for complex project environment. Backed by dedicated local project management, comprehensive technical support, and a growing project pipeline across Australia and New Zealand.

Visit Sungrow at Booth KK123

Sungrow invites all attendees to visit Booth KK123 at All Energy Australia 2026 to experience its latest residential, commercial, and utility‑scale innovations firsthand. Attendees can expect a vibrant and engaging atmosphere throughout the day featuring lucky draws with exciting prizes, free premium coffee, photobooth and insightful presentations. The booth promises a full day of discovery, connection, and inspiration. Sungrow looks forward to welcoming partners, customers, and renewable energy enthusiasts as we continue powering Australia’s clean energy future together.

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AglaiaSense and Leopard Imaging to Demonstrate Privacy-First AI Traffic Sensing at Smart City Expo World Congress in Barcelona

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FREMONT, Calif. and BARCELONA, Spain, Oct. 21, 2026 /PRNewswire/ — AglaiaSense and Leopard Imaging will exhibit together at Smart City Expo World Congress, November 3–5, 2026, at Fira Barcelona Gran Vía.

The two companies proposed AI-VIVA (Vision Intelligence for València and Arterials) and is selected as a finalist in the fifth urban challenge of Barcelona Innova Lab Mobility (BILM), on the application of artificial intelligence to traffic-light regulation. AI-VIVA combines AglaiaSense’s edge-AI traffic solutions with Leopard Imaging’s patented privacy architecture. At the show, the team will give a live demonstration of AglaiaSense’s signature MS500 and GS500 cameras, with the AglaiaSense AI Box, powered by NVIDIA, which adds local processing to coordinate groups of neighboring intersections.

The cameras analyze images inside the device, using the Sony IMX500 and IMX501 intelligent vision sensors. They count and classify vehicles, buses, cyclists and pedestrians in real time. Raw video is discarded on the device within 400–800 milliseconds, and only anonymous metadata is transmitted. Cities can feed that data into signal-control software to adapt traffic lights to real demand.

MS500: about 2 W average power, 1080p, powered from a standard NEMA or ZHAGA street-light socket.

GS500: about 6.5 W average, dual 4K cameras, with Ethernet, LTE Cat 4 and GPS; powered by PoE, 12–24 V DC or a NEMA adapter.

Both cameras: IP66-rated, −20 °C to +65 °C, mounted on existing poles, so no trenching or new masts are needed.

Bandwidth: more than 95% lower than CCTV-based monitoring.

“Cities want safer, smoother streets without turning every crossing into a surveillance point,” said Leon Luo, CEO of AglaiaSense. “Being named a finalist in Barcelona tells us the approach resonates.”

“Privacy has to be built into the camera, not added later,” said Bill Pu, CEO of Leopard Imaging.

AglaiaSense’s solutions are deployed across North America and Asia, and the company won first place in the Pedestrian Safety Challenge Hackathon, run by the Edge AI Foundation (formerly the tinyML Foundation) and the City of San José. In field tests, the systems achieved detection and counting accuracy above 95%. The City of Lakewood, Colorado, compared the GS500 with traditional IP cameras and LiDAR on real roads and found it more accurate, more energy-efficient, and less costly to deploy. At a high-risk crossing where pedestrians often crossed outside the crosswalk, the system alerted approaching drivers in real time.

Visit us at Pavilion 3, Level 0, Street D, Stand 71. To book a meeting, email sales@aglaiasense.com.

About AglaiaSense

AglaiaSense, is an edge-AI company specializing in privacy-first, vision-based sensing for smart cities. Its GS500 and MS500 cameras run AI on the image sensor to count and classify road users in real time and send only anonymous metadata.

About Leopard Imaging

Leopard Imaging is a global leader in high-definition embedded cameras and AI-based imaging solutions in industries including automotive, aerospace, drones, IoT, and robotics.

Media contact:

Cathy Zhao

+1 (408) 263-0988

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