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The Gambling Industry Is Misallocating Billions in Marketing

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New playbook details how operators with pre-existing earned media presence outperform peers at state market open — and why the September 2024 DraftKings Regulation FD action is now the reference case for every public operator’s communications workflow

NEW YORK, June 8, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released The Gaming & Gambling Earned Media Playbook 2026: Building Position Before the Market Opens — a strategic guide for sports betting operators, online gaming platforms, and land-based casino brands navigating the next 24 months of U.S. state legalization. 

The playbook draws on 5W’s Gaming Trust Index 2026, the first annual study to systematically analyze marketing spend allocation and brand credibility outcomes across U.S. sports betting, online gaming, and land-based casino markets. The Index analyzed $3.9 billion in tracked U.S. gambling marketing spend across more than 47,000 articles. 

The misallocation, in numbers: 

36% of spend ($1.42 billion) on television13% ($520 million) on celebrity and athlete partnerships2.3% ($90 million) on earned media and PR1.5% ($60 million) on responsible gambling programsThe two lowest-investment categories generate the highest documented return on brand credibility of any channel analyzed 

The state pipeline window: U.S. online gaming generated $12.8 billion in GGR in 2025 across seven legal states, with New York, Illinois, Indiana, and Virginia in active legislative consideration for online gaming, plus continued sports betting expansion in 10 or more additional states. 

The playbook documents that the 2021 Michigan online gaming launch produced the cleanest case study in the category: operators with pre-existing earned media presence in the state achieved faster initial user acquisition than operators that relied solely on advertising at market open — and the pattern held across operator scale. 

The playbook also re-anchors the September 26, 2024 SEC enforcement action against DraftKings as the defining Regulation FD case for the gaming industry. DraftKings paid a $200,000 civil penalty after its outside public relations firm posted material nonpublic information on the personal X and LinkedIn accounts of the company’s CEO, one week before Q2 2023 earnings. Neither account had been designated as a Regulation FD-compliant disclosure channel. The enforcement order extended responsibility to PR firms acting on behalf of the issuer. 

“The U.S. gambling industry has spent five years and billions of dollars buying awareness. What it has not bought, and cannot buy with the same allocation, is credibility,” said Ronn Torossian, Founder and Chairman of 5W. “The operators that win the next 24 months of state legalization will not be the ones with the biggest television budget at launch. They will be the ones who built earned media presence, regulatory standing, and responsible gambling credibility in the 18 months before the market opened. AI search is now the gatekeeper for how regulators, investors, journalists, and consumers form a view of every public gaming operator on Earth. The brands that treat that as the central communications shift of the decade will own the next five years of this industry.” 

The playbook prescribes a seven-step 90-day plan covering earned media footprint mapping against the state pipeline, marketing mix rebalancing, Reg FD workflow design, responsible gambling content programs, creator and athlete partnership restructuring, AI visibility audits across ChatGPT, Claude, Perplexity, and Gemini, and brand credibility measurement frameworks. 

The full playbook is free, ungated, and available at 5wpr.com/research/gaming-gambling-earned-media-playbook-2026. 

About 5W 

5W is the AI Communications Firm — building brand authority across the platforms where decisions now happen: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded in 2002, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO.

Learn more at 5wpr.com

Media Contact
Chris Bergin
cbergin@5wpr.com

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SOURCE 5W Public Relations

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Bybit Renews P2P Super Deal with Up to 99% Savings for New Users

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DUBAI, UAE, Nov. 3, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, has launched the latest round of its Bybit P2P Super Deal, a new-user exclusive promotion offering guaranteed coupons worth up to 99 USDT and savings of up to 99% on eligible P2P orders.

From now to March 30, 2027, P2P Super Deal continues Bybit’s long-running tradition of rewarding newcomers with meaningful incentives as they begin their crypto journey on the platform’s popular peer-to-peer marketplace.

Eligible new users may complete a first-time deposit or trade of just 10 USDT via Bybit P2P to unlock a guaranteed coupon valued between 10 and 99 USDT, which can be applied to the next eligible P2P order for savings of up to 99%.

How It Works

Signing up and verifications: New users must create a Bybit account and complete the necessary identity verification and visit P2P Super Deal to confirm eligibility.First deposit starting at 10 USDT: Participants can locate the “P2P Super Deal” task on the Bybit P2P Trading page and complete an initial deposit.Lucky draw chance: Upon completing the deposit task, a spin of the lucky draw wheel offers a chance to win a coupon valued at up to 99 USDT.Applying the coupon: The coupon can be applied to the next P2P order, reducing the fiat amount paid and delivering savings of up to 99%.

The latest Bybit P2P Super Deal presents a bonus opportunity. For participants who complete an eligible trading or deposit task at 100 USDT or more, an additional spin is available for them to unlock more chances to win higher-value rewards.

Bybit offers year-round benefits for the trading community across its products and services. Bybit P2P combines zero trading fees, support for a wide range of fiat currencies, and an enterprise-grade escrow system, making it an intuitive and powerful platform for both new and experienced traders.

More details on event mechanics, eligibility, and terms and conditions are available at: Learn more about the P2P Super Deal

#Bybit  / #NewFinancialPlatform 

About Bybit

Bybit is The New Financial Platform.

We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world.

Learn more at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media

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Asset manager margins squeezed as infrastructure bill climbs, PwC finds

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Infrastructure moves up the strategic agenda as asset managers confront margin pressure

LUXEMBOURG, Nov. 3, 2026 /PRNewswire/ — Infrastructure is moving from the back office to the centre of asset managers’ strategy. With profit per AuM down 19% since 2018 and projected to fall another 9.1% by 2030, decisions on what to build, buy or access through partners now shape how firms compete, according to PwC’s Global Asset Management Infrastructure: Rethinking the industry’s piping report. 67% say fee compression is limiting their ability to invest.

Spending is also tied to the past: only 23% of asset managers direct most of their technology budget to new capabilities, while 29% spend more than 70% of it maintaining legacy systems.

Surveying 150 asset managers and 50 infrastructure providers, the report finds AI is sharpening these constraints. Some 24% cite data fragmentation and 17% legacy systems as major barriers to scaling AI.

Roland Kastoun, Global Asset and Wealth Management Advisory Leader, PwC, notes: “The industry’s profits per dollar managed have fallen by almost a fifth, and the bill for the pipes keeps rising. The managers who survive the next five years won’t be the ones with the flashiest AI, but rather the ones who fixed the so-called boring stuff first.”

Market data is seen as poor value for money, with 58% ranking it among the most expensive infrastructure layers relative to the value delivered, ahead of regulatory reporting systems (47%) and core technology platforms (46%).

Meanwhile, some 70% of infrastructure providers expect a larger share of industry revenues, while 68% name hyperscale cloud providers as the main emerging threat.

“Seven in ten infrastructure providers expect to take a bigger slice of the pie, which tells you where the power in this industry is quietly shifting,” said Björn Ebert, Financial Services Leader, PwC Luxembourg.

Some 44% favour hybrid sourcing models combining in-house, bought and partnered capabilities, compared with 21% who prefer to buy, 18% to partner and 13% to build in-house.

The report identifies four emerging infrastructure archetypes, namely infrastructure orchestrators, digital and tokenisation platforms, specialist modular providers and integrated asset managers. No single model fits every firm. Each must decide what to own, what to standardise and where a specialist can do the job better. Those who decide early will be better placed to protect margins through 2030.

Media Contact
Penta Group, pwc@pentagroup.com

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Temu Partners with Latvian IT Cluster to Help Local Businesses Grow Online

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RIGA, Latvia, Nov. 3, 2026 /PRNewswire/ — Temu has signed a memorandum of understanding (MoU) with the Latvian IT Cluster (Latvijas IT klasteris) to support Latvia’s digital business ecosystem, providing local small and medium-sized enterprises (SMEs) with broader access to digital tools, knowledge, and international e-commerce opportunities.

Under the MoU, Temu will collaborate with the Latvian IT Cluster on its programs and activities, host educational webinars and exchange insights with local industry experts. The collaboration brings together Temu’s experience as an international marketplace operator and Latvian IT Cluster’s work helping businesses across sectors adopt digital tools.

Temu and Latvian IT Cluster hosted “The Path to Growth: Navigating E-commerce for European SMEs” on Oct. 20, drawing participants from local businesses across various industries. The webinar covered Temu’s Local Seller Program, logistics and regulatory requirements, and included a Q&A with Temu representatives.

“We are delighted to welcome Temu as a member of the Latvian IT Cluster. The involvement of internationally recognized companies in our ecosystem creates new opportunities for Latvian businesses to gain valuable knowledge, build connections, and strengthen their competitiveness,” said Aiga Irmeja, Chair of the Board at Latvian IT Cluster. “We are pleased that our partnership has already resulted in joint activities exploring e-commerce opportunities in Europe, and we hope this is just the first step towards further joint initiatives that will support the presence of Latvian businesses in the digital economy and international markets.”

The focus on practical guidance and direct dialogue responds to the challenges of complexity and connection, two of the key barriers to growth identified in Temu’s recent Small Business Insights Report, which was informed by meetings and discussions with over 100 European trade organizations.

“We want more small businesses in Latvia to benefit from the opportunities that e-commerce creates,” said a Temu spokesperson. “Working with Latvian IT Cluster brings us closer to local entrepreneurs, helping us understand their needs and support their ambitions to reach new customers and grow across Europe.”

Temu opened its Local Seller Program to businesses in Latvia in October 2025. In March 2026, it signed a logistics MoU with national postal operator Latvijas Pasts to support delivery and returns for local sellers.

About Temu

Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.

About Latvian IT Cluster

Latvian IT Cluster is an ICT association with around 100 members and 20 years of experience in advancing Latvia’s digital ecosystem. Through national and international initiatives, including the European Digital Innovation Hub, Digital Europe, Team Latvia and AI Studio, the association fosters innovation, digital transformation, knowledge sharing and cross-sector collaboration.

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