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ChannelEngine Highlights Amazon’s AI Assistant Reaching 250 Million Shoppers Ahead of Prime Day 2026

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New insights from Amazon, Jungle Scout, and ChannelEngine reveal how AI-powered discovery is changing what it takes to succeed on Prime Day 2026.

NEW YORK, June 4, 2026 /PRNewswire/ — Amazon confirmed that Prime Day 2026 will run June 23–26, leaving sellers three weeks to prepare for one of the year’s biggest revenue opportunities.

Prime Day 2025 generated an estimated $24.1 billion in U.S. online spending, up 30% year-over-year and the largest Prime Day on record. According to experts from Amazon, Jungle Scout, and ChannelEngine, sellers who have not adapted to AI-powered search are heading into Prime Day at a structural disadvantage. More than 250 million shoppers have used Amazon’s AI shopping assistant, and it is now a primary driver of product discovery on the platform.

With only three weeks until this year’s event, the margin for error is smaller than it has ever been.

Unlike traditional keyword search, Rufus, now integrated into Alexa, evaluates product content, images, reviews, and attributes to generate recommendations through conversational queries. Sellers optimized for the old search model may not surface at all under the new one.

“Rufus needs time to index your content before the traffic starts hitting,” said Jason Rubenstein, Senior Partner Development Manager at Amazon. “The sellers who start six to eight weeks early consistently outperform those making last-minute listing changes. Rufus is optimized toward a conversation with a shopper, not a list of keywords.”

According to Jungle Scout, search behavior, conversion patterns, and category competition continue to shift across Amazon. Sellers who wait until the final weeks to optimize listings or activate campaigns risk missing the indexing window entirely, and there is no catching up once Prime Day traffic is live.

The good news: sellers who move now still have time to compete.

“Prime Day isn’t won on Prime Day; it’s won in the weeks leading up to it,” said Matt Tomaszewski, Head of North American Partnerships at ChannelEngine. “The brands that invest early in content, inventory, and operational readiness will be best positioned when shoppers are ready to buy. But visibility, inventory, pricing, advertising, and operations all have to work together. Shoppers can only buy products they can find.”

Experts identified five priorities for sellers ahead of Prime Day 2026:

Visibility: Optimize listings, A+ content, and reviews for both keyword search and Rufus indexing. Audit listings ahead of Prime Day to identify suppressed products, missing attributes, or content issues that could limit visibility when traffic spikes.Inventory Planning: Build flexibility into forecasting and fulfillment to avoid stockouts during demand spikes. Ensure both FBA inventory and backup fulfillment options are positioned and ready well before the event beginsPricing: Focus on profitable promotions rather than blanket discounting across every SKU. Identify which products can absorb a discount and still drive margin, and which ones shouldn’t be promoted at all. Review deal eligibility early and confirm all Prime Day promotions remain approved and compliant with Amazon’s updated pricing requirements.Advertising: Align ad spend with promotional activity and have campaigns live well before Prime Day. Campaigns need time to optimize, and bidding wars on the day itself are expensive.Operations: Automate inventory, pricing, and order management to reduce manual risk during peak periods.

Additional Prime Day 2026 insights from Amazon, Jungle Scout, and ChannelEngine can be found at https://eu1.hubs.ly/H0vSnPy0

About ChannelEngine

ChannelEngine is a marketplace integration platform that connects brands and retailers to more than 1,300 global marketplaces, social commerce platforms, and agentic commerce channels. ChannelEngine is trusted by Samsung, Salomon, Jockey, Unilever, LG Electronics, Clarks, and Nestlé. Learn more at channelengine.com.

Media Contact Ronjini Joshua | 949-295-9779 | 416133@email4pr.com

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Chapters Health System Named as a 2026 Top Workplace for Nursing

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National Recognition from Nurse.com and Energage Highlights Exceptional Employee Experience

TEMPLE TERRACE, Fla., June 4, 2026 /PRNewswire/ — Chapters Health System, the nation’s leading chronic illness innovator and largest nonprofit hospice provider, has been awarded the Top Workplaces for Nursing 2026 honor by Nurse.com in recognition of its commitment to creating an outstanding workplace culture that supports and empowers nurses. The Top Workplaces for Nursing is a national employer recognition award developed by Energage, the HR technology company behind the program, and Nurse.com, a community where more than 3 million nurses connect.

“As an organization driven by the mission of taking care of patients, or taking care of those who do®, this national recognition demonstrates our success in ensuring that Chapters Health is the premier organization for nurses to build and grow their career,” said Andrew Molosky, President and CEO at Chapters Health System. “As we continue to innovate across the healthcare industry, it is critical that we remain focused on being an organization where nurses are supported and have the opportunity to help shape the future of healthcare for years to come.”

Organizations were honored based solely on employee feedback gathered through the confidential Energage Workplace Survey. The survey measured the overall employee experience, including whether nurses feel respected and supported, enabled to grow their careers, and empowered to provide quality care. Winners scored significantly higher in key indicators of nurse engagement and satisfaction, and overall employee experience, when benchmarked against their peers using Energage’s national data.

“This honor reflects the collaboration and commitment of thousands of team members across the country who have dedicated themselves to building a culture of appreciation, growth, and opportunity that enables nurses to thrive in a wide variety of roles throughout our organization,” said Rhonda White, President of Hospice and PACE at Chapters Health System. “This foundation and the connection to our service-driven values creates an environment where nurses are empowered to make a difference for thousands of patients and families each day.”

To learn more about career opportunities in nursing at Chapters Health System and the opportunity to change the future of healthcare, click here.

About Chapters Health System
Chapters Health System is boldly innovating the future of chronic illness care through its collective portfolio of more than 30 different companies and programs, including the nation’s largest nonprofit hospice network, PACE, value-based care such as CareNu, managed services organizations, technology solutions, advanced illness offerings, consulting, and more. Established in 1983 as a community-centered, nonprofit entity, Chapters Health has grown exponentially through its radical approach to healthcare that leverages a one-of-a-kind system to support patients, families, and caregivers across the country, while remaining grounded in the mission of taking care of patients, or taking care of those who do®. Chapters Health has been nationally recognized by Great Places to Work, Fortune®, USA Today, and others for being a top place to work. To learn more, visit www.chaptershealth.org, like us on Facebook or follow us on X and LinkedIn.

About Energage
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 18 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chapters-health-system-named-as-a-2026-top-workplace-for-nursing-302791862.html

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Production is Changed Forever — Now What?

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Colby2: Full AI Commercial for BlockStrong including VO, Music, Picture

ATLANTA, June 4, 2026 /PRNewswire/ — A new cinematic brand TV spot from Atlanta-based production company Colby2 compresses decades into seconds—following a young couple as they move into their first home, raise children, grow older, and ultimately gather with generations of family beneath the same roof. Even the family dog ages alongside them, turning the home itself into a symbol of permanence, memory, and resilience.

What makes the project unusual is not simply the emotional storytelling, but the production process behind it.

The entire commercial was created through a directed AI production workflow—marking the first fully AI-produced commercial in more than 30 years of filmmaking for director Steve Colby.

Rather than relying on traditional production methods—casting multiple age-specific actors, coordinating complex shoots, and building numerous sets—the film was crafted using AI-generated visuals, music, and voiceover, guided by a cinematic directing process designed to preserve emotional continuity and creative intent.

“This wasn’t about replacing production—it was about making possible a story that otherwise would have been financially or practically out of reach,” said Colby. “We were able to tell a decades-long story with a level of continuity and scale that would have been extremely difficult through conventional production.”

For Colby, who has spent decades working alongside crews he considers close friends, the shift was both creatively exciting and personally complicated.

“I’d still rather be on set with a crew, solving problems together through a long day in the trenches,” Colby said. “There is a human energy and camaraderie to traditional production that AI can’t replace. But we are a service business, and our responsibility is to provide the best possible solution for the client. In this case, AI was the right tool.”

The AI-driven workflow also changed the creative process itself.

Executive Producer Tina Colby states “In traditional production, you’re often locked into decisions made weeks earlier – your schedule, locations, and budget, with AI, if something sparked creatively, we could explore it immediately without adding another shoot day or dramatically increasing costs.”

That flexibility allowed the team to expand scenes, refine emotional moments, and explore multiple storytelling directions in real time.

But the veteran filmmaker, Colby is also candid about the anxiety many filmmakers feel toward emerging AI tools—an anxiety he says he shares himself.

“Anyone who has spent a life in this business understands the fear surrounding these tools,” he said. “I understand it because I feel it too. But pretending this technology isn’t here, or trying to fight against its existence, isn’t realistic. Nothing in human history that has been invented has ever been un-invented.”

Rather than resisting the shift entirely, he believes the industry must learn how to adapt while preserving the humanity that gives filmmaking its emotional power.

“My hope is that AI becomes a tool that helps filmmakers more than it displaces them,” he said. “Technology can generate images, but it still takes human experience, taste, empathy, and storytelling instinct to create something meaningful.”

While the approach significantly reduced production cost and complexity, the focus remained firmly on the story itself—delivering an emotionally resonant piece centered on the idea that the structures we build are designed to last for generations.

For Colby, the project represents more than a single commercial. It reflects a broader turning point for the creative industry.

“The truth is, AI is going to change this industry as much as anything ever has,” said Colby. “The challenge now is figuring out how we keep the humanity in the work while embracing the tools that are clearly here to stay.”

To learn more, please visit https://www.colby2.com/.

View original content to download multimedia:https://www.prnewswire.com/news-releases/production-is-changed-forever–now-what-302791383.html

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Tech-Access Canada Welcomes Canada’s AI Strategy and Focus on Helping Businesses Adopt AI

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OTTAWA, ON, June 4, 2026 /CNW/ – Tech-Access Canada welcomes the Government of Canada’s new national artificial intelligence strategy, AI for All, and its focus on helping Canadian businesses, workers, and students harness the benefits of AI to strengthen productivity, competitiveness, and economic growth.

Canada has earned a global reputation for excellence in artificial intelligence research. The next challenge is ensuring that businesses across all sectors of the economy have the support they need to adopt and apply AI technologies in practical ways that improve operations, create new opportunities, and enhance competitiveness.

The strategy’s emphasis on AI adoption among small and medium-sized enterprises (SMEs), workforce development, and hands-on learning opportunities for students reflects areas where Canada’s colleges, cégeps, and Technology Access Centres (TACs) are already making a meaningful contribution.

Across Canada, Technology Access Centres help thousands of businesses each year evaluate, test, validate, and implement emerging technologies. In the AI space, TACs have supported companies across sectors such as manufacturing, forestry, energy, agriculture, and environmental services in applying artificial intelligence to real-world challenges, including predictive maintenance, process optimization, quality control, resource management, and operational decision-making.

Examples include helping manufacturers improve production efficiency through AI-enabled process optimization and supporting natural resource companies with advanced analytics and machine learning tools that improve monitoring, forecasting, and operational performance.

The strategy’s commitment to AI literacy, skills development, and student work-integrated learning opportunities is also particularly encouraging. Every year, Technology Access Centres provide over 2,000 students with hands-on experience working alongside Canadian companies on applied R&D and technology adoption projects, helping them develop the practical skills needed to succeed in an increasingly AI-enabled economy.

“Canada has been a global leader in AI research for decades. The next challenge is helping more Canadian businesses, workers, and students put AI to work solving real-world problems,” said Ken Doyle, Executive Director of Tech-Access Canada.

“We are encouraged to see the strategy’s strong emphasis on the adoption of AI, workforce development, and ensuring that the benefits of AI reach businesses and communities across the country. Technology Access Centres have long operated at the intersection of innovation, talent development, and industry collaboration, helping SMEs adopt emerging technologies while providing students with valuable hands-on experience. As Canada works to increase AI adoption across the economy, colleges, cégeps, and their Technology Access Centres are well positioned to help translate that ambition into practical outcomes.”

An independent evaluation of the federal College and Community Innovation Program recently concluded that Technology Access Centres contribute to measurable increases in revenue and employment among the small businesses they support, while providing students with applied learning opportunities that improve career outcomes.

Tech-Access Canada looks forward to working with governments, industry partners, post-secondary institutions, and innovation organizations across the country to help ensure the successful implementation of Canada’s AI strategy and the broad adoption of AI technologies that strengthen Canadian productivity and prosperity.

About Tech-Access Canada

Tech-Access Canada is the national network of 70 Technology Access Centres located at colleges and cégeps across the country. Together, they provide Canadian companies with access to objective applied R&D expertise, specialized equipment, prototyping, technology validation, and innovation support. Each year, the network works with more than 6,000 businesses and organizations, helping accelerate innovation, commercialisation, and technology adoption.

SOURCE Tech-Access Canada

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