SEO and GEO agency recognised for engineering organic and AI search visibility for a global online fitness coaching brand

LONDON, July 13, 2026 /PRNewswire/ — SUSO Digital has won Bronze at The Drum Awards for Marketing EMEA 2026 in the Search category. The winning campaign, Engineering Search Visibility in a Human-Led Health Brand, delivered a 190% increase in monthly organic sessions and 413% growth in AI referral traffic for a global online fitness coaching brand.

The challenge

The client, a global online fitness coaching brand, was competing in one of Google’s most scrutinised search categories against venture-backed, app-based platforms. At the start of the campaign in April 2025, the site generated 1,609 organic sessions per month, ranked at an average position of 18, and wasn’t reliably generating leads.

The approach

SUSO built the campaign around structural search engineering and Generative Engine Optimisation (GEO), across five pillars:

Intent-led architecture: replaced a blog-heavy site with dedicated landing environments for each core service and audience segment, matched to how each person searches at the point of decision.Entity and E-E-A-T signals: implemented Person, Service, Offer, FAQPage, and Article schema across the site, creating structured entity relationships between the founder, her services, and programme tiers.Content pruning: audited and removed or redirected 300+ low-value blog posts, concentrating authority on converting pages.AI-optimised pages: built query-mapped pages targeting conversational searches, structured for extractability by AI search platforms. These launched in early 2025, ahead of wider industry adoption.Redesign governance: embedded SEO oversight throughout a full site redesign mid-campaign, preserving growth through the transition.

Conversion optimisation ran throughout. Hotjar session data identified mobile drop-off points, and service pages were restructured so high-intent visitors could move from search result to enquiry form without friction.

Results (April 2025 – February 2026)

AI referral traffic was recorded across ChatGPT, Perplexity, and Gemini.

“I’m proud of what the team delivered on this campaign. A full structural rebuild across architecture, entity signals, AI readiness, and UX, and the client went from no acquisition channel to over 100 enquiries a month. Having that recognised at The Drum means a lot.” — Will Bagnall, Founder and CEO, SUSO Digital

About SUSO Digital

SUSO Digital is a full-service SEO and Generative Engine Optimisation (GEO) agency that has been helping agencies and brands grow through organic search since 2010. Specialists in technical SEO, off-site SEO, content strategy, and AI search visibility, SUSO works with leading brands directly and as a specialist partner for PR, marketing, and digital agencies across the US and UK. With a technical centre in Poznań, Poland and strategy based in London, SUSO delivers specialist search to international clients across a range of industries.

Web: susodigital.com

Media contact

Jamie Stanley 

Chief Marketing Officer

418560@email4pr.com

+44 208 0599 958

Notes to editors

The Drum Awards for Marketing EMEA 2026 Search category entry can be found at: https://www.thedrummarketingawards.com/emea/en/page/results#/dma-emea/2026/search/engineering-search-visibility-in-a-human-led-health-brand

SUSO Digital’s AI search visibility service: https://susodigital.com/services/generative-engine-optimization-geo/

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SOURCE SUSO Digital

As rivals chase the novelty of an “AI board member,” OnBoard is taking a different path: using AI to strengthen human-led governance, not replace it.

INDIANAPOLIS, July 13, 2026 /PRNewswire/ — OnBoard, a board management platform used by more than 7,000 organizations worldwide, today advances its vision for human-led AI in the boardroom — and makes clear this is not a roadmap. OnBoard AI is live. Customers are using it today across every stage of the board meeting lifecycle, from agenda preparation to minutes capture to between-meeting continuity. Its position is direct: artificial intelligence belongs in the boardroom to amplify human judgment, not to replace it.

The company is also announcing where that vision leads. When fully realized, OnBoard will be the first board management to deliver full-context, semantic search across a board’s complete institutional record–every agenda, decision, discussion, and minute–searchable not just by keyword, but by meaning.

Ask most boards what they decided three years ago and they can pull the minutes in seconds. Ask them why, and the reasoning is usually gone. For decades, board management systems have organized agendas, stored documents, and archived minutes–but they never captured the thinking behind the decisions, the institutional memory that carries a board forward.

That missing memory carries a cost, and it shows up in the data. OnBoard’s own Board Effectiveness Survey, now in its sixth year, finds that 87% of boards still report members who are not contributing effectively–a figure that has barely moved despite waves of new technology. Directors are already reaching for help: 92% used AI for board work in the past six months, most of them on public consumer models, while 63% sit on boards with no formal AI policy in place.

As some in the industry explore giving AI its own seat at the boardroom table, OnBoard is taking a different position: the duty of care of a board director is uniquely human, and it always will be.

For the general counsel weighing whether a governance team should use AI at all, the decision comes down to two questions: will it be secure, and will it train on our data? OnBoard AI answers both: enterprise-grade security hosted on Microsoft Azure, and customer content is never used to train AI models.

Introducing OnBoard Governance IQ: Three Layers. One Platform. Every Director, Amplified.

OnBoard Governance IQ is what a board earns. It is the cumulative result of three intentional layers built into OnBoard AI, and it compounds over time as directors engage the platform, contribute context, ask questions, and run meetings through it. A board that has used OnBoard AI for a year has a higher Governance IQ than one that started last month. OnBoard intends to make that visible: a score boards can track, improve, and act on. And because it is earned through the platform itself–not added on top of it–no bolt-on AI tool can come close to replicating it. The three layers that produce it are:

Industry Knowledge. OnBoard AI understands the sector in which an organization operates–the regulatory landscape, the market dynamics, and the governance stakes specific to that environment.

Institutional Memory. The system recalls every decision a board has ever made. Today’s strategy is grounded in years of prior deliberation–not just the last set of minutes, but the full arc of the board’s governance history.

Director Intelligence. OnBoard AI knows each director’s expertise and experience, and surfaces intelligence tuned to what that individual brings to the table–so a first-year director and a ten-year veteran each walk in prepared in ways that serve them personally.

Together, these three layers produce what no generic LLM and no drag-and-drop document workspace can replicate: personalized, contextual answers drawn from a board’s complete and living governance record–fully secured inside OnBoard’s enterprise-grade Microsoft Azure environment.

Live Today. Getting Smarter All Year.

OnBoard AI is not a roadmap. It is a functioning platform, available now, that covers every stage of the board meeting lifecycle:

AI Agenda turns notes or a file into a time-boxed, structured agenda–and dynamically resurfaces unresolved topics from prior meetings so nothing falls through the cracks.

AI Book delivers section-level briefings anchored to each director’s expertise, so every director walks in knowing exactly where to focus.

AI Minutes captures transcripts and generates accurate, editable minutes drafts without exposing the board’s record to any outside AI model.

AI Assist answers questions in plain English, threading context from the board’s full historical record–with responses scoped to each user’s permissions.

AI Insights, AI Actions, and additional capabilities are launching across the remainder of 2026, extending the value deeper into risk anticipation, follow-through tracking, and cross-meeting pattern recognition.

Leadership Perspectives

“Boards exist because of human judgment–the accountability, the ability to see around corners, the collaboration that only people in a room together can produce. Some in this industry are suggesting AI should take a seat at that table. We think that gets the question exactly wrong. What we’ve built with Governance IQ is different in kind, not just degree. For the first time, a board’s full institutional context–every decision, every deliberation, every thread still open–is available to every director, personalized to their expertise, inside a security perimeter their governance team already trusts. That’s not a feature update. That’s a fundamental shift in how governance works. And it’s available right now.”

Marc Huffman, Chief Executive Officer, OnBoard

“Effective boards are a cornerstone of organizational health, and the quality of director preparation and engagement is one of the most underestimated drivers of good governance. What OnBoard AI has built is unique and important because it helps directors navigate increasing complexity while preserving the essential role of human judgment. It enhances directors’ judgment rather than replaces it: a philosophy that I believe will lead to better governance and better decisions over the long run.”

Amit Seru, Senior Fellow, Hoover Institution; Professor of Finance, Stanford Graduate School of Business; External Advisor, OnBoard

“Every board meeting follows a lifecycle–from the moment an agenda takes shape, through director preparation, through the meeting itself, through the follow-through that either closes the loop or lets it slip. We have built Governance IQ into every stage of that lifecycle. The result is a board where the first-year director and the ten-year veteran both walk in with the same depth of context, and where nothing that matters ever disappears between meetings. What we’ve shipped is just the beginning–and what’s already live today puts every bolt-on AI solution in this market to shame.”

Tim Adair, Chief Product Officer, OnBoard

Built on the Security Standard Boards Demand.

OnBoard AI runs entirely within OnBoard’s private Microsoft Azure OpenAI environment. Board data never trains external models, never mixes with other customers’ data, and never leaves the customer’s controlled infrastructure. The platform is certified SOC 2 Type II, ISO 27001, ISO 27701, and HIPAA-compliant, with role-based permissions ensuring that every AI response respects the governance framework already in place. OnBoard AI will not–and cannot–make a material decision on a board’s behalf. Human oversight is not an option. It is architecture.

BROADCAST EVENT — July 15, 2026 • 1:00 PM ET

See the Future of AI in the Boardroom

Join OnBoard CEO Marc Huffman, Chief Product Officer Tim Adair, and Chief Customer Experience Officer Anusha Srijeyanathan for a live keynote event on July 15, 2026 at 1:00 PM ET. See OnBoard AI in action across the full board meeting lifecycle–including a demonstration of how intelligence compounds over time to give every director at the table the context they need to lead.

Register now: The Future of OnBoard AI

OnBoard AI is available to OnBoard customers today. Organizations interested in experiencing the platform can request a demo or begin a free trial at onboardmeetings.com. Governance IQ, along with additional OnBoard AI capabilities including AI Assist, Insights, and Actions, will launch later this year.

About OnBoard

OnBoard is the #1 rated board management platform, serving more than 7,000 organizations across 60 countries–including healthcare systems, universities, nonprofits, financial institutions, and public companies. Trusted by more than 175,000 board directors, corporate secretaries, committee chairs, and executive leaders, OnBoard provides the meeting lifecycle management, governance system of record, and AI-powered intelligence that modern boards require. OnBoard is certified to SOC 2 Type II, ISO 27001, ISO 27701, and HIPAA, with enterprise-grade security hosted on Microsoft Azure. Learn more at onboardmeetings.com.

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SOURCE OnBoard

Arc XP launches Ask The News, giving news publishers a way to answer reader questions with their own journalism — and keep the audience data, conversions, and revenue that AI platforms are quietly capturing.

WASHINGTON, July 13, 2026 /PRNewswire/ — Every day, millions of readers who once visited a news site now get their answers from ChatGPT, Perplexity, or Google’s AI Overviews — without the publisher seeing a single pageview, collecting a data point, or earning a cent. Arc XP, the media operating system built by The Washington Post, is launching a product designed to stop that.

New data underscore the urgency. According to the Reuters Institute Digital News Report 2026 (published June 2026), only 4% of AI chatbot users say they always or often click through to original news sources — compared to 19% from search. As readers migrate their questions to AI, publishers are watching referral traffic go with them.

Ask The News is an AI-powered answer layer that publishers embed directly on their own digital properties. When a reader has a question, Ask The News answers it using the publisher’s own reporting — with attribution, editorial guardrails, and guards against the open-web hallucination risk that defines generic AI tools. The publisher owns the interaction, the intent data it generates, and every business opportunity that flows from it.

“The industry has spent years worrying about Google and social platforms. The next threat is quieter and faster: readers learning to ask AI instead of visiting a news site. Ask The News puts publishers back in that conversation,” said Joey Marburger, Vice President of Content Intelligence, Arc XP. “The question is whether publishers own that moment of reader curiosity, or whether someone else does.”

For decades, the article has been the primary unit of digital news engagement. Ask The News introduces a new layer built around the reader’s question. Rather than requiring audiences to scan headlines or leave a publisher’s site to understand a story, Ask The News surfaces relevant questions, allows readers to ask follow-ups, and synthesizes answers from the publisher’s own journalism. The product automatically declines to answer when there is insufficient source reporting to do so confidently — a guardrail that sharply distinguishes it from general-purpose AI tools.

“Ask The News has the potential to change how audiences experience our journalism,” said Martin Kautz, Head of Media Technologies at RND – RedaktionsNetzwerk Deutschland. “It gives readers a more intuitive way to explore our reporting while helping us preserve control of the reader relationship and better understand what people want to know.”

The product launches with three core capabilities. Conversational Embeds allow publishers to deploy Ask The News across articles, homepages, and apps, with auto-generated suggested questions and a natural-language interface grounded in the publisher’s reporting. A Subscription Gateway meters answers rather than articles, presenting a conversion prompt after a reader has already received value — a higher-intent moment than a traditional paywall. And Contextual Advertising with IAB Topic Intelligence classifies reader questions and answers in real time, generating intent-level signals that route through a publisher’s existing ad stack without surrendering audience data to a third party.

“Search shows links. Generic AI gives answers from the open web. Ask The News answers with a publisher’s journalism, rules, and business model,” Marburger added. “This is about building a durable reader habit: when you have a question, you go to your trusted news organization first.”

Ask The News is now available to Arc XP publisher partners, with a standalone deployment for non-Arc XP publishers via a JavaScript embed. Arc XP plans to expand the product into a broader intelligence platform, with future capabilities including personalized briefings, saved conversations, topic tracking, editorial intelligence dashboards, and proactive reader experiences.

Link to 1-minute video demonstrating Ask The News functionality: https://hubs.la/Q04p95kY0

About Arc XP

Arc XP is the content platform and operating system built to power growth for ambitious media companies. Developed by The Washington Post, Arc XP is used by leading media organizations worldwide, including The Irish Times, Libération, L’Express, Madsack, Graham Media Group, and Sky News. Arc XP’s platform helps media companies innovate rapidly, own audience relationships, and grow independent revenue. Arc XP supports more than 3,000 sites globally and delivers billions of pageviews each month. Learn more at www.arcxp.com.

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