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TripleLift’s Offsite Retail Media Delivers Proven Results Across Industries, Driving New Customer Growth and Measurable ROI for Global Brands

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A wave of new case studies spanning beauty, toys, food & beverage, home & living and financial services showcases the breadth and performance of TripleLift’s offsite retail media offering

CANNES, France, June 22, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced a series of retail media success stories that demonstrate the power of its offsite retail media capabilities. Spanning five distinct categories – beauty, toys, food & beverage, home & living, and financial services – the results underscore a consistent theme: TripleLift’s offsite solutions are helping brands find new customers, drive incremental sales, and outperform traditional retail media benchmarks at scale.

As advertisers increasingly look beyond the retail homepage to reach consumers across the open internet, TripleLift is emerging as a critical partner, offering premium curated inventory, intelligent audience data, and creative technology that connects retail signals to real-world outcomes.

“Offsite retail media is no longer a supplemental tactic, it is a core growth engine for brands that want to meet consumers where they are across the open internet,” said Taylor Stewart, VP Growth & Emerging Channels at TripleLift. “What we’re seeing from advertisers in various industries is that the combination of retail audience intelligence and premium supply creates a genuinely differentiated outcome. These results are a proof point that the opportunity in offsite retail media is enormous, and we’re only just beginning to tap its potential.”

Proven Performance Across Every Category

Beauty: KIKO Milano & Tambo – Redefining Offsite with Premium Supply

KIKO Milano, a global beauty brand, partnered with Tambo to solve a challenge familiar to many beauty advertisers: how to drive high-intent, new-to-brand traffic off Amazon without relying on inflexible pre-built publisher packages. TripleLift delivered instream video across a curated set of premium beauty and lifestyle publishers, including Cosmopolitan, Women’s Health, and Good Housekeeping, applying supply-side optimization to shift spend toward placements delivering stronger engagement.

Against Amazon Publisher Direct benchmarks, the campaign delivered 11x higher ROAS, 79% lower eCPMs, and 121% higher incremental reach. TripleLift accounted for 10% of Deals page visits with higher new-to-brand purchase rates, demonstrating that selective supply and placement-level optimization can dramatically outperform broad network buys.

Toys: Leading Manufacturer & Flywheel – Reaching Untapped Audiences

A popular toy manufacturer, working through commerce partner Flywheel, turned to TripleLift to unlock new-to-brand audiences beyond the reach of Amazon O&O. Using TripleLift’s premium curated deal inventory with Display and Online Video formats, the campaign drove shoppers directly to the brand’s landing page while running in parallel with Amazon’s owned-and-operated inventory.

The results were compelling: a 46% increase in new-to-business traffic, 99% incremental reach, and a combined purchase rate of 3.80% when TripleLift and Amazon O&O ran together, an 81% uplift compared to Amazon alone. TripleLift’s CPM came in 279% more efficient than Amazon O&O, making the case for offsite as a powerful efficiency driver.

Food & Snacking: LU & Publicis Media – Precision Audiences, Efficient Conversions

LU, the iconic French biscuit brand, partnered with Publicis Media to identify and reach consumers with a high propensity to purchase within the sweet snacking category. The team activated TripleLift Audiences, which combines interest signals and behavioral data through custom programmatic deals, enabling seamless integration of creative assets into premium display formats at the right moment and in the most relevant placements.

TripleLift delivered 13% better CPC than the campaign benchmark, a click-through rate of 0.08% against a 0.06% goal, and a CPM 33% more efficient than the campaign average – with no additional data costs. The strong results have led to an ongoing partnership between Publicis Media and TripleLift.

Home & Living: Leading German Brand & ameo Mindgruve Increase Prime Day Performance

During Amazon Prime Day – one of the most competitive moments in the retail calendar – a leading German home and living brand, working with agency ameo Mindgruve, sought to cut through the noise and drive new customer acquisition at scale. The team partnered with TripleLift to launch a conversion-driven campaign using the Amazon Display format, leveraging TripleLift’s creative technology and Amazon partnership to transform brand assets into high-performing ad placements.

The campaign delivered a 1.87x increase in ROAS against benchmark, a CTR 73% higher than the goal, and 1-in-2 sales coming from first-time buyers, demonstrating TripleLift’s ability to drive meaningful new customer acquisition even within the competitive Prime Day environment. Based on the results, the brand has continued an evergreen activation with TripleLift.

Financial Services: Expanding Reach Beyond Retail for Non-Endemic Advertisers

TripleLift’s retail media impact extends well beyond traditional retail categories. For financial services brands and other non-endemic advertisers activating on Amazon DSP, TripleLift’s creative solutions and premium publisher relationships are unlocking meaningful performance gains. Financial services brands amplify their key customer segments by combining targeted supply with TripleLift Audiences, including first-party data like lookalikes and AMC audiences. By doing so, they can extend their reach beyond Amazon’s owned-and-operated inventory and onto the open web, connecting with consumers in highly engaged, premium environments.

The approach is resonating with buyers: TripleLift has seen deals investment on Amazon DSP grow by more than 50% quarter over quarter among this segment, driven by consistent performance against CPA, CPC, and cost efficiency goals. Campaigns have delivered a 50% improvement in CTR, a 35% improvement in CPA, and a 15% improvement in overall efficiency, demonstrating that offsite retail media is a powerful lever for non-endemic advertisers seeking scale, precision, and measurable outcomes.

These five case studies collectively reflect a broader trend: as retail media matures, brands and agencies are looking beyond on-site placements to unlock incremental reach and drive performance across the consumer journey. TripleLift’s offsite retail media capabilities, combining curated premium supply, retail-powered audience data, and adaptive creative technology, are enabling advertisers across every category to achieve measurable results at scale.

Join TripleLift on the Croisette at Cannes (June 22 – 25) to learn more about our retail media offerings and capabilities. To learn more about what we have in store or to request a meeting, visit https://tripleliftevents.com/cannes-2026.

The full case studies are available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

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Twenty Years After an Attic Startup, TydeCo Brings “HR & Finance Walk Into a Bar” Home

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After becoming a hit in Cape Town and Johannesburg, the event makes its US debut in Maryland with Sage on September 24

FREDERICK, Md., Sept. 8, 2026 /PRNewswire/ — In 2006, two college students started a bookkeeping practice from the attic of a rented house in Maryland. They had $1,500 in the bank and no clients, so they placed an advertisement on Craigslist. One of them was Matt Lescault, now CEO of TydeCo.

That practice became Lescault & Walderman, moved to a fully virtual model in 2010 and expanded from outsourced accounting into software implementation, integration and data.

Twenty years later, the company is TydeCo, operating in four countries with teams across 10 time zones.

This September, TydeCo will bring an idea shaped through that global growth back to the state where the business began. “HR & Finance Walk Into a Bar” makes its US debut September 24 after successful events in Cape Town and Johannesburg, with Sage joining TydeCo for the afternoon.

The complimentary event takes place from 2 p.m. to 5 p.m. at Charley’s Chesapeake Chophouse, Rio Lakefront in Gaithersburg. Designed for finance, HR and payroll leaders, owners and senior decision makers, it combines business conversations with four courses, paired drinks and live magic woven into one continuous story.

The concept was influenced in part by what happens when people leave the structure of the working day. Although TydeCo has operated virtually since 2010, Director of Marketing, Becky Clawson and Lescault occasionally meet at Charley’s when a conversation needs more room than a scheduled video call allows.

“When you sit down at your desk, you are automatically thinking about emails and everything that needs to be checked off,” Clawson said. “When you step outside that environment and talk face to face, your mindset opens. The best conversations and brainstorms happen when you are no longer in that preprogrammed thought process.”

The name “HR & Finance Walk Into a Bar” borrows from one of comedy’s most recognizable setups. And TydeCo put HR and finance at the center because the two functions make decisions about the same organization while often working with different information and separate systems.

“When the right people are part of the conversation, the outcome is better because everyone hears it firsthand and creates the answer together,” Clawson said.

That idea carries through the format. Speakers from finance, HR and payroll share real business experiences, while food, drinks and live magic develop alongside the conversation.

“This is not a business card exchange. This is not a 30-second elevator pitch. This is an experience,” Clawson said.

TydeCo first introduced the format in Cape Town before taking it to Johannesburg. The response established it as one of the company’s signature events and led to the decision to bring it to the US.

“We used South Africa as the test bed and asked whether the concept had legs. Resoundingly, it did,” Clawson said. “What stayed with me was the curiosity. People were willing to step outside the box and consider a business problem in a completely different way.”

During one South African event, guests entered different calculations into their phones. Each followed a different sequence, but when everyone pressed equal, every screen displayed the same number.

“That same number represents the core mission and vision we show up for every single day,” Clawson said. “We may come at the problem differently, but ultimately we are working toward the same outcome.”

The event’s move from South Africa to the US mirrors TydeCo’s own growth. In 2022, Lescault & Walderman acquired a majority stake in AWCape, a South African Sage Platinum Partner, and a minority stake in Applico, a Sage training specialist. The businesses began collaborating across US and African projects before coming together under the TydeCo name, chosen in reference to the tides connecting the continents.

Today, the teams work together across finance, HR and operational technology, supported by TydeCo’s Better Together value.

That value will be reflected in Maryland through TydeCo’s relationship with Sage and integrating them into to the same story rather than appearing as separate sponsor. Representatives from Sage will be attending.

Sage has been part of TydeCo’s evolution from an accounting practice into a global business systems partner. Sage Intacct will bring the financial management and enterprise resource planning perspective to the conversation, alongside human capital management technology.

The Maryland event will explore reporting clarity, accountability and connected data through contributions from Sage and TydeCo.

For TydeCo, however, the real measure of the event comes after the final performance.

“Where the real magic happens is seeing teams move from a conversation with their HR or finance counterpart into actually implementing new technology, new processes and more efficient ways to work together,” Clawson said.

“HR & Finance Walk Into a Bar” takes place from 2 p.m. to 5 p.m. on September 24, 2026, at Charley’s Chesapeake Chophouse, Rio Lakefront, Gaithersburg. Attendance is complimentary and limited.

Registration is available at tydeco.com/event/maryland-event-september. A Boston edition will follow in October.

About TydeCo

TydeCo is a global business transformation partner helping organizations connect finance, people and operational systems. Its services include software implementation and support, integration and automation, data and analytics, and outsourced bookkeeping, controller and CFO services. TydeCo operates in four countries, with teams working across 10 time zones.

tydeco.com

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SOURCE TydeCo

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Regpack Introduces Program Insights, Built Around the People Programs Serve

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SAN DIEGO, Sept. 8, 2026 /PRNewswire/ — Regpack, an online registration and payment platform, today announced Program Insights, an intuitive real-time dashboard that shows directors what is happening with their enrollment and their families while a season is still in motion.

For program directors and staff, registration is not a data point. It’s a kid who signed up, a family who came back, a seat that got filled. Program Insights is built around that. Directors can watch enrollment percentages fill in, class by class, as sign-ups arrive, see which sessions are close to full and which still have room, and see which families from last season have returned and which haven’t.

Additionally, it shows where people stop partway through signing up. If a class loses most of its interest at a particular step, that step becomes visible, and a director can change the form, the wording, or the price and see whether the next group makes it through. The rough spots stop being a mystery.

Every view comes with a short AI summary read of what it means and next steps, so directors and staff aren’t left interpreting a chart between pickup and payroll.

“Nobody starts a program because they love spreadsheets. They do it for the kids in the room, the attendees they bring in,” said Asaf Darash, founder of Regpack. “Directors already know their families better than any dashboard will. What they have asked us for is a faster way to see who is missing, who is coming back, and where a program needs attention, so the time goes to the students instead of the reporting.”

Program Insights is available now to Regpack customers on tiered packages

https://www.regpacks.com/features/registration-reporting/program-insights-dashboard

About Regpack

Regpack is an online registration and payment platform built for the people who run programs. Camps, after-school and enrichment programs, schools, nonprofits, and event organizers use it to handle sign-ups, collect payments, and manage participant information in one place.

Media Contact

Mandi Rogers, Marketing Director, Regpack – mandi@regpacks.com 

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Consumer Watchdog Alert Calls Out PG&E’s Bailout And PG&E CEO’s Misrepresentation

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SACRAMENTO, Calif., Sept. 8, 2026 /PRNewswire/ — A new Consumer Alert video published by Consumer Watchdog exposes the “bailout blackmail” that PG&E is engaging in to force the legislature to approve a bailout for the company in a special session. The company is cutting back on $2 billion in infrastructure that ratepayers have already paid for unless it gets a bailout, which the legislature has refused to do in its regular session.

The short video features an interview with former California Public Utilities Commission (PUC) President Loretta Lynch alleging that PG&E CEO Patti Poppe lied in a video. Poppe said that PG&E could not provide new services because it would cost it too much in borrowing costs. Lynch pointed out PG&E had already been paid for the new equipment in approved rate hikes with a 10% markup and the cost of taxes on the equipment.

Consumer Watchdog has petitioned the PUC to issue an order to show cause.

Watch the video.

“It’s bailout blackmail,” said former President of the California Public Utilities Commission Loretta Lynch in the Consumer Alert video. “The utility wanted, regardless of whether its negligence caused damage, to not be held liable for that damage, and thankfully the legislature said no. PG&E is trying to browbeat California policy makers into giving PG&E a get out of jail free card for its own liability.”

The Consumer Alert takes issue with this video statement published by PG&E CEO Patti Poppe: “PG&E collects money from customers through rates every year. We use nearly all of that to operate and maintain the existing gas and electric equipment. But that is not enough to build new equipment to keep people safe and energy reliable. That’s why we must raise billions of dollars more every year.”

Lynch responds in the Consumer Alert: “That’s bull. Ratepayers already pay for every single penny PG&E spends. Ratepayers pay $19 billion. In addition, ratepayers pay 10% on every single piece of equipment or power plant or physical infrastructure that they build, own, or maintain. We also pay the taxes on that 10%. So ratepayers end up paying 15 cents out of every dollar we pay for PG&E’s profit and to pay PG&E taxes on their own profit.”

Pope has said that if the legislature approves liability relief in bailout legislation she will spend the $2 billion she is withholding. Consumer Watchdog’s petition to the PUC asks for the Commission to require PG&E to answer why it is withholding the use of dollars ratepayers are already paying for and force a refund or to have those dollars spent.

“PG&E is just choosing to hold us hostage in order to get legal changes that will exempt itself from liability for its own negligence,” said Lynch. “So we need to just say no to PG&E. PG&E enjoys monopoly status because it has entered into a legal duty to serve all customers and to keep us safe. PG&E has plenty of money to do that. And if they don’t, let’s audit their books and see where they’re stashing the cash.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/consumer-watchdog-alert-calls-out-pges-bailout-and-pge-ceos-misrepresentation-302872882.html

SOURCE Consumer Watchdog

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