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BETR ELEVATES KEY LEADERSHIP WITH PROMOTION OF ALEX URSA TO CHIEF OPERATING OFFICER, ALEX KUWADA TO CHIEF MARKETING OFFICER, AND MIKE DENEVI TO CHIEF CONTENT OFFICER

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COO Ursa to lead product development and operations, overseeing the buildout of the industry’s first super app

CMO Kuwada to lead acquisition, retention, VIP, and other key commercial functions

CCO Denevi to oversee content and brand strategy for the most followed real money gaming brand in the world

MIAMI, July 2, 2026 /PRNewswire/ — Betr, the company behind the world’s first real money gaming super app, today announced the promotions of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer.

Alex Ursa, the first employee hired at Betr, has been promoted to COO after serving as a foundational pillar of the business since its inception over four years ago. Ursa has played a critical role in building the product and business from the ground up. In his new role, he will lead product development and operations, overseeing the continued development and expansion of the industry’s first super app. Prior to Betr, Ursa spent eight years across the Flutter organization, most recently as Senior Product Director at FanDuel.

Alex Kuwada has been promoted to CMO after joining the company two years ago. During his tenure, Kuwada has transformed Betr’s marketing function and unit economics into a primary competitive advantage while serving as a key commercial leader. As CMO, he will lead acquisition, retention, VIP, and other key commercial functions. Prior to Betr, Kuwada spent six years at FanDuel, where he was most recently Senior Director of Growth.

Mike Denevi, the second employee hired at Betr, has been promoted to CCO after serving as Head of Media for over four years. Denevi will continue overseeing content and brand strategy for Betr, which has become the most followed real money gaming brand in the world on social media. Prior to Betr, Denevi spent over ten years at Bleacher Report, where he was most recently Director of Brand Strategy.

“Alex Ursa and Mike Denevi are the first two people I hired at Betr – and I am thrilled to promote them to COO and CCO respectively, along with promoting Alex Kuwada to CMO,” said Joey Levy, Founder and CEO of Betr. “Alex Ursa is overseeing one of the most impressive product development feats in industry history – the development of a super app spanning several real money gaming products and prediction markets across one app and one wallet experience. Alex Kuwada is successfully building a paid-organic marketing hybrid growth engine that has yielded the best unit economics in the industry. And Mike Denevi is overseeing the development of one of the strongest, most differentiated brands in the industry – that is also now the most followed. We would not be where we are today without these three executives and I am thrilled to continue scaling Betr into a category defining business with them.”

Betr operates Betr Picks, Betr Social Sportsbook, Betr Social Casino, and Betr Arcade in the majority of the country, and holds gaming licenses nationwide and has been publicly commended by the regulatory community for being a leader in responsible gaming. Betr is poised to launch its prediction markets product later in 2026, which will be available within the same single app experience as the company’s other products.

For more information on Betr, visit betr.app or follow @betr on TikTok, Instagram, and Twitter. To learn more about responsible play, visit betr.app/responsibility.

About Betr
Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world’s first real money gaming super app. The Betr Super App currently consists of Picks, Social Sportsbook, Social Casino, and Arcade – and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry.

Betr is the world’s most followed real money gaming brand on social media and delivers industry-leading unit economics and customer acquisition efficiency.

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SOURCE Betr Holdings, Inc.

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England’s Togetherness and Leadership Inspire a New Generation as EE Launches Mentor Badge to Support Boys Both On and Off the Pitch

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LONDON, July 3, 2026 /PRNewswire/ — England’s exploits this summer have been defined by resilience, but it’s the composure shown by its leaders in high-pressure moments that’s resonating most. Thomas Tuchel’s calm considered touchline manner and Harry Kane’s steadying presence and leadership on the pitch have offered fans a real-world lesson in emotional intelligence, and proof that strength and openness aren’t mutually exclusive, even under intense scrutiny.

That leadership couldn’t be arriving at a more important moment. New research from EE, lead partner of the Home Nations Football Associations, reveals the scale of harmful online influence shaping boys’ attitudes and behaviour, with 42% of boys aged 11–16 exposed to damaging stereotypes, including the idea that men shouldn’t show emotion on a weekly basis. Against that backdrop, seeing elite figures model a different kind of strength matters: 69% of boys say hearing professional footballers speak openly about pressure and vulnerability makes them more comfortable with their own emotions. Meanwhile, 71% of parents believe a coach holds as much, or more, sway over their son’s sense of masculinity than online content does.

This isn’t a small issue. Football remains one of the most powerful spaces in a young boy’s life; a place where identity, confidence and belonging are shaped as much as skill. Tuchel’s approach echoes EE’s ongoing ‘Yes Boys’ campaign, which is working to counter negative online influences by helping young players build confidence, identity and resilience, both in the changing room and beyond it. With 95% of grassroots coaches saying emotional and mental wellbeing support is now central to their role, EE is equipping them with practical tools through the EE Mentor Badge, developed in partnership with Internet Matters, to help translate elite-level leadership into everyday coaching practice.

Thomas Tuchel commented about EE’s Mentor Badge: “EE has designed a programme to help coaches guide boys through the pressures of growing up online. Every module is built with leading voices in science, psychology and football, equipping coaches with the tools to help build up our boys – on and off the pitch.”

EE Mentor Badge: Key Tips for Coaches and Parents

Challenge Language, Not Character – Address harmful language calmly and consistently to set clear team standards.Redefine Leadership – Model inclusive behaviour and define leadership through how players treat each other, not hierarchy.Curiosity Over Confrontation – Ask where a phrase came from rather than shutting the conversation down.Focus on Performance, Not Appearance – Keep the emphasis on effort, not looks-based trends.Know When to Escalate – Follow safeguarding procedures for persistent or targeted behaviour.

To find out more and access the full Mentor Badge, search ‘EE Yes Boys’ or click here.

Photo: https://mma.prnewswire.com/media/3003885/EE.jpg
Logo   https://mma.prnewswire.com/media/3003884/EE_Logo.jpg

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Mytheresa Launches Mytheresa Out East, a Bespoke Mobile Boutique Experience in the Hamptons This Summer

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EAST HAMPTON, N.Y., July 3, 2026 /PRNewswire/ — This Summer, leading luxury multi-brand digital platform Mytheresa will bring its signature appproach to curation and client service directly to the Hamptons with the launch of a bespoke mobile boutique experience, Mytheresa Out East.

From June 30 through August 6, a fully customized Airstream will travel throughout the Hamptons, making stops at some of the region’s most sought-after beaches, hotels, wineries, restaurants, and cultural destinations. Hauled by a Storm Blue R1T from exclusive vehicle Rivian, the activation offers a new way for clients to engage with the Mytheresa brand throughout the season. Private shopping appointments for top clients will take place on Tuesdays and Wednesdays, while Thursdays will be open to the public through walk-ins and on-site registration.

Inside, guests will discover a curated edit of summer-ready fashion and accessories presented in a thoughtfully designed space furnished in partnership with Lulu and Georgia. Private appointments will feature refreshments from Saratoga Spring Water, while each client will receive a bespoke floral arrangement presented in a Ginori 1735 vase as part of an exclusive gifting experience. Throughout the summer, the mobile boutique will make appearances at select Hamptons destinations, including The Hedges Inn, Topping Rose House, Wölffer Estate Vineyard , and Montauk Yacht Club.

“At Mytheresa, we are constantly exploring new ways to connect with our clients through exceptional service and meaningful experiences,” said Carly Rosenberg, President of North America. “Mytheresa Out East brings our world directly to the Hamptons, allowing us to offer a highly personalized shopping experience in select iconic Hamptons destinations.”

Blending mobility with elevated service, Mytheresa Out East reimagines the traditional storefront through a more personal, experience-led approach to luxury retail.

Imagery:
https://we.tl/t-KupFBJBXevT7RcGb 

#Mytheresa
Mytheresa PR Contact: aaron.alexander@mytheresa.com

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SOURCE Mytheresa

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Xtalks Announces its Life Science Webinar Calendar for July 2026

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Upcoming free, educational webinars from Xtalks will feature topics on biomarkers, clinical trials, commercialization and HEOR, emerging market, food ingredients and innovations, laboratory technology, medical device safety and regulation, patient recruitment and retention, pharma manufacturing and supply chain, pharmaceutical regulation, pharmacovigilance and preclinical research.

TORONTO, July 3, 2026 /PRNewswire/ — Stay on top of current hot topics through free webinars presented by leading experts in the pharma, biotech, medical device and food industries. Access to all webinars is free, so be sure to register today to save your place! Participate in the discussion and stay relevant in your field!

Visit www.xtalks.com to see our upcoming webinars:

BIOMARKERS
Jul 15 – Precision Neurology Made Practical: Faster Development Through Biomarkers and Real-World Insight

CLINICAL TRIALS
Jul 07 – Strengthen TMF Strategy Under ICH E6(R3) Risk Expectations
Jul 08 – Effectively Streamlining EU & UK Clinical Trial Sample Testing
Jul 09 – COAs in Early-Stage Alzheimer’s Trials: How scientific strategy, eCOA & rater training align to protect endpoint & data quality
Jul 09 – Leveraging real-world diagnostic data to accelerate Alzheimer’s research and care
Jul 13 – How Advocacy Perspectives Can Improve Neurology Research
Jul 16 – From Data to Evidence: A Framework for RWD Study Design & Causal Inference
Jul 22 – ASCO 2026: Turn Oncology Data into Smarter Trial Strategy
Jul 23 – Use Patient Insights to Improve Real-World Data Quality
Jul 30 – Flexible Trial Execution: Blending Site-Based and At-Home Models Without Compromising Quality

COMMERCIALIZATION & HEOR
Jul 09 – How to Use Your Existing Data to Predict Access Delays and Reduce Drop-Off
Jul 21 – Beyond Monitoring: How AI Is Turning Pharma CI into a Commercial Decision Engine
Jul 23 – Beyond Weight Loss: Obesity Trial Design for Real-World Patient and Payer Impact

EMERGING MARKET
Jul 29 – Rethinking European Expansion: What Life Science Leaders Can Learn from Latvia

FOOD INGREDIENTS & INNOVATIONS
Jul 22 – The Future of Healthy Aging: Powered by Longevity Science

LABORATORY TECHNOLOGY
Jul 07 – De-Risk Automated Liquid Handling with Low Volume Verification
Jul 15 – Improve Blood Assay Analyte Preservation & Recovery with Advanced Materials
Jul 20 – Strategies to Reduce Risk in Multi-Site Assay Cross-Validation
Jul 23 – De-Risk Automated Liquid Handling with Low Volume Verification (Broadcast 2)
Jul 24 – Streamlining Protein Crystallography Automation from Sample Prep to Imaging

MEDICAL DEVICE SAFETY & REGULATION
Jul 14 – How to Use AI to Accelerate Regulated Software Development
Jul 28 – Using AI to Improve QMSR Readiness in Medical Device Quality

PATIENT RECRUITMENT & RETENTION
Jul 02 – Clinical Trial Rescue: Fix Recruitment & Get Timelines Back on Track
Jul 29 – Reduce Recruitment Risk by Understanding Patient Decisions

PHARMA MANUFACTURING & SUPPLY CHAIN
Jul 21 – Reducing Downstream Bottlenecks with Pre-packed Chromatography Columns
Jul 30 – Seamless Biopharmaceutical Development for Accelerated Validation Readiness

PHARMACEUTICAL REGULATION
Jul 08 – The 5 Pillars of AI Governance to Reduce GxP Risk
Jul 14 – How to Prepare for a Successful Drug Marketing Application Submission

PHARMACOVIGILANCE
Jul 22 – How MI, PV & Regulatory Collaborate on Signals, Labeling, Crisis Response and AI

PRECLINICAL RESEARCH
Jul 20 – Predict bsAb Liabilities Earlier to Reduce Development Risk
Jul 29 – Streamline Targeted LNP Development to Improve Preclinical Translation
Jul 30 – Use Novel ADME Tools to Improve Early Human PK Projection

ABOUT XTALKS

Xtalks — The Life Science Community™ empowers professionals across pharma, biotech, medtech, healthcare and research with the trusted knowledge and collaborative insights that move the industry forward. Powered by Honeycomb Worldwide Inc., Xtalks delivers news, feature articles, webinars, podcasts, videos, expert interviews, curated job opportunities and more designed to support informed decision-making in a fast-evolving sector.

Every year, thousands of professionals rely on Xtalks for timely intelligence, peer perspectives and industry thought leadership. Join our life science community to stay informed, connected and ready for what’s next.

To learn more about Xtalks, visit www.xtalks.com
For information about working with Xtalks to host your webinar, visit https://xtalks.com/partner-with-us/

Contact:
Soumya Shashikumar
Tel: +1 (416) 977-6555 x272
Email: skumar@xtalks.com

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SOURCE Xtalks

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