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Trip.com Group Reveals What Travellers Want This Summer: Shorter Trips and Cooler Escapes

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Over 40% YoY increase in bookings for short trips, as holidaygoers seek quicker escapes, cooler weather and family travel this summer

SINGAPORE, June 24, 2026 /PRNewswire/ — 2026 is fast shaping to be another record year of travel, as jetsetters seek to tick off their holiday checklists and fulfil their wanderlust. Looking back at the first half of 2026, Trip.com Group found that users from Mainland China, the United Kingdom and Malaysia were the most avid about clocking their miles, travelling up to 2,800km on average, which is equivalent to the distance between Beijing and Manila, or London and Tenerife.

Across regions, cosmopolitan hubs and mega cities continue to be tourism hotspots, with the top-ranked cities by flight bookings being Seoul, Bangkok, Hong Kong, Tokyo and Taipei[1].

The second half of 2026 will continue to be a busy travel period, as many welcome the summer vacations, sunny weather and the school holidays. Outbound flight bookings from regions like Europe, East Asia and Southeast Asia are seeing double-digit growth year-on-year (YoY) this summer and school holidays, based on Trip.com Group’s data, and driving this increase are some key trends observed this summer, including demand for quick getaways, family holidays and coolcations[2].

Quick Getaways Dominate Vacations This Summer

Quick escapes are the way to go this summer. The average trip duration of bookings made during this period ranges from 2.92 days to 3.8 days, with short-haul flights forming the majority of bookings. This is especially prominent in Europe, where short-haul flight bookings are seeing a YoY increase of 73%.

Long weekend travel, a form of quick getaway where people combine one to two days of annual leave with a long weekend, continues to be popular. This summer, bookings for short trips of 4 days or less are showing YoY increases above 40% in the East Asia and Europe regions, and above 15% in Southeast Asia. This incline is expected to grow further into the second half of 2026, especially for East Asia and Southeast Asia regions, suggesting that quick getaways will continue to dominate travellers’ itineraries for the rest of the year.

Family Travel Takes the Lead

More travellers are choosing to go on family trips this summer, taking advantage of the school holiday break. Hotel bookings by families with children aged 12 and below this summer have increased across regions, and more than doubled in markets like Mainland China, South Korea and Japan, based on Trip.com Group data.

A recent Trip.com Group survey also found that travelling with family is ranked as the most appealing experience, placed higher than a trip with a partner, friends or solo travel. This trend is even more pronounced in markets like the UK, Germany, Singapore and South Korea, especially among older Millennials or those aged 35 to 44 years old.

What this means is that family-first experiences are becoming a top priority for travellers, whether it is selecting convenient flight timings or having family-friendly food and activities nearby in the accommodation they choose. Having the right accommodation for the trip is particularly important to Gen Zs and Millennials, and factors they look out for include having family-friendly options and whether the hotel is near to child-friendly attractions[3].

In Southeast Asia, some of the top-booked attractions this summer include family-friendly experiences such as Bali Zoo in Indonesia, as well as Desaru Water Adventure Park and Entopia by Penang Butterfly Farm in Malaysia, while theme parks like Universal Studios Japan, Tokyo DisneySea and Tokyo Disneyland are highly popular choices in East Asia.

Coolcations See Hotter Demand

As global temperatures rise, travellers are increasingly swapping the sun and sand for cooler weather and activities. Data from Trip.com Group shows a 74% YoY increase in searches for cooler destinations and coolcations since the start of this year[4].

Topics like “escape the heat”, “summer escapes” and “cool summer retreat” are trending, as travellers prioritise experiences away from the crowds and sweltering heat. Trip Moments, Trip.com’s community platform for travellers to share experiences and seek inspiration, has seen a 15.4% YoY increase in content last summer that spotlights cool summer getaway destinations, as well as tips and tricks to beat the heat[5].

Beyond popular coastal cities like Palma Mallorca, Izmir, Malaga and Porto, global flight booking searches for European destinations such as Iceland, Norway, Slovenia, Switzerland and Wales are seeing significant increases this summer, compared to the same period last year. Meanwhile, cooler destinations in Asia like Inner Mongolia, Sapporo and Yunnan, are experiencing a growing interest from international travellers. Notably, Ulaanbaatar and Sapporo, with comfortable temperatures averaging around 15°C to 25°C this summer, are among the top 10 most-booked cities for South Koreans, showing strong triple-digit YoY growth.

For cooler getaways this summer, Trip.com users can easily get recommendations on top-ranked destinations for summer water activities or cool water escapes via Trip.Best, a data-backed travel guide and inspiration for accommodation, attractions, destinations and more.

Less Thinking, More AI Planning

Travellers are no longer planning their trips by scouring the internet for information, but leaving the hard work to AI, Trip.com Group’s recent report found. With readily available AI travel tools such as TripGenie and Trip.Planner, users can get customised itineraries and assistance in a matter of seconds, and this is shifting behaviours. Google search interest for “help plan my trip” grew by 190% YoY, while TripGenie‘s AI-assisted order volume on Trip.com increased by around 400% year-on-year, indicating a deeper reliance on AI for inspiration and bookings.

Beyond pre-trip planning, travellers also see AI as a useful companion during their trip. The use of core TripGenie tools, such as hotel comparison, menu assistance, and live translation, increased by around 300% year-on-year. While travellers in highly connected, short-haul travel markets such as Hong Kong SAR, Singapore and Malaysia, tend to interact with TripGenie more often per trip for in-destination inspiration and attraction guides, travellers in parts of Europe and North America typically engage AI earlier in the planning cycle, consulting TripGenie weeks in advance.

This signals a growing shift towards the use of AI as an integral part of travel planning and the travel journey, making it even easier for people to explore the world in 2026 and beyond.

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About Trip.com Group

Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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[1] Based on Trip.com Group flight booking data from 1 January to 31 May, 2026.

[2] Based on Trip.com Group flight booking data for the following time periods and regions: 1 June to 31 August, 2026 (Europe), 1 July to 31 August, 2026 (East Asia), 1 to 30 June, 2026 (Southeast Asia).

[3] Based on a OnePoll survey commissioned by Trip.com Group among women who have travelled in the last 2 years or intend to travel in the next 2 years. The survey was conducted from February to March 2026 and polled 3,500 women in total across Germany, Hong Kong (SAR), Japan, Singapore, South Korea, Thailand and the United Kingdom.

[4] Based on Trip.com Group’s search data from January 2026.

[5] Based on data from Trip.com’s community platform, Trip Moments, from June to August 2025.

 

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Highlands Community Services Featured on “All Access hosted by Andy Garcia”

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Resolving the Rural Care Divide Through Compassion and Collaboration

LOS ANGELES, Sept. 8, 2026 /PRNewswire/ — An upcoming Public Television program will examine how community-based behavioral health initiatives resolve geographic isolation and systemic trauma through integrated local support.

Highlands Community Services will be featured in an upcoming Public Television segment of “All Access hosted by Andy Garcia” focusing on quality behavioral health solutions. The educational broadcast examines how trauma-informed treatment models resolve long-standing barriers to mental health and addiction recovery in rural areas. Viewers will gain insight into how partnering with first responders, law enforcement, and local schools creates a compassionate safety net for vulnerable individuals.

The production highlights how utilizing community partner and patient feedback addresses systemic service gaps. Highlands Community Services shares how focusing on a comprehensive system of care enables clinical leaders to refine services, crisis intervention programs and workforce development initiatives. The segment demonstrates how evidence-based care models replace institutional fragmentation with sustainable personal healing, building stronger and healthier local communities.

“We take great pride in the investments we make in our staff and resultantly our community. Our primary focus is to develop and provide a quality, sustainable, and responsive service array to meet the behavioral health needs of our community. Regardless of diagnosis or demographics, individuals should have consistent access to industry-leading, quality care close to home.” Rebecca Holmes, Executive Director of Highlands Community Services

In many rural regions, law enforcement personnel frequently serve as primary responders during acute behavioral health emergencies, leading to unnecessary arrests and strain on public resources. Resolving this challenge requires strong community partnerships that bridge public safety and clinical care. By equipping first responders, educators, and local agencies with trauma-informed training and direct referral pathways, community service networks divert individuals from the justice system into effective treatment settings.

Establishing these collaborative care frameworks ensures that mental health crises are met with clinical expertise and compassion, protecting public safety while fostering long-term recovery.

About “All Access hosted by Andy Garcia”: “All Access hosted by Andy Garcia” is an award-winning educational documentary series distributed across Public Television stations nationwide. The program offers viewers insightful coverage on groundbreaking developments in medicine, science, technology, and culture, hosted by acclaimed actor Andy Garcia. To learn more about the series and its commitment to educational broadcasting, visit allaccessptv.com.

About Highlands Community Services: Highlands Community Services is a regional public behavioral health provider delivering comprehensive mental health, substance use, developmental, and crisis intervention services across in Southwest Virginia. Grounded in a trauma-informed, person-centered philosophy, the organization collaborates with local partners to provide accessible, high-quality care. To explore career opportunities or learn more about community programs, visit www.highlandscsb.org.

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The Hashgraph Group and Merck with support from PwC Germany develop solution for cocoa traceability and digital product passports

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Integrated solution combines physical authentication, Hedera-powered traceability and enterprise process design to strengthen cocoa transparency, quality assurance, compliance readiness and consumer trust.

SCHWYZ, Switzerland, Sept. 8, 2026 /PRNewswire/ — The Hashgraph Group (THG) and science and technology company Merck, are piloting a cocoa traceability solution, with PwC Germany providing consulting and implementation support. The solution connects physical product authentication with blockchain-based digital records and enterprise process design.

The solution combines THG’s TrackTrace Digital Product Passport platform, Merck’s M-Trust™ physical authentication technology and PwC Germany’s consulting and implementation experience to help verify cocoa origin, authenticity, quality, food recall needs, and compliance data from farm to consumer.

The initiative responds to rising regulatory pressure and persistent data fragmentation across cocoa supply chains. By linking each physical batch to a trusted digital identity, the solution demonstrates how brands, processors and manufacturers can improve traceability, auditability and stakeholder transparency across the value chain.

Why cocoa traceability solutions matter

Cocoa supply chains are complex and difficult to verify. Millions of smallholder farms produce most of the world’s cocoa, with significant volumes moving through indirect supply chains before reaching processors and brands. Before there was no end-to-end digital solution and proof covering the first mile to chocolate production, today there is with THG, Merck, and PwC Germany’s solution.

How Cocoa Traceability Solutions supports EUDR regulations

The solution is designed to help cocoa value chain participants prepare for EUDR-related deforestation due diligence and the broader shift toward Digital Product Passports under ESPR. By linking cocoa products to origin, chain-of-custody, authentication and due diligence data, and quality controls, the solution can help companies demonstrate that products are deforestation-free, legally produced and supported by verifiable production-area information.

For processors, manufacturers and brands, the approach can reduce manual reconciliation, improve audit readiness and support faster, more targeted action during quality or recall events. It also creates a foundation for sharing trusted product data with authorised stakeholders and, where appropriate, with consumers.

What is the THG, Merck and PwC solution

The solution creates an individual Passport for each sellable item such as cocoa by anchoring real-world product and process events to a digital twin. TrackTrace records origin, supply chain, quality and compliance data on Hedera, while Merck’s M-Trust™ technology confirms that the physical product or package being scanned is genuine. PwC Germany supports the operating model by helping define the business processes, governance, workflows and training required for enterprise deployment.

At each handover or verification point, the individual Passport can be enriched with product identity, origin data, quality records, certificates, due diligence documentation and authentication events. Authorised stakeholders can access a verifiable chain of proof, while selected information can be shared with consumers through QR-code or scan-based experiences.

How does the solution track each verification point?

The solution creates a digital twin for each cocoa batch or product unit. At defined verification points, product events are captured through scans, system integrations or process inputs. M-Trust™ verifies the raw material, physical product and packaging, TrackTrace structures the event data and Hedera provides a trusted distributed ledger layer for timestamping and auditability.

How scalable is the Solution?

While cocoa is the initial showcase, the architecture is designed for broader use in sectors where provenance, authenticity, quality and regulatory compliance are critical, including food, pharmaceuticals, luxury goods, electronics and industrial components.

The solution also highlights the importance of implementation readiness. Beyond technology integration, scalable deployment requires clear operating procedures, partner onboarding, training, controls, data governance and change management.

What are the Partner Roles

The Hashgraph Group provides TrackTrace, the Hedera-powered Digital Product Passport and traceability platform that creates the digital twin, anchors key events and enables a tamper-proof audit trail across the cocoa value chain.

Merck provides the M-Trust™ layer, the physical authentication technology that uses secure markers and scanning devices to verify that the physical product or packaging corresponds to the digital record.

PwC Germany contributes to understanding the real business problems across the value chain, supports business process design, and helps develop use cases that translate problems into practical technology solutions. 

Executive commentary

“This solution shows how cocoa traceability can move beyond fragmented documentation and self-declared claims,” said Stefan Deiss, CEO and Co-Founder of The Hashgraph Group. “By integrating TrackTrace with Merck’s M-Trust™ technology and PwC’s process expertise, we can link any physical product, not limited to cocoa, to a trusted digital record. This integration provides enterprises with a more robust foundation for compliance, quality assurance, and consumer trust.”

“Digital traceability only delivers its full value when it is connected to physical proof,” said Thomas Endress, Executive Director, Head of M-Trust™ at Merck. “M-Trust™ verifies that the product being scanned is genuine, while TrackTrace records that authentication event as part of the product’s digital history.”

“TrackTrace, enabled by M-Trust™, is redefining product compliance and customer engagement. It addresses a critical challenge faced by cocoa processors—maintaining a verifiable trail not only of the finished product, but also of its raw materials, including their quality and compliance history. This proves to be a genuine game changer in the event of a food recall or a compliance investigation. Ultimately, the solution empowers companies to shift their perception of compliance from a cost burden to a driver of value creation,” said Husen Kapasi, Enterprise Blockchain Lead at PwC Germany. “PwC’s role is to help organisations in regulatory compliance, map out supply chain process, design solution based on requirements, define workflows and enable technology provider to make traceability operational at scale.”

About The Hashgraph Group

The Hashgraph Group is a digital enablement and venture building company focused on enterprise-grade solutions built on Hedera. Its TrackTrace platform supports Digital Product Passport, supply chain transparency and trusted product data use cases for regulated industries.

About Merck

Merck is a leading science and technology company. Through the M-Trust™ technology, Merck provides a physical authentication layer that immutably connects physical products and packaging to trusted digital records.

About PwC

At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. Find out more at www.pwc.com.  

In this document, PwC Germany refers to PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft, which is a member firm of PricewaterhouseCoopers International Limited (PwCIL). Each member firm of PwCIL is a separate and independent legal entity. 

The term PwC refers to the PwC network and/or one or more of the legally independent network companies. Further details can be found at www.pwc.com/structure

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SOURCE The Hashgraph Group

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transcosmos launches trans-AI Chat, a generative AI chatbot, in Indonesia

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Reinforcing its commitment to transforming CX through AI-powered dynamic, human-like responses

TOKYO, Sept. 8, 2026 /PRNewswire/ — transcosmos today announced the official launch of trans-AI Chat, a generative AI-powered chatbot, in Indonesia. Unlike conventional chatbots that rely on predefined scripts and conversation flows, trans-AI Chat leverages the capabilities of large language models (LLMs) to understand conversational context, recognize customer intent, and generate dynamic, human-like responses.

The solution offers a range of intelligent capabilities that enable organizations to create more proactive, data-driven customer experiences. These include AI Follow-up Message Automation, which automatically sends personalized follow-up messages such as order status updates or product recommendations based on previous interactions; AI Evaluation, which continuously monitors AI responses to ensure accuracy, consistency, and alignment with the company’s knowledge base; and Unknown Keyword Detection, which automatically identifies new questions, phrases, or topics the AI cannot yet answer, enabling organizations to continuously enrich and improve their knowledge base.

One of trans-AI Chat’s key differentiators is its intelligent escalation capability, which seamlessly transfers conversations to human agents whenever empathy, complex decision-making, or specialized support is required. The complete conversation history and contextual information are automatically passed to the agent, eliminating the need for customers to repeat themselves. Developed around the concept of collaborative intelligence, this approach enables seamless collaboration between AI and human agents while ensuring a consistently high-quality customer experience across every touchpoint. Designed with high implementation flexibility, trans-AI Chat can be deployed across a wide range of industries, including banking, telecommunications, retail, FMCG, and automotive. The solution is particularly well suited for managing high volumes of customer interactions, ranging from financial service simulations and account management to interactive lead qualification.

As a leading CX and digital business services provider, transcosmos delivers integrated solutions that support various aspects of clients’ business operations in the Indonesian market. The company has earned several accolades, including Platinum Winner for Contact Center Operations and Silver Winner for Employee Engagement at the ICCA Awards—cementing its role as a key player in Indonesia’s CX and BPO industries. transcosmos reaffirms its ambition to be a strategic partner for digital transformation in Indonesia.

*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

■ About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have united superior “people” with cutting-edge “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes, focusing on both sales expansion and cost optimization through our 188 bases across 36 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of the e-commerce market on a global scale, transcosmos provides comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos is committed to treating the challenges of its clients and society as its own—discussing and addressing their issues from planning to execution—and Make It Real, Together. Visit us here https://www.trans-cosmos.co.jp/english/

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