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PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID Reporting, Giving Marketers NPI-Level Visibility into Rotating Creatives

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NEWARK, N.J., June 23, 2026 /PRNewswire/ — PulsePoint, the leading healthcare marketing technology company, today launched Ad Server Creative ID Reporting, a new capability that connects ad server creative data to individual physician-level insights. This capability gives healthcare marketers something that hasn’t existed before: true granular visibility into the specific rotating creatives that performed best at the NPI level and the intelligence to act on it across their entire omnichannel strategy.

For brands running campaigns through ad servers like Google Campaign Manager 360, creative level data from the ad server has always lived in one place and physician-level data in another. With this new feature, marketers can connect the two, seeing which specific creative message was served to each individual HCP, even when multiple creatives are rotating within the same ad server placement. Combined with PulsePoint’s existing channel-level behavioral data, marketers can now optimize by both channel and creative simultaneously to understand not just where an HCP engages, but what message moves them on each channel.

Butler/Till, a leading healthcare marketing agency, and Salix Pharmaceuticals were early development partners in bringing Ad Server Creative ID Reporting to life. Both organizations were uniquely positioned to pilot the capability, running the kind of sophisticated, multi-creative, omnichannel HCP campaigns where creative-level NPI attribution makes a big difference. 

“Traditional campaign constructs did not allow us to deploy message journeys. Now we are able to both align our segment messaging and consider next best action at the provider level,” said Christine Tucco, Director of Digital Strategy at Salix Pharmaceuticals “We saw an opportunity to solve a clear gap in executing true omnichannel personalization, so we partnered early to help shape the solution. I would tell others that if they are serious about providing the right message in the right channel, leaning in early to innovations like this is critical.”

“Getting visibility into which creative messages HCPs were being served was essential to fueling our client’s omnichannel strategy, but achieving it the way we knew how would have disrupted our trafficking processes and conflicted with ad-serving best practices. When we shared that challenge with PulsePoint, they didn’t just listen. They solved it,” said Danielle Fox, Senior Integrated Planning Director at Butler/Till. “After iterating together to get it right, the resulting solution was easy to implement, saved us from quadrupling our trafficking needs, and gave us the content intelligence our client’s strategy demanded.”  

Ad Server Creative ID Reporting automatically stitches ad server creative IDs directly to NPI-level data within PulsePoint’s platform. The result is physician-level creative attribution that marketing teams can act on, understanding not just who was reached, but which message reached them, how they engaged, and what that means for how the brand communicates with that HCP going forward for true personalization and omnichannel success.

“Our clients are running campaigns of real sophistication with multiple creatives, multiple segments, multiple channels, and multiple platforms. Ad Server Creative ID Reporting is about interoperability and bringing the signals that live in ad servers like CM360 into PulsePoint’s physician-level data environment,” said Ezra Suveyke, Chief Product and Technology Officer at PulsePoint. “Marketers get the creative-level NPI attribution to match the complexity of how they’re actually running omnichannel campaigns and they get it without the manual lift that used to make that kind of insight cumbersome.”

Because Ad Server Creative ID data flows directly into PulsePoint’s Report Builder alongside existing campaign data, there are no new workflows to build. Teams can add the Ad Server Creative ID dimension to any existing report template and schedule delivery automatically. 

About PulsePoint

PulsePoint, a division of Internet Brands, is a leading advertising technology company dedicated to moving health marketing forward. We enable healthcare marketers to engage HCP and DTC audiences across all digital channels and best-fit environments. Powered by proprietary first-party data and methodology, PulsePoint’s platform drives measurable results for our clients, leading to better healthcare outcomes for all. For more information, visit pulsepoint.com.

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SOURCE PulsePoint

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HUYA Inc. to Report Third Quarter 2026 Financial Results on Tuesday, November 17, 2026

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-Earnings Webinar Scheduled for 5:00 a.m. ET on November 17, 2026-

GUANGZHOU, China, Oct. 27, 2026 /PRNewswire/ — HUYA Inc. (“Huya” or the “Company”) (NYSE: HUYA), a leading game-related entertainment and services provider, today announced that it will report its third quarter 2026 unaudited financial results on Tuesday, November 17, 2026, before the open of U.S. markets.

The Company’s management will host a Tencent Meeting Webinar at 5:00 a.m. U.S. Eastern Time on November 17, 2026 (6:00 p.m. Beijing/Hong Kong time on November 17, 2026), to review and discuss the Company’s business and financial performance.

For participants who wish to join the webinar, please complete the online registration in advance using the links provided below. Upon registration, participants will receive an email with webinar access information, including meeting ID, meeting link, dial-in numbers, and a unique attendee ID to join the webinar.

Participant Online Registration

A live webcast of the webinar will be accessible at https://ir.huya.com, and a replay of the webcast will be available following the session.

[1] For the purpose of this announcement only, Chinese Mainland excludes the Hong Kong Special Administrative Region, the Macao Special Administrative Region of the People’s Republic of China, and Taiwan.

About HUYA Inc.

HUYA Inc. is a leading game-related entertainment and services provider. Huya delivers dynamic live streaming and video content and a rich array of services spanning games, e-sports, and other interactive entertainment genres to a large, highly engaged community of game enthusiasts. Huya has cultivated a robust entertainment ecosystem powered by AI and other advanced technologies, serving users and partners across the gaming universe, including game companies, e-sports tournament organizers, broadcasters and talent agencies. Leveraging this strong foundation, Huya has also expanded into innovative game-related services, such as game distribution, in-game item sales, advertising and more. Huya continues to extend its footprint in China and abroad, meeting the evolving needs of gamers, content creators, and industry partners worldwide.

For more information, please visit: https://ir.huya.com.

For investor and media inquiries, please contact:

In China:

HUYA Inc.
Investor Relations
Tel: +86-757-6681-1975
E-mail: ir@huya.com

Piacente Financial Communications
Jenny Cai
Tel: +86-10-6508-0677
E-mail: huya@tpg-ir.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: huya@tpg-ir.com

View original content:https://www.prnewswire.com/news-releases/huya-inc-to-report-third-quarter-2026-financial-results-on-tuesday-november-17-2026-302920241.html

SOURCE HUYA Inc.

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MEXC and Hacken Launch AI Trading Safety Handbook to Promote Safer AI Adoption

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MUTSAMUDU, Comoros, Oct. 27, 2026 /PRNewswire/ — MEXC, a pioneer in 0-fee digital asset trading, and blockchain security, compliance, and regulatory assurance partner Hacken, have released the MEXC × Hacken AI Trading Safety Handbook, providing practical guidance on how users and platforms can use and deploy AI-assisted and automated trading tools more safely, from research and decision support through trade execution.

The handbook follows the recent MEXC AI Trading Report, which found strong interest in AI alongside clear demand for greater control. In MEXC’s 2026 survey, willingness to use automated trading rose from 55% to 71.8% when limits on funds, positions, leverage and losses were introduced.

As AI takes a more active role in trading, the handbook emphasizes that safety cannot rely on the AI model alone. AI-facilitated actions should be checked against separate permissions, financial limits and risk controls before execution. It covers risks including credential exposure, excessive permissions, manipulated data and unintended execution, while outlining practical safeguards for both users and platforms.

For users, the handbook sets out five safety checks: Ask, Verify, Limit, Control and Review. For platforms, it outlines five principles: Guard, Limit, Approve, Controls and Test. Together, they provide a practical framework for expanding the use of AI while keeping appropriate controls in place.

“AI can make trading more accessible and efficient, but greater capability should come with stronger safeguards,” said Vugar Usi Zade, CEO of MEXC. “At MEXC, we want users to benefit from innovation, while taking a measured approach to AI adoption. Our People First principle means giving users access to new capabilities without losing sight of control, transparency and risk.”

“AI agents will soon place more orders than people do. Trust in them should be earned the way smart contracts earned it: through independent controls, continuous red-teaming and evidence anyone can verify,” said Dyma Budorin, CEO and co-founder of Hacken. “This handbook is intended to raise awareness of those risks and provide practical support for both users and platforms. As adoption grows, platforms will need to test these safeguards continuously and strengthen them as new risks emerge.”

MEXC and Hacken hope the handbook can serve as a practical reference for users and platforms as AI becomes more deeply integrated into trading, helping raise risk awareness and support safer, more responsible adoption across the industry.

About MEXC

Founded in 2018, MEXC is a leading global multi-asset trading platform built as your 0-fee gateway to infinite opportunities. Serving users across 170+ markets, MEXC provides simple and efficient access to crypto, stocks, tokenized assets, derivatives, and a growing range of TradFi-linked opportunities through one account and one gateway.

With 0 trading fees, deep liquidity, broad asset coverage, and a high-performance trading experience, MEXC is designed for retail users who want to discover earlier, act faster, and trade with fewer barriers. As crypto and traditional finance continue to converge, MEXC is committed to making global opportunities more accessible, helping users trade freely and MEXCmize every opportunity.

MEXC Official Website| X | Telegram |How to Sign Up on MEXC

About Hacken

Hacken is a security and assurance partner for financial institutions and the infrastructure they rely on: exchanges, ecosystems, custodians, banks, asset managers, and tokenization platforms. Hacken’s AI security work includes AI agent security audits and red-teaming of AI systems.

Founded in 2017, Hacken has 60+ engineers and more than 1,500 clients across industries, including the European Commission, ADGM, Ethereum Foundation, Societe Generale-Forge, MetaMask, and Bybit.

Hacken website | X | LinkedIn

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SOURCE MEXC

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Renoworks Appoints SaaS Sales Executive Madan Murthy as Vice President of Sales

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Strategic appointment strengthens enterprise sales capabilities to accelerate growth and market adoption of renoworks.ai

CALGARY, AB, Oct. 27, 2026 /PRNewswire/ — Renoworks Software Inc. (TSXV: RW) (OTC: ROWKF) (“Renoworks” or the “Company”), an industry leader in AI-powered visualization, design and lead-generation technology for the building products industry, today announced the appointment of Madan Murthy as Vice President of Sales. The appointment supports initial positive feedback from existing clients of renoworks.ai, which now requires more sales resources to move faster.

Mr. Murthy brings more than 25 years of experience building and scaling business-to-business technology and Software-as-a-Service (SaaS) organizations, with a demonstrated track record of accelerating revenue growth, acquiring enterprise customers and developing high-performing sales organizations across international markets.

The appointment comes as Renoworks enters a new phase of growth following the launch of renoworks.ai, its next-generation AI-native platform combining photorealistic visualization, product intelligence, homeowner engagement, lead generation and data analytics. The Company believes this expanded offering creates significant opportunities to deepen relationships with existing customers and attract new manufacturers, distributors, retailers and contractors seeking to leverage AI to improve customer engagement and drive sales.

“The launch of renoworks.ai represents an important step forward in our growth strategy, and we believe the opportunity to expand our market presence has never been greater,” said Doug Vickerson, Chief Executive Officer of Renoworks. “Following recent introductions of these new capabilities to the building products industry, it is evident that it is now time to strengthen our enterprise sales organization. Madan brings extensive experience scaling SaaS businesses, winning major enterprise accounts and building repeatable sales processes. His proven ability to translate innovative technology into sustainable revenue growth makes him an excellent addition to our leadership team.”

Throughout his career, Mr. Murthy has contributed to significant revenue growth across multiple technology organizations. His accomplishments include helping scale a business from $50 million to $225 million in revenue while increasing new-customer opportunity-to-close rates from 8% to 35% and improving customer retention to 98%. He has also helped grow an early-stage software company’s SaaS business to $25 million in recurring revenue, secured Fortune 500 customers and built and led a 30-person international sales organization spanning North America, Europe and Asia-Pacific.

In his new role, Mr. Murthy will focus on expanding Renoworks’ enterprise customer base, developing new market opportunities and accelerating adoption of renoworks.ai. He will work closely with the Company’s existing business development, marketing and customer success teams to strengthen its sales pipeline, enhance go-to-market execution and support long-term recurring revenue growth.

“I am excited to join Renoworks at such an important stage in its evolution,” said Madan Murthy, Vice President of Sales. “The combination of Renoworks’ established relationships across the building products industry, deep product expertise and its new AI-native platform creates a compelling opportunity for growth. I look forward to working with the team to expand our enterprise presence, develop new customer relationships and help bring the benefits of renoworks.ai to a broader market.”

About Renoworks

Renoworks Software Inc. (TSXV: RW) (OTC: ROWKF) develops and markets AI-powered software solutions for the home remodeling and new home construction industries. The Company provides manufacturers, contractors, builders and retailers with innovative digital solutions that help homeowners visualize building products on their homes, make more informed purchasing decisions and connect with industry professionals.

Through its next-generation renoworks.ai platform, the Company is expanding beyond traditional visualization to deliver advanced AI-driven design capabilities, product intelligence, lead generation, data analytics and integrated sales workflows. These solutions help industry participants enhance customer engagement, streamline the remodeling process and increase sales opportunities.

Renoworks generates revenue through its primary business lines, including Renoworks Enterprise, Renoworks PRO, Renoworks Design Services and Renoworks API.

For more information, visit www.renoworks.com and www.renoworkspro.com.

Forward Looking Information

Certain statements in this news release, other than statements of historical fact, are forward-looking information that involves various risks and uncertainties. Such statements relating to, among other things, the prospects for the Company to enhance operating results, expand adoption of its AI-powered platform and introduce new software capabilities, are necessarily subject to risks and uncertainties, some of which are significant in scope and nature. These uncertainties may cause actual results to differ from information contained herein. There can be no assurance that such statements will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral forward-looking statements are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice.

The Company assumes no obligation to update forward-looking statements should circumstances or management’s estimates or opinions change, except as required by applicable securities laws.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

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SOURCE RenoWorks Software Inc.

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