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GUESS FRAGRANCES Breaks Through The Big Game Noise with TripleLift and StackAdapt

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Native video, custom audience targeting, and real-time optimization helped GUESS FRAGRANCES beat engagement benchmarks during one of advertising’s most competitive moments

CANNES, France, June 25, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new campaign results with StackAdapt on behalf of GUESS FRAGRANCES, showing how premium native video, custom audience strategy, and agile optimization can help brands perform even when media costs are at their highest.

The campaign promoted GUESS FRAGRANCES Men’s Iconic Eau de Parfum Spray during the NFL playoffs season including the February Big Game, one of the most crowded and expensive windows in advertising. While many brands compete for attention with bigger budgets and louder media buys, GUESS FRAGRANCES took a more precise approach: reach high-intent consumers through premium in-feed video experiences that felt natural to the environment and were optimized in real time.

Running through the StackAdapt platform and powered by TripleLift’s exchange, the campaign used two custom TripleLift Audience segments to identify and engage consumers most likely to respond to the brand’s message. The strategy combined StackAdapt’s programmatic platform with TripleLift’s premium native video inventory and audience capabilities to drive awareness, engagement, and efficiency without relying on interruption-heavy formats.

The campaign proved it could perform under pressure:

Efficiency held when the market got expensive. TripleLift maintained a stable CPM at €3.73 throughout the Big Game season, even as competition intensified.Video engagement outperformed. The campaign delivered a video completion rate 6 percentage points above benchmark.CTR finished above benchmark. After early Big Game cost pressure weighed on engagement, TripleLift optimized the campaign in real time and lifted CTR to 0.20%.

The campaign did not just survive the Big Game window. It improved through it.

The campaign’s success was not just about the final numbers. It was about how quickly the teams responded. When early click-through rates came in below target due to heightened competition and premium pricing, TripleLift identified the issue, optimized in real time, and helped push engagement above benchmark while maintaining cost efficiency.

“The NFL playoffs season is the ultimate pressure test for media performance,” said Benjamin Felix, CMO at TripleLift. “Costs rise. Competition spikes. Attention gets harder to win. This campaign showed that brands do not have to choose between premium environments and efficient outcomes. When you combine native video, custom audience intelligence, and active optimization, you can break through the noise without wasting spend.”

“Choosing to launch during the Big Game season reflected real conviction: we knew that precision and timing would carry the campaign, and we wanted to reach our audience where their attention already was,” said Xavier Le Roy, Co-Founder at OPR, the media agency for GUESS FRAGRANCES.

“This campaign is a great example of what becomes possible when you bring together StackAdapt’s platform with TripleLift’s premium native inventory and audience capabilities,” said Greg Joseph, Vice President, Inventory Development at StackAdapt. “Brands running through StackAdapt now have direct access to some of the most engaging ad formats in the industry, and the GUESS FRAGRANCES campaign shows just how impactful that combination can be, even in one of the year’s most competitive advertising environments. We’re excited to keep building on this partnership and delivering these kinds of results for our joint clients.”

The GUESS FRAGRANCES campaign reinforces the value of a more orchestrated approach to digital advertising, where creative experience, audience strategy, supply quality, and optimization work together from the start. For premium consumer brands, especially those competing during major cultural moments, the lesson is clear: performance is not just about showing up. It is about showing up intelligently.

More information about this case study is available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at  www.triplelift.com.

About StackAdapt

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels — including CTV, DOOH, display, native, audio, email, and more — into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.

 

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SOURCE TRIPLELIFT

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The Second Global Business Summit on BRI Infrastructure to Accelerate the SDGs Held in Singapore

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SINGAPORE, Sept. 6, 2026 /PRNewswire/ — The Second Global Business Summit on Belt and Road Infrastructure Investment to Accelerate the SDGs was held in Singapore under the theme “Connect for Better World.” The Summit was organized by the UN Global Compact’s Sustainable Infrastructure for the Belt and Road Initiative to Accelerate the SDGs Action Platform, co-organized by UN Global Compact Network Singapore.

The Summit convened over 300 senior leaders and representatives of international organizations, global and regional enterprises, civil society organizations, academics and think tanks, launching a dozen of Sustainability-driven joint actions and innovative partnerships led by private sector with a view to unlock opportunities of BRI infrastructure cooperation to advance the 2030 Agenda for Sustainable Development.

The Summit adopted a declaration setting out business priorities for sustainable infrastructure, responsible AI, just energy transition, global supply chains resilience, sustainable finance, women and youth empowerment in digital era and international cooperation in traditional medicine. The Summit launched expert groups on sustainable energy and sustainable digital infrastructure, alongside 12 SDG-driven outcomes covering green mining, electricity carbon-footprint standards, biodiversity conservation, ocean protection, sustainable transport, women’s microenterprise growth and inclusive global development, led by private sector pioneers.

UN Assistant Secretary general, CEO of UN Global Compact Ms. Sanda Ojiambo noted resilient infrastructure is key to long-term sustainable development. She emphasized: “the initiatives being launched today – from new expert groups on sustainable energy and digital infrastructure to new guidance on biodiversity, green minerals, and responsible AI – demonstrate that meaningful progress depends on collaboration across borders, sectors, and value chains.” Through the BRI for SDGs Action Platform, she added, “companies are joining forces to develop practical guidance, share expertise, and collaborate on solutions that can be applied across industries and regions.”

Mr. Selwin Hart, UN Secretary-General’s Special Adviser on Climate Action and Just Transition said: “Through the Belt and Road Initiative, Chinese businesses and financial institutions can help connect China’s extraordinary clean energy capabilities with the enormous growth opportunities across the developing world. The next chapter of the energy transition must show what cooperation at scale can achieve. Because in a divided world, our greatest opportunities will come not from retreating behind borders, but from building bridges — connecting markets, mobilizing investment, sharing solutions and creating prosperity together.

2026 kicks start the UN Decade of Sustainable Transport, UN Secretary-General’s Special Envoy for Road Safety Mr. Jean Todt noted the Belt and Road Initiative is one of the world’s largest infrastructure and connectivity efforts. Its scale must be matched by an equally strong commitment to safety. Mr. Li Junhua, Under-Secretary-General for Economic and Social Affairs of United Nations concluded the Summit by appealing “No single country can tackle today’s complex connectivity challenges in isolation. Cooperation, between governments, international organizations, financial institutions and the private sector, is crucial for keeping us connected. The Belt and Road Initiative stands as a prime example of cross-border connectivity in action.

Ms. Armida Salsiah Alisjahbana, Executive Secretary of UNESCAP, Mr. Stephen Jackson, UN resident coordinator in China and Mr. Nikolas Myint, UN resident coordinator in Malaysia, Singapore and Brunei Darussalam highlighted importance role of the Summit to foster cross-border collaboration while noted China, Singapore and ASEAN region’s contribution to regional stability and global progress towards the SDGs.

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SOURCE UN Global Compact

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TCL Showcases AI Inspired Life at IFA 2026 Through Its Screen Universe

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From next-generation displays and AI-powered smart home experiences to sports-inspired moments, TCL presents an immersive vision of everyday life in the AI era.

BERLIN, Sept. 6, 2026 /PRNewswire/ — TCL today unveiled its vision for an AI Inspired Life at IFA 2026 through the “Inspiration Habitat,” an immersive smart-living environment that brings together next-generation displays, AI-powered smart home experiences and sustainable energy solutions. Built around TCL’s Screen Universe, the exhibition shows how screens across forms and applications are evolving into intelligent interfaces connecting people with content, services and the physical world.

With the FIBA Women’s Basketball World Cup 2026 taking place in Berlin during IFA, TCL is extending this vision from the exhibition floor to sports-inspired fan experiences, showing how display innovation and AI-enabled living can bring the energy of the court closer to everyday life.

“At IFA 2026, TCL is showing how AI and display innovation can create more intuitive, immersive and human-centered experiences,” said Daniel Sun, CTO of TCL Industries. “Through our Screen Universe, TCL is turning advanced display technologies and AI capabilities into tangible home experiences.”

TCL’s Screen Universe Turns Display Innovation into Everyday Intelligence

At IFA 2026, TCL brought together voices from technology, entertainment and creative industries to examine how larger screens, improved picture quality and intelligent interaction are shaping immersive home entertainment.

A key highlight is the TCL X11L SQD-Mini LED TV, which delivers up to 100% BT.2020 All-Scene Wide Color Gamut, precise dimming and up to HDR 10,000 nits peak brightness through next-generation display technologies. TCL also introduced RayNeo GT Max AR Glasses, the world’s first Dolby Vision-certified AR glasses, extending premium viewing beyond the living room into personal, mobile scenarios.

AI Inspired Life: Intelligence That Lives in Everyday Moments

Through the latest NXTHOME™ ecosystem, TCL presents a future-oriented approach to connected living, where smart displays, connected home appliances, AI experiences, interior design and sustainable living create a home environment that adapts to people’s needs.

The AiMe Family Companion Robot brings intelligent technology to life through natural multimodal interaction and lifelike motion control. TCL’s AI-powered appliances, including the FreshIN 3.0 Ultra Air Conditioner, TCL Free Built-in Refrigerator and TCL AI SuperDrum Laundry Tower P9 Ultra, translate AI capabilities into practical experiences across air care, food storage and laundry care.

Inspire Your Passion: Bringing the Thrill of Sport Beyond the Court

From the Olympic Games to the world’s top arenas, TCL continues to use sport as a powerful way to connect people through shared moments of passion, performance and possibility that Inspire Greatness in everyday life.

With IFA 2026 and the FIBA Women’s Basketball World Cup 2026 both taking place in Berlin, TCL is bringing the energy of women’s basketball into its Inspiration Habitat through basketball-inspired experiences and fan interactions. TCL is embedding the spirit of #TCLforHer across its activations and global communications, celebrating the confidence, resilience and ambition represented by women’s basketball.

View original content:https://www.prnewswire.co.uk/news-releases/tcl-showcases-ai-inspired-life-at-ifa-2026-through-its-screen-universe-302870862.html

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VITG Unveils Modern Managed Services and Managed Detection & Response as Part of a Broader AI and Cybersecurity Transformation across ANZ

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SYDNEY, Sept. 7, 2026 /PRNewswire/ — As organisations across Australia and New Zealand navigate the accelerating impact of artificial intelligence, increasingly sophisticated cyber threats, and growing governance requirements, Virtual IT Group   (VITG) has announced the launch of Modern Managed Services  (MMS)  and Managed Detection & Response  (MDR) , that are next-generation managed services and managed security offerings designed to help organisations remain secure, resilient and ready for what’s next.

Modern Managed Services delivers a Modern Defensible Architecture framework for managed IT operations, ensuring security controls, governance frameworks and operational best practices are embedded and continuously maintained. Complementing this, Managed Detection & Response provides organisations with 24×7 Security Operations Centre (SOC) capability, actively monitoring, investigating and responding to threats using advanced security analytics and response technologies.

Jeremy Nees , Chief Product Officer, VITG , said:

“Too often, organisations purchase managed services only to discover they do not have the standard level of security they need. As businesses adopt AI, the old-world IT solutions that Managed Service Providers (MSP) are selling are simply not going to cut it. We’ve baked common security requirements into the MMS service from day one, applying the key principles of Modern Defensible Architecture: Secure-by-Design, Defense in Depth, and Zero Trust.

MDR and ZDR   can be layered on top or are available independently if you have your own IT service or team. The push to adopt AI is leaving security gaps across the ANZ mid-market. Our goal is to provide customers with technology that is secure, resilient, and ready for what’s next.”

The launch marks VITG’s second major solution release of the year, following the introduction of its Zero Trust Consulting Practice  and Zero Trust Detection & Response  (ZDR)  offering earlier in 2026. It is also the Group’s first launch since acquiring cybersecurity outfit Security Centric , building on the addition of Auckland based The Instillery  in 2025 and further strengthening VITG’s capabilities across managed services, cloud, cybersecurity, data and AI. VITG is also advancing a dedicated Data & AI Practice and Momentum, a continuous improvement framework currently being piloted with customers ahead of a market launch later this year.

Since joining VITG  at the start of the year, Maurice McCarthy , Chief Executive Officer , is committed to moving at pace to meet the demand that has been created off the back of the market’s rapid adoption of AI.   

McCarthy said, “The traditional managed services model was built for a different era. Today’s organisations need partners that can help them unlock the value of data and AI while strengthening cybersecurity, managing risk, and continuously evolving their technology environment.

Through the acquisition of Security Centric and The Instillery we have brought together market-leading expertise across managed services, data and AI, and cybersecurity. This launch is the first of several innovations we will introduce as we help organisations accelerate transformation and realise greater value from AI.”

Sash Vasilevski , Chief Security Officer, VITG , said:

“The technology businesses are using to unlock the value of AI, integrate systems, and build strong data foundations, is rapidly introducing new risks and attack surfaces.

As business leaders accelerate their adoption of AI, the gap between the threats they face and the security capabilities they have in place is growing faster than many businesses realise.”

Modern Managed Services and Managed Detection & Response are available immediately.

For more information, visit:

Modern Managed Services (MMS)

Managed Detection & Response (MDR)

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SOURCE Virtual IT Group

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