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BoomerangFX Announces Strategic Partnership with Web Marketing Clinic, Accelerating Growth of Its AI-Powered Clinic Software and Marketing Platform Across the UK and Europe

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Partnership unites the UK’s leading specialist aesthetic marketing agency with BoomerangFX’s AI-powered clinic operating and marketing technology platform, accelerating the company’s expansion across the UK and Europe.

LONDON, Jun 26, 2026 /PRNewswire/ – BoomerangFX, the global AI-powered clinic software and marketing-automation company purpose-built for private-pay healthcare, today announced the appointment of Web Marketing Clinic as a Strategic Channel Partner for the United Kingdom and broader European markets. The partnership brings BoomerangFX’s unified platform – practice management, marketing automation and the AUVIA™ AI Clinic Co-Pilot – to high-end aesthetic, surgical and specialty practices across the region, delivered alongside Web Marketing Clinic’s full suite of brand, creative and agency services.

The announcement comes as BoomerangFX scales rapidly across the region. The company recently opened its UK headquarters in London following record year-over-year UK growth in 2025, with accelerating adoption across England, Wales, Scotland, Ireland and the broader EMEA region. The partnership with Web Marketing Clinic deepens that momentum by pairing BoomerangFX’s technology with one of the sector’s most established and respected agencies.

A specialist agency meets a foundational platform

For nearly two decades, Web Marketing Clinic has been one of the most respected specialist agencies in UK and European aesthetics. Founded by Mark Bugg, who has worked in medical aesthetics since 2007, the agency delivers a complete suite of brand development, website design, creative and video production, media buying and digital-marketing solutions to leading aesthetic clinics, cosmetic surgeons and specialty medical practices – building many of the sector’s most recognizable brands.

Through this partnership, Web Marketing Clinic’s clients gain access to the BoomerangFX platform, which unifies the entire practice in a single system across three integrated products:

RUN – Automated Practice Management & Operations. An enterprise-grade operating suite that runs the clinic end to end: intelligent scheduling, EMR-driven charting and e-scripting, integrated billing with built-in patient financing, memberships and packages, a loyalty experience, and customizable analytics. RUN serves as the clinic’s AI-powered EMR and system of record, centralizing all patient clinical, financial, and operational data. The platform enables digital charting, consents, treatment tracking, imaging, e-prescribing, inventory management, memberships, payments, and reporting, creating a unified workflow for both providers and staff.

LeadEngineAI – Turnkey AI Marketing & Lead Generation. An AI-driven engine that powers high-performance, higher-intent advertising across Google, Meta and Instagram, feeding a live lead dashboard with automated email and SMS follow-up – all measured with real-time attribution, ROI tracking and conversion analytics so every pound of spend is accountable.

AUVIA™ – AI Clinic Co-Pilot. The connective backbone between digital demand and clinical delivery. AUVIA responds to every new enquiry instantly through natural, human-like voice and text, conducts automated consultations, intelligently books appointments, recovers no-shows and executes timely, personalized follow-ups – all without adding staff. Now completing more than 1,000 autonomous patient consultations and appointment bookings each month worldwide, AUVIA closes the loop between marketing and the front desk, increasing conversion while elevating the patient’s experience.

Together, the partnership closes a gap that has long existed in the industry: agencies generate enquiries, but practices struggle to convert and retain them. Web Marketing Clinic builds the brand and demand; BoomerangFX captures, converts and operationalizes it – giving practices a connected, automated growth engine from the first ad a patient sees through to the treatment and every visit after.

Built by operators, proven at scale

BoomerangFX was co-founded by SaaS and fintech entrepreneur Jerome Dwight, former CEO of BNY Mellon Canada, together with Dr Stephen Mulholland – co-creator of Morpheus8, pioneer of energy-based radiofrequency, and co-founder of both InMode (NASDAQ) and BoomerangFX, where he helped lead InMode through its 2019 NASDAQ IPO. The platform serves more than 10,000 practices across 25 countries, supporting over 2 million patients and generating more than 5.2 million patient leads annually, and is consistently recognized on the Deloitte Technology Fast 50™ and Fast 500™ as one of the fastest-growing healthcare SaaS companies globally.

“Clinics are undergoing a platform shift – away from disconnected tools and toward unified systems that drive measurable outcomes. Web Marketing Clinic has spent nearly two decades building the brands behind the UK’s leading aesthetic and surgical practices. Bringing their creative and agency expertise together with our software, marketing automation and AUVIA AI gives those practices a single operating system that connects demand, conversion and operations end to end.” 
    – Jerome Dwight, Co-Founder & CEO, BoomerangFX

“BoomerangFX was built from the front lines of aesthetic and private-pay healthcare. Clinics want to deliver exceptional outcomes, but profitability and sustainability require operational precision, consistent patient experience, and intelligent conversion. Partnering with an agency of Web Marketing Clinic’s caliber means UK practices gain the brand and the platform foundation to scale responsibly – without losing quality, control or margin.” 
    – Dr Stephen Mulholland, Co-Founder, BoomerangFX

“Our clients have always wanted their marketing and their clinic operations to finally speak to each other. BoomerangFX is the most advanced and best-adapted platform we’ve seen for aesthetics, and partnering with them lets us deliver a complete growth solution – brand, enquiries, booking and patient experience – under one roof.”
    – Mark Bugg, Founder, Web Marketing Clinic

The partnership is effective immediately, with BoomerangFX solutions now available to Web Marketing Clinic’s UK client base and rolling out across European markets.

About BoomerangFX

BoomerangFX is a global AI-powered clinic software and marketing-automation company purpose-built for private-pay healthcare — including aesthetic medicine, medspa, cosmetic surgery, dermatology and other specialty cash-pay practices. Its unified platform integrates practice-management operations, CRM, marketing automation, AI-driven patient engagement and conversion analytics, enabling clinics to scale efficiently, convert demand into revenue and improve profitability. With offices in Miami, Toronto, London and Sydney and growing adoption across EMEA, Asia and Latin America, BoomerangFX is advancing its mission to become the foundational AI-powered operating platform for private-pay healthcare worldwide. Learn more at boomerangfx.com.

About Web Marketing Clinic

Web Marketing Clinic is a specialist medical-aesthetics marketing agency based in Nuneaton, UK. Founded by Mark Bugg, the agency has served the UK and European aesthetic, surgical and specialty medical sectors since 2007, offering a full suite of brand development, website design, creative and video production, media buying and digital-marketing services. Learn more at webmarketingclinic.com.

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SOURCE BoomerangFX

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Dahua Technology Showcases Integrated Smart Living and Innovations at IFA Berlin 2026

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BERLIN, Sept. 4, 2026 /CNW/ — Dahua Technology, a world-leading video-centric AIoT solution and service provider, is showcasing its expanding portfolio of intelligent products and solutions at IFA Berlin 2026, highlighting the company’s continued innovation in its core technology strengths while extending AIoT capabilities into a broader range of business areas.

At this year’s exhibition, Dahua is presenting innovations spanning wireless surveillance, intrusion alarm, video intercom, monitor, and fire safety. The lineup demonstrates how Dahua is building on its expertise in video, AI, and intelligent security to address a wider range of residential, commercial, and professional needs.

WITHS: Extending Professional Security through Wireless Innovation

Developed around the concept of “Simple, Smart, Secure”, WITHS brings Dahua’s professional imaging and intelligent security expertise into a flexible wireless portfolio designed for easier deployment and management.

Supporting Wi-Fi, 4G, and DMSS app control, WITHS helps reduce cabling requirements and enables smaller installations to be conveniently managed through mobile devices, while NVR-based management supports larger applications. Its intelligent capabilities include human, pet, and vehicle detection, auto tracking, gesture recognition, facial recognition, AOV/AOR recording, WizColor imaging, and two-way talk. It covers indoor, outdoor, wire-free, and off-grid scenarios, including solar-powered and high-capacity battery options.

Dahua AirShield: Integrated Wireless Intrusion Protection

Dahua AirShield provides wireless intrusion protection by integrating alarm devices with surveillance, video intercom, and other security systems. Its Airfly private RF protocol supports event transmission between alarm hubs and wireless peripherals, while RF-HD enables rapid image and audio transmission from compatible devices.

The solution supports wired devices through expansion modules, helping users modernize existing systems while reducing upgrade costs. Powered by DoLynk Cloud, AirShield connects end-users, installers, and Alarm Receiving Centers through DMSS and DoLynk Care. AP Mode provides flexible network configuration, while Cloud Update enables one-click upgrades of alarm hubs and wireless peripherals.

Dahua WizTalk: Intelligent Residential Video Intercom

Dahua WizTalk, the company’s flagship IP video intercom series, combines high-resolution imaging, AI capabilities, integrated security, and intelligent residential control. Selected door stations feature 5MP or 5MP+2MP dual-camera configurations, full-color night vision, ultra-wide viewing angles, and panoramic vertical dual-lens designs.

WizTalk supports detection of people, loitering, vehicles, packages, and pets, while selected models also provide crying detection. Its indoor panels integrate video surveillance, PTZ control, digital zoom, and intrusion alarm functions. SCP Series Smart Control Panels running Android 14 also support compatible third-party applications, allowing multiple functions to be managed through a unified interface.

More Technological Innovations Beyond Security

Beyond these core highlights, Dahua is also presenting fire safety solutions and gaming monitors, further demonstrating the breadth of the company’s growing product portfolio. Wisualarm extends Dahua’s capabilities into professional fire detection and alarm applications, including connected fire protection and AI-assisted early fire detection, while Dahua monitors address commercial, gaming, and residential display needs.

“IFA gives us an opportunity to show both the depth of our technology expertise and the breadth of our growing portfolio,” said Eason Rao, Overseas Product General Manager at Dahua. “We are continuing to strengthen our core businesses while exploring new opportunities and developing solutions that bring intelligent technology to more applications and customers.”

Experience Dahua at IFA 2026!

Visitors can experience Dahua’s latest technologies through live demonstrations and speak directly with the company’s product and business teams about their applications and development. Through its diverse portfolio, Dahua continues to strengthen its core businesses while exploring new opportunities to bring intelligent technology to more customers and scenarios.

IFA Berlin 2026 | September 4–8, 2026 | Berlin, Germany 
Dahua Booth: H1.2-173

View original content to download multimedia:https://www.prnewswire.com/news-releases/dahua-technology-showcases-integrated-smart-living-and-innovations-at-ifa-berlin-2026-302870256.html

SOURCE Dahua Technology

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Optima Announces Strategic Partnership with Arthur to Advance Immersive and AI-Powered Learning

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Optima announces a strategic partnership with Arthur to advance its immersive, AI-powered learning vision.

NAPLES, Fla., Sept. 4, 2026 /PRNewswire-PRWeb/ — Optima, a leader in immersive education and AI-powered learning, today announced a strategic partnership with Arthur, an AI-powered platform for immersive experiences and human-AI collaboration.

Optima has completed the migration of its full library of immersive educational content to the Arthur platform. The company will also use Arthur to develop its next generation of immersive learning experiences and integrate artificial intelligence more deeply throughout those environments.

The partnership provides Optima with greater control over how its immersive and AI capabilities are developed, deployed, and expanded. Optima will retain ownership of its intellectual property while gaining the flexibility to customize experiences, integrate AI technologies, and scale its content across a growing number of students, schools, and educational partners.

“This partnership represents an important step forward in Optima’s long-term technology strategy,” said Adam Mangana, CEO of Optima. “By bringing our immersive content onto Arthur’s platform, we retain ownership of the intellectual property we have created while gaining greater control over how we innovate and grow. Most importantly, it gives us a stronger foundation for creating more engaging, personalized, and impactful experiences for students at scale.”

Arthur provides a flexible environment in which organizations can create and deploy customized spatial experiences supported by configurable AI. Its architecture will allow Optima to integrate AI into immersive lessons with greater control over the AI models, knowledge sources, and behaviors used within each experience. The platform also provides the security and scalability needed to support Optima’s expanding educational programs.

“Optima has built an extraordinary collection of immersive educational content and brings a clear vision for how spatial computing and AI can improve learning,” said Christoph Fleischmann, Founder and CEO of Arthur. “We are excited to provide the platform that will help Optima expand that vision, create highly customized learning environments, and bring meaningful AI-powered experiences to more students and educators.”

For students, the partnership will support more intuitive, interactive, and responsive learning experiences. AI can be incorporated directly into immersive environments to guide exploration, provide context, encourage deeper inquiry, and adapt interactions to the instructional purpose of each lesson. Optima’s educators and content teams will maintain control over how those capabilities are designed and used.

The completed migration also establishes a scalable technology foundation for Optima’s future growth. New immersive experiences can be developed and deployed more efficiently while maintaining consistency across Optima’s educational offerings and partner implementations.

“This is about controlling our own destiny,” Mangana added. “We now have the flexibility to build the experiences we believe will have the greatest educational impact, protect the value of what we have created, and respond more quickly as immersive technology and artificial intelligence continue to evolve.”

About Optima

Optima blends a classical liberal arts foundation with immersive VR and AI-powered technology to help students learn more deeply and educators teach more effectively. The company partners with independent schools, public school districts, microschools, and home learners nationwide and is the parent company of Optima Academy Online, a fully virtual, Cognia-accredited school offering teacher-led and self-guided instruction. For more information, visit optimaxr.ai.

About Arthur

Arthur is an AI-powered platform that enables people and AI to work together through immersive, spatial experiences. Its customizable technology allows organizations to create and deploy AI-guided experiences, training environments, collaborative workflows, and digital spaces tailored to their specific needs. Arthur combines immersive technology, configurable AI, and enterprise-grade security to support organizations worldwide. For more information, visit arthur.digital.

Media Contact

Bridgette Jensen, Optima, 1 2394498599, marketing@optimaed.com, optimaxr.ai

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/optima-announces-strategic-partnership-with-arthur-to-advance-immersive-and-ai-powered-learning-302869749.html

SOURCE Optima

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SDK.finance Launches a Real-Time General Ledger for Banks and FinTech Companies

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The event-driven, double-entry accounting layer converts financial product events into balanced, auditable journal entries without requiring businesses to replace their existing transaction platform.

VILNIUS, Lithuania, Sept. 4, 2026 /PRNewswire/ — SDK.finance, the software foundation for FinTech and payment products, today announced the launch of SDK.finance General Ledger, a standalone real-time accounting module built for banks, electronic money institutions (EMIs), payment service providers (PSPs), FinTech companies and other businesses operating complex financial products.

Financial platforms often distribute transaction data, balance logic and accounting processes across multiple systems. As products expand across payment rails, currencies and customer segments, this fragmentation can create delayed visibility, manual reconciliation work and inconsistencies between operational data and financial records.

SDK.finance General Ledger can be added as an extra accounting layer to existing payment or banking infrastructure without replacing or modifying the underlying product. It consumes business events from a core banking system, payment platform, digital wallet or other transaction engine and automatically converts them into balanced double-entry journal entries.

This gives financial businesses a consistent, real-time and auditable system of record while allowing them to retain their existing transaction infrastructure.

“Financial businesses need to know not only that money moved, but how every event affected every relevant account, immediately and with a complete audit trail,” said Alex Malyshev, CEO of SDK.finance. “We built SDK.finance General Ledger as a standalone accounting layer that can work with the infrastructure a company already has. It helps technical and finance teams work from the same financial truth while retaining control over their architecture, data and future development.”

From business events to auditable accounting records

SDK.finance General Ledger uses configurable accounting determinations and mapping rules to translate product-specific events into journal-entry legs. It validates that debits and credits are balanced, posts entries automatically when configured and updates account balances and turnovers in real time.

Once posted, journal entries remain immutable. Corrections are handled through reversing entries, preserving the original record and maintaining a clear history of every adjustment.

As a standalone module, SDK.finance General Ledger connects to existing financial infrastructure through Kafka or REST API. It receives business events, generates the corresponding accounting entries and returns confirmations to the originating system.

The integration does not require changes to the existing transaction-processing logic. This allows businesses to introduce a dedicated accounting layer without rebuilding or replacing their current platform.

Core capabilities include:

Automated conversion of business events into balanced debit and credit entriesReal-time account balances and turnover reportingConfigurable chart of accounts, accounting determinations and mapping rulesImmutable posted entries and reversal-based correctionsSupport for fiat currencies and digital assets, with precision of up to 18 decimal placesRole-based access control and a traceable audit historyIntegration through Kafka and REST APIsStandalone deployment alongside an existing core banking system, payment platform or transaction engineSource code access for organisations that require greater control and customisation

Built for financial products that move money

SDK.finance General Ledger is designed for organisations that need to account for high volumes of financial events accurately across multiple products, currencies or systems.

Typical applications include:

Banks and EMIs adding real-time accounting capabilities to existing core infrastructurePSPs managing fees, settlements and transactions across multiple payment railsDigital wallets and neobanks maintaining real-time customer and operational balancesRemittance and payout platforms handling cross-border and foreign-exchange flowsEmbedded finance providers adding auditable financial functionality to non-financial productsMarketplaces recording split payments, commissions and merchant liabilitiesDigital asset businesses accounting for fiat and crypto-related events within a consistent framework

SDK.finance General Ledger can be deployed as a standalone module alongside an existing core banking or payment platform. It can also be combined with the SDK.finance Transaction Platform as part of a broader financial technology stack.

This deployment flexibility allows financial businesses to add a specialised accounting capability while preserving their existing customer journeys, payment logic and operational infrastructure.

About SDK.finance

SDK.finance is the software foundation for FinTech and payment products. With more than 15 years of industry experience, the company provides a modular software suite that helps banks, FinTech companies, EMIs, PSPs and enterprises build, modernise and scale digital financial services.

SDK.finance combines pre-developed transaction and accounting capabilities, flexible deployment options and source code access. This approach enables businesses to customise their financial infrastructure, maintain control over their product development and reduce long-term vendor dependency.

Media Contact
Company: SDK.finance
Email: press@sdk.finance
Website: https://sdk.finance/

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/sdkfinance-launches-a-real-time-general-ledger-for-banks-and-fintech-companies-302870267.html

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