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GUESS FRAGRANCES Breaks Through The Big Game Noise with TripleLift and StackAdapt

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Native video, custom audience targeting, and real-time optimization helped GUESS FRAGRANCES beat engagement benchmarks during one of advertising’s most competitive moments

CANNES, France, June 25, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new campaign results with StackAdapt on behalf of GUESS FRAGRANCES, showing how premium native video, custom audience strategy, and agile optimization can help brands perform even when media costs are at their highest.

The campaign promoted GUESS FRAGRANCES Men’s Iconic Eau de Parfum Spray during the NFL playoffs season including the February Big Game, one of the most crowded and expensive windows in advertising. While many brands compete for attention with bigger budgets and louder media buys, GUESS FRAGRANCES took a more precise approach: reach high-intent consumers through premium in-feed video experiences that felt natural to the environment and were optimized in real time.

Running through the StackAdapt platform and powered by TripleLift’s exchange, the campaign used two custom TripleLift Audience segments to identify and engage consumers most likely to respond to the brand’s message. The strategy combined StackAdapt’s programmatic platform with TripleLift’s premium native video inventory and audience capabilities to drive awareness, engagement, and efficiency without relying on interruption-heavy formats.

The campaign proved it could perform under pressure:

Efficiency held when the market got expensive. TripleLift maintained a stable CPM at €3.73 throughout the Big Game season, even as competition intensified.Video engagement outperformed. The campaign delivered a video completion rate 6 percentage points above benchmark.CTR finished above benchmark. After early Big Game cost pressure weighed on engagement, TripleLift optimized the campaign in real time and lifted CTR to 0.20%.

The campaign did not just survive the Big Game window. It improved through it.

The campaign’s success was not just about the final numbers. It was about how quickly the teams responded. When early click-through rates came in below target due to heightened competition and premium pricing, TripleLift identified the issue, optimized in real time, and helped push engagement above benchmark while maintaining cost efficiency.

“The NFL playoffs season is the ultimate pressure test for media performance,” said Benjamin Felix, CMO at TripleLift. “Costs rise. Competition spikes. Attention gets harder to win. This campaign showed that brands do not have to choose between premium environments and efficient outcomes. When you combine native video, custom audience intelligence, and active optimization, you can break through the noise without wasting spend.”

“Choosing to launch during the Big Game season reflected real conviction: we knew that precision and timing would carry the campaign, and we wanted to reach our audience where their attention already was,” said Xavier Le Roy, Co-Founder at OPR, the media agency for GUESS FRAGRANCES.

“This campaign is a great example of what becomes possible when you bring together StackAdapt’s platform with TripleLift’s premium native inventory and audience capabilities,” said Greg Joseph, Vice President, Inventory Development at StackAdapt. “Brands running through StackAdapt now have direct access to some of the most engaging ad formats in the industry, and the GUESS FRAGRANCES campaign shows just how impactful that combination can be, even in one of the year’s most competitive advertising environments. We’re excited to keep building on this partnership and delivering these kinds of results for our joint clients.”

The GUESS FRAGRANCES campaign reinforces the value of a more orchestrated approach to digital advertising, where creative experience, audience strategy, supply quality, and optimization work together from the start. For premium consumer brands, especially those competing during major cultural moments, the lesson is clear: performance is not just about showing up. It is about showing up intelligently.

More information about this case study is available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at  www.triplelift.com.

About StackAdapt

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels — including CTV, DOOH, display, native, audio, email, and more — into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.

 

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HoundDog.ai Named Best GDPR Compliance Platform in The Hacker News 2026 Cybersecurity Stars Awards

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Code-grounded GDPR compliance software recognized for replacing survey-based ROPAs and DPIAs with continuous, evidence-based privacy reporting that keeps up with development speed

SAN FRANCISCO, June 26, 2026 /PRNewswire/ — HoundDog.ai, the privacy code scanning company, today announced it has been named the winner of Best GDPR Compliance Platform in the 2026 Cybersecurity Stars Awards presented by The Hacker News.

“HoundDog.ai builds a code scanner that surfaces how personal data actually moves through applications and integrations, helping privacy teams keep their compliance records aligned with the code they’re shipping,” said the Hacker News judging panel. “It addresses a real gap in how organizations understand and document their data flows.”

For companies that build software applications, traditional workflows for keeping track of processing activities break. Survey-driven ROPAs and DPIAs do not scale: they overwhelm engineering with every release, are inherently inaccurate, and sit quarters behind the codebase. Legacy privacy platforms infer data flows from production after the data is already flowing, miss third-party and AI integrations embedded directly in code, and force teams into documenting risks instead of preventing them. HoundDog.ai’s Privacy Code Scanner closes that gap with privacy reporting grounded in code-based evidence.

What makes HoundDog.ai different is keeping GDPR data mapping aligned with code reality, enabling proactive data minimization instead of reactive cleanup, eliminating blind spots in AI governance and shadow AI, and enforcing privacy by design with code-level evidence under EU AI Act and HIPAA obligations. Privacy teams embed their privacy policies and DPAs as allowlists that flag out-of-bounds pull requests, while new data flows and subprocessors surface as suggested ROPA edits at dev speed. Coverage spans 1,000+ third-party and AI integrations and 100+ sensitive data types.

HoundDog.ai is deployed by Fortune 1000 companies in tech, healthcare, and finance. At a publicly-listed travel management company, the scanner uncovered a number of privacy risks, including excessive log leaks and undocumented subprocessors that had accumulated over the years. It is embedded in Replit’s AI app generation workflow, running 10,000+ daily scans across 45 million+ developers.

About HoundDog.ai

HoundDog.ai’s deterministic dataflow analysis powers shift-left privacy programs and faster, more reliable AI-assisted development. The company builds two products: the Dataflow Context Engine for AI coding agents and developers, and the Privacy Code Scanner for privacy, security, and compliance teams. Learn more at hounddog.ai.

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SOURCE HoundDog.ai, Inc.

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Frost & Sullivan Identifies Digital Trust Platforms as the Next Growth Frontier in the Global eSignature Ecosystem

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Growing AI-enabled fraud, evolving digital identity regulations, and increasing demand for high-assurance digital transactions are accelerating the shift from standalone eSignatures to integrated digital trust platforms

LONDON, June 26, 2026 /CNW/ — Frost & Sullivan’s latest analysis, Frost Radar™: Digital Trust and eSignature Ecosystem, 2026, reveals that enterprises are increasingly moving beyond basic electronic signatures toward comprehensive digital trust platforms that integrate identity verification, cryptographic assurance, and long-term document integrity.

As organisations contend with sophisticated cyber threats, AI-generated fraud, and expanding regulatory requirements, digital trust has emerged as a strategic business imperative rather than simply a compliance requirement. The global digital trust and eSignature ecosystem is projected to generate $13.48 billion in revenue in 2026, reaching approximately $20.84 billion by 2031, representing a compound annual growth rate (CAGR) of 9.1%.

“The market is undergoing a fundamental transformation,” said Riana Barnard, Industry Analyst at Frost & Sullivan. “Organisations are no longer evaluating electronic signatures as standalone workflow tools. Instead, they are investing in integrated digital trust platforms capable of verifying identities, protecting transaction integrity, ensuring long-term legal defensibility, and supporting increasingly complex regulatory requirements across global markets.”

Frost & Sullivan identifies several transformative trends reshaping the market. As enterprises digitise increasingly complex workflows, demand is accelerating for end-to-end digital trust platforms that unify electronic signatures, identity verification, cryptographic assurance, and document integrity within a single interoperable architecture. Rather than focusing solely on the act of signing, organisations are seeking solutions that establish trust across the entire digital transaction lifecycle.

At the same time, the rapid proliferation of AI-generated fraud and synthetic identities is elevating the importance of robust identity verification, explainable AI, and resilient cryptographic frameworks capable of protecting high-value digital transactions.

Regulatory developments, including eIDAS 2.0 and the European Digital Identity Wallet framework, are further driving demand for trusted cross-border digital identity services, while growing awareness of post-quantum cybersecurity risks is encouraging organisations to embed cryptographic agility into long-term technology strategies.

As automation continues to expand, digital trust is also evolving beyond human users to encompass machine identities, software integrity, and autonomous business processes, reinforcing trust as foundational infrastructure for the digital economy.

“The Frost Radar™ confirms that sustainable advantage in digital trust will go to vendors that orchestrate identity, signature, and integrity as a coherent system,” added Barnard.

“Providers that extend trust beyond the signature – embedding KYC, biometrics, reusable credentials, timestamps, seals, and long-term preservation into standard workflows – will outperform as enterprises standardise on high-assurance digital execution.”

Selected from approximately 80–100 active vendors globally, the Frost Radar™: Digital Trust and eSignature Ecosystem, 2026 evaluates 13 leading providers across both innovation and growth performance including Adobe, DigiCert, DocuSign, Dropbox, Entrust, Namirial, OneSpan, Scrive, Skribble, Thales, Tinexta InfoCert, Yousign, and Zoho, providing technology buyers with strategic guidance on the rapidly evolving digital trust landscape.

To claim your complimentary extract from this Growth Opportunity Analysis, click here.

To purchase the full report, please visit our store: Frost Radar™: Digital Trust & eSignature 2026

About Frost & Sullivan

Frost & Sullivan, the Transformational Growth Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Pipeline as a Service provides the CEO’s Growth Team with transformational strategies and best-practice models to drive the generation, evaluation, and implementation of powerful growth opportunities. For over 60 years, Frost & Sullivan has partnered with investors, corporate leaders, and governments to identify, prioritise, and execute transformational growth strategies.

Contact:

Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com

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University of Phoenix Launches Three New Artificial Intelligence Professional Development Pathways

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New offerings help employees, senior leaders and healthcare professionals build practical AI skills for workplace application, governance and healthcare settings

PHOENIX, June 26, 2026 /PRNewswire/ — University of Phoenix has launched three new professional development pathways designed to help organizations build artificial intelligence (AI) capabilities across the workforce, leadership teams and healthcare environments. The new offerings include AI for the Workforce: Practical AI Skills for Everyday Work, AI Governance and Strategic Oversight for Senior Leaders, and Applying AI in Healthcare. Together, the pathways provide targeted learning experiences that address the growing need for AI knowledge, practical application and responsible adoption across organizational roles.

“As organizations increasingly integrate AI into everyday work and decision-making, there is growing demand for practical skill development across the workforce,” said Mukund Sudarsan, vice president and general manager of Professional Development Programs at University of Phoenix. “These pathways help employees, leaders and healthcare professionals build the skills needed to use AI effectively and responsibly.”

The need for AI skill development continues to grow. According to the University of Phoenix Career Institute® 2026 Career Optimism Index® study, 50% of workers say they are learning to use AI independently, while 60% report wanting more guidance in learning AI tools. To address these evolving needs, University of Phoenix developed three distinct pathways focused on workforce skills, executive oversight and healthcare applications of AI.

Pathway 1: AI for the Workforce: Practical AI Skills for Everyday Work

Designed for employees seeking practical AI skills for everyday work, this pathway focuses on productivity, communication, collaboration and decision-making using AI tools.

Key learning areas include:

Evaluating AI outputsBusiness communicationData insights

Pathway 2: AI Governance and Strategic Oversight for Senior Leaders

Designed for executives and senior leaders, this pathway focuses on governance, oversight and strategic decision-making related to AI adoption. The curriculum emphasizes executive AI fluency and responsible implementation.

Key learning areas include:

AI strategy and functionalityAI investment evaluationData visualization and insights

Pathway 3: Applying AI in Healthcare

Designed for healthcare professionals and healthcare organizations, this pathway focuses on practical and responsible applications of AI in healthcare settings.

Key learning areas include:

Healthcare data analysisEthical AI practicesClinical documentation

Workforce Solutions capabilities support supplier performance and alignment

University of Phoenix’s professional development offerings deliver workforce-focused education solutions that align learning with operational priorities, supporting organizations as they adapt to evolving business demands. The University’s approach emphasizes structured skill development through targeted training programs designed to reflect real-world workplace scenarios.

This model supports employer partners seeking to adapt to changing operational requirements while maintaining focus on performance standards and continuous improvement. Wabash’s recognition reflects these solutions and the importance of partners that connect workforce development strategies with business execution.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

About University of Phoenix Workforce Solutions

University of Phoenix Workforce Solutions helps companies align employee development to business strategy through skills-based solutions designed to address evolving workforce needs. Its Adaptable Skills Solutions brings together professional development, education savings and AI skills intelligence provided through Skillmore, a UOPX affiliate, to support workforce planning, retention and talent mobility. By combining data, tools and education resources, Workforce Solutions offers practical ways to identify skills gaps, inform workforce decisions and prepare employees for long-term adaptability in a rapidly changing workplace. 

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SOURCE University of Phoenix

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