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Forever Funding Offers Nonprofits Recurring Revenue as Donor Fatigue Reshapes Giving

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4 months ago

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New model ties charitable giving to merchant card processing, creating ongoing funding without additional consumer asks

SAVANNAH, Ga., June 26, 2026 /PRNewswire/ — Forever Funding, a company that helps nonprofits build recurring revenue through merchant processing relationships, is bringing a new approach to community giving at a time when donor fatigue is forcing nonprofits to rethink how they raise money. Rather than asking supporters to give again, Forever Funding connects local businesses to causes through the card processing relationships those businesses already maintain.

U.S. charitable giving reached $592.5 billion in 2024, according to Giving USA, yet nonprofit leaders continue to face pressure from shifting donor behavior, rising costs, and uncertainty around public funding. A separate AP-NORC poll found that many Americans were not planning year-end charitable donations, even as final-quarter appeals remain critical for most organizations. The result is a growing tension between the volume of fundraising asks and the capacity of donors to respond.

“People still care about causes,” said Will Black, founder of Forever Funding. “The problem is that nonprofits are constantly put in a position where they have to ask again. We wanted to build a model where support can happen through activity that is already taking place.”

How Forever Funding Works

Forever Funding’s model is built around merchant processing. Local businesses already pay fees every time a customer uses a card. When a participating merchant moves its processing relationship into the Forever Funding program, a portion of processor profitability is directed to a nonprofit the business selects.

The customer pays nothing extra. The merchant does not need to run a separate fundraising campaign or ask customers to round up at the register. The nonprofit receives recurring funding tied to the merchant’s normal card activity.

“The consumer experience stays the same,” Black said. “That is the point. The giving mechanism is connected to the business relationship, not to another ask at the counter.”

For comparison, checkout charity — the model where customers are asked to donate at the point of sale — raised more than $275 million across 92 campaigns in 2024, according to research cited by the Washington Post. But those models still depend on a customer saying yes in the moment. Forever Funding’s structure does not. 

A Different Conversation for Nonprofits and Business Owners

For nonprofits, the Forever Funding model changes how they approach business supporters. Instead of making another donation request, an organization can introduce a structure where a business reviews an existing expense and connects that cost to local impact.

For business owners, the value is practical as well as reputational. A participating business can tell its customers and employees it supports a local cause through everyday operations — without charging those customers more.

“Business owners like supporting causes, but they also have to make business decisions,” Black said. “When support is tied to something they already pay for, the conversation becomes more practical.”

Forever Funding handles the technical side of the program, including fee analysis, onboarding, processor transition, tracking, and reporting, allowing nonprofits to focus on relationships rather than administration. 

About Forever Funding

Forever Funding helps nonprofits create recurring revenue by connecting charitable giving to merchant processing relationships with local businesses. The company works with nonprofits, board members, donors, and community partners to identify participating merchants and establish funding streams that continue without ongoing fundraising campaigns. For more information, visit foreverfunding.help.

Media Contact: 
Will Black
contact@foreverfunding.com 

View original content:https://www.prnewswire.co.uk/news-releases/forever-funding-offers-nonprofits-recurring-revenue-as-donor-fatigue-reshapes-giving-302812181.html

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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3 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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4 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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4 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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