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The Gambling Industry Is Misallocating Billions in Marketing

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New playbook details how operators with pre-existing earned media presence outperform peers at state market open — and why the September 2024 DraftKings Regulation FD action is now the reference case for every public operator’s communications workflow

NEW YORK, June 8, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released The Gaming & Gambling Earned Media Playbook 2026: Building Position Before the Market Opens — a strategic guide for sports betting operators, online gaming platforms, and land-based casino brands navigating the next 24 months of U.S. state legalization. 

The playbook draws on 5W’s Gaming Trust Index 2026, the first annual study to systematically analyze marketing spend allocation and brand credibility outcomes across U.S. sports betting, online gaming, and land-based casino markets. The Index analyzed $3.9 billion in tracked U.S. gambling marketing spend across more than 47,000 articles. 

The misallocation, in numbers: 

36% of spend ($1.42 billion) on television13% ($520 million) on celebrity and athlete partnerships2.3% ($90 million) on earned media and PR1.5% ($60 million) on responsible gambling programsThe two lowest-investment categories generate the highest documented return on brand credibility of any channel analyzed 

The state pipeline window: U.S. online gaming generated $12.8 billion in GGR in 2025 across seven legal states, with New York, Illinois, Indiana, and Virginia in active legislative consideration for online gaming, plus continued sports betting expansion in 10 or more additional states. 

The playbook documents that the 2021 Michigan online gaming launch produced the cleanest case study in the category: operators with pre-existing earned media presence in the state achieved faster initial user acquisition than operators that relied solely on advertising at market open — and the pattern held across operator scale. 

The playbook also re-anchors the September 26, 2024 SEC enforcement action against DraftKings as the defining Regulation FD case for the gaming industry. DraftKings paid a $200,000 civil penalty after its outside public relations firm posted material nonpublic information on the personal X and LinkedIn accounts of the company’s CEO, one week before Q2 2023 earnings. Neither account had been designated as a Regulation FD-compliant disclosure channel. The enforcement order extended responsibility to PR firms acting on behalf of the issuer. 

“The U.S. gambling industry has spent five years and billions of dollars buying awareness. What it has not bought, and cannot buy with the same allocation, is credibility,” said Ronn Torossian, Founder and Chairman of 5W. “The operators that win the next 24 months of state legalization will not be the ones with the biggest television budget at launch. They will be the ones who built earned media presence, regulatory standing, and responsible gambling credibility in the 18 months before the market opened. AI search is now the gatekeeper for how regulators, investors, journalists, and consumers form a view of every public gaming operator on Earth. The brands that treat that as the central communications shift of the decade will own the next five years of this industry.” 

The playbook prescribes a seven-step 90-day plan covering earned media footprint mapping against the state pipeline, marketing mix rebalancing, Reg FD workflow design, responsible gambling content programs, creator and athlete partnership restructuring, AI visibility audits across ChatGPT, Claude, Perplexity, and Gemini, and brand credibility measurement frameworks. 

The full playbook is free, ungated, and available at 5wpr.com/research/gaming-gambling-earned-media-playbook-2026

About 5W 

5W is the AI Communications Firm — building brand authority across the platforms where decisions now happen: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded in 2002, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO.

Learn more at 5wpr.com

Media Contact
Chris Bergin
cbergin@5wpr.com

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SOURCE 5W Public Relations

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Sigmetrix Appoints Ed Walsh as President

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MCKINNEY, Texas, June 8, 2026 /PRNewswire/ — Sigmetrix, a leading provider of mechanical variation management solutions, today announced the appointment of Ed Walsh as President, effective immediately. Sigmetrix’s mission is to help manufacturers deliver Better Products through Mechanical Variation Management.

Ed brings more than 18 years of leadership experience at Sigmetrix, during which he has played a pivotal role in shaping the company’s strategy, operations, and global growth. Most recently, he served as Chief Operating Officer, where he led enterprise-wide initiatives focused on scaling the business, strengthening customer impact, and aligning execution across Sigmetrix’s technology, services, and learning solutions.

“Sigmetrix has always been guided by a clear purpose: enabling manufacturers to make better decisions earlier by understanding and managing mechanical variation,” said Ed. “As President, my focus is on advancing our strategy, investing in our people and technology, and strengthening partnerships so our customers can fully realize the value of their digital engineering investments, accelerate innovation, and bring better products to market with confidence.”

Throughout his tenure, Ed has consistently aligned engineering innovation with measurable business outcomes. Under his leadership, Sigmetrix has helped manufacturers maximize the return on their MBD investments, improve profitability by balancing product quality with manufacturing cost, and shorten development cycles to achieve faster time to market. His strategic focus has reinforced Sigmetrix’s role as a trusted partner in enabling organizations to drive innovation through a deeper understanding of mechanical variation, while also capturing, transferring, and retaining critical product and process knowledge across the enterprise.

Prior to joining Sigmetrix, Ed was a partner at Leading Edge Engineering, where he led business development efforts and served as Lead for the Robust Design and Variation Analysis Group. He has also held senior leadership roles within the Product Development and Management Association (PDMA), including serving as Chicago Chapter President and Regional Director, and continues to be an active leader in the global product development community.

Ed holds a Bachelor’s degree in Mechanical Engineering and attended the University of Chicago’s Executive Program for New Product Development. He is a Motorola Certified Six Sigma Black Belt, a Certified New Product Development Professional, and a named Inventor by the U.S. Patent Office. He brings extensive global experience helping manufacturers adopt and scale technology solutions that improve engineering decision-making and accelerate product development.

As President, Ed will lead Sigmetrix’s long-term strategic vision and operational execution, reinforcing the company’s commitment to helping manufacturers improve product quality, control cost, accelerate innovation, and confidently manage mechanical variation across the product lifecycle.

About Sigmetrix
Sigmetrix has been helping companies produce better products for over 20 years through a combination of software solutions, training, and consulting services that focus on managing the impact of mechanical variation. For more information, visit their website at https://www.sigmetrix.com.

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SOURCE Sigmetrix, L.L.C.

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StockOracle™ Cuts Hours of Analysis Down to Minutes with AI-Powered Insights, Recognized by Benzinga as Best Stock Research Tool

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SINGAPORE, June 8, 2026 /PRNewswire/ — StockOracle™ is an AI-aided stock intelligence tool built for one purpose: to empower everyday retail investors with the same research clarity that professional investors have access to — without the complexity, the cost, or the hours.

The platform was recently named Best Stock Research Tool for Retail Investors at the 2025 Benzinga Global Fintech Awards in New York City.

Retail investors now represent up to 35% of daily U.S. equity trading volume, yet most lack a structured way to research the stocks they’re buying. Most retail investors are time-strapped, not finance-trained, and left piecing together a view of a stock from scattered data across multiple platforms. StockOracle™ brings everything together in one place, helping investors answer the two questions that matter most: Is this a good company to invest in, and is this the right price to buy?

StockOracle™ was developed by Adam Khoo, an 8-figure investor with 1.1 million YouTube subscribers and 64 million video views, known for his timely market analysis. Backed by institutional-grade FactSet data and over four years of research and development, the one-stop platform gives investors a seamless way to research and monitor their investments:

OracleIQ™ — color-coded stock health check across revenue, earnings, growth, and balance sheetOracleValue™ — proprietary intrinsic value estimate plus nine established valuation models including DCFAI Insights — bull and bear thesis, growth drivers, risks, and competitive moat analysisSide-by-Side Comparisons — evaluate multiple stocks at once against industry peersWatchlist Builder — monitor fundamental changes in stocks before buyingPortfolio Visualiser — full holdings dashboard with sector, geography, and strategy breakdowns

Retail investors can start a free 7-day trial at www.stockoracle.com.

About Piranha Profits & StockOracle™

StockOracle™ is an AI-aided stock intelligence web app powered by Piranha Profits, an online school for investors and traders founded by renowned financial educator Adam Khoo. With over 1.7 million followers worldwide and over 40,000 students across 160 countries, Piranha Profits empowers everyday investors with proven, market-beating strategies.

In 2024, Piranha Profits was honored with the Chairman’s Award for Excellence in Holistic Trading Education at the Benzinga Global Fintech Awards in New York — the same stage where StockOracle™ was named Best Stock Research Tool for Retail Investors in 2025.

www.stockoracle.com | www.piranhaprofits.com

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SOURCE Piranha Profits

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Nesenoff & Miltenberg, LLP’s Boston and New York Offices Earn Rankings in the Chambers USA 2026 Guide

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BOSTON and NEW YORK, June 8, 2026 /PRNewswire/ — Nesenoff & Miltenberg, LLP is proud to share that Chambers and Partners recognized both of the Firm’s offices in the 2026 Chambers USA Guide. In this year’s edition, Chambers ranked the Boston, Massachusetts office in Labor & Employment: Mainly Plaintiffs (Band 2), and the New York, New York office in Labor & Employment: Mainly Plaintiffs (Band 3).

“Our recognition in the 2026 Chambers USA Guide reflects the rigorous and tenacious effort of our team, who fight each and every day for our clients that have suffered discrimination in the workplace. It is that passion that drives us towards excellence, and to be rewarded for it is a true honor,” said Andrew T. Miltenberg, Managing Partner.

Chambers and Partners’ thorough ranking process is based upon law firm submissions and feedback received from thousands of interviews conducted by Chambers researchers of both lawyers and clients.

The Chambers USA ranking emphasizes Nesenoff & Miltenberg LLP’s place as a key player among the nation’s top law firms, particularly through its unique approach in pioneering a hybrid practice at the intersection of employment discrimination and civil rights in the educational setting.

About Nesenoff & Miltenberg, LLP
Nesenoff & Miltenberg, LLP serves clients nationwide from offices across the country from its offices in New York, New York and Boston, Massachusetts. The firm is widely recognized for its work in Labor & Employment, Title IX and campus disciplinary matters, academic misconduct matters, defamation, commercial litigation, and institutional investigations. Nesenoff & Miltenberg, LLP combines trial-tested advocacy with practical, business-focused counseling. For more information about the ranking and practice, please visit: www.nmllplaw.com.

Media Contact: Marybeth Sydor, msydor@nmllplaw.com

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SOURCE Nesenoff & Miltenberg, LLP

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