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Cherry On Top: The Beachwaver Co. Makes the Creator PR Package Shoppable With Kelsey Martinez Collaboration

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The limited edition “Cherry on Top” bundle marks Kelsey Martinez’s first beauty tool partnership, available now on Beachwaver.com and TikTok Shop.

NEW YORK, June 12, 2026 /PRNewswire-PRWeb/ — The Beachwaver Co.® is celebrating creator-led beauty, community and confidence with the launch of its limited edition “Cherry on Top” collaboration with lifestyle and beauty creator Kelsey Martinez, marking Martinez’s first ever beauty tool partnership.

As The Beachwaver Co.® continues to evolve, we are placing even greater emphasis on creator-led storytelling and meaningful digital connections

The award-winning, independent, women-owned hair tools and haircare brand is joining forces with Martinez on the Beachwaver Co. x Kelsey Martinez Limited Edition Bundle, a cherry-inspired collection designed to bring the excitement of a creator PR package directly to consumers. Now available on Beachwaver.com and TikTok Shop, the bundle transforms the highly visual influencer unboxing experience into a shoppable beauty moment, giving customers access to the kind of curated PR package they typically see creators receive online. In addition to the limited edition bundle, select items from the collection will also be available to purchase as individual SKUs, allowing customers to shop the launch in a way that works best for them.

The collaboration reflects The Beachwaver Co.’s continued focus on creator-led storytelling, community-driven commerce and authentic digital connection. Martinez has been a longtime The Beachwaver Co.® customer and organic supporter, consistently sharing The Beachwaver Co.® hair tutorials and styling content with her audience since 2023. The partnership first began taking shape in 2024 after Martinez emerged as one of The Beachwaver Co.®’s top creators on TikTok Shop.

That same year, The Beachwaver Co.® invited Martinez to New York City, where her content was featured on a Times Square billboard, marking a key milestone in her organic relationship with the brand. During the visit, The Beachwaver Co.® initiated conversations around a limited edition product collaboration, evolving the partnership into a true customer-to-creator-to-collaborator story.

“As The Beachwaver Co.® continues to evolve, we are placing even greater emphasis on creator-led storytelling and meaningful digital connections,” says Sarah Potempa, celebrity hairstylist, inventor and co-founder of The Beachwaver Co.® “Kelsey has been such an authentic part of The Beachwaver Co.® community and this collaboration felt like a natural next step. She represents so much of what we believe in: confidence, creativity, kindness and the power of women showing up for themselves and each other. We are so excited to bring her vision to life in a way that makes our community feel part of the moment.”

Inspired by Martinez’s love of femininity, friendship, confidence and connection, “Cherry on Top” was created as a playful reminder of the small routines and finishing touches that help women feel like themselves again. For Martinez, the cherry motif felt bright, bold and impossible not to notice, while also symbolizing close bonds and the feeling of having a “built-in best friend” cheering you on through every version of yourself.

“The Beachwaver Co.® was part of my life long before this collaboration happened,” says Kelsey Martinez. “As a busy mom with long hair, I originally fell in love with The Beachwaver Co.® because of how quickly I could do my hair and feel more confident walking out the door. To me, ‘Cherry on Top’ represents that finishing touch: the extra sparkle, the confidence boost and the little moments that make life feel sweeter. Curling your hair in the morning might seem simple, but sometimes those routines become moments where you reconnect with yourself, romanticize your life a little and remember that it’s okay to take up space, be bold and stand out. I wanted this collection to feel fun, flirty, feminine and empowering all at once.”

The Beachwaver Co.® x Kelsey Martinez Limited Edition Bundle will retail for $199, with a total retail value of $450, and includes a curated mix of Beachwaver styling essentials, cherry-themed accessories, beauty add-ons and exclusive collab merch, including an exclusive cherry design Beachwaver B1.25, full-size Braid Balm, full-size Team Texture, travel-size Great Barrier, travel-size Second Chance, Bondi Beach Day Body Butter, Tarte Cherry Lipstick, cherry hair clips, scrunchies, socks, tote, makeup bag, keychain, stickers and more.

Ahead of the public launch, The Beachwaver Co.® hosted an exclusive preview event at its Brooklyn office and content studio, inviting media, creators and VIP guests to experience the collection first-hand. The event brought the cherry inspired collaboration to life through signature sips, styling moments, exclusive first access and immersive content opportunities designed to celebrate the launch’s playful, community first spirit.

At its core, the collaboration is a celebration of the creators, customers and supporters who have helped champion the brand. By making the PR package shoppable, The Beachwaver Co.® is blurring the line between creator and customer, transforming the launch from simply buying a product into feeling part of a shared beauty moment.

The launch will be supported across Beachwaver.com, TikTok Shop and social media with product reveals, hair tutorials, styling content, behind-the-scenes storytelling and creator driven moments that invite consumers into the collaboration experience.

Shop The Beachwaver Co.® x Kelsey Martinez “Cherry on Top” Limited Edition Bundle exclusively at Beachwaver.com and TikTok Shop.

About The Beachwaver Co.®:

Dedicated to innovation, accessibility, sustainability and empowerment, The Beachwaver Co.®offers an innovative product line of viral hair tools and good-for-you haircare, and believes we are all beautiful and capable of incredible things. Founded in 2010 by celebrity hair stylist, Sarah Potempa and her sisters Erin Potempa-Wall and Emily Potempa, The Beachwaver Co.® is women-owned and self funded, and has evolved from an idea to a globally distributed hair tools, haircare and lifestyle company. The brand’s patented rotating curling iron has garnered widespread acclaim, earning over 70 beauty accolades and revolutionizing the industry. With a focus on research and development, The Beachwaver Co.® has made significant strides, partnering with prestigious events like the Victoria’s Secret Fashion Shows and advocating for women’s equal pay with the World Surf League. In 2019, they launched a vegan hair care line that was two years in the making, showcasing their commitment to sustainability and ethical practices. Now a viral sensation on TikTok, The Beachwaver Co.® continues to expand its portfolio, offering exciting new tools, hair care solutions, limited edition collections, and exclusive collaborations.

Media Contact

Heather Fisher Gotlib, The Beachwaver Co., 1 6463976446, heather@fisherpublicrelations.com, https://beachwaver.com/

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SOURCE The Beachwaver Co.

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Cybersecurity Market to Reach USD 663.2 Billion by 2033 Amid Escalating Threat Landscape and Accelerating Digital Transformation

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Organizations worldwide increase investments in cloud security, AI-powered threat detection, and advanced cyber defense technologies as cyber risks continue to evolve.

SAN FRANCISCO, June 12, 2026 /PRNewswire/ — The global cybersecurity industry is entering a new phase of accelerated expansion as enterprises, governments, and critical infrastructure operators strengthen defenses against increasingly sophisticated cyber threats. According to recent market intelligence published by Grand View Research, the global cybersecurity market is expected to reach USD 663.2 billion by 2033, expanding at a compound annual growth rate (CAGR) of 11.9% during the forecast period. The growth reflects rising demand for advanced security technologies capable of addressing ransomware attacks, phishing campaigns, malware intrusions, distributed denial-of-service (DDoS) attacks, and emerging AI-enabled cyber threats.

The growing digitalization of business operations, combined with widespread cloud adoption and remote workforce models, has significantly expanded the attack surface for organizations across industries. As enterprises increasingly rely on interconnected digital ecosystems, cybersecurity has become a strategic business priority rather than a purely IT-driven function.

Industry analysts note that modern enterprises are facing unprecedented pressure to secure sensitive data, maintain regulatory compliance, and ensure business continuity. This shift is driving investments across multiple cybersecurity domains, including network security, endpoint protection, identity and access management, cloud security, threat intelligence, security analytics, and managed security services.

“The cybersecurity market is experiencing strong momentum as organizations respond to the increasing complexity of cyber risks,” said a market analyst at Grand View Research. “Digital transformation initiatives are creating new opportunities for innovation while simultaneously introducing new vulnerabilities that require advanced protection frameworks.”

Cloud Security Emerging as a High-Growth Segment

One of the most significant trends shaping the market is the rapid adoption of cloud-based security solutions. As organizations migrate critical workloads and applications to public, private, and hybrid cloud environments, cloud security has become a cornerstone of enterprise risk management strategies.

Grand View Research projects that the cloud segment accounted for the largest share of 67.7% in the global cybersecurity market in 2025, outpacing several traditional cybersecurity categories. The growth is fueled by the need for continuous monitoring, automated threat detection, secure access controls, and compliance management across distributed digital environments.

Cloud-native security architectures are enabling organizations to improve operational flexibility while reducing infrastructure costs. In addition, artificial intelligence and machine learning capabilities are increasingly being integrated into cloud security platforms to support predictive threat detection and faster incident response.

Get free Sample of this research report for more insights

Artificial Intelligence Reshaping Cyber Defense Strategies

Artificial intelligence is becoming a transformative force within the cybersecurity ecosystem. Security teams are leveraging AI-driven solutions to identify anomalies, automate routine investigations, and respond to threats in real time.

Advanced analytics platforms can process vast amounts of security data, helping organizations detect suspicious behavior before it escalates into a significant incident. AI-powered threat intelligence solutions are also enabling enterprises to proactively identify vulnerabilities and reduce response times.

The convergence of AI, machine learning, behavioral analytics, and automation is expected to create new growth opportunities for cybersecurity vendors while helping enterprises address the global shortage of skilled security professionals.

Browse more latest Cybersecurity Industry Research Reports from Grand View Research

SMEs Increasingly Prioritizing Cybersecurity Investments

Historically, large enterprises represented the primary customer base for cybersecurity solutions. However, small and medium-sized enterprises (SMEs) are rapidly becoming an important growth segment.

The increasing affordability of cloud-based security platforms, coupled with rising awareness of cyber risks, is encouraging SMEs to adopt enterprise-grade security capabilities. Cybercriminals are increasingly targeting smaller organizations due to perceived security gaps, making cybersecurity investments a critical business requirement regardless of company size.

As a result, managed security services, endpoint security solutions, and cloud-delivered security offerings are witnessing increased adoption among SMEs across multiple industry verticals.

Healthcare Sector Driving Demand for Advanced Protection

Healthcare organizations continue to emerge as high-priority targets for cybercriminals due to the value of patient records and sensitive medical data. Digital transformation initiatives, electronic health records, connected medical devices, and telehealth platforms have expanded cybersecurity requirements across the healthcare ecosystem.

Growing concerns related to ransomware attacks, data breaches, and regulatory compliance are encouraging healthcare providers to implement stronger cybersecurity frameworks. Industry observers expect healthcare to remain among the fastest-growing end-use segments within the cybersecurity market over the coming years.

Asia Pacific Positioned for Rapid Expansion

Regional analysis indicates that Asia Pacific is expected to record the fastest growth throughout the forecast period. Increasing digital adoption, expanding cloud infrastructure, rapid deployment of connected devices, and rising cybersecurity awareness are contributing to market expansion across key economies in the region.

Governments and enterprises throughout Asia Pacific are introducing cybersecurity initiatives aimed at protecting critical infrastructure, strengthening national cyber resilience, and supporting digital economic growth. These developments are expected to create substantial opportunities for technology providers operating within the region.

Industry Outlook

Looking ahead, cybersecurity will remain a fundamental pillar of digital business strategy. Organizations are expected to increase investments in zero-trust architectures, AI-powered threat detection, cloud security, identity management, and security operations automation.

As cyber threats continue to evolve in scale and sophistication, the demand for integrated, intelligent, and proactive security solutions is expected to drive sustained market expansion. Vendors capable of delivering scalable and adaptive cybersecurity platforms are likely to benefit from growing enterprise demand across both developed and emerging markets.

With cyber resilience becoming a boardroom-level priority, the cybersecurity industry is poised for long-term growth as organizations seek to safeguard digital assets, maintain customer trust, and support secure innovation in an increasingly connected world.

To learn more about growth opportunities in the Cybersecurity market, access the full report from Grand View Research

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Explore Grand View Brainshare – Delivering value and creating impact for our clients through actionable business insights

Contact:

Michelle Thoras
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll Free: 1-888-202-9519
Email: sales@grandviewresearch.com
Web: https://www.grandviewresearch.com
Follow Us: LinkedIn | Twitter
Blog – https://globalindustryherald.com/

 

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SOURCE Grand View Research, Inc.

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Bloomberg Tax Report Examines Growing Debate Over State Data Center Tax Incentives

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ARLINGTON, Va., June 12, 2026 /PRNewswire/ — Bloomberg Tax today released a special report examining the growing scrutiny surrounding state tax incentives for data centers, as lawmakers weigh the economic benefits of attracting large-scale technology investment against mounting concerns over energy demand and state budget pressures.

The report explores how states are reevaluating incentives designed to attract data center development, including sales tax exemptions for equipment and servers. This year, 28 of the 38 states offering some form of data center tax incentive considered legislation to scale back or eliminate those benefits. Despite increased scrutiny, the report finds the incentives are likely to remain a key economic development tool as states compete for investment tied to artificial intelligence, cloud computing, and digital infrastructure expansion.

Designed for corporate tax departments, tax advisers, law firms, and government affairs professionals, the report provides analysis and practical guidance to help organizations navigate the rapidly evolving policy landscape surrounding data center investment.

The report includes:

An analysis examining the political and fiscal debate over state data center tax incentives and the likelihood of renewed legislative battles in 2027An expert Insight detailing the scale of capital investment underway in data centers and outlining strategies for optimizing federal and state tax benefitsAn infographic and state-by-state map highlighting about two dozen of the 38 states currently offering data center tax incentives, with data from BloombergNEF researchAccess points to Bloomberg Tax’s Data Centers Watch resource hub, including chart builders covering sales and use taxes, property taxes, and credits and incentives

To download the report, visit https://aboutbtax.com/bl1k.

About Bloomberg Tax & Accounting

Bloomberg Tax delivers a comprehensive suite of solutions designed to help tax and accounting professionals navigate a complex global landscape. By combining practitioner-driven insights with intelligent, AI-powered tools, we provide the expertise you need to ensure compliance, streamline workflows, and drive strategic decision-making. Our integrated solutions simplify intricate calculations and adapt to changing regulations in real time, empowering your organization to mitigate risk, optimize tax strategies, and achieve measurable results with confidence and precision. 

Bloomberg Tax is part of Bloomberg Industry Group, an affiliate of Bloomberg L.P., a global leader in business and financial information, data, news, and insights.

For more information, visit bloombergtax.com.

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SOURCE Bloomberg Tax

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Topaz Labs releases Mac-focused update, 2X faster results for upscaling & enhancing images

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DALLAS, June 12, 2026 /PRNewswire/ — AI image and video enhancement leader Topaz Labs today announced its “Mac is Faster” release powered by its proprietary acceleration technology, Topaz NeuroStream 2. The update gives a speed boost to Mac users upscaling and enhancing images on local hardware—1.7x to 2x faster than existing technology.

This speed boost applies to Topaz Labs’ large diffusion-based image models available in both Topaz Photo and Topaz Gigapixel desktop applications:

Wonder 2 – Image upscaling, denoising, and sharpening, all in one click.Denoise Max – Powerful noise and grain removal. (Topaz Photo only)Super Focus 3 – Detail restoration in images with soft focus. (Topaz Photo only)Face Recovery 3 – Identity preservation in photos with low resolution and degraded quality.

“Supercharging workflows just got easier,” says Xiaoyu (Kevin) Wang, Partner and Head of AI at Topaz Labs. “We’ve doubled the speed of our industry-leading Mac image upscaler, allowing Studio users to process massive 200MP images in half the time. We remain deeply committed to providing Mac users with unmatched quality and performance.”

Detailed Speed Information:

Model

Chip

Enhancement

Previous Speed
(seconds/megapixel)

New Speed
(seconds/megapixel)

Speedup Total

Wonder 3

M4

4X Upscale

9.76

5.62

1.74x

Denoise Max

M4

Denoising (s=1.0)

10.40

5.54

1.88x

Super Focus 3

M1

Sharpening

20.37

10.72

1.90x

Users interested in purchasing Topaz Photo can visit https://www.topazlabs.com/topaz-photo, while Topaz Gigapixel is available at https://www.topazlabs.com/topaz-gigapixel.

Minimum hardware requirements can be found at https://docs.topazlabs.com/topaz-photo/system-requirements, which includes an automated Mac Compatibility Check option.

About Topaz Labs
Founded in 2005, Topaz Labs is a leader in AI-powered image and video enhancement. Its technology is used by millions of customers, including 20 of the world’s 50 largest companies. Known for industry-leading products like Topaz Photo, Topaz Video, Topaz Gigapixel, Astra and Bloom, the company invests heavily in research and development, advancing the future of image and video quality.

View original content to download multimedia:https://www.prnewswire.com/news-releases/topaz-labs-releases-mac-focused-update-2x-faster-results-for-upscaling–enhancing-images-302799094.html

SOURCE Topaz Labs

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