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90% of organisations increase AI marketing investments, but only 12% can measure real impact: Comviva Global CMO Survey Report

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5 months ago

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NEW DELHI, June 5, 2026 /PRNewswire/ — Even as AI adoption accelerates across marketing functions, most organisations are struggling to prove its business value. Ninety percent of organisations increased their AI marketing investment over the past two years. Only twelve percent can prove it worked. This gap between expectation and actual delivery is the defining challenge of the next eighteen months of marketing leadership. Against this backdrop, Comviva has released its Global CMO Survey Report titled ‘The AI Efficiency Divide: Measuring AI’s Real Value Beyond the Hype,‘examining how marketing leaders are scaling AI while facing pressure to demonstrate tangible outcomes.

The report further underscores gaps in measurement maturity, with only 16% of marketing leaders confident in defending AI investments with clear business evidence, while many continue to rely on approximations. It also reveals limited cost visibility, as 67% of organizations are unable to determine total AI costs and 79% rely on estimates rather than precise measurement, reinforcing the disconnect between investment and measurable impact.

The Accountability Gap No One Planned For

According to the report, a significant disconnect exists between AI deployment and value realization, with most organizations lacking robust measurement frameworks.

While 35% rely on rough estimates, 32% track campaign activity without linking it to revenue outcomes, and 21% lack consistent measurement infrastructure altogether.At the same time, 86% of leadership teams are demanding stronger proof of ROI, increasing pressure on CMOs to justify AI investments with tangible business outcomes.

What’s Blocking AI Measurement?

The report identifies structural barriers that prevent organizations from effectively measuring AI impact.

Cost fragmentation is the biggest challenge, with 62% of organizations struggling as AI expenses are spread across cloud, talent, data, and vendors.In addition, 58% cite revenue attribution complexity, as AI influences multiple touchpoints, making its contribution difficult to isolate.A further 55% report a disconnect between customer experience and revenue, while 50% highlight governance and integration gaps that limit consistent measurement.

Rajesh Chandiramani, Chief Executive Officer at Comviva, said, “AI is rapidly moving from experimentation to enterprise-wide adoption, and the industry is entering a phase where accountability and outcomes will define success. Organisations will increasingly focus on connecting AI investments directly to business metrics—whether it is revenue growth, customer lifetime value, or operational efficiency. The real opportunity lies in building the right measurement frameworks and data foundations that enable this shift. Those who can translate AI from a capability into a consistently measurable business driver will be best positioned to lead in the next phase of digital transformation.”

These findings indicate that AI delivers the strongest impact when applied to use cases linked to revenue generation and real-time decision-making.

Where AI Investment Actually Pays Off

Despite these challenges, certain AI use cases are delivering clear returns.

Customer segmentation and targeting lead, cited by 57% of respondents, followed by campaign automation and optimization at 43%.Predictive personalization and recommendations, highlighted by 41%, are also driving stronger customer engagement.Pricing and offer optimization (39%) and demand forecasting (36%) further contribute to improved decision-making and revenue outcomes.

The Real Cost Equation: Revenue Drivers and Hidden Costs

While organizations are beginning to identify where AI drives revenue, they often underestimate its true cost.

Key revenue drivers include improvements in customer lifetime value (43%), acquisition efficiency (40%), and conversion rates (38%).However, cost visibility remains fragmented, with 62% tracking software and API costs and 56% accounting for cloud infrastructure.Critically, talent and integration costs are often underreported, leaving total AI investments underestimated by as much as 30–50%.

This incomplete view risks overstating ROI and misguiding investment decisions.

Why Promising AI Initiatives Still Fail

The report highlights that many AI initiatives fail to scale due to operational gaps.

Around 54% of organizations struggle to define and track deployment timelines, delaying time-to-value.Meanwhile, 57% are unable to link customer experience improvements to measurable revenue outcomes, and 58% cite challenges around explainability and trust.

These gaps suggest that success depends not just on deploying AI, but on operationalizing it effectively across speed, experience, and governance.

Access the full report here – CLICK

Media Contact: Sundeep Mehta | +91 9910030732 | sundeep.mehta@comviva.com

Logo: https://mma.prnewswire.com/media/995982/5554137/Comviva_Logo.jpg

 

View original content:https://www.prnewswire.com/news-releases/90-of-organisations-increase-ai-marketing-investments-but-only-12-can-measure-real-impact-comviva-global-cmo-survey-report-302792570.html

SOURCE Comviva

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Beyondsoft Showcases Financial AI Solutions for Southeast Asian Markets at Hong Kong FinTech Week 2026

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55 minutes ago

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November 3, 2026

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Company presents financial technology platforms and shares experience in adapting solutions for Southeast Asian markets

HONG KONG, Nov. 3, 2026 /PRNewswire/ — Beyondsoft showcased its financial AI and digital solutions at Hong Kong FinTech Week x StartmeupHK 2026, where the company also shared its experience of adapting fintech capabilities developed in China to the needs of Southeast Asian markets.

The company presented its AI agent platform, mobile application development platform and enterprise digital currency payment collection system. Its team met with financial institutions, technology companies and industry organisations to discuss AI applications, implementation challenges and opportunities for collaboration across the region.

AI and Digital Solutions for Financial Services

Beyondsoft’s AI agent platform combines large language models with industry knowledge bases to support risk management, oversight of funds, automated regulatory reporting and targeted customer engagement. The platform is designed to bring AI into financial workflows and help institutions explore end-to-end automation of core business processes.

Built on Beyondsoft’s proprietary technology, the mobile application development platform supports financial apps across multiple device environments and enables faster updates, helping teams improve development and delivery efficiency.

The enterprise digital currency payment collection system provides payment collection services for financial institutions and corporate clients through a customised software-as-a-service model.

Conversations at the exhibition focused on where financial AI agents could be most useful, how to implement them and how to assess their business value. The team also discussed potential partnerships in mobile financial services and digital payments.

Adapting China’s Fintech Experience to Southeast Asian Markets

As part of the event, Ariel Lin, who leads Beyondsoft’s Innovation Lab and AI Practice, delivered a presentation on adapting China’s financial AI capabilities to Southeast Asian markets.

Drawing on China’s experience in core banking, AI-powered lending at scale and generative AI in production, Lin emphasised that international expansion requires more than exporting products. Technical expertise, experienced people and proven delivery practices are equally important.

Customer expectations, operations and infrastructure vary across Southeast Asia. Technology providers need to adapt their solutions to each market and work with local teams to build the skills needed to maintain and develop them. Technology transfer and knowledge sharing can help local businesses build these capabilities over time.

Addressing Local Regulatory Requirements

The presentation also examined differences in regulatory requirements across Southeast Asia, with examples from Singapore, Malaysia, Indonesia and Thailand. Topics included data protection, biometric identity verification, the fairness and explainability of AI-assisted decisions, and financial data sharing.

For cross-border projects, these requirements need to be considered from the outset. Data use must comply with applicable purpose limitations and consent requirements. Biometric applications require attention to liveness detection and accuracy, while AI-assisted decisions need to address fairness and explainability. Financial data sharing must also comply with local banking secrecy and credit information requirements.

Lin emphasised that compliance needs to be built into solution design and implementation to help financial institutions manage the risks of deploying AI across markets.

Experience in Cross-Border Delivery

Beyondsoft’s work for the overseas branches of a Chinese global bank illustrated the demands of cross-border technology delivery. The projects covered personal and corporate mobile banking, credit card applications, mobile workplace tools and mobile learning platforms.

The work required experience in financial systems development, coordination across platforms and complex project delivery. For institutions operating across borders, individual applications also need to work together, support business continuity and meet regional requirements.

With its International Headquarters in Singapore, Beyondsoft continues to connect technology expertise from China with business needs in Southeast Asia. Drawing on its financial technology experience and global service network, the company will explore AI applications and service models suited to regional markets, working with industry partners to bring AI into financial business processes.

******

About Beyondsoft

Beyondsoft is a global technology services and solutions company helping organisations accelerate digital transformation and turn technology into business value. With more than 30 years of experience and a global talent network of nearly 30,000 professionals, Beyondsoft delivers capabilities spanning AI and data intelligence, cloud and infrastructure, digital platforms, enterprise applications, managed services and localisation capabilities.

With its International Headquarters in Singapore, Beyondsoft supports organisations across Southeast Asia and beyond, combining global technology expertise with local market delivery capabilities. Through its ecosystem of technology partners and industry solutions, Beyondsoft works with organisations of all sizes to adopt emerging technologies, improve operational efficiency and drive sustainable growth.

www.beyondsoft.com

 

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SOURCE Beyondsoft

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Notice of Data Event

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2 hours ago

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November 3, 2026

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EAST LONGMEADOW, Mass., Nov. 2, 2026 /PRNewswire/ — Magnolia Management Company, LLC (“Magnolia”) is providing notice of a recent data privacy event that may have affected limited protected health information for certain individuals. On April 3, 2026, Magnolia became aware of unauthorized activity in one employee email account. Upon discovery, Magnolia took immediate action to secure its email environment and investigate the scope of the event, including hiring a third-party forensic investigation firm. Following a thorough review, Magnolia confirmed that a limited amount of information may have been accessed by an unauthorized individual. Magnolia undertook a comprehensive review of the impacted data to identify what type of information was contained therein, and to whom that information belonged. On August 10, 2026, that review was completed.

In response to this event, Magnolia also implemented additional technical safeguards to further enhance the security of information in its possession and with the aim of preventing similar events from happening in the future. While there is no evidence of actual or attempted misuse of any information as a result of this event, Magnolia will be providing impacted individuals with access to complimentary credit monitoring and identity protection services.

Magnolia takes the confidentiality of information in its care very seriously and regrets any inconvenience or concern caused by this event. If you have any questions, please call our dedicated assistance line at 833-918-4065, Monday – Friday, 8 am – 8 pm CT, excluding major U.S. holidays.

Individuals are encouraged to remain vigilant against events of identity theft by reviewing credit reports, account statements, and explanation of benefits forms for suspicious activity and to detect errors.

Individuals may place a fraud alert or credit freeze by contacting the credit reporting agencies: TransUnion 1-800-680-7289, P.O. Box 2000 Chester, PA 19016, transunion.com; Experian 1-888-397-3742, P.O. Box 9554 Allen, TX 75013, experian.com; Equifax 1-888-298-0045, P.O. Box 105069 Atlanta, GA 30348, equifax.com.

Individuals can further educate themselves regarding identity theft, fraud alerts, credit freezes, and steps to protect their personal information by contacting the credit reporting bureaus, the Federal Trade Commission, or their state attorney general. The FTC may be reached at 600 Pennsylvania Ave. NW, Washington, D.C. 20580; www.identitytheft.gov; 1-877-ID-THEFT (1- 877-438-4338); and TTY: 1-866-653-4261. Instances of known or suspected identity theft should also be reported to law enforcement, your state attorney general, and the FTC.

View original content:https://www.prnewswire.com/news-releases/notice-of-data-event-302927076.html

SOURCE Magnolia Management Company, LLC

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Arrowpoint Investment Partners Selects Arcesium to Scale Asia-Focused Multi-Strategy Platform

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2 hours ago

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November 3, 2026

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Asia-focused multi-strategy investment firm uses Arcesium’s Opterra™ investment lifecycle management platform to efficiently scale complex multi-manager, multi-asset strategies  

SINGAPORE, Nov. 3, 2026 /PRNewswire/ — Arrowpoint Investment Partners (“Arrowpoint”), an investment firm building an Asia-focused, multi-strategy platform, today announced that it has partnered with Arcesium, a leading global financial technology provider to the investment industry. Arrowpoint is leveraging Arcesium’s intelligent data management and operational platform, Opterra, along with its industry expertise and managed services, to scale its sophisticated, multi-asset investment strategies. Equipped with industry-leading technology, Arrowpoint is able to onboard new managers quickly and drive competitive edge across multiple asset classes and investment strategies as the platform scales.

“Using Arcesium’s technology and operational platform enables us to achieve efficient and scalable growth through our Asia-focused strategy,” said Woon Young Jeong, Chief Operating Officer of Arrowpoint. “The company’s pedigree of working with large multi-strategy firms, its managed services’ global coverage, and its intelligent technology made it the right partner to support our goals. Arcesium’s deep capabilities within the hedge fund ecosystem mean our portfolio managers can quickly deploy and scale new strategies, supported by operational infrastructure capable of matching our growth ambitions.”

Founded in 2024 by a former Millennium Asia co-CEO, the Singapore-headquartered firm manages $2 billion in funds, has a presence in Hong Kong and Dubai, and oversees 24 portfolio managers across Asia and the Middle East. As Arrowpoint grows and manages investment activity across multiple asset classes, the firm’s priority was to find an agile technology partner that meets rapid workflows and processes, while harmonizing large volumes of data.

Chris Barrow, Head of Revenue for EMEA & APAC at Arcesium, commented on the announcement: “We are delighted to partner with Arrowpoint as one of the most sophisticated and high-profile launches we’ve seen in Asia. Since opening the Arcesium office in Hong Kong earlier this year and expanding our presence in the region, we are quickly gaining momentum with other hedge funds and asset managers and are tapping into the vibrant market interest in Hong Kong and Singapore. Partnering with such a high-caliber client like Arrowpoint is a key milestone and we look forward to enabling the firm to scale in new directions with the support of our technology and managed services.”

Arcesium’s Opterra is a front-to-back investment lifecycle management platform that fits the unique operating environments of hedge funds, enabling optimized capital efficiency, increased productivity, and reduced operational risk. This partnership underscores Arcesium’s continued momentum in the APAC region as more firms look to modernize their technology infrastructure and scale with confidence.

ENDS

About Arcesium:

Arcesium© is a global financial technology company delivering front-to-back technology solutions for some of the world’s most sophisticated financial institutions, including hedge funds, asset managers, private markets, sell side, and digital assets firms. Expertly designed to achieve a synchronized golden source of data throughout a client’s ecosystem, Arcesium’s cloud-native technology is built to systematize the most complex workflows and help clients achieve scale.

Today, Arcesium services over $6.7T in gross AUM and over $1.2T in sell-side capital balances and has modelled over 178 million investments to date. Arcesium was built from a platform developed and tested by investment and technology development firm, the D. E. Shaw group, and launched as a joint venture with Blackstone Multi-Asset Investing. J.P. Morgan, another large client, later made a strategic investment in the company, helping Arcesium further its mission: to power the entire investment lifecycle. Arcesium currently has a staff of over 2,600 software engineering, accounting, operations, and treasury professionals.

For more information about Arcesium and its capabilities, visit www.arcesium.com and follow the firm on LinkedIn.

 
About Arrowpoint Investment Partners:

Arrowpoint is an investment firm building a differentiated Asia-focused, multi-strategy platform. Learn more at https://arrowpointfund.com/

Arcesium Media Contact:

Ivy Gitarts
Aspectus Group
Ivy.Gitarts@aspectusgroup.com
 

Arrowpoint Investment Partners Media Contact:
media@arrowpointfund.com

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/arrowpoint-investment-partners-selects-arcesium-to-scale-asia-focused-multi-strategy-platform-302926493.html

SOURCE Arcesium

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