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CIOs Need Clearer Enterprise Architect Role Definition to Strengthen EA Value, Advises Info-Tech Research Group

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With technology and business priorities evolving at a rapid pace, many organizations still lack a clear definition of what success looks like for the enterprise architect role. New insights from Info-Tech Research Group indicate that developing architects against generic expectations can erode credibility, stall momentum, and weaken business alignment. The firm’s newly published blueprint, Build a Better Enterprise Architect, gives CIOs, EA leaders, and enterprise architects a structured way to define the role, prioritize the skills that matter, and map development milestones to real stakeholder value.

ARLINGTON, Va., July 6, 2026 /CNW/ – Many organizations still treat enterprise architect maturity as a competency of technical depth alone. However, newly published findings from Info-Tech Research Group show that effective enterprise architects also need strong analytical thinking, relationship-building, communication, and storytelling skills to influence decisions and deliver value. The global research and advisory firm’s recent blueprint, Build a Better Enterprise Architect, provides a structured path to help organizations move beyond generic job descriptions and create an enterprise architect role aligned to stakeholder outcomes.

Despite continued investment in enterprise architecture (EA) practices, many organizations face challenges in showing measurable results. Budget pressure has increased scrutiny on ROI, yet EA functions often lack an effective role to deliver and lead the EA practice. Without a role anchored to specific outcomes, and without a way to track progress, EA initiatives can lose momentum before they demonstrate value. Info-Tech’s blueprint addresses this directly, helping organizations translate broad expectations into focused development plans for an enterprise architect that builds credibility and strengthens business alignment.

“Enterprise architects often become difficult to justify and resource because many organizations expect architects to do too much at once,” says Andrew Kum-Seun, research director at Info-Tech Research Group. “Info-Tech’s framework helps leaders focus the role around the outcomes that matter most. Once the mandate is clear, the skills and development priorities become much easier to define and plan.”

Key Challenges EA Leaders Face in Defining and Developing Enterprise Architects

Despite growing recognition of the EA practice’s and enterprise architect’s strategic importance, Info-Tech’s research highlights several systemic barriers that organizations consistently encounter:

Role ambiguity undermines credibility. Without a context-specific definition of the enterprise architect’s purpose, scope, and reporting structure, architects take on misaligned expectations and struggle to build organizational trust.Generic skillsets create false confidence. Industry frameworks and job descriptions may not capture what an organization needs from its enterprise architects. Evaluating every possible skill at once produces unfocused development plans that fail to deliver results.Orientation mismatches limit delivery. Enterprise architects can embody several distinct orientations. Choosing the wrong orientation constrains the value the role can deliver.Stakeholder buy-in falters without measurable objectives. If progress takes too long to materialize, early enthusiasm fades, and the role loses organizational support before it matures.

Info-Tech’s Three-Phase Framework for Building a Better Enterprise Architect
To address these challenges, Info-Tech recommends a structured approach. The firm’s Build a Better Enterprise Architect research framework outlines the following priorities for EA leaders and their teams:

Phase 1: Craft Your Enterprise Architect Role.
Establish a clear, context-specific role definition, select the orientation(s) that align with stakeholder value, and document the scope and reporting structure, anchoring the role to specific outcomes rather than broad expectations.

Phase 2: Prioritize and Assess Your EA Skills.
Use the Enterprise Architect Skills Assessment tool to identify the gaps for the chosen orientation, covering mandatory foundation skills and supplementary skills to expand the architect’s breadth and depth.

Phase 3: Roadmap Your Development Milestones.
EA leaders and architects define SMART objectives and corresponding metrics, then sequence skill-development activities across periods, capturing outputs in the Enterprise Architect Role Profile template. This document communicates the architect’s purpose, value, and development plan for stakeholder buy-in.

“The role of the enterprise architect is so complex that to deliver long-term value, they need to determine what skills to develop and what orientation to adopt to best serve the enterprise,” says Caleb Pittman, research specialist at Info-Tech Research Group. “When architects stop chasing the desire to please everyone and focus on a narrow, high-impact mandate, their credibility deepens and their influence scales.”

The firm’s research, Build a Better Enterprise Architect, includes a comprehensive EA skills framework covering various architect orientations, an Enterprise Architect Skills Assessment tool, and an Enterprise Architect Role Profile template. By applying Info-Tech’s research, CIOs and EA leaders can move from a loosely defined EA function to a focused practice that earns stakeholder trust, tracks measurable progress, and builds the organizational credibility that enterprise architecture requires.

For exclusive and timely commentary from Info-Tech’s experts, including Andrew Kum-Seun and Caleb Pittman, and access to the complete Build a Better Enterprise Architect blueprint, please contact pr@infotech.com.

About Info-Tech Research Group
Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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