Connect with us

Technology

OMNICOM MEDIA BECOMES NETFLIX’S FIRST DATA COLLABORATION PARTNER FOR AI-POWERED AD CREATIVES

Published

on

Announcement Launches Omnicom Media’s Cannes News Blitz Revealing Partnerships that Connect Brand Content to Streaming Programming, Viewing Experiences and Consumer Expectations

CANNES, France, June 22, 2026 /PRNewswire/ — Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, and Netflix today announced a new collaboration that combines Omnicom’s Media Group’s Acxiom audience intelligence with Netflix’s AI-powered advertising technology to help brands deliver more engaging and personally relevant advertising experiences on Netflix. Clients will be able to use Netflix’s AI-enabled ad format, which marries advertisers’ creative with the shows, films, and worlds Netflix members love, with Acxiom insights to create, optimize, and measure campaigns tailored to viewers’ habits.

This capability reflects findings in Omnicom Media’s Connected Content research, which explores what types of content, creative experiences and delivery methods drive stronger engagement and connection with audiences. Consumers respond more positively to advertising experiences that align with the content they are actively choosing to watch and that feel additive, timely, and personalized rather than interruptive.

“Consumers have made it clear that relevance drives engagement, particularly in premium streaming environments where expectations for the viewing experience are exceptionally high,” said Megan Pagliuca, Chief Product Officer, Omnicom Media. “This collaboration with Netflix creates an enhanced framework for how brands can connect audience intelligence with creative transformation in real time. By bringing these capabilities together, we are enabling brands to deliver advertising that feels more connected to the moments in which viewers are already highly engaged.”

Under the collaboration, Omnicom Media will provide advertiser-defined Acxiom audience segments alongside a brand brief. Netflix then applies those audience segments with its proprietary AI engines and LLM-enabled technology to fuse relevant Netflix titles with assets produced by the Omnicom Production content engine to build a highly personalized and engaging ad for members. This allows advertisers to show up in ways that feel natural and to build multiple iterations of a single ad.

“Since launching the Netflix Ads Suite, we’ve been committed to reimagining what advertising performance looks like. By combining Omnicom’s audience planning with Netflix’s AI capabilities, proprietary first-party data, and some of the most popular and beloved shows and movies, we can deliver ads that are as compelling as the titles they surround. For Omnicom clients, this offers creative that doesn’t just capture attention — it drives outcomes. That’s the power of bringing creativity, media, data, and AI together on one service,” said Jon Whitticom, Vice President of Ads Product, Netflix.

In addition to expanded relevance and personalization, the collaboration provides advertisers with closed-loop first-party measurement capabilities to better understand campaign effectiveness and performance across audiences, format variants, and content environments.

“As marketers, we are constantly looking for ways to make advertising feel more relevant and additive to the consumer experience,” says Catherine Berger at Bimbo Bakeries.  “What stood out for us is the ability to align creative with the content environment in a way that feels natural and personalized, while still maintaining speed to market and brand consistency at scale.”

The capability will be available to Omnicom Media clients in the US and will roll out to additional countries by the end of the year. 

CONTACT: isabelle.gauvry@omc.com

ABOUT OMNICOM MEDIA
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world’s premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/omnicom-media-becomes-netflixs-first-data-collaboration-partner-for-ai-powered-ad-creatives-302806436.html

SOURCE Omnicom Media

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Cboe Introduces Cboe Predicts, Launching First Products in New Prediction Markets Suite

Published

on

By

CHICAGO, June 23, 2026 /PRNewswire/ — Cboe Global Markets, Inc. (Cboe: CBOE), a leading global markets operator and pioneer in equity and index derivatives, today announced the launch of the first products in its new prediction markets suite, Cboe PredictsSM.

The offering includes binary option contracts based on the Mini-S&P 500 Index (XSP), listed under the symbols XSPBW and XSPBX. The contracts are now available on Interactive Brokers and expected to roll out at Charles Schwab in the coming months, with additional retail brokerage platforms expected to offer access over time. 

Cboe PredictsSM represents the latest expansion of Cboe’s S&P 500 Index (SPX) product suite. XSP allows customers to trade on the performance of the S&P 500 Index (SPX) but is scaled to 1/10th the size of SPX – making it a smaller, more retail-friendly alternative. Traders can express a view on where XSP may close by taking a “yes” position (paying $100 if the index settles at or above a specified level, or $0 otherwise) or a “no” position (paying $100 if it settles below that level, or $0 otherwise).

“Following the success of SPX 0DTE options, we have seen continued customer demand for shorter-dated, outcome-based trading, creating a natural extension for Cboe to introduce XSP binary options,” said JJ Kinahan, Head of Retail Expansion and Alternative Investment Products at Cboe. “Cboe’s S&P 500 options suite has long provided traders with flexibility to define their outcomes through traditional options strategies. With Cboe Predicts, we are expanding that choice by offering simple ‘yes-or-no’ payout event contracts, supported by dedicated educational resources designed to help customers participate more confidently and responsibly.” 

In a future release, Cboe also plans to enable trading of XSP vertical spreads through its proprietary, patent-pending Quoted Spread BookSM (QSBSM) framework. The framework is designed to package widely used options strategies into a simpler, more intuitive format, helping newer traders already comfortable with “yes/no” outcomes build familiarity with more advanced options concepts within defined-risk strategies. 

Through access provided by leading retail brokers, Cboe’s intermediated model is designed to encompass high standards for customer education, market access and oversight. Additionally, these securities-based products are centrally cleared through the Options Clearing Corporation (OCC), providing enhanced risk management during the settlement process.

“OCC stands ready to bring the same clearing infrastructure and risk management discipline that underpins all of the products we clear to the new binary options,” said Mike Hansen, Chief Clearing and Settlement Services Officer at OCC. “Our commitment to operational excellence and financial integrity ensures that participants can engage with confidence, knowing every transaction is supported by sound, well-established clearing and settlement services.”

“Investors increasingly seek products that allow them to express a specific view on future events and market outcomes,” said Milan Galik, Chief Executive Officer of Interactive Brokers. “Cboe’s binary options and Mini-S&P 500 Index contracts provide another way to do that, and we are pleased to make them available to Interactive Brokers clients.”

“We support approaches that bring transparency, defined risk, and investor education to financial-related prediction markets,” said James Kostulias, Head of Trading Services, Charles Schwab. “We plan to offer clients access to these binary options contracts in the coming months, building on our existing platform and demand from active traders.”

“For more than 50 years, Cboe has built and operated some of the world’s most established and trusted markets,” said Rob Hocking, Global Head of Derivatives at Cboe. “We look forward to bringing our experience, trusted market infrastructure and the deep liquidity of the SPX options ecosystem to prediction markets. Our goal is to help set a higher standard for market integrity, product design and investor protection by offering access through a regulated securities exchange and central clearing through OCC.”

Cboe has also introduced educational resources, including a new prediction markets resource hub and courses through The Options Institute, a leader in options education for more than 40 years. These courses guide learners from market basics and decision-making through Cboe’s ‘yes/no’ contracts, then into core options concepts.

Cboe’s XSP prediction market contracts are security options and will trade within the same regulatory framework as U.S.-listed options, providing institutional-grade liquidity, transparency, and surveillance, among other benefits.

About Cboe Global Markets

Cboe Global Markets (Cboe: CBOE) is a leading global markets operator with a long history of innovation in equity and index derivatives. Since launching the world’s first listed options exchange in 1973, Cboe has pioneered landmark products, including the introduction of S&P 500® index options and the creation of the VIX® Index, the world’s leading gauge of market volatility, reshaping how investors manage risk and access opportunity. Today, Cboe operates derivatives, equities, and FX markets, providing trading, clearing, and investment solutions for customers worldwide. To learn more, visit www.cboe.com.

Cboe Media Contacts

‌      

Cboe Analyst Contact

Angela Tu

‌     

Tim Cave

Kenneth Hill, CFA

+1-646-856-8734

+44 (0) 7593-506-719

+1-312-786-7559

atu@cboe.com

tcave@cboe.com

khill@cboe.com

CBOE-C
CBOE-OE

Cboe®, Cboe Global Markets®, and VIX ® are registered trademarks and Cboe PredictsSM, Quoted Spread BookSM, and QSBSM are service marks of Cboe Exchange, Inc., and S&P 500® is a registered trademark of Standard & Poor’s Financial Services LLC. All other trademarks and service marks are the property of their respective owners. 

Cautionary Statements Regarding Forward-Looking Information

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. You can identify these statements by forward-looking words such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential” or “continue,” and the negative of these terms and other comparable terminology. All statements that reflect our expectations, assumptions or projections about the future other than statements of historical fact are forward-looking statements. These forward-looking statements, which are subject to known and unknown risks, uncertainties and assumptions about us, may include projections of our future financial performance based on our growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from those expressed or implied by the forward-looking statements.

We operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible to predict all risks and uncertainties, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

Some factors that could cause actual results to differ include: the loss of our right to exclusively list and trade certain index options and futures products; economic, political and market conditions; compliance with legal and regulatory obligations; price and new products and services competition and consolidation in our industry; decreases in trading or clearing volumes, market data fees or a shift in the mix of products traded on our exchanges; legislative or regulatory changes or changes in tax regimes; our ability to protect our systems and communication networks from security vulnerabilities and breaches; our ability to attract and retain skilled management and other personnel; increasing competition by foreign and domestic entities; our business and operational dependence on and exposure to risk from third parties; factors that impact the quality and integrity of our and other applicable indices; our ability to manage our global operations, growth, and strategic acquisitions, wind downs, divestitures, or alliances effectively; increases in the cost of the products and services we use; our ability to operate our business without violating the intellectual property rights of others and the costs associated with protecting our intellectual property rights; our ability to minimize the risks, including our credit, liquidity, market, investment, counterparty, and default risks, associated with operating our clearinghouses; our ability to accommodate trading and clearing volume and transaction traffic, including significant increases, without failure or degradation of performance of our systems; misconduct by those who use our markets or our products or for whom we clear transactions; challenges to our use of open source software code; our ability to meet our compliance obligations, including managing our business interests and our regulatory responsibilities; the loss of key customers or a significant reduction in trading or clearing volumes by key customers; damage to our reputation; the ability of our compliance and risk management methods to effectively monitor and manage our risks; restrictions imposed by our debt obligations and our ability to make payments on or refinance our debt obligations; our ability to maintain an investment grade credit rating; impairment of our goodwill, long-lived assets, investments or intangible assets; the accuracy of our estimates and expectations; and litigation risks and other liabilities. More detailed information about factors that may affect our actual results to differ may be found in our filings with the SEC, including in our Annual Report on Form 10-K for the year ended December 31, 2025 and other filings made from time to time with the SEC.

We do not undertake, and we expressly disclaim, any duty to update any forward-looking statement whether as a result of new information, future events or otherwise, except as required by law. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cboe-introduces-cboe-predicts-launching-first-products-in-new-prediction-markets-suite-302808362.html

SOURCE Cboe Global Markets, Inc.

Continue Reading

Technology

Game Theory Acquires MVP Index to Pair Patented Measurement with Strategic Advisory

Published

on

By

Combined company brings proprietary computer vision and senior marketing expertise to sponsorship measurement and strategy

AUSTIN, Texas, June 23, 2026 /PRNewswire/ — Game Theory, a sponsorship intelligence company, today announced its launch alongside the acquisition of MVP Index, the industry-leading sponsorship measurement platform. The company brings to market a distinctive model: combining patented measurement technology with hands-on strategic advisory, transforming sponsorship from a subjective exercise into a quantifiable business outcome.

Game Theory offers a unique end-to-end solution to an industry that historically treats measurement and strategy as separate purchases — one vendor measuring exposure; another advising on what to do about it. By uniting proprietary enterprise-grade computer vision A.I. with executive marketing-services expertise under one roof, the company turns a disconnected approach into a differentiated continuous loop of insight and action.

“The market is full of dashboards, and short on outcomes,” said Lee Allen, Founder and CEO of Game Theory. “Every major marketing category has evolved into a more sophisticated solution — one that connects measurement to decisions. I’ve been part of that shift in other disciplines, and it’s clear that sponsorship is ready to make a similar transition. Intelligence tells you what happened; strategy determines what you do next. That gap between the two is where the real value is created, and it’s what Game Theory was built to close.”

As part of the acquisition, MVP Index CEO Brian Foley joins Game Theory as Co-Founder and President, bringing the platform and the team that built it.

“At MVP, our focus was building innovative technology that changed the way sponsorship was measured and valued, which is exactly what we did,” says Foley. “Now, our focus is putting that technology to work for our clients. Game Theory represents an exciting evolution of not only our business, but the industry as a whole. By combining proprietary intelligence, strategic expertise, and objective measurement, we are uniquely able to help brands and rights holders confidently maximize every investment they make.”

Game Theory is solving a problem that has frustrated marketers and rights holders for decades: the inability to confidently connect sponsorship investments to demonstrable value. The company’s platform doesn’t simply detect logos or aggregate media metrics, it understands the full context around how brands are seen, how often they’re seen, and the quality of those exposures across every channel.

The company is led by a team with deep roots in global marketing services and sponsorship strategy. Allen brings more than 20 years of experience in marketing services, including a previous role as CEO Americas at adm Group.

Headquartered in Austin, Texas, with a presence in New York and London, Game Theory serves brands and rights holders across major global sports.

Media Contact: hello@gametheoryinc.com

View original content:https://www.prnewswire.com/news-releases/game-theory-acquires-mvp-index-to-pair-patented-measurement-with-strategic-advisory-302808374.html

SOURCE Game Theory Inc.

Continue Reading

Technology

Smart Digital Group Limited Receives Nasdaq Delisting Determination Notice

Published

on

By

ZHUHAI, China, June 23, 2026 /PRNewswire/ — Smart Digital Group Limited (Nasdaq: SDM) (the “Company”) today announced that it received a written notice (the “Notice”) from the Listing Qualifications Department of The Nasdaq Stock Market LLC (“Nasdaq”) on June 17, 2026, stating that Nasdaq has determined to delist the Company’s securities.

As a result of the U.S. Securities and Exchange Commission having issued a trading suspension in the Company’s securities on September 29, 2025 (https://www.sec.gov/files/litigation/suspensions/2025/34-104112.pdf), Nasdaq halted trading in the Company’s securities and has now determined to delist the Company’s securities pursuant to its discretionary authority set forth in Nasdaq Listing Rule IM-5101-4.

Nasdaq Listing Rule IM-5101-4 allows Nasdaq “to exercise discretion to delist a company from Nasdaq based on the potential for one or more third parties to engage in misconduct impacting a company’s securities where the SEC has implemented a temporary trading suspension.” Nasdaq believes that the ability for third parties to manipulate a security’s price indicate that the security does not have sufficient liquidity to promote fair and orderly markets and, therefore, delisting is consistent with the protection of investors and the public interest, and that it is appropriate to use its authority under IM-5101-4 to delist the Company’s securities from Nasdaq based on those factors that make the Company’s securities susceptible to manipulation.

Unless the Company files an appeal with the Nasdaq Hearings Panel by 4:00 p.m. Eastern Time on Wednesday, June 24, 2026, trading of the Company’s securities will be suspended at the opening of business on Friday, June 26, 2026, and Nasdaq will file a Form 25-NSE with the SEC to complete the delisting. If the Company timely requests a hearing, the suspension of trading will be stayed pending the Panel’s decision, however, the currently imposed trading halt will remain in effect.

Following the Notice, the Company has and will continue to consult with its legal counsel and other advisors to evaluate its options, including the viability of an appeal and any further necessary actions. The Company will make further announcements as appropriate. To date, Nasdaq has not claimed or communicated a view that there has been any wrongdoing by the Company, whether in regard to Nasdaq’s investigation of the recent trading activity of the Company’s securities or otherwise. Nasdaq’s decision does not affect the Company’s operations or financial position, and the Company continues to conduct business in the ordinary course.

Forward-looking Statement

This press release contains forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties, and are based on the Company’s current expectations and projections of future events that it believes may affect its financial condition, operating results, business strategies, and financial needs. Investors can identify these forward-looking statements by terms such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is likely to,” “potential,” “continue,” or other similar expressions. Except as required by law, the Company is not obligated to publicly update or revise any forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations. Although the Company believes the expectations expressed in these forward-looking statements are reasonable, there is no guarantee that these expectations will prove correct. The Company reminds investors that actual results may differ materially from expected results and encourages them to review other factors and risks that may affect its future results, as disclosed in the Company’s registration statements and other filings with the U.S. Securities and Exchange Commission, which are available at www.sec.gov.

For inquiries, please contact:
Smart Digital Group Limited
irsmartdigital@163.com

View original content:https://www.prnewswire.com/news-releases/smart-digital-group-limited-receives-nasdaq-delisting-determination-notice-302807988.html

SOURCE Smart Digital Group Limited

Continue Reading

Trending