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World’s Largest Neobank Disappears in U.S. AI Search, New 5W Study Finds

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4 months ago

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First geographic benchmark of how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews cite neobanks finds eight markets, three different category leaders, and no global winner — across 31,500 prompts in the U.S., U.K., E.U., and Latin America

MIAMI, June 25, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released its Neobanks AI Visibility Index 2026. The Index is the first public benchmark measuring how often neobanks and digital-first banks are surfaced, cited, and recommended inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — across five U.S. regions, the U.K., the E.U. mainland, and Latin America. It analyzed 31,500 prompts between February and May 2026.

Nubank, the world’s largest neobank by user count with more than 110 million customers, commands roughly 55% of Latin America’s neobank AI visibility — and effectively disappears when the same prompts are run in the United States, where it registers below the discoverability floor across all five leading AI assistants.

Key findings

Three markets, three different leaders. The category has no global winner. Nubank leads Latin America (~55%). Monzo leads the U.K. (~37%). Revolut leads the E.U. mainland (~40%). Chime leads the U.S. (34.7%). Each leader is at or near the discoverability floor in every market outside its home geography.Chime over-indexes in the Sun Belt by 14 points. Chime captures roughly 42% of Sun Belt Citation Share (TX, FL, AZ, GA, NC, NV) and falls to about 28% in the Northeast (NY, NJ, MA, CT, PA). SoFi shows the inverse pattern — 22% in the Northeast, 11% in the Sun Belt. The variance across U.S. regions exceeds the variance across the five AI engines.Four publishers supply 62% of U.S. neobank AI citations. Wikipedia, NerdWallet, Bankrate, and Reddit account for the majority of cited sources surfaced when AI assistants answer U.S. neobank questions. Neobank-owned domains account for less than 9%. Reddit alone supplies roughly 15% of citations and approximately 25% inside Perplexity.The engines disagree on whether the neobank is a bank. On safety-sensitive prompts — FDIC coverage, deposit insurance, where to park large balances — three of five AI engines classify Chime, Varo, and Current as “fintech” rather than “bank,” routing the answer to chartered incumbents. Gemini does so in 53% of safety-prompt runs.N26’s U.S. exit anchors outdated answers two years later. AI assistants still surface “available in Europe” framing in 41% of U.S. N26 responses. In the E.U. mainland, the same brand on the same engines captures roughly 23% Citation Share — fifteen times its U.S. figure.

“The neobank category does not have a global leader — it has eight regional ones, and the brand investments that earn AI visibility in São Paulo are not the same investments that earn it in Phoenix or Manchester,” said Ronn Torossian, founder and chairman of 5W AI Communications. “The largest neobank in the world is invisible to the largest AI-search market in the world. That is no longer a marketing problem. That is a category-definition problem.”

The Index analyzed 31,500 prompts across the five leading AI assistants, drawn from six prompt classes — branded queries, non-branded category queries, comparison queries, intent-driven queries, crisis and safety queries, and cross-border or FX queries. Each prompt was run five times across time-of-day windows. Outputs were scored by two independent reviewers with an inter-rater reliability of Cohen’s κ = 0.84. The 95% confidence interval on top-10 U.S. Citation Share values is ±2.1 percentage points; on regional and international top-five values, ±3.4 percentage points.

“Distribution beats deposits in AI search,” said Matthew Caiola, North America CEO of 5W AI Communications. “Inside the neobank category specifically, community beats distribution. Reddit threads and Wikipedia entries do more work than most growth teams realize — and the publisher layer that feeds each AI engine is local, not global. Optimizing for the engine the buyer actually uses, in the country they actually live in, is the discipline.”

The complete Neobanks AI Visibility Index 2026, including the full U.S. top-15 ranking, regional and international tables, engine-by-engine breakdown, methodology appendix with sample prompts and coding rubric, and the AI Visibility (AIV) Score composite, is available at 5wpr.com/ai-visibility-index/neobanks-ai-visibility-index-2026/. The full dataset is available on request to qualified press, researchers, and clients.

About 5W AI Communications

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Media Contact
5W AI Communications
media@5wpr.com
212-999-5585

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SOURCE 5W Public Relations

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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