Connect with us

Technology

Wikipedia and Reddit Now Drive Over 25% of ChatGPT Citations in the U.S., New 5W Research Finds — WSJ, NYT, and Bloomberg Do Not Appear in the Top 20

Published

on

The 5W Citation Source Audit Q1 2026 synthesizes nine independent datasets covering hundreds of millions of citations and prompts. The data confirms a structural break between the traditional PR tier system and how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews actually assemble answers.

MIAMI, May 11, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released The 5W Citation Source Audit – Q1 2026, a synthesis of nine independent research datasets — from Similarweb, SEMrush, Profound, Peec AI, SE Ranking, Goodie, Ahrefs, Evertune, and Passionfruit — quantifying which sources the major AI engines actually cite. The full report is available at 5wpr.com/research/citation-source-audit-q1-2026.

The headline data:

Wikipedia (13.15%) and Reddit (11.97%) together account for more than 25% of all ChatGPT citations in the U.S. (Similarweb, Jan–Feb 2026, ~600,000 citation events).The Wall Street Journal, The New York Times, Bloomberg, and the Financial Times do not appear in the top 20. Forbes is the only U.S. business publication on the list — ranked #18 at 1.38%.Reuters (#7, 2.27%) outranks Forbes. Forbes outranks every other Tier 1 outlet.YouTube correlates at 0.737 with AI visibility — the strongest single predictor in any 2025–2026 study (Ahrefs, 75,000-brand analysis, December 2025).LinkedIn moved from #11 to #5 on ChatGPT in three months — the largest rank shift Profound observed all year. LinkedIn is now cited in 14.3% of ChatGPT Search responses (SEMrush, 325,000 prompts).Reddit’s ChatGPT citation share collapsed from ~60% to ~10% of prompt responses in two weeks in September 2025 (SEMrush, 230,000-prompt 13-week tracking study). Annual AI audits are obsolete.Fandom leads Google AI Mode at 7.16% — ahead of Wikipedia. Structure plus depth beats brand authority.Brands listed across G2, Capterra, Trustpilot, and Yelp see a ~3x citation multiplier versus brands without those profiles.

“The PR tier hierarchy no longer reflects how influence works,” said Ronn Torossian, founder of 5W. “AI engines don’t rank authority — they assemble answers. They pull from Wikipedia, Reddit, LinkedIn, YouTube, and review platforms, and they ignore most of what the industry has spent forty years optimizing toward. The brands that win the next decade will be the ones whose names appear, consistently, in the structured surfaces the models actually retrieve from. That is the entire game now — and the data in this report is the operating manual.”

The Five Core Findings

Wikipedia + Reddit = Structural Dominance. Over 25% of ChatGPT citations in the U.S. Together they exceed every traditional media category combined.The PR Tier System Is Misaligned with AI Reality. Reuters outranks Forbes. Forbes outranks the rest. WSJ, NYT, Bloomberg, and FT often don’t appear at all.AI Citations Are Long-Tail, Not Winner-Take-All. Outside Wikipedia and Reddit, no domain exceeds 3% of ChatGPT citations. Distribution across many sources outperforms concentration in a few.Platforms Are Volatile. Reddit’s ChatGPT share dropped from ~60% to ~10% in two weeks in September 2025. Static strategies fail. Quarterly is the floor.Each AI Engine Is Different. Reddit leads everywhere. Fandom leads Google AI Mode. Perplexity skews to LinkedIn, NIH, and G2. Gemini converts traditional SEO. There is no single “AI SEO.”

Methodology

The Q1 2026 edition is a synthesis report. 5W integrated nine separately published studies covering January 2025 through April 2026 — including Similarweb’s ~600,000-citation dataset, Peec AI’s 30-million-source analysis, SEMrush’s 13-week cross-platform tracking, Profound’s six-model tracking, Evertune’s 200-million-prompt analysis, and Ahrefs’ 75,000-brand correlation study.

The Q2 2026 edition will layer 5W’s own primary research on top of this baseline — 1,500 fixed prompts (600 branded, 600 category, 300 executive) run across ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode in a single calendar week, with every citation classified against a 12-bucket taxonomy and the full dataset published for public replication.

Read the Full Report

The 5W Citation Source Audit – Q1 2026: https://www.5wpr.com/research/citation-source-audit-q1-2026/Download PDF: https://www.5wpr.com/research/citation-source-audit-q1-2026/5W_Citation_Source_Audit_Q1_2026.pdfRequest a custom AI Visibility Audit: https://www.5wpr.com/contactus/

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research.

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit 5W.

Media Contact
Chris Bergin
cbergin@5wpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/wikipedia-and-reddit-now-drive-over-25-of-chatgpt-citations-in-the-us-new-5w-research-finds–wsj-nyt-and-bloomberg-do-not-appear-in-the-top-20-302768339.html

SOURCE 5W Public Relations

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Barrel Energy Inc. Announces Full SEC Reporting Status, Strengthening Marketability and Positioning Company for Expansion in Renewable and Nutritional Energy Markets

Published

on

By

Barrel Energy Inc. (OTC: BRLL) A fully reporting company. Accelerates Growth Across Energy, Hospitality, and Sustainable Ventures, Driving Scalable Opportunities Worldwide.

LAS VEGAS, May 11, 2026 /PRNewswire/ — Barrel Energy Inc. (OTC: BRLL), an emerging diversified energy company focused on renewable energy and nutritional energy initiatives, today announced that the Company is now a fully reporting company with the U.S. Securities and Exchange Commission (“SEC”), marking a major turning point in the Company’s long term growth strategy and public market development.

Barrel Energy Inc. Announces Full SEC Reporting Status, Strengthening Marketability and positioning for Expansion.

“Our transition to becoming a fully reporting SEC company represents a significant milestone for Barrel Energy and an important step toward increasing the overall marketability and visibility of our stock,” said Jarmin Kaltsas. “We believe today’s market increasingly rewards transparency and compliance, and becoming fully reporting positions us to engage a wider audience of investors, strategic partners, and acquisition opportunities as we continue executing our long term growth strategy under the BRLL trading symbol.”

Management further stated that the Company plans to aggressively pursue growth initiatives intended to expand revenues, strengthen market presence, and enhance shareholder value through strategic business combinations, operational expansion, and scalable energy focused ventures.

About Barrel Energy Inc.

Barrel Energy Inc. (OTC: BRLL) is a diversified energy company focused on opportunities in renewable energy, and nutritional energy initiatives. The Company seeks to leverage strategic acquisitions, public market growth, and innovative energy solutions to create long term shareholder value.

Forward-Looking Statements:

This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company’s business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company’s periodic filings with the Security and Exchange Commission.

Barrel Energy – 3859 S. Valley View Blvd, STE 2 #107, Las Vegas, NV, 89103 Tel- 888- 397-9114 Email- info@BRLLenergy.com Social Media-@BRLLenergy all platforms.

View original content:https://www.prnewswire.com/news-releases/barrel-energy-inc-announces-full-sec-reporting-status-strengthening-marketability-and-positioning-company-for-expansion-in-renewable-and-nutritional-energy-markets-302768505.html

SOURCE Barrel Energy, Inc.

Continue Reading

Technology

Legacy Launches $1M Study Advancing At-Home Semen Collection for Assisted Reproduction Technology

Published

on

By

NEW YORK, May 11, 2026 /PRNewswire/ — Legacy, the leading male fertility clinic and at-home sperm testing and cryopreservation platform, today announced the Sperm Study, a clinical research initiative backed by an R&D investment of over $1 million and designed to evaluate and optimize the use of at-home semen collection for assisted reproductive technologies (ART), including IVF and IUI.

Prospectively enrolling up to 250 participants across two phases, this study represents one of the most comprehensive investigations to date into how specimen shipment, handling, and cryopreservation impact sperm quality and is expected to set a new benchmark for scientific rigor in the rapidly growing field of at-home fertility testing. This study is being conducted in collaboration with IVF Academy USA.

Raising the bar for clinical evidence in at-home fertility care

To date, validation work in at-home semen collection has been limited in important ways. Studies have largely enrolled normozoospermic men only, relied on courier-transported rather than real-world-shipped specimens, and focused on short-term motility and concentration as primary endpoints.

Critical questions remain unanswered, particularly around how samples with varying quality perform under genuine end-to-end shipping conditions, and how those samples hold up in the contexts that matter most clinically: IVF and IUI. The Sperm Study is designed to close those gaps.

This multi-phase study will evaluate key sperm quality parameters including motility, DNA fragmentation, and post-thaw viability, while also validating the use of computer-aided semen analysis (CASA) as an alternative to basic manual semen analysis in the setting of mail-in semen analysis.

“With the increased utilization of at-home semen testing and cryopreservation, there is a critical need to ensure these specimens will perform adequately when used for assisted reproduction,” said Legacy’s Chief Medical Officer, Dr. Scott Lundy. “This study is designed to rigorously evaluate how at-home collection and transport impact sperm quality across a broad patient population and to translate those findings into improved protocols and optimized outcomes for both patients and providers.”

Sperm study design and scientific approach

The Sperm Study is a prospectively accruing cross-sectional study in which paired semen samples are analyzed across multiple timepoints and during the shipment process. Importantly, this study enrolls participants across a range of semen quality profiles — not solely normozoospermic men — and evaluates samples under genuine shipping conditions experienced by real specimens.

Key study components include direct comparison of CASA vs. manual analysis at baseline, evaluation of motility decline over time and in relation to shipment conditions, measurement of DNA fragmentation pre- and post-shipment and cryopreservation, assessment of post-thaw sperm viability and yield, and the development of predictive algorithms for IVF/IUI sample sufficiency.

The study will also examine how factors such as transit time, concentration, and storage conditions impact outcomes, with the goal of generating generalizable insights for clinical practice.

Multi-phase rollout

Phase 1 includes 100 participants and approximately 1,500 total assays, with expected completion in 2026. Phase 2, planned for later in 2026 and into 2027, will expand the study with additional participants, bringing the total to up to 250 to enable broader validation across a more diverse patient population.

Impact on clinical practice

Findings from the Sperm Study are expected to directly inform and improve specimen collection protocols for at-home use, shipping and handling standards for semen samples, cryopreservation practices, and clinical decision-making for IVF and IUI readiness.

By generating high-quality, controlled data across a clinically representative patient population, Legacy aims to provide fertility clinics, researchers, and patients with greater confidence in the use of mail-in semen testing and cryopreservation as part of standard reproductive care.

About Legacy

Legacy is the leading male fertility clinic in the United States, offering at-home semen analysis, sperm cryopreservation, and post-vasectomy testing. With a CLIA-certified, high-complexity andrology lab and one of the largest proprietary datasets in male reproductive health, Legacy is advancing access, data, and innovation in fertility care.

View original content to download multimedia:https://www.prnewswire.com/news-releases/legacy-launches-1m-study-advancing-at-home-semen-collection-for-assisted-reproduction-technology-302768508.html

SOURCE Give Legacy, Inc.

Continue Reading

Technology

Elks Award Nearly $5 Million in College Scholarships

Published

on

By

CHICAGO, May 11, 2026 /PRNewswire/ — The Elks National Foundation welcomed 900 students to the Elks family, awarding more than $4.9 million in scholarships to high school seniors. An Elks scholarship is more than financial aid; it’s an invitation to a network of service-minded peers and a promise that an Elks Lodge is always there with open arms.

Out of more than 23,000 applicants for the Most Valuable Student scholarship, the Top 20 scholars received $30,000 scholarships and an invitation to Chicago for the Leadership Weekend.

From April 30-May 3, the Leadership Weekend allowed scholars to get acquainted with their new Elks family through programming facilitated by current and former Elks scholars, team-building activities, and a service opportunity.

“Leadership Weekend is one of my greatest memories,” says Emily Cai, sponsored by Toccoa, Ga., Lodge No. 1820. “I had the privilege of meeting inspirational and disciplined individuals who motivated me to become the best version of myself. I am excited to see my future with the Elks family!”

A total of 480 runners-up received $4,000 Most Valuable Student scholarships.

Service is a tenet of the Elks, which is why it’s a requirement for recipients of the $6,000 Legacy Awards scholarship, which is exclusively for the children or grandchildren of Elks members. The new class of 400 scholars will serve with an Elks Lodge three times during the four years they receive the scholarship.

“This award means a great deal to me and my family,” says Kelly Butler, sponsored by Haverstraw, N.Y., Lodge No. 877. “Knowing that the Elks have invested in my future motivates me to continue working hard and striving toward my goals.”

To see a full list of the scholarship winners and to learn more about the Elks National Foundation’s scholarships, visit elks.org/scholars, follow the ENF on Instagram @ElksScholars, and like the ENF on Facebook @ElksNationalFoundation.

Contact: Elks National Foundation
Abbey Knupp | Manager, Communications
2750 N. Lakeview Ave. | Chicago, IL 60614-2256
773/755-4864 | AbbeyK@elks.org 

Helping Elks Build Stronger Communities

The Elks National Foundation, the charitable arm of the Benevolent and Protective Order of Elks, helps nearly 800,000 Elks and nearly 1,800 Lodges nationwide build stronger communities through programs that support youth, serve veterans, and meet needs in areas where Elks live and work. To learn more, visit elks.org/enf.

View original content to download multimedia:https://www.prnewswire.com/news-releases/elks-award-nearly-5-million-in-college-scholarships-302768507.html

SOURCE ELKS NATIONAL FOUNDATION, INC.

Continue Reading

Trending