Technology

Kevin Murphy Grows Marketplace Revenue 141% with Pattern

Published

5 months ago

June 19, 2026

Premium haircare brand strengthens marketplace control while maintaining salon channel growth

MELBOURNE, Australia, June 19, 2026 /PRNewswire/ — Premium haircare brand Kevin Murphy has grown its Amazon Australia revenue by 141% with ecommerce accelerator Pattern, transforming the marketplace from a grey market challenge into one of the brand’s fastest growing retail channels.

Distributed in Australia by Ozdare, Kevin Murphy partnered with Pattern to manage its presence on Amazon Australia amid growing consumer demand and unauthorised reseller activity.

“Given the growing influence of marketplaces in Australia, it was important for Kevin Murphy to establish a stronger presence where consumers are increasingly searching for and purchasing products,” explained George Leighton, Head of Retail (Consumer) for Ozdare/Kevin Murphy. “At the same time, maintaining the balance between our professional salon channel and consumer retail presence remained a key priority throughout the process.”

Launched in November 2025 ahead of the peak Black Friday Cyber Monday (BFCM) shopping period, Kevin Murphy entered Amazon Australia with no official marketplace presence despite significant existing consumer demand on the platform. Within just four months of launch, the brand increased units sold by 115% quarter-on-quarter while simultaneously increasing average order value by 8.4%, demonstrating strong consumer demand for premium haircare products on Amazon Australia.

Pattern’s ANZ Managing Director, Merline McGregor said the results reflected a broader shift occurring across the Australian retail landscape as premium brands increasingly embrace marketplaces as strategic growth channels rather than viewing them as discount environments.

“Many premium beauty and haircare brands have historically approached Amazon cautiously because of concerns around pricing control, unauthorised sellers and protecting brand equity,” McGregor said. “What Kevin Murphy has demonstrated is that with the right retail media, marketplace and brand protection strategy, Amazon can become a highly effective growth channel that complements existing retail and salon partnerships rather than competing against them.”

Kevin Murphy’s growth trajectory is significant given the brand launched during the peak BFCM promotional period yet continued accelerating well beyond the initial sales surge. Strong March performance against a BFCM-boosted comparison period highlighted that the brand’s Amazon Australia strategy was driving sustained long-term growth rather than short-term discount-driven spikes.

Working with Pattern has helped Kevin Murphy regain greater control over its marketplace presence and pricing environment. Since launch, Buy Box ownership increased from 65% to 91% while multiple unauthorised sellers were successfully removed from the platform, helping to protect brand integrity.

As part of the ongoing partnership, Pattern developed and manages Kevin Murphy’s Amazon Australia storefront, optimising all product listings and implementing a full-funnel advertising strategy spanning branded search, generic category discovery and competitor targeting. By the end of the first quarter, approximately 80% of ad-driven sales were coming from first-time Kevin Murphy customers on Amazon Australia, highlighting the platform’s ability to drive new customer acquisition.

“The reality is consumers are already searching for premium brands like Kevin Murphy on marketplaces, regardless of whether those brands officially sell there or not. What Kevin Murphy has demonstrated is that when brands take ownership of that customer experience with the right marketplace, retail media and brand protection strategy, Amazon can become a powerful channel for both growth and new customer acquisition,” concluded McGregor.

About Pattern Inc

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 77 trillion data points, sophisticated machine learning and AI models, Pattern optimises and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfilment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. For more information, visit https://au.pattern.com/

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SOURCE Pattern

Technology

ASTRI Establishes Advisory Board for Smart Mobility Technology Alliance

Published

5 minutes ago

November 6, 2026

Bringing Together Industry, Academia and Research to Drive Mobility Innovation

HONG KONG, Nov. 6, 2026 /PRNewswire/ — The Hong Kong Applied Science and Technology Research Institute (ASTRI) announced the establishment of an Advisory Board for the Smart Mobility Technology Alliance (SMTA), an industry-leading initiative designed to accelerate the adoption and scaling of next-generation smart mobility technologies across the Greater Bay Area and beyond. The SMTA aims to address critical challenges and foster a commercially-driven ecosystem for innovation in the smart mobility sector.

The newly-formed Advisory Board comprises distinguished leaders from infrastructure, transport, telecommunications, and academia, offering a wide-ranging blend of industry expertise, market intelligence and policy insight. Drawing on their extensive network and experience across the public and private sectors, the Advisory Board will shape the SMTA’s strategic priorities, identify emerging opportunities, and provide guidance on the evolving mobility landscape.

“The formation of the SMTA Advisory Board underscores ASTRI’s commitment to advancing Hong Kong as a regional leader in technology-driven mobility,” said Ir Dr Ted Suen, Chief Executive Officer of ASTRI. “By uniting industry, government, academia and research around a shared vision, this strategic alliance will unlock commercial opportunities and deliver transformative solutions that redefine the future of mobility,” he added.

The Advisory Board provides strategic guidance on SMTA’s vision and research and development priorities, helping to align its initiatives with market needs and commercialisation opportunities. It supports ecosystem development by fostering partnerships across industry, academia and the public sector, while facilitating pilot projects and encouraging innovation and entrepreneurship. The Board also offers insights on policy and standards, and promotes engagement with key stakeholders and international partners to advance future mobility innovation.

Members of the Advisory Board for Smart Mobility Technology Alliance include:

Chairman

Dr Ying Huang, Chief Technology Officer, ASTRI

Deputy Chairman

Mr Dominic Chow, Deputy Director-General of Civil Aviation, HKSAR Government

Secretary

Dr Ivan Sham, Chief Director, Technical Solutions Business Development, ASTRI

Members (by alphabetical order in surname)

Mr Lawrence Fong, Director, Digital and IT, Cathay Pacific Airways LimitedMr William Ho, Executive Director, Corporate Development, Airport Authority Hong KongIr Dr John Hui, Deputy Executive Director, Vocational Training CouncilMr Ryan Ip, Vice President of Our Hong Kong FoundationProf Mei-po Kwan, Director, Institute of Space and Earth Information Science, The Chinese University of Hong KongDr Gabriel Leung, Chief Executive Officer, Enterprise Solutions, Hong Kong Broadband Network LimitedMr Roger Ma, General Manager (Operations), Citybus LimitedMr Steve Ng, Managing Director, Commercial Group, HKT LimitedMs Sylvia Ng, Deputy Director, Corporate Development, MTR Corporation LimitedMr BY Sim, General Manager (Hong Kong SAR), Thales Solutions and Services Hong Kong LimitedMr Alex Wong, Deputy CEO, Corporate Affairs, Hong Kong Representative Office, Huawei International Co LimitedDr Rosana Wong, Deputy Chair and Executive Director, Yau Lee Holdings LimitedMs Yan Yan, General Manager, Keeta Drone Hong KongMs Theresa Yeung, Managing Principal, East Asia, Ove Arup & Partners Hong Kong Limited

Launched by ASTRI in April 2023, the Smart Mobility Technology Alliance (formerly the Smart Mobility Technology (C-V2X) Alliance) provides a networking and knowledge sharing platform for ecosystem stakeholders. These include infrastructure manufacturers, telecommunications providers, EV and drone developers, system integrators, and end users from China, in particular the Greater Bay Area, and overseas markets, all seeking to explore collaboration and technology commercialisation in the smart mobility field.

SMTA Website: https://smta.astri.org/

Photos Download: https://bit.ly/4s0M9ex

About ASTRI

Founded in 2000 by the HKSAR Government, Hong Kong Applied Science and Technology Research Institute (ASTRI) is the city’s largest government-funded R&D centre. Committed to transforming high-impact research into practical innovations, ASTRI drives market-driven, interdisciplinary advancements across sectors, including Smart City, FinTech, Digital Health and Life Sciences, New Industrialisation and Intelligent Manufacturing, Application-Specific Integrated Circuits (ASIC) and Advanced Electronics, New Energy and Energy Storage, and Green and ESG Technologies. Following its merger with the Nano and Advanced Materials Institute, ASTRI has further strengthened its capabilities, with over 1,500 patents and 2,200 successful cases of technology transfer. Recognised with numerous international awards, ASTRI continues to nurture top I&T talent and foster collaborations among the I&T ecosystem, contributing to Hong Kong’s high-value economic development. For more information, please visit: https://www.astri.org

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SOURCE Hong Kong Applied Science and Technology Research Institute (ASTRI)

Technology

2026 World Internet Conference Wuzhen Summit Opens

Published

5 minutes ago

November 6, 2026

WUZHEN, China, Nov. 5, 2026 /PRNewswire/ — A news report from CRI Online

The 2026 World Internet Conference (WIC) Wuzhen Summit opened on November 3 in Wuzhen, Tongxiang City in Zhejiang Province, under the theme “Open Source and Openness, Joined Contribution and Shared Benefits — Jointly Building a Community With a Shared Future in Cyberspace”. Approximately 1,800 participants attended the opening ceremony, including government officials from various countries, heads of international organizations such as the United Nations, representatives of global Internet companies, and experts and scholars.

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SOURCE CRI Online

Technology

Forum on Exchanges and Mutual Learning among Civilizations in Cyberspace held at 2026 WIC Wuzhen Summit

Published

5 minutes ago

November 6, 2026

WUZHEN, China, Nov. 6, 2026 /PRNewswire/ — A news report from CRI Online:

The Forum on Exchanges and Mutual Learning among Civilizations in Cyberspace was held in Wuzhen, east China’s Zhejiang Province, on November 4 as part of the 2026 World Internet Conference (WIC) Wuzhen Summit.

Themed “Deepening Exchanges and Mutual Learning among Civilizations, Building a Better Online Home Together,” the forum aimed to promote the Global Civilization Initiative and advance exchanges among civilizations in cyberspace, contributing to a community with a shared future in cyberspace.

Yang Jianwen, deputy director of the Cyberspace Administration of China; Hu Wei, vice governor of Zhejiang Province; and Peng Jianming, a member of China Media Group’s editorial board, delivered opening remarks.

Keynote speakers shared achievements and practical experience in digital cultural heritage preservation and development, international youth exchanges and talent development, cross-cultural communication by mainstream media, and film and television production.

A roundtable discussion explored “Co-Creating Diverse Online Content, Unlocking New Paradigms for Dialogue among Civilizations.”

The forum also launched the “Initiative for Improvement of Minors’ Internet Literacy.” Representatives from the Cyberspace Administration of China’s Bureau of Internet Social Work, the Ministry of Education’s Department of Basic Education, the ministry’s Center for Educational Technology and Resource Development, and Tencent, together with Peking University experts, jointly launched the initiative.

The micro variety show project “Civilizations in Conversation” was also unveiled. A Chinese opera artist and a British performer of Chinese opera jointly presented “Shared Operatic Charm: Face-Changing Show Featuring a Foreign ‘Monkey King'” during an intangible cultural heritage showcase.

Hosted by China Media Group and co-organized by CRI Online, Huawei and RayNeo, the forum attracted more than 120 participants, including government officials, experts and scholars in online culture, technology company executives, and prominent online personalities.

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SOURCE CRI Online