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Everything Branding Announces Strategic Acquisition of Darlington Marketing Co. to Accelerate Agency Growth

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SAN DIEGO, June 5, 2026 /PRNewswire/ — Everything Branding, an award-winning global public relations and performance marketing agency, announced today the strategic acquisition of Darlington Marketing Co. (DMC), Southern California’s leading food, grocery and restaurant marketing agency. The move marks a significant milestone in Everything Branding’s growth strategy, combining two complementary agencies to create one of San Diego’s most comprehensive integrated marketing and public relations firms, capable of serving local, national and international clients across the consumer packaged goods, grocery, restaurant, retail, service sectors, and beyond.

Founded in 2018 by Chelsea Gladden, Everything Branding has built a reputation as a full-funnel marketing partner for brands seeking measurable growth through the convergence of high-authority earned media, paid digital advertising, SEO, social media strategy and AI-driven brand visibility. With offices in San Diego and Michigan, the agency has collaborated with hundreds of brands in more than 45 countries. The acquisition of DMC brings a deep regional footprint and 15 years of specialized expertise in the grocery, restaurant, retail and CPG categories — a combination the company says positions it to enter its next phase of growth as a premier integrated communications agency.

DMC, founded and led by Cyndi Darlington as president, has served as a trusted marketing partner for some of Southern California’s most beloved brands since 2011. The agency’s client roster spans iconic grocery banners including Lazy Acres Natural Market and New Leaf Community Markets, as well as legacy multi-unit restaurant groups such as Islands Fine Burgers & Drinks and emerging CPG food products. Over its 15-year history, DMC has distinguished itself through a hands-on, integrated approach encompassing strategic planning, franchise marketing, local and community marketing, media planning and buying, branding and design, digital marketing and customer engagement and retention.

“Everything Branding is entering its next phase of growth, and this acquisition is a defining step in that journey,” said Chelsea Gladden, CEO and founder of Everything Branding. “Cyndi and her team have spent 15 years building something truly exceptional — deep category expertise, long-standing client relationships, and a hands-on culture that mirrors our own. By bringing DMC under the Everything Branding umbrella, we are combining the best of earned media strategy, performance digital marketing and AI-driven brand visibility. Together, we are building a modern integrated communications agency that can serve brands at every stage of growth, from local operators to global enterprises.”

“For our clients, this acquisition means access to a wealth of new strategies that enhance everything we have already built together,” said Cyndi Darlington, founder and president of Darlington Marketing Co. “Everything Branding brings world-class capabilities that will directly elevate the results we deliver. For the DMC team, it means joining a growing, forward-thinking organization with a national presence and a clear vision for what modern marketing looks like. I could not be more excited about what we will build together for the brands and communities we serve.”

With the acquisition, Everything Branding is positioned to offer clients an expanded suite of services, including commerce-driven public relations, Google and Meta paid advertising, affiliate and influencer marketing, Amazon optimization, content creation, brand strategy and development, local and franchise marketing, event and experiential marketing, media planning and buying, SEO and website development, and B2B and B2C marketing solutions. The acquisition also deepens Everything Branding’s expertise across high-growth verticals including natural and specialty grocery, independent and multi-unit restaurants, emerging CPG food and beverage brands, and professional and design-build services.

Gladden, who began her career at Sony Pictures working on the launch of the first digital streaming platform, founded Everything Branding after recognizing the intersection of earned media and digital consumer behavior as a defining opportunity for brand growth. Under her leadership, the agency has secured placements for clients on the TODAY Show, Good Morning America, Forbes, Business Insider, People, Allure, Marie Claire, Real Simple and USA Today, among hundreds of other outlets. Everything Branding was also recognized on the Inc. 5000 list of fastest-growing private companies in America.

The combined agency will operate under the Everything Branding name. The integration retains the talent and expertise of both organizations, with team members from each agency remaining in place to support clients, ensure continuity of service, and drive future growth.
For more information about Everything Branding, visit www.everythingbranding.com.
For more information about Darlington Marketing Co., visit www.darlingtonco.com.

About Everything Branding
Everything Branding is an award-winning public relations and performance marketing agency founded in 2018 by Chelsea Gladden. Headquartered in San Diego with an office in Michigan, the agency integrates earned media, paid digital advertising, SEO, and AI-driven brand visibility to help brands drive awareness, growth, and lasting impact. Everything Branding has partnered with brands across more than 45 countries and is a recognized Inc. 5000 honoree. For more information, visit www.everythingbranding.com.

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SOURCE Everything Branding

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CoolFly to Showcase Personal Flight Portfolio and NA80 Flight-Control Technology at IFA Berlin 2026

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Dream ST will be on display as CoolFly highlights flagship Urban, high-performance Dream Pro and its expanding global dealer network

BERLIN, Sept. 6, 2026 /PRNewswire/ — CoolFly, a developer of personal electric aircraft and eVTOL technologies, is showcasing its Dream ST personal aircraft at IFA Berlin 2026, taking place September 4–8 at Messe Berlin.

Dream ST is on display at CityCube Hall B, Booth CCBB-143, in IFA’s Mobility area. While Dream ST is the aircraft physically presented at the show, CoolFly is also introducing its broader product portfolio, including high-performance Dream Pro and flagship Urban.

Dream ST is a lightweight, single-seat electric aircraft designed for personal and recreational flight, featuring a seated configuration and quick-fold design for easier transportation and storage.

Dream Pro extends the platform with greater payload, endurance and performance. It supports a maximum payload of 120 kg, reaches a maximum speed of 100 km/h, and can achieve up to 40 minutes of flight time with a 70 kg pilot onboard, depending on operating and environmental conditions.

Urban, CoolFly’s flagship personal aircraft, features a standing-position configuration and enclosed-propeller architecture, reflecting the company’s effort to create a more intuitive and distinctive personal flight experience.

All three aircraft share CoolFly’s self-developed NA80 flight control system. NA80 uses a dual-redundant architecture with two independent flight-control units, each integrating three aviation-grade inertial measurement units (IMUs). The system continuously monitors aircraft attitude and motion, supports millisecond-level fault detection and failover, and serves as a common technology foundation across CoolFly’s product portfolio.

Dream ST, Dream Pro and Urban have all obtained CE and FCC certifications for applicable product compliance requirements, supporting CoolFly’s continued international expansion.

CoolFly is also actively recruiting dealers, distributors and commercial partners worldwide, with a current focus on Europe, North America, Australia, the Middle East and other key markets.

Prospective partners and media are invited to visit CoolFly at IFA Berlin 2026, CityCube Hall B, Booth CCBB-143.

About CoolFly
CoolFly develops personal electric aircraft and eVTOL technologies, integrating aircraft design, propulsion and self-developed flight-control systems to make personal flight more accessible.

Media: press@coolflyaircraft.com
Business: support@coolflyaircraft.com

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Experience AI Companion in Everyday Life at Hisense IFA 2026

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, is inviting visitors at IFA 2026 to experience how AI can make everyday home routines simpler and more intuitive. Under the theme “Innovating a Brighter Life,” the Hisense AI Companion Suite, powered by ConnectLife, brings connected intelligence to the kitchen, laundry and living spaces.

Step into the kitchen and a simple question— “What should I make?”—can set the experience in motion. The AI Companion Refrigerator recognizes stored ingredients and suggests meal ideas based on personal preferences. Once a recipe is selected, it can sync with the AI Companion Oven to support automatic cooking, while the AI Companion Wine Cabinet recommends pairings and maintains suitable storage conditions. After the meal, the AI Companion Dishwasher recognizes dish conditions and adjusts cleaning, demonstrating how AI can support the journey from planning dinner to cleaning up.

In the laundry area, visitors can see how the AI Companion Laundry Suite turns a routine load into a simpler, more automated experience. By recognizing clothing characteristics, it selects suitable wash and dry cycles and adjusts the process automatically, creating a load-and-go experience.

The experience continues in the living space. The AI Companion Air Conditioner senses indoor conditions and user presence, adapting airflow as people move through the room. Meanwhile, the AI Companion Energy System considers weather and time-of-use electricity pricing to help optimize household energy use.

Building on ConnectLife’s support, Hisense is collaborating with Alexa+ to be among the first home appliance brands bringing smart home devices to Amazon’s Alexa+ AI assistant using Amazon’s new Smart Home AI Toolkit. Available in the coming months, Alexa+ customers will be able to control select Hisense air conditioners by simply saying what they need. Alexa+ will then map the request, navigate the settings, and complete the action for them.

Hisense’s approach to innovation has also earned recognition at IFA, with several of its products receiving awards. The Multi Function II Series, an all-in-one energy-saving HVAC solution, received a Winner Award, while the X-zone Master was named an Honoree. The U8 Air Master Air Conditioner, W60 3D Kitchen-fit Series and 60cm Integrated Wine Cabinet were also recognized that underscores Hisense’s focus on combining intelligent technology, thoughtful design and everyday usability.

Across these IFA scenarios, Hisense brings its Smart Home Companion capabilities to life through V AIOS, giving devices the ability to Sense what is happening, Think through what to do, Communicate naturally with users and across devices, and Execute tasks by orchestrating devices and services autonomously. Together, these capabilities help AI Companion Suites understand context, make decisions and take action, helping the home do more while asking less of its users.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

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Roborock Reports 27.6% Revenue Growth in H1 2026, Reinforcing Global Market Leadership

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Roborock, a global leader in home robotics engineered to simplify daily life, reported revenue of RMB 10.084 billion in the first half of 2026, up 27.6% year on year, while net profit attributable to shareholders rose 45.6% to RMB 986 million. The company also reached a new global milestone, with Roborock recognized as the world’s No.1 robotic vacuum cleaner brand by both IDC and Euromonitor International.

Global Expansion Continues to Strengthen Growth

Roborock’s international business continued to deliver strong growth in H1 2026 across both mature and high-potential markets. During Amazon Prime Day 2026, Roborock ranked No.1 in the robotic vacuum category in Germany, the United Kingdom, Spain, the Netherlands, Belgium, the United States and Canada. In Europe, Roborock reached a 45% share of the robotic vacuum market, with unit sales up 24% year on year, while wet-dry vacuum unit sales grew 112%. In North America, Roborock reached a 33% share of the robotic vacuum market, with unit sales increasing 30% year on year.

Momentum was also strong across key Asia-Pacific markets. Roborock ranked No.1 in both unit shipments and sales value in Australia, Korea, Taiwan region and Türkiye from Q1 2023 to Q1 2026. In Korea, the brand maintained more than 70% share of the premium robotic vacuum segment, while the S10 MaxV Ultra generated approximately KRW 28 billion in sales within ten days of its February 2026 launch. In Japan, Roborock continued to deepen its premium retail presence through cooperation with Yamada Denki, including dedicated brand displays and nationwide availability of flagship products. Across Asia-Pacific, the company continued to combine its global technology platform with localized channel, marketing and service strategies.

Roborock’s global leadership has also been independently recognized by IDC and Euromonitor International. According to IDC, Roborock ranked No.1 globally by both unit shipments and sales value among robotic vacuum brands in H1 2026, while Euromonitor International ranked the brand No.1 globally by retail sales value in 2025. Together, the two rankings reinforce Roborock’s global market leadership and reflect sustained consumer demand worldwide.

Sustained R&D Investment Supports Long-Term Competitiveness

Roborock continued to invest heavily in technology in the first half of 2026, with R&D spending reaching RMB 720 million, up 5.11% year on year and accounting for 7.14% of revenue. The company continues to build capabilities in intelligent navigation, AI-powered environmental perception, cleaning systems and robotic mobility, while increasingly bringing these technologies together at the system level rather than improving individual specifications in isolation. This integrated approach allows technologies proven in flagship products to be brought into a wider range of models and price segments, helping Roborock strengthen its portfolio while making advanced features available to more consumers.

IFA 2026 Highlights the Next Phase of Innovation

At IFA 2026, Roborock is showcasing its latest advances across indoor and outdoor cleaning. Its new robot vacuums and wet-dry vacuums bring advances in steam-powered care, adaptive cleaning and whole-home versatility, while the Roborock Saros Rover introduces a two-wheel-leg architecture designed to expand robotic mobility beyond flat floors. Roborock is also broadening its intelligent cleaning ecosystem with the debut of the RockAqua P1, its first intelligent pool cleaner, alongside the RockNeo Q2 LiDAR robotic mower, extending its autonomous cleaning capabilities across floors, pools and gardens.

View original content:https://www.prnewswire.co.uk/news-releases/roborock-reports-27-6-revenue-growth-in-h1-2026–reinforcing-global-market-leadership-302868216.html

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