Connect with us

Technology

Five Audience Research Methods That Outperform Personas in 2026: Soltaros OÜ Shares Findings

Published

on

Soltaros OÜ reports that static persona-building has lost much of its explanatory power in modern marketing — and outlines five research methods now outperforming personas across client engagements.

TALLINN, Estonia, June 5, 2026 /PRNewswire-PRWeb/ — For most of the past decade, persona-building was the default deliverable of audience research. Marketing teams commissioned segmentation studies, received three to five fictional buyer profiles, and used those profiles as a shared reference across creative and media planning. Based on Soltaros OÜ’s findings, this technique was no longer deemed valuable by 2026. Consumers had become segmented into multiple media, consumer behavior was no longer linked with demographics, and there had been a reduction in the time between research and campaign planning, which did not suit the use of personas.

Soltaros has tracked this change across various projects in several markets. However, the trend has proven consistent with poor strategic decision-making by those organizations that continue to base their efforts on personas versus those using behavior-driven techniques.

What the Data Shows

Soltaros OÜ’s observations point to five research methods now outperforming static personas across the engagements the company runs:

1. Behavioral cohort analysis. Audiences are grouped by what they actually do — first session length, return frequency, feature use — rather than by demographics. Soltaros tracks retention gaps of 30 to 50 percent between behavioral segments that appear identical on demographic grounds.

2. Intent-signal mapping. Search activity, consumption patterns, and interactions on a platform-specific level are analyzed to determine intent signals indicating that the audience is in motion, not just who comprises the audience.

3. Real-conversation mining. Language is extracted from support transcripts, community forums, and review platforms, giving creative teams the exact wording the audience uses rather than a sanitized persona quote.

4. Friction-observation studies. Frictions in user flows are observed rather than asking users why they did not complete a particular process. Behaviorally based frictions predict conversions better than self-reported frictions.

5. Cross-channel pattern tracking. The same cohort is analyzed across channels instead of analyzing each channel individually. Analysis on a cross-channel basis uncovers compounded behaviors that can’t be captured in channel-by-channel analysis.

Soltaros stresses that these methods are not replacements for one another. Used together, they produce a continuously updated picture of the audience that personas were never designed to deliver.

Why Behavior-Led Research Changes the Outcome

In behavior-based research, audience comprehension is seen as a continuous process rather than just a one-off activity. The difference between a poster hung on a wall and a dashboard that the team sees each week is made clear.

According to Soltaros OÜ, teams that retire persona deliverables in favor of behavior-led methods see measurable improvements across several dimensions:

Faster campaign decisions. Cohort and intent data are updated weekly; personas are not updated at all.Higher creative relevance. Real-conversation mining gives creative teams language that the audience already uses.More efficient media spend. Cross-channel tracking surfaces wasted overlap that single-channel reports cannot detect.Earlier detection of strategy drift. Friction studies surface mismatches between brand positioning and audience behavior before campaigns lock in.

Soltaros notes that the shift is not about discarding qualitative work. The Soltaros team treats qualitative interviews as a permanent input feeding the five methods above, rather than as the source of a static deliverable.

Soltaros OÜ’s Position on the Issue

Soltaros OÜ does not argue that personas have zero value. The Soltaros team recognizes that personas still serve a coordination role for very early-stage brands without behavioral data to draw on. What has changed is the place personas occupy in a mature strategy: a starting reference, not a finished deliverable.

According to the Pew Research Center, about half of American adults use either Facebook or YouTube daily, while 24% use TikTok daily. Furthermore, there is a marked age gradient for all three sites, creating a persona representation that becomes increasingly lost. In like manner, the 2025 flash poll of Edelman Trust Institute reveals that trust calibration with regard to brands and institutions is much more differentiated by behavior and context than by demographics. Both observations corroborate Soltaros’ position on how to address the challenge of client engagement.

Soltaros OÜ expects behavioral cohorts to replace demographic personas as the default reference object in marketing strategy over the next 12 to 24 months. The Soltaros team will continue to monitor how these methods perform across the markets in which it operates.

About Soltaros OÜ

Soltaros OÜ is an international marketing agency specializing in market research and content marketing for businesses across various countries. The company’s core areas of work are market research and analytics, content marketing and SEO, digital and strategic marketing, and localization and translation. Soltaros OÜ helps brands expand into new markets, understand their audiences, and drive engagement through.

Media Contact

Laurel Modes, Soltaros OÜ, 372 53687277, info@soltaros.com, https://www.soltaros.com/

View original content:https://www.prweb.com/releases/five-audience-research-methods-that-outperform-personas-in-2026-soltaros-ou-shares-findings-302791460.html

SOURCE Soltaros OÜ

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Innoscience Secures Final Victory in Patent Lawsuit as China’s Supreme Court Upholds Injunction Against Infineon GaN Products

Published

on

By

SUZHOU, China, June 13, 2026 /PRNewswire/ — In a landmark decision for the global semiconductor industry, the Supreme People’s Court of China has officially issued a final review decision sustaining a sales injunction against Infineon Technologies. The ruling means that effective immediately, Infineon is prohibited from selling its relevant Gallium Nitride (GaN) products within mainland China, marking a decisive and final victory for Innoscience in this high-stakes patent infringement dispute.

The Supreme Court’s ruling bolsters a prior judgment delivered on May 27, 2026, by the Suzhou Intermediate People’s Court. In that initial ruling, the Suzhou court found that Infineon had infringed upon two of Innoscience’s core invention patents related to GaN technology. The court ordered Infineon to immediately cease all infringing activities—including the sale, offer for sale, and importation of the contested products—and awarded Innoscience 10 million RMB (approx. $1.38 million USD) in damages, effective immediately.

With today’s final review decision, the Supreme People’s Court has explicitly upheld the lower court’s injunction, bringing a definitive conclusion to the patent battle between the two power semiconductor giants.

View original content:https://www.prnewswire.com/apac/news-releases/innoscience-secures-final-victory-in-patent-lawsuit-as-chinas-supreme-court-upholds-injunction-against-infineon-gan-products-302799584.html

SOURCE InnoScience

Continue Reading

Technology

RadiantVibe Capital Consortium Completes Rollout of Integrated Learning Resource Platform

Published

on

By

RadiantVibe Capital Consortium has completed the rollout of its Integrated Learning Resource Platform, bringing educational materials, expert knowledge archives, and structured learning pathways into a unified digital environment. The initiative is designed to improve knowledge accessibility, streamline resource discovery, and support continuous learning across its global community.

NEW YORK, June 13, 2026 /PRNewswire-PRWeb/ — RadiantVibe Capital Consortium today announced the completion of its Integrated Learning Resource Platform, a major digital initiative designed to unify educational resources, improve content accessibility, and create a more connected learning experience for participants across its global community.

The newly deployed platform brings together a wide range of educational materials into a centralized environment, allowing learners to access resources more efficiently while supporting continuous professional and personal development.

The rollout marks another step in the organization’s broader effort to strengthen its digital learning infrastructure under the guidance of Ambrose Wetherby. By consolidating previously distributed materials into a single platform, RadiantVibe Capital Consortium aims to simplify knowledge discovery and encourage deeper engagement with educational content.

“At its core, education is about access, organization, and application,” said Ambrose Wetherby. “As our learning community continues to grow, it becomes increasingly important to provide an environment where knowledge can be easily found, explored, and connected. The Integrated Learning Resource Platform was designed with that objective in mind.”

The platform introduces several new features intended to improve the overall learning experience.

One of the key additions is a Unified Resource Center, which serves as a centralized repository for educational materials. Participants can now access learning guides, expert presentations, recorded seminars, case studies, research summaries, and event materials through a single interface. This eliminates the need to navigate multiple systems and provides a more streamlined user experience.

Another major enhancement is the introduction of a Smart Resource Classification Framework. Content is now organized through topic categories, thematic collections, and searchable tags, enabling learners to quickly locate materials relevant to their interests and development goals. Whether reviewing foundational concepts or exploring advanced topics, users can navigate the platform more efficiently.

The Integrated Learning Resource Platform also includes a new Learning Pathway Recommendation Module. Rather than presenting resources as isolated materials, the system organizes content into structured learning pathways focused on areas such as leadership development, critical thinking, communication effectiveness, project management, and organizational decision-making. These pathways are designed to help participants build knowledge progressively while maintaining flexibility in their learning journey.

In addition, RadiantVibe Capital Consortium has established an Expert Knowledge Archive, a dedicated section that houses recorded educational sessions, keynote presentations, panel discussions, and specialist insights. By preserving and organizing these resources, the organization seeks to ensure that valuable knowledge remains accessible long after live events have concluded.

A further innovation is the platform’s Cross-Resource Connectivity System, which links related materials across multiple formats. For example, a learner exploring a case study may also be directed to relevant expert discussions, supporting reference materials, and supplementary learning guides. This interconnected structure encourages deeper exploration and helps learners develop a broader understanding of complex subjects.

According to the organization, the project was developed in response to increasing demand for more accessible and better-organized educational resources. Feedback from participants consistently highlighted the importance of having a centralized location where learning materials could be easily discovered, revisited, and connected.

The completion of the rollout follows several recent digital enhancement initiatives undertaken by RadiantVibe Capital Consortium, including improvements to operational infrastructure, navigation systems, and information access tools. Together, these developments form part of a long-term strategy focused on creating a more integrated and user-centered learning environment.

Looking ahead, the organization plans to continue expanding the platform’s capabilities through additional resource collections, enhanced search functionality, and new collaborative learning features. Future development efforts will remain focused on improving accessibility, supporting lifelong learning, and strengthening engagement across the global learning community.

“Knowledge becomes more valuable when it is accessible, organized, and connected,” Wetherby added. “This platform represents an important foundation for future growth and reflects our commitment to building educational environments that empower individuals to learn, adapt, and develop throughout their careers.”

About RadiantVibe Capital Consortium

RadiantVibe Capital Consortium is an education-focused organization dedicated to advancing knowledge development through structured learning programs, professional growth initiatives, and digital learning resources. Through continuous innovation and a commitment to educational excellence, the organization supports individuals seeking to expand their skills, broaden their perspectives, and thrive in an increasingly dynamic world.

Media Contact

Caroline Stewart, RadiantVibe Capital Consortium, 1 915-543-3345, service@radiantvibe.com

View original content to download multimedia:https://www.prweb.com/releases/radiantvibe-capital-consortium-completes-rollout-of-integrated-learning-resource-platform-302797964.html

SOURCE RadiantVibe Capital Consortium

Continue Reading

Technology

To Go Fast and Far: Why Africa’s Businesses Are Rebuilding Technology in 2026

Published

on

By

CAPE TOWN, South Africa, June 13, 2026 /PRNewswire/ — This is exactly why Junkies Coder an Africa-based software engineering company has launched its Agentic AI & Enterprise Modernisation practice, a dedicated unit built to help African enterprises deploy AI agents reliably by first modernising the legacy systems, cloud infrastructure, and delivery pipelines those agents depend on.

There is an old African saying: ‘If you want to go fast, go alone; if you want to go far, go together.’

For decades, Africa’s largest banks, telecom companies, and retailers were forced to choose between speed and scale. In 2026, enterprises realize they need both and the way they build technology is changing because of it.

The pressure is measurable. South Africa’s largest banks increased IT spending by up to 32% in 2025 as they accelerated core system modernization and AI adoption.

Yet many still struggle with legacy platforms that cannot keep pace with modern customer expectations: instant onboarding, real-time payments, and seamless mobile experiences.

Meanwhile, fintech companies and challenger banks are gaining ground. They are not necessarily bigger, but they run on cloud-native, modular platforms that launch new products in weeks instead of years.

This is the defining challenge for African enterprises in 2026: the foundations are finally available for hyperscale data centres in Johannesburg and Cape Town and billions committed to cloud but the ability to execute remains the real gap.

Two forces are slowing modernization:

Digital talent shortage. South Africa continues to face shortages in critical digital and engineering skills, amplified by migration. Across Africa, nine in ten organizations report significant impact from a lack of AI skills.Compliance complexity. Regulations such as POPIA are raising accountability. Data residency alone does not guarantee compliance businesses remain responsible for how applications are built, managed, and secured.

The result is clear: African enterprises have the capital and urgency to modernise, but lack the talent, approach, and execution framework to transform safely.

This is precisely the gap Junkies Coder South Africa closes. Instead of choosing between a costly internal team and a slow, oversized integrator, the company partners as a co-founding-style technology team bringing founder empathy, MVP-first delivery, and one integrated discipline across architecture, cloud, DevOps, and compliance. The company helps enterprises modernise in the right sequence: fixing high-impact workflows first, shipping continuously, and designing data residency and privacy from day one.

For Africa’s brands, the lesson of 2026 is clear. Modernisation will not wait for the talent market to heal. The enterprises that win this decade will find a partner that lets them go fast and far — together.

Junkies Coder is an AI-driven enterprise software and mobile app development company in South Africa partnering with Africa’s founders and giants to modernise architecture, build modern DevOps pipelines, and engineer compliance by design.

Website – https://www.junkiescoder.com/

Photo: https://mma.prnewswire.com/media/2996900/Junkies_Coder.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/to-go-fast-and-far-why-africas-businesses-are-rebuilding-technology-in-2026-302799545.html

Continue Reading

Trending