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WISEcode® Sets Out to Transform the Food Industry, Ushering In the Era of FoodTruth™

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At The Summer Fancy Food Show, WISEcode  Makes Its Case That AI And A New Foundation Of Food Data Are Shifting The Basis Of Competition, From Marketing Budgets To Food Quality, And Invites The Industry To Join A “Race To The Top”

NEW YORK, June 28, 2026 /PRNewswire/ — WISEcode, the first Foodtech AI company, today brought its FoodTruth™ platform to the 2026 Summer Fancy Food Show, June 28–30 at the Javits Center in New York City, with a message for the specialty-food industry: the rules of the business are about to be rewritten.

WISEcode’s thesis is that the food industry stands at a generational inflection point. For decades brands competed on perception, marketing, packaging and shelf placement, because consumers could not see what was actually in their food. Artificial Intelligence, paired with food data, deeply removes that barrier. When every shopper can know what is in a product and what it does to their body, competition shifts from perception to performance, and the advantage moves to the companies with the best products rather than the biggest budgets.

“AI is one of those rare technologies that doesn’t just improve an industry, it rewrites the rules,” said Founder and CEO Peter Castleman in the company’s main-stage keynote. “The automobile, the microprocessor, the smartphone, they all arrived quietly, the establishment dismissed them, and then one morning the ground had already moved. That’s where the food industry is today. For decades the industry competed on perception. The next generation will compete on performance. That creates something we have never truly had before: a race to the top.”

For consumers, WISEcode is starting with the question shoppers ask most and no one has answered: is my food ultra-processed? Its free UPF Detector™ lets anyone scan a barcode for a simple yes-or-no in seconds, then go as deep as the science allows. It’s a free ingredient-based app, covering more than a million foods, and runs on iPhone and Android. Coming next is WISEcoach™, a personalized nutrition coach that evaluates every food against an individual’s own goals rather than a one-size-fits-all standard, a shift the company describes as food finally adapting to the consumer instead of the other way around. At the WISEcode Fancy Bodega at the show’s main entrance, attendees can test the platform and take home the WISEcode stuffed owl and hats.

For brands, WISEcode’s tools are designed to turn food transparency into competitive assets. WISEcode’s  Non-UPF Shield™ is a verification program available to brands through the company’s verification portal.  Non-UPF Verified™ program gives food brands a science-backed certification that proves their products meet the standard for non-ultra-processed food, helping verified brands get discovered by shoppers and retailers actively searching for cleaner food.

“The food industry feeds this country and the world, and the products on this show floor are spectacular,” Castleman said. “The problem isn’t the food. It’s that we know more about our Uber driver than about what we feed our children. Today we know less than one percent of what we could know about the food we eat, not because people don’t care, but because the information simply didn’t exist.”

That gap, WISEcode argues, has left consumers and the companies serving them inside a broken system. The company frames the consumer as already past the tipping point, actively asking two questions the old label could never answer: What is in my food? And what does it do to me? WISEcode’s wager is that the brands and retailers who can answer those questions credibly will define the next era of the category.

WISEcode’s central claim is that this transformation is only possible on top of food data that did not previously exist, and that building it, not building another app, is what sets the company apart. AI, the company stresses, is only as good as the data beneath it: bad data yields bad advice and bad outcomes.

A Mission and an Invitation

WISEcode frames its work less as a business than as a public good. “WISEcode was never built to be another software company or a hot AI company,” Castleman said. “It was founded to help create a better food system. If, five years from now, people simply expect FoodTruth before they buy food without even remembering WISEcode, we’ll know we succeeded.”

“If you believe great products should win because they’re better, not because they have the biggest marketing budget, then join us. This isn’t a race to sell more food. It’s a race to build better food, and to leave the next generation with a healthier food system than the one we inherited.”

About WISEcode:

WISEcode is a company offering FoodTechAI™ on a mission to give everyone the truth about what is in their food and what it does to their body. Built on The Food Genome Project™ and grounded in scientific research, WISEcode turns complex food data into clear, accessible insight into ingredients, nutritional quality, and ultra-processed food (UPF) levels for consumers, brands, retailers, and policymakers, all through one platform. As demand for food transparency grows, WISEcode is driving the national conversation around nutrition and food education. WISEcode calls it FoodTruth™, and for the first time, the world has it. Find Your Food Truth™.

Download the free UPF Detector™ from the App Store or Google Play, or learn more at WISEcode.ai.

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SOURCE WISEcode

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How Cool Is Shenzhen? Just Ask Global Journalists Who Come to See It

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SHENZHEN, China, Sept. 4, 2026 /PRNewswire/ — “Shenzhen may well be the world’s No. 1 innovation hub. And together, Shenzhen and Hong Kong form the perfect endpoint of the modern Silk Road.”

That was the glowing verdict American economist Jeffrey Sachs delivered in Shenzhen just over a month ago, effectively giving the city one of the highest-profile stamps of approval in the world of development economics.

Sachs is hardly an ordinary commentator. One of the world’s most influential authorities on sustainable development, and for years a special adviser to the UN secretary-general, he knows a thing or two about how cities and economies grow.

In a recent exclusive interview with Zhi News (from Shenzhen Media Group), Sachs shared his in-depth views. The following is the full report:

when representatives from APEC economies come to Shenzhen, they are bound to be impressed. They will discover that the city is not merely a great place to find capital and business partners, but also a window into entirely new models of development—and perhaps a glimpse of what the future could look like.

After decades of trailblazing development, Shenzhen has more than earned that kind of academic attention. It is, after all, a city built on miracles and a straight-A student in the school of urban development.

The more you admire Shenzhen, the more you begin to understand why it deserves admiration. That, to me, is precisely where the real significance of Shenzhen’s development lies: not simply in what the city has achieved, but in what its experience tells us about where the world may be heading.

As a journalist, I would put it this way: Shenzhen is a mother lode for anyone trying to understand China. For global academia, and perhaps even more so for the world’s media, it is a gold mine of stories, ideas and opportunities.

Over the past year or two, a curious phenomenon has swept across Western social media and, increasingly, Western society itself: China-maxxing, sometimes jokingly described as “becoming Chinese.”

“You met me at a very Chinese time in my life.”

Yes, that viral internet phrase borrows its punchline from the Hollywood classic Fight Club. Earlier this year, The New York Times offered a wonderfully tongue-in-cheek description of the trend in one of its features:  If you drink hot water, wear slippers indoors or shop at Asian supermarkets, you may be Chinese, according to the internet.

But here is what caught my attention.

When it comes to Shenzhen—and China more broadly—Western mainstream media can sometimes be surprisingly slow on the uptake. Take China-maxxing. It only became a mainstream media story, splashed across newspapers and television screens, earlier this year—more than six months after a Twitter user, @Girl_virus, first posted about “becoming Chinese.”

To put it bluntly, China-maxxing was not exactly handed down to the mainstream media from above. The world’s netizens pushed it up there.

The New York Times even framed the provocative question this way in a headline: From Labubu to “becoming Chinese,” has China become cool?

Well, if the Times’ reporter comes to Shenzhen, I’ll make a pretty safe bet: he or she will come away thinking, Shenzhen is super cool.

So here’s my advice to my fellow journalists around the world: follow the lead of those pioneering scholars. Get closer to Shenzhen. Walk into Shenzhen. Stay a little longer. Look a little deeper. And then go farther afield.

There are simply too many fascinating stories here waiting to be told—and too many forces behind those stories waiting to be decoded.

And here’s the best part.

More than two decades ago, Shenzhen residents already had the confidence to put it into one unforgettable slogan:

“Once you come, you’re a Shenzhener.”

I suspect foreign correspondents arriving in Shenzhen today may discover their own version of that old Shenzhen experience:

Come for the story. Stay for the experience. Leave having become, at least a little bit, a Shenzhener.

And trust me, it’s going to be quite an experience. 

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SOURCE Shenzhen Media Group

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Datamaran Appoints Bert Sinnema as Chief Technology Officer

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LONDON, NEW YORK and LEEUWARDEN, Netherlands, Sept. 4, 2026 /PRNewswire/ — Datamaran, the AI-powered risk and governance software provider, today announced the appointment of Bert Sinnema as Chief Technology Officer. Based out of the company’s Leeuwarden office in the Netherlands, Sinnema will lead Datamaran’s global engineering and product teams, including the engineering hub in Valencia, Spain, driving the technology and product vision behind the platform that helps organizations understand and manage evolving risks and opportunities.

As CTO, Sinnema will own Datamaran’s product vision, strategy, and technology roadmap, from setting direction to architecture, delivery, and the teams building it. He steps into the role at a pivotal moment for the company, as Datamaran deepens its use of AI across the platform to give customers faster, more decision-ready insights into risk, regulation, and stakeholder expectations. His mandate: lead the engineering and product organization, accelerate the pace of AI-driven product development, and ensure the platform keeps pace with the increasingly complex and fast-moving risk landscape.

A track record scaling product engineering teams

Sinnema brings more than 12 years of product engineering leadership experience spanning startups, scale-ups, and category-leading platforms, with deep expertise at the intersection of engineering, cybersecurity, and AI. He joins Datamaran from Eye Security, Europe’s fastest-growing cybersecurity company, where he served as VP of Engineering and built the product and engineering organization from the ground up, scaling the multi-hub international team 3x and helping the company reach a €60M Series C round.

Before Eye Security, Sinnema spent over three years at HackerOne, the world’s leading ethical hacking and bug bounty platform, rising to Director of Engineering. Earlier in his career, Sinnema founded and served as CTO of SmartLockr, a secure communications and privacy platform he bootstrapped, scaled across three countries, and took through Microsoft’s Ventures Accelerator in Berlin.

Building for Datamaran’s next chapter

“Bert has spent his career building engineering organizations from the ground up and scaling them through some of the most demanding environments, including as a founder himself. He knows firsthand what it takes to turn conviction into something real, and to keep adapting as the market evolves,” said Marjella Lecourt-Alma, CEO and co-founder of Datamaran. “As Datamaran evolves from ESG issue management into an AI-powered governance platform, Bert’s founder mindset and experience building teams, technology, and culture make him exactly the right leader to shape what comes next for our teams, customers, and partners.”

“I like to operate at the intersection of product engineering leadership and AI, where the hardest problems live, and the highest-leverage decisions get made,” said Sinnema. “Datamaran is applying AI to help organizations navigate a genuinely complex risk landscape, and I’m excited to bring my experience building and scaling engineering and product organizations to that mission. This is the most interesting time to be building in tech, and I’m looking forward to being in the middle of it with the team.”

Contact: Helen Skeen, Director of Communications and Insights: helen.skeen@datamaran.com.

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SOURCE Datamaran Limited

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Diving deeper into real-life home demands, EZVIZ brings next-generation home innovations and products to IFA with expanded application scenarios

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HOOFDDORP, Netherlands, Sept. 4, 2026 /PRNewswire/ — This IFA, EZVIZ explores new frontiers with its full-range products in the smart home hall 1.2. Under the theme “Accelerating Innovation”, the company creates an immersive experience at booth 175, featuring anticipated debuts that highlight its leadership in self-developed smart home security and home entry products, and introducing next-generation devices powered by local-first EZVIZ AI. EZVIZ also builds excitement by unveiling brand-new smart cleaning robots and wearable electronics for stay-at-home and on-the-go lifestyle needs.

“EZVIZ has prepared a technological feast, with each line-up full of hardcore innovations,” said Chris Xu, General Manager of EZVIZ’s International Business Center. “Especially in Europe, where we’ve developed our portfolio and services for over a decade, we offer global solutions and Europe-tailored options rooted in insights and localization.”

As the hall’s largest stand, EZVIZ designs 5 interlinked areas, allowing audiences to embark on a journey from visual protection and add-on home convenience to robotic fun and future imagination.

For its renowned smart home cameras, EZVIZ aims to lead with an innovative leap in technology and product design.

The triple-lens 90f series for ultra-vision: Upgraded from the 90 Duals, the wired H90f and battery-powered HB90f pack three lenses, ushering in the triple-lens era of professional-level awareness. They are designed to cover visible distance with 12x mixed zoom, capturing details that are easy to miss across broad areas like ranches.The dual-lens 3K series for compact, mobile security: With the basic CB30 and advanced CB60 models, this series embodies flexibility enabled by high-capacity batteries and magnetic bases. The CB60 further maintains a clear view beyond Wi-Fi range with 8x zoom and switchable 4G-WiFi connectivity.

EZVIZ further expands the potential of smart cameras with EZVIZ AI, delivering the EZVIZ MIRA advanced model system directly on devices to unlock advanced detection and management.

EZVIZ AI CoreX home station: Bringing EZVIZ MIRA to the local level, EZVIZ delivers uncompromised AI performance through the masterpiece edge model AI CoreX. Acting as a private home station without reliance on the cloud, it offers large file storage, smart search with text, photos and videos, and multi-device management, without needing to be online.Local-first AI solutions: Making local AI features accessible at all levels, EZVIZ integrates the power of local AI chips on end devices with AI capabilities on edge devices, and by offering flexible AI home plans. Users can either enable detection features on standalone cameras without subscriptions, or customize scalable systems by adding AI CoreX or other home hubs like the X6.

In smart entry, EZVIZ introduces new line-ups for broader scenarios.

Smart AI locks: From DIY options to high-end choices, EZVIZ offers a complete understanding of smart locks. Among them is the flagship DL50FVX, integrated with pioneering technologies. It provides on-device palm vein and facial unlocking, enhanced awareness with dual lenses and a built-in screen.Doorbells & peephole cameras with add-on AI: EZVIZ showcases versatile options, from door viewers to dual-lens video doorbells that keep entrances connected. The state-of-the-art EP8 Ultra marks a new chapter in video doorbells, providing thoughtful care beyond security with its interactive local AI screen.Smart entry systems for villas: Designed for interaction at gates and driveways, EZVIZ presents systematic solutions with the representative HP7 Pro Video Doorphone and HG2 600 Pro Gate Opener. The HP7 Pro ditches bulky intercoms, offering keyless entry, 4K awareness and centralised management, while the HG2 600 Pro delivers lag-free vehicle access.

For more information, please visit ezviz.com/page/ifa2026.

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SOURCE EZVIZ

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