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New Beko research reveals eight in ten fans miss key sporting moments as matchday

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4 months ago

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Summer sport is turning the kitchen into the heart of home hosting, with fridges, ovens and freezers helping to prep food and drinks while guests stay focused on the game.

ISTANBUL, July 6, 2026 /PRNewswire/ — Beko, Europe’s leading home appliances company, has announced a new study showing that as more fans gather at home to watch live sport, appliances are doing the heavy lifting behind the scenes. From kick-off to clean up, the right appliances make hosting feel easier, less stressful and more enjoyable.

The study found that 77% of fans across 10 markets* regularly or occasionally watch sport at home, drawn by the comfort and atmosphere of hosting friends and family in their own space. But there is a generational divide; younger fans are more than twice as likely to make watching sport at home a regular social event. 44% of 25-34-year-olds say they regularly host, compared to 21% of those aged over 55. The research highlights the pressure this puts on the kitchen, with 82% of fans having missed a crucial sporting moment while grabbing food or drinks for guests.

Missing the key moments

While home may now be the preferred place to watch for many, hosting does not come without its challenges. The research shows that preparing food on time and cleaning up afterwards are joint top kitchen pressures during sporting events, both cited by 22% of respondents. Keeping drinks cold follows closely behind at 21%, while 17% say finding enough fridge space adds to the pressure and 16% struggle with cooking multiple things at once.

Together, the findings highlight how kitchen duties can pull hosts away from the action, turning what should be a shared sporting moment into a balancing act between keeping guests happy and keeping up with the game.

The kitchen MVP

Refrigerators are earning Player of the Match status on gamedays, with 42% of fans naming them as their most-used appliance when hosting. And yet hosts rely heavily on workarounds to keep drinks cold with 27% having rearranged fridge space to squeeze everything in. In addition, more than half (51%) say they have put drinks in the freezer to chill them faster. Ovens and stoves ranked as the second most used appliances at 29%, showing that food preparation remains a key part of the at-home matchday experience.

Planning starts before kick-off

With more sporting events bringing people together at home, nearly three quarters of fans say they begin preparing either days before or on the morning of an event. The findings suggest that matchday entertaining is becoming more planned and deliberate, highlighting the growing role appliances play before guests even arrive. From making sure there is enough fridge space to chilling drinks in time and preparing food with less last-minute pressure, appliances help hosts get organised earlier and feel more in control when the game begins.

“Home has become the preferred venue for major sporting events. Our research shows that fans want to spend less time managing food and drinks and more time enjoying the match with their guests,” says Ragıp Balcıoğlu, Global Chief Marketing and Strategy Officer at Beko. “That’s exactly where intelligent appliances can make a difference. Beko’s AI Adaptive Cool technology learns household usage patterns and automatically optimises cooling, helping keep food fresh and beverages ready throughout the event whilst saving energy.”

Key findings:

77% of fans globally say they host friends or family at home regularly or occasionally to watch major sporting events.44% of 25–34-year-olds regularly invite friends or family round, compared to 21% of those aged 55+.25% say watching at home is more comfortable, while 27% say it creates a better atmosphere.82% have missed a crucial sporting moment because they went to get food or drinks.Preparing food on time is the biggest source of kitchen stress globally at 22%, followed by cleaning up afterwards at 22% and keeping drinks cold at 21%.Refrigerators are the most-used appliance during matchday hosting globally at 42%, ahead of ovens and stoves at 29%.Nearly three quarters of fans globally say they start preparing food and drinks either days before or on the morning of an event.

*JL Partners polled 5,139 people from ten markets: UK, France, Spain, Italy, Germany, Romania, Poland, Turkey, Egypt and Saudi Arabia.

ABOUT BEKO

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of around 45,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko is the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.7 billion Euros in 2025. Beko’s 28 R&D and Design Centers & Offices across the globe are home to over 2,000 R&D employees and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 89th most sustainable company on TIME Magazine and Statista’s 2026 list of the World’s Most Sustainable Companies and has been the sector leader for three consecutive years. Beko’s vision is ‘Respecting the World, Respected Worldwide.’

www.bekocorporate.com

*Licensee limited to certain jurisdictions.  
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.

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SOURCE Beko

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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