In partnership with Cision PR Newswire, EternityX convenes Vietnam business leaders to explore the next phase of cross-border growth through AI-driven audience intelligence and strategic communications.
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HONG KONG, SINGAPORE, and HO CHI MINH CITY, Vietnam, May 18, 2026 /PRNewswire/ — EternityX, the AI-powered marketing technology company helping brands connect with Chinese audiences globally, co-hosted with Cision PR Newswire an exclusive executive workshop in Vietnam focused on unlocking new growth opportunities driven by rising Chinese consumer demand across Southeast Asia.

Titled “Winning Chinese Audiences for Vietnam: Driving Awareness, Demand, and Business Growth,” the executive workshop brought together senior leaders from Vietnam’s Tourism, Hospitality, Property, Food & Beverage, Beauty, and Communications Sectors to exchange insights on how brands can better engage Chinese consumers through localised storytelling, data-driven strategies, and AI-enabled marketing solutions.

The collaboration reflects EternityX’s continued regional growth momentum and deepening engagement with Southeast Asia’s evolving business ecosystem, as brands increasingly seek strategic partners capable of navigating China’s highly dynamic digital and consumer landscape.

Unlocking the Next Wave of Cross-Border Growth

As Chinese outbound travel and consumption continue to recover across Asia Pacific, Vietnam is emerging as one of the region’s most attractive destinations for Tourism, Lifestyle, And Investment. Against this backdrop, the workshop provided a platform for industry leaders to explore how Vietnamese brands can translate growing Chinese consumer interest into long-term business value.

Charlene Ree, CEO & Founder of EternityX, stated: “Across Asia Pacific, brands are increasingly seeking more sophisticated, AI-driven approaches to engage Chinese consumers as cross-border commerce and digital connectivity continue to evolve at pace. Our expanding footprint across Southeast Asia reflects the growing demand for integrated, insight-led growth solutions that combine AI-powered technology, strategic consultancy, and deep market understanding, while building long-term ecosystem partnerships that help brands navigate complexity, unlock new growth opportunities, and scale sustainably across international markets.”

Decoding the Evolving Chinese Consumer Landscape

As keynote speaker, Deric Wong, Global Chief Business Officer of EternityX, shared insights during his presentation, “Chinese Audience Insights & Solutions for Impactful Results,” drawing from EternityX’s experience supporting more than 1,000 regional and global brands in cross-border marketing initiatives.

The session explored shifting Chinese consumer behaviours, including the rise of experience-led spending, digital-first discovery journeys, and the growing influence of platforms such as Douyin, Xiaohongshu, and WeChat in shaping travel, lifestyle, and purchasing decisions.

Deric noted that while Chinese consumer interest in Vietnam continues to grow, many brands still face challenges building meaningful visibility and engagement within China’s highly localised digital ecosystem.

Deric Wong said, “Vietnam’s strong entrepreneurial culture and globally minded business community make it one of Southeast Asia’s most exciting growth markets. As Chinese consumer demand for Vietnam continues to rise, brands now have an opportunity to translate market interest into long-term commercial impact. Success today requires more than awareness — it demands precision, localisation, and the ability to engage consumers meaningfully across China’s highly dynamic digital ecosystem. Supported closely by EternityX’s Thailand team and broader regional expertise, we are well positioned to help Vietnamese brands accelerate growth through AI-powered audience intelligence and performance-led cross-border marketing strategies.”

Building Brand Authority Through Strategic Communications

The workshop also featured insights from Giang Nguyen, Director of Sales & Strategic Partnerships at Cision PR Newswire Vietnam, who spoke on the growing importance of strategic communications and localized content in building long-term brand credibility among Chinese audiences.

Drawing from campaigns spanning Tourism Promotion, Travel Partnerships, And Integrated Destination Marketing initiatives, Giang highlighted how sustained media visibility and culturally aligned storytelling are becoming increasingly important in influencing consumer trust and purchase intent.

“As brands compete for attention in an increasingly fragmented digital landscape, credibility and cultural relevance have become critical differentiators,” said Giang Nguyen. “Through strategic communications, localized narratives, and trusted media distribution, brands can build stronger emotional connections with audiences and create lasting market impact across borders,“ she added.

From Industry Dialogue to Regional Ecosystem Collaboration

The workshop concluded with an interactive executive dialogue session, where participating brands discussed practical challenges surrounding Chinese social media engagement, audience localization, content strategy, and cross-border digital operations.

The strong industry participation underscored growing demand for actionable market intelligence and integrated growth solutions that help brands navigate China’s evolving consumer ecosystem with greater confidence and precision.

The event reflects EternityX’s continued leadership in APAC as a trusted partner for brands navigating the Chinese consumer landscape through AI-powered marketing intelligence, strategic consultancy, and cross-border growth solutions.

With an expanding global footprint and deep expertise across Asia’s evolving digital ecosystem, EternityX continues to empower brands to strengthen their international presence, build meaningful engagement with Chinese audiences, and unlock sustainable growth opportunities in an increasingly connected global economy.

About EternityX Marketing Technology

EternityX Marketing Technology equips brands and businesses to master the realm of Chinese audiences through the Power of Three – PilotX, NaviX, and MediaX. These cutting-edge, AI‑driven solutions provide data‑driven insights and precise targeting that help brands connect with profitable audiences in key markets and beyond, powering cross‑border marketing campaigns for over 1,000 brands. By leveraging an AI‑driven MarTech platform, omnichannel media reach, and strategic consultancy services, EternityX acts as a bridge between East and West, enabling brands to thrive in a rapidly evolving digital ecosystem.

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SOURCE EternityX

SHANGHAI and SHENZHEN, China, May 18, 2026 /PRNewswire/ — From May 13 to 15, REPT BATTERO participated in the 18th China International Battery Fair (CIBF 2026) held in Shenzhen, showcasing its latest battery products and technologies across energy storage, passenger vehicles and commercial vehicle applications.

Energy Storage Portfolio Covering Residential, C&I and Utility-Scale Applications

REPT BATTERO showcased a full range of energy storage products across residential, C&I and utility-scale applications.

In the residential storage segment, the company offered multiple cell formats including 50Ah, 72Ah, 100Ah, as well as 280Ah, 314Ah and 392Ah solutions for residential ESS systems.

For C&I and utility-scale applications, REPT BATTERO presented its Wending® 392Ah and Wending® 588Ah large-capacity cells, further advancing energy density.

Compared with 314Ah products, the Wending® 392Ah Cell delivers a 25% capacity increase, reaching 1.25kWh per cell. Under 0.5P operating conditions, the cell achieves up to 95% energy efficiency and supports applications ranging from residential ESS to grid-side storage projects.

Meanwhile, the Wending® 588Ah Cell reaches 1.88kWh per cell. Leveraging Wending® technology, which enables shorter electron transmission paths and faster ion transport, the product achieves a balance of energy density, safety and cycle life. With over 10,000 cycles and a lifespan of 25–30 years, the cell is designed for long-duration energy storage applications.

The company also showcased its Powtrix® 3.0 Energy Storage System. Integrating 392Ah cells within a standard 20-foot container, the system increases total energy capacity to 6.26MWh, delivering a 25% improvement in energy capacity while reducing site footprint by 16% and onsite installation time by 18%.

The system supports stable operation across temperatures ranging from -40°C to 60°C, features 95.5% system efficiency and 2A active balancing capability, meeting high seismic resistance requirements, achieving zero thermal propagation, safer and more efficient transportation.

Passenger Vehicle Solutions Focus on Fast Charging, Extended Range and Hybrid Solid-Liquid Batteries

In the passenger vehicle segment, REPT BATTERO introduced its 120Ah fast-charging cell, high-capacity fast-charging hybrid PACK solutions, hybrid solid-liquid high-nickel and manganese-based battery systems.

The 120Ah Fast-Charging Cell supports 6C ultra-fast charging through advanced thermal management across a wide temperature range from -40°C to 70°C, balancing high energy density with enhanced safety performance.

The Wending® 54Ah Cell, one of the company’s most widely adopted PHEV platform products, emphasizes safety, durability and compatibility. In May 2025, it became one of the first products to pass China’s mandatory battery safety standard GB38031-2025, successfully completing stringent thermal propagation, external fire exposure and impact tests. The product also supports stable power output under low SOC conditions at temperatures as low as -35°C, enabling broad adaptability across different vehicle scenarios.

In next-generation battery technologies, REPT BATTERO presented the Wending® new solid-liquid hybrid battery technology platform, covering manganese-based and high-nickel systems to address both mass-market and premium EV segments.

The Manganese-Based System is designed for mainstream EV and PHEV vehicles, with enhanced low-temperature performance and cycle stability. The battery maintains over 80% capacity retention even at -40°C and delivers over 4,000 cycles, passing severe nail penetration and bottom impact tests without fire or explosion.

The High-Nickel System targets premium long-range EV vehicles. Through solid-state electrolyte coating technology and silicon-carbon anode materials, the product achieves energy density ranging from 280Wh/kg to 400Wh/kg while maintaining enhanced safety performance. The system also achieves zero thermal propagation under 170°C hot-box testing conditions.

Commercial Vehicle Solutions Target Fast Charging, Long Lifetime and Megawatt-Level Charging

For commercial vehicle applications, REPT BATTERO introduced multiple new products designed to address core operational challenges across buses, heavy-duty trucks, mining trucks and construction machinery.

The LFP 268Ah Ultra-Fast Charging Battery supports 4C charging capability, enabling up to 240 km of range in just 15 minutes, significantly improving operational efficiency.

The LFP 324Ah Long-Life Battery is designed for high-intensity transportation scenarios, extending battery life to up to 10 years or 1.5 million kilometers.

REPT BATTERO also unveiled Pack-F, increasing single-pack energy capacity to 600kWh while supporting 1.5C megawatt-level fast charging, improving charging efficiency by approximately 40%.

REPT BATTERO remains committed to delivering safer, more efficient and longer-lasting solutions for the global energy transition.

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View original content:https://www.prnewswire.co.uk/news-releases/rept-battero-showcases-energy-storage-hybrid-battery-technologies-and-megawatt-fast-charging-solutions-at-cibf-2026-302774445.html

SÖDERTÄLJE, Sweden, May 18, 2026 /PRNewswire/ — Scania and transport operator VR have signed one of the largest electric bus deals in Sweden to date. The order will see 91 Scania buses battery-electric buses put into service in the Södertälje area, with service starting in June 2027.

In 2025, VR Sweden won the contract from local public transport authority SL to provide bus traffic in Södertälje and Nykvarn. Ahead of the traffic commencement date next year, VR has now ordered 91 electric buses from Scania, which has both production facilities and headquarters in Södertälje.

With a focus on electrification, operational reliability and local presence, the deal is an important step in VR Sweden’s long-term investment in sustainable public transport. For Södertälje, the investment means a continuation of the transition towards fossil-free bus traffic with modern and quiet electric buses adapted for city traffic.

“The investment is an important step in the transition to electrified public transport and enables reduced local emissions, while ensuring attractive and reliable traffic for passengers as well as a good working environment for drivers and maintenance personnel,” says Anders Frykman, Bus Director at VR Sweden.

The agreement is fully aligned with Scania’s aim to play a central role in the shift towards sustainable transport, in which electric buses are a key component. The agreement between VR and Scania extends from development and planning to traffic start, vehicle service and long-term support.

“With development and battery assembly in Södertälje, and close cooperation throughout the process, we will offer a solution that is both robust and sustainable,” says Christopher Svensson, Key Account Manager at Scania Sweden. The deal is Scania Sweden’s single largest delivery of battery-electric vehicles to date, and of the 91 units, 32 will be with a 4×2 configuration and 59 with a 6×2*4 configuration, all with 445 kWh of installed energy.

The Fencer f1 BEV buses are based on Scania’s battery-electric bus platform, developed and produced in Europe. When put into operation, they will contribute to reducing carbon emissions and improving urban environments, fitting the sustainability goals of both VR and Scania.

Learn more about Scania’s sustainable public transport solutions.

For further information, please contact:
Tobias Siöström
Marketing Communications Manager, People Transport Solutions
Phone: +46 8 55 37 18 45 
E-mail: tobias.siostrom@scania.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/scania/r/scania-to-provide-91-battery-electric-buses-in-sweden,c4348564

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SOURCE Scania