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New Research from GNW Consulting and Demand Metric Finds GEO Adoption Accelerating Across B2B Marketing

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5 months ago

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2026 State of GEO in B2B Marketing report finds 78% of organizations investing in GEO see measurable ROI

GILBERT, Ariz., June 3, 2026 /PRNewswire/ — GNW Consulting, the strategic marketing operations agency that guides companies through implementation, integration, and optimization of marketing technology, today released its 2026 State of Generative Engine Optimization in B2B Marketing study, co-published with research partner Demand Metric and available as a free public resource. Based on 225 responses from B2B marketing and revenue leaders, the research shows GEO is quickly moving from early experimentation into a more operational discipline, with organizations beginning to report measurable business impact from AI-driven discovery strategies.

“GEO has already reached a market tipping point,” says Raja Walia, founder and CEO of GNW Consulting. “We’re in an execution phase, with companies betting on measurable performance. As the early advantage narrows, B2B leaders have an opportunity to better understand how GEO works and where it can drive impact within their organizations.”

The study found that 92% of organizations are already experimenting with or operationalizing GEO, while 78% of those investing report measurable return on investment. Organizations allocating more than 5% of marketing budget toward GEO initiatives reported even higher levels of measurable impact. The findings suggest organizations delaying GEO investment may face increasing competitive pressure as AI-driven discovery behavior continues to evolve.

Additional findings from the research include:

88% of SEO agencies now claim to offer GEO or AI search optimization services, but 37% describe those services as “loosely defined.”22% of respondents report AI-driven traffic accounts for more than 5% of total website traffic, significantly above the widely cited industry benchmark of under 1%.Community platforms and AI-optimized content are emerging as major drivers of AI discovery, with respondents ranking them slightly ahead of traditional SEO tactics.Fewer than 15% of organizations have a dedicated GEO owner, despite widespread adoption activity across marketing teams.Budget remains a challenge for many organizations, though the data suggests companies already seeing ROI may also be facing pressure to scale successful GEO initiatives more quickly.

Andrea Lechner-Becker, chief strategy officer at GNW Consulting and co-author of the report, said the findings reflect how quickly organizations are being forced to rethink search visibility strategies.

“Most emerging marketing categories take two to three years to produce defensible ROI,” said Lechner-Becker. “What’s notable here is how quickly organizations are beginning to measure impact from GEO efforts. This isn’t a theoretical category anymore. It’s a working one, and the companies treating it like an experiment are losing share to the ones treating it like a discipline.”

The full report, including methodology, additional findings, and a GEO assessment framework, is available free here.

About GNW Consulting

GNW Consulting is a strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology, including a growing practice in Generative Engine Optimization (GEO) for B2B clients. Andrea Lechner-Becker, chief strategy officer, is a frequent contributor to Fast Company on AI search and marketing strategy. Since its founding, the company has become known for going beyond implementation to integrating and optimizing MarTech stacks regardless of industry. To learn more, please visit https://gnwconsulting.com/.

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SOURCE GNW Consulting

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Melody Party Offers Over 20,000 Songs and Adds More Than a Thousand New Tracks Monthly, Enhancing Its Online Karaoke Experience

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October 27, 2026

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SEOUL, South Korea, Oct. 27, 2026 /PRNewswire/ — Melody Party is a music social app featuring a variety of activities, including Mic Grab, Artist Mafia, and Singing Battle. Through its online karaoke feature, SING A SONG, the app brings the traditional karaoke experience online, removing time and location constraints and offering a music experience that combines real-time singing with social interaction.

SING A SONG features an extensive library of more than 20,000 songs, with over a thousand new songs added every month. Its diverse selection includes popular K-pop tracks, classic Korean songs, and karaoke favorites. The feature offers a free-use model, allowing users to start singing their chosen songs without paying a separate fee. This helps reduce the time and cost associated with visiting traditional coin-operated karaoke venues, making it easier to enjoy singing as part of everyday life.

In terms of functionality, SING A SONG supports pitch adjustment and independent volume controls for vocals and accompaniment, allowing users to customize their singing experience according to their preferences. Users can also create online karaoke rooms, invite friends to sing together in real time, and enjoy voice chat and social interaction.

By continuously expanding its song library and offering diverse music-based interactive experiences, Melody Party continues to strengthen its music ecosystem. Through SING A SONG, the platform aims to create an accessible, highly interactive online music social space.

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SOURCE Melody Party

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Drawing new strength from 20-year legacy, IAACA calls on global counterparts to join annual conference to fortify integrity

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42 minutes ago

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October 27, 2026

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MARRAKECH, Morocco, Oct. 27, 2026 /PRNewswire/ — The International Association of Anti-Corruption Authorities (IAACA), an independent and non-political anti-corruption organisation with over 190 member anti-corruption authorities (ACAs) worldwide, will co-host IAACA Annual Conference 2026 in Marrakech, Morocco next month together with the Independent Commission Against Corruption of Hong Kong, China (ICAC) and the National Authority for Probity, Prevention and Fight Against Corruption of Morocco (INPPLC) to chart a path for the global graft fight and explore cutting-edge approaches to tackle emerging corruption challenges.

Themed “Building on 20 Years of Legacy: Drawing Strength from the Past, Guarding Global Integrity for the Future”, the international event will not only mark the 20th anniversary of the IAACA, but also provide a dynamic forum for IAACA members to exchange insights and enhance co-operation.

Calling on international counterparts to participate in the conference scheduled for November 25, IAACA President Mr Woo Ying-ming, who also serves as ICAC Commissioner, said that “As the IAACA marks its 20th anniversary, the conference will bring together global anti-corruption community at a pivotal moment for collective action. I anticipate that the valuable insights and new approaches generated through the international synergy will chart a resilient strategic path for us to navigate integrity risks and draw strength from our shared legacy to guard global integrity for generations to come.”

During the conference, renowned international experts from the United Nations Office on Drugs and Crime (UNODC), Basel Institute on Governance, the International Anti-Corruption Academy, and global anti-corruption and law enforcement agencies and institutions will shed light on harnessing artificial intelligence in the fight against corruption, safeguarding integrity within global climate and biodiversity frameworks and analysing global corruption measurement and systemic effectiveness.

Following the conference, the ICAC, the INPPLC, the IAACA and the UNODC will co-organise a training seminar on leveraging AI in combating corruption.

While the ICAC and INPPLC will share how AI and new technology can reshape the future of anti-graft enforcement and corruption prevention, the UNODC will provide a global perspective on using AI models in financial crime investigations and addressing the operational relevance, legal robustness and adaptability across jurisdictions.

For details of the conference and training, please visit:
https://www.icac.org.hk/icac/iaaca-morocco-2026/index.html

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SOURCE International Association of Anti-Corruption Authorities (IAACA)

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Viettel moves 100 million subscribers to home-grown cloud-native charging in three months – with zero downtime

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42 minutes ago

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October 27, 2026

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HANOI, Vietnam, Oct. 27, 2026 /PRNewswire/ — Viettel High Technology Industries Corporation (Viettel High Tech), part of Viettel Group, has migrated more than 100 million subscribers and some 5,000 tariff plans at Viettel, Vietnam’s largest mobile operator, to vOCS 4.0, its in-house cloud-native charging system. The three-month cutover ran on a live national network with no service disruption.

Replacing a charging system is one of the riskiest projects an operator can undertake, which is why many stick with legacy platforms. Viettel High Tech reduced the risk through real-time data synchronization, parallel running and a phased cutover, with instant rollback at every stage.

The project won the Telecom Review Excellence Awards 2026 prize for Best Technology Deployment in Asia, a first for a Vietnamese company.

What it means for operators:

Scale: more than 300,000 transactions per second at latency below 5 milliseconds, across 2G–5G and fixed services on one platformLower cost: up to 50% less hardware investment than the previous generation, by sharing infrastructure with the networkAgility: new tariff plans in hours instead of days, new features three times faster and deployments about 30% fasterResilience: two active data centers about 2,000 km apart and automatic recovery in under two minutes

Viettel High Tech developed every core layer in-house, from a telecom-grade cloud-native platform and NFV-MANO orchestration to real-time charging, subscriber and balance management.

“Passing rigorous tests of real-time self-diagnosis and self-recovery is what allows an operator to keep its promise of 24/7 service to customers,” said Luu Manh Ha, CEO of Viettel Networks, which operates the system on Viettel’s network in Vietnam. “Above all, owning the charging system means an operator is not dependent on foreign vendors – it safeguards digital sovereignty and preserves business flexibility.”

“The charging system is where an operator’s business strategy turns into revenue in real time,” said Nguyen Minh Quang, CEO of Viettel High Tech. “We believe vOCS 4.0 is ready to help operators worldwide capture the value of 5G and digital services.”

In 2017, vOCS 4.0’s predecessor, vOCS 3.0, replaced a foreign vendor’s platform for 90 million Viettel subscribers. Across both generations, vOCS serves more than 220 million subscribers in 11 countries. Viettel High Tech now offers vOCS 4.0 to operators worldwide.

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SOURCE Viettel Group

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