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A Crash Test Dummy Built for Women Wins Top Global Innovation Award

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Humanetics’ THOR-5F, the world’s first crash test dummy specifically designed around female anatomy, has been honored with a top global innovation award. The recognition comes as regulators in the U.S., EU, and China move toward adopting the world’s most advanced female crash test dummy to help close a crash-safety gap that puts women at greater risk.

FARMINGTON HILLS, Mich., June 25, 2026 /PRNewswire-PRWeb/ — Humanetics today announced that its THOR-5F advanced crash test dummy has been named Testing Hardware Innovation of the Year at the 2026 Automotive Testing Technology International (ATTI) Awards, presented during Automotive Testing Expo Europe in Stuttgart, Germany. The award honors what many in the field regard as the most significant advance in years toward a long-overdue goal: ensuring that the cars women drive and ride in are tested, and engineered, to protect women’s bodies, not just men’s.

“This award belongs to everyone who refused to accept that women should be less protected than men on the road…vehicle safety must reflect the full diversity of the people it is meant to protect.” said Christopher O’Connor, President & CEO of Humanetics.

“This award belongs to everyone who refused to accept that women should be less protected than men on the road,” said Christopher O’Connor, President & CEO of Humanetics. “The THOR-5F is the product of years of collaboration among Humanetics engineers, regulators, and researchers who share one conviction: vehicle safety must reflect the full diversity of the people it is meant to protect.”

A safety gap measured in lives

For more than half a century, the dummies used to design and certify vehicle safety systems have been based primarily on the average adult male. The consequences have been measurable and serious. Research from the University of Virginia found that belted women are 73% more likely than belted men to be seriously injured in a frontal crash, even after accounting for crash severity, age, height, weight, and vehicle age. Federal data show belted women are roughly 17% more likely to be killed in a comparable crash.

Women deserve the same level of protection as men in a crash. They tend to sit closer to the steering wheel and the deploying airbag, and they differ from men in bone density, muscle distribution, neck strength, and pelvic structure. Yet the seatbelts and airbags meant to protect them are optimized against regulatory tests that use devices without sensors where women are most vulnerable to injury. Until safety systems are evaluated against a tool that reflects those differences, women will remain at risk.

A tool built from the ground up for women

The THOR-5F changes that. With 150 sensors instrumented where women are most vulnerable to impact, it is the industry’s most advanced female frontal-impact crash test dummy — engineered from the ground up around female anthropometry rather than scaled down from a male design. Enhanced thorax biofidelity, improved pelvis instrumentation, refined spine and joint structures, and an expanded array of sensors give engineers a far clearer picture of how a female occupant responds in a crash. That data is precisely what allows automakers to fine-tune seatbelts, airbags, seating geometry, and restraint timing to protect women as effectively as men.

Complementing the physical device is a corresponding finite element model developed by Humanetics. The model allows to compare and correlate physical test data with simulation results, supporting ongoing efforts to better understand female injury biomechanics and occupant protection.

From the laboratory to the rulebook, in the U.S., EU, and China

The award also recognizes the role of public-sector leadership. The THOR-5F was developed in close partnership with the U.S. National Highway Traffic Safety Administration (NHTSA), whose research, funding, and sustained commitment have been central to bringing a credible, validated female dummy to readiness. Following extensive validation, repeatability, and durability testing, NHTSA has signaled its intent to incorporate the THOR-5F into future vehicle safety assessments. This step paves the way for adoption [RM1] across regulatory and consumer-rating programs in the United States, the European Union, and China. Indeed, Euro NCAP is the first safety group that has committed to introducing THOR-5F into its 5-Star safety assessments in 2029.

Once written into regulation across these markets, the THOR-5F would give engineers a common, female-representative benchmark, and give women, for the first time, real assurance that a vehicle’s safety rating reflects their safety, too.

“This recognition signals us the industry is ready to make that vision real.” said Christopher O’Connor, President & CEO of Humanetics, who accepted the award in Stuttgart. “The technology now exists to better understand and protect female occupants, and we have a responsibility to ensure those insights are translated into safer vehicles for everyone.”

“The technology is ready. What’s needed now is the regulatory will to require it,” said Mark Westen, President of Humanetics Safety. “We urge policymakers and regulators in the United States, Europe, and China to move the THOR-5F from validation into rule, so that every new vehicle is tested for the people most at risk. Closing this gap is not a question of capability; it is a question of priority. Women have waited long enough to be designed for.”

For safety advocates, lawmakers, and the hundreds of millions of women who get behind the wheel every day, the message is straightforward: the tool to close the crash-safety gap now exists, and it has been recognized by the industry’s own. The remaining work is to require its use, turning a proven innovation into protection that reaches every road, every vehicle, and every woman.

The THOR-5F is part of Humanetics’ broader Safety Intelligence strategy, which combines physical testing, digital simulation, human body modeling, and advanced sensing to help manufacturers and regulators make better-informed safety decisions, advancing the long-term goal of reducing serious injuries and fatalities on roads worldwide.

About Humanetics

Humanetics is an industrial technology group and a leading provider of safety systems, crash test dummies (ATDs), simulation software (RAMSIS), CAE models, human body models, a complete line of passive and active safety software and testing solutions, precision sensors, fiber optics, and laser material processing solutions. The group is organized into three divisions — Safety, Digital, and Sensors — focused on precision engineering and software development that put humans at the heart of industrial design. Humanetics has over 1,100 employees in facilities worldwide, with global corporate headquarters in Farmington Hills, Michigan, USA. Learn more at humaneticsgroup.com.

Media Contact

Barney Loehnis, Humanetics, 1 203-246-1397, bloehnis@humaneticsgroup.com, humaneticsgroup.com

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SOURCE Humanetics

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HKAGE Showcases Gifted Students’ Learning Journeys at InnoCarnival 2026

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Promoting “Technology for Good” Through Innovation and Creativity 

HONG KONG, Oct. 24, 2026 /PRNewswire/ — The Hong Kong Academy for Gifted Education (HKAGE) has been invited to participate in InnoCarnival 2026, organised by the Innovation and Technology Commission. Under the theme “Technology for Good, Innovation for All”, HKAGE will showcase the learning journeys of gifted students who have completed programmes on AI robotic arms, underwater archaeology, etc., demonstrating how technology can be harnessed to address societal needs.

Having proactively aligned its work with the education development strategies of the Education Bureau (EDB), HKAGE fully supports the EDB’s Blueprint for Digital Education in Primary and Secondary Schools, which seeks to advance the digital transformation of school education in Hong Kong. Building on its Talent Development Model, HKAGE systematically develops programmes, provides diversified learning experiences and engages in cross-sector collaborations to nurture gifted talents equipped with innovative capabilities, technological literacy, and a strong sense of social responsibility. At the exhibition this year, HKAGE will present how students applied knowledge gained through gifted education programmes and learning experiences in areas such as artificial intelligence, quantum computing, environmental science, underwater archaeology and sustainable development to design socially conscious solutions. These experiences reflect the students’ ability to serve society with knowledge and respond creatively to diverse challenges.

Among the highlights is the learning journey of students in the “Artificial Intelligence Course: Creative AI Robotic Arm for Inclusion”. After acquiring foundational knowledge in artificial intelligence, robotics and sensor applications, students designed, tested and refined intelligent robotic arm prototypes through real-time data analysis and algorithms. With the aim of improving the quality of life for the elderly and caregivers, students explored various application scenarios for intelligent robotic arms. Another showcase features the “Environmental Science Course: Bat Echoes – Voices of the Night”. Through acoustic monitoring, the exhibition demonstrates how students recorded bat voices and analysed related activity data and characteristics. The programme enabled students to gain a deeper understanding of local biodiversity and explore practical approaches to ecological conservation.

The HKAGE exhibition booth also features an interactive photo-taking device, allowing visitors to take photos with different gifted programme themes and share the joy of learning.

On the first day of the exhibition, a “Build Your Own Glider Parent-Child Workshop” is specially organised by HKAGE for the visitors. Under the guidance of instructors and assisted by HKAGE students, participants will learn the basic principles of aerodynamics, including lift, gravity, thrust and drag. They will also learn to design, assemble and decorate their own gliders by using lightweight and durable materials, experiencing the joy of science and engineering.

Mr WONG Chung Po, Acting Executive Director of HKAGE, said: “The Academy is committed to providing gifted students with diversified learning platforms and encouraging them to transform knowledge into innovative practices that generate positive social impact. Participation in this exhibition not only provides students with a valuable learning experience that helps consolidate the knowledge acquired in gifted programmes, but also enables the public to better understand how gifted education nurtures a new generation of creative and socially responsible talents to jointly advance the philosophy of ‘Technology for Good’.”

InnoCarnival 2026 – The Hong Kong Academy for Gifted Education

Date:

24 Oct – 1 Nov

Venue:

The Hong Kong Science Park

Booth:

C08-09

Time:

10:00 – 17:00 (Mon to Fri)

10:00 – 18:00 (Sat & Sun)

 

About the HKAGE

Established in 2008 and subvented by the Education Bureau, the HKAGE offers gifted education services actively to local primary and secondary school students to unleash their potential. It also provides gifted education-related information and support for teachers, parents, and other relevant stakeholders.

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SOURCE Hong Kong Academy for Gifted Education

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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