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IAB Releases Redefining Media Types Standard for Public Comment

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New Framework, Developed in Partnership With IAB Tech Lab, Establishes Shared Definitions for Digital Video Formats Aligned with Viewer Experiences

In Public Comment Until August 8

NEW YORK, July 9, 2026 /PRNewswire/ — Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical standards needed for wide adoption. The public comment period will remain open through August 8, 2026 as IAB gathers feedback from brands, agencies, publishers, ad tech partners, networks, and other industry stakeholders.

“As the video marketplace has expanded across platforms, formats, and viewing experiences, the industry needs a more consistent way to define and classify digital video environments,” said Jamie Finstein, VP, Media Center at IAB. “The Redefining Media Types Standard is intended to give buyers, sellers, publishers, and platforms a shared, future-proof language that improves planning, execution, and measurement across the entire ecosystem.”

The RMT Standard is designed to help define the digital video ecosystem by creating comprehensive, standardized definitions for digital video product types and their associated advertising formats, including Connected TV, Online Video, social video, FAST, video podcasting, and retail video. The definitions consider channels, screens, context, and ad formats, with the goal of serving as an authoritative guide for media agencies, publishers, networks, technology partners, and brands.

“Many of the technical systems supporting digital advertising still rely on inconsistent or outdated classifications for video,” said Anthony Katsur, CEO, IAB Tech Lab. “By partnering with IAB on this framework, we can help connect these definitions to the technical standards and infrastructure needed to support adoption across the industry.”

The standard addresses a core problem in video advertising: legacy media classification terms were built to describe distribution technology and business models, not consumer experience.

For brands and agencies, inconsistent definitions can lead to misaligned planning strategies, incomparable measurement across platforms, and media investments that do not reflect the intended viewing environment. For publishers and platforms, inconsistent terminology can create confusion around inventory packaging, monetization, and buyer expectations. For ad tech and measurement providers, the lack of standardized classification makes it more difficult to support interoperability and consistent reporting across systems.

The RMT Standard provides a two-layer classification system designed to support both strategic planning and operational execution.

The first layer organizes video advertising environments into four macro buckets grounded in consumer viewing experience:

Lean Back ViewingPersonal Screen ViewingPassive and Communal Viewing

These buckets are based on how a viewer is cognitively and physically oriented to the screen, rather than the technology delivering the content or the business model funding it.

The second layer applies binary impression-level attributes that allow individual impressions to be classified with precision across platforms and devices, including:

Sound stateSkip-enabled versus completion-requiredFull-screen presentationAddressabilityAvailability of signalsMeasurabilityDeviceAd Formats

This operational layer gives planners, buyers, measurement vendors, and ad tech platforms a shared set of signals that can be used at the point of transaction.

Together, the two layers support both planning and technical execution. The macro buckets give the industry a shared language for strategy and cross-platform planning, while the operational attribute layer provides a framework for impression-level classification that can be encoded into OpenRTB bid requests and Project Eidos taxonomy fields.

The framework is intended to create clearer expectations and more consistent communication across the buy-side, sell-side, and technology ecosystem by:

Helping brands and agencies align media investment with the intended consumer viewing experienceGiving publishers and media owners more consistent ways to package and describe inventorySupporting more interoperable reporting and measurement across platformsProviding ad tech and measurement providers with standardized signals that can be used operationally at the point of transactionCreating a more stable standards foundation as video formats, platforms, and viewing behaviors evolve, and new media types enter the mix

The standard is intended to support everyone from the CMO setting a cross-platform video strategy to the engineer building the infrastructure, and as agentic workflows accelerate, a shared language is no longer optional. Without definitional alignment, agents acting on behalf of advertisers and sellers may produce costly and consequential errors.

“Given the extent of change in the video marketplace, from what and where people watch to how advertisers execute ad campaigns, it was critical to come together as an industry and develop a new, contemporary video marketplace framework,” said Adam Gerber, Head of Strategy, Media.net. “The ambiguity and obsolescence of legacy definitions and ways of working were holding back growth and creating friction in the market. This new standard attempts to fix that and provide a common language for all marketplace participants to apply within the context of their individual businesses.”

“With the constant innovation and increased complexity of our digital ecosystem, it is important for the industry to have consistent guiding principles in place,” said Alex Stone, SVP, Managing Director, Horizon Media. “These IAB standards are our guardrails which we will use as our progression accelerates for years to come.”

“As streaming and cross-platform video consumption continue to evolve, premium video remains one of the most effective environments for brands,” said Michael Reidy, Senior Vice President, Small and Medium Business Growth, Advertising & Partnerships, NBCUniversal. “As an industry, we have an opportunity to align around clearer, more consistent standards that drive greater media effectiveness and deliver simplicity for our partners across buyers, sellers, and technology platforms.”

“The way people watch video has changed dramatically, but the language the industry uses to describe it hasn’t kept pace,” adds Colt Cheadle, Sr. Manager, Sales Activation, Spectrum Reach. “As video continues to evolve across platforms, screens, and viewing experiences, establishing a common framework is essential to reducing complexity, improving collaboration, and helping buyers and sellers make more informed decisions.”

The RMT Standard arrives as programmatic video investment, CTV spending, and cross-media video planning continue to grow, and as members across the buy-side, sell-side, and technology layer have acknowledged the need for definitional clarity. The framework is also designed to feed into IAB Measurement Center’s Project Eidos taxonomy work and inform IAB Tech Lab’s OpenRTB and AdCOM specifications, allowing it to work seamlessly with technical standards rather than a standalone document.

The public comment period for the RMT Standard is open from July 8, 2026, through August 8, 2026. IAB and IAB Tech Lab will continue working with industry stakeholders, working group participants, and standards contributors to refine the framework and support adoption across the ecosystem.

To learn more about the Redefining Media Types Standard and to provide feedback, click here.

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

 

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SOURCE Interactive Advertising Bureau (IAB)

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Popular AI planner Voiset launches version 2.0 and enters MENA at LEAP 2026 with full Arabic support

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The AI personal planner that builds your day by voice returns to LEAP 2026 in Riyadh with a fully refreshed design and a connection to Claude, one of the world’s leading AI assistants.

RIYADH, Saudi Arabia, Aug. 25, 2026 /PRNewswire/ — Voiset, the AI personal planner, today announced the launch of its next generation product: Voiset 2.0, an almost completely rebuilt version of its planning solution. At the same time, the company enters the MENA market. Voiset will show the new version at LEAP 2026 in Riyadh, August 31 to September 3.

Voiset 2.0 is built around one simple idea: planning your day should be as easy as pressing one button. It is not another CRM or to-do list. Voiset works as a personal assistant for productivity. You connect your calendar, say your plans out loud or type them, and get a fully planned day. The AI understands natural language. It builds a realistic schedule around your calendar, priorities and deadlines, and replans automatically when things change. Voiset also connects to leading AI assistants: it is one of the first planners that you can control by talking to Claude, Anthropic’s AI assistant.

Arabic voice input was part of Voiset from the start. But full right-to-left interface support was the most requested feature from the company’s first users in the MENA region. Voiset 2.0 delivers it: the full interface now works in RTL Arabic, and voice input understands Arabic and English at the same time.

Mobile stays at the core of the product: everyone should be able to add tasks on the go and record thoughts without typing or difficult settings. Voiset 2.0 works on iOS, Android and the web, with instant sync between them.

Voiset is built for people with busy days: entrepreneurs, small business owners, real estate agents, consultants, students and anyone always on the go. It is for people who need to remember every detail and cannot afford to miss something important, but have no time to organize a task list by hand.

The redesign is based on feedback from Voiset’s current users, mostly in the United States and Europe, where the product has built its core audience.

The MENA market is a key opportunity for productivity tools. The US market is crowded, but MENA is still not well covered by major players, and few tools offer real Arabic support. At the same time, the region is growing fast: under Saudi Arabia’s Vision 2030, small businesses and public sectors such as health, education, infrastructure, recreation and tourism are expanding, creating strong demand for productivity solutions.

As part of its MENA expansion, the company is looking for local partners to grow its presence in the region and serve the needs of local businesses.

Media Contact:
Voiset
contact@voiset.io

Photos:
https://www.prlog.org/13165743

Press release distributed by PRLog

View original content:https://www.prnewswire.com/news-releases/popular-ai-planner-voiset-launches-version-2-0-and-enters-mena-at-leap-2026-with-full-arabic-support-302859600.html

SOURCE Union Smart Tech s.r.o.

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Revenue Optics Launches Pricing and Revenue Growth Management Practice, Names Shafohi Alamgir Vice President

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The firm’s first vice-president-level operator will build the practice that stops private-equity-backed distributors from giving coverage gains back at the counter, where industry research puts 3 to 5 points of recoverable margin at many mid-market distributors

MEMPHIS, Tenn., Aug. 25, 2026 /PRNewswire/ — Revenue Optics, the commercial growth firm for private-equity-backed B2B distributors and industrial companies, today announced the launch of its Pricing and Revenue Growth Management practice and the appointment of Shafohi Alamgir as Vice President, Pricing and Revenue Growth Management. Alamgir began in the role on August 24 and reports to Founder and Chief Executive Officer Ali Hasham.

The appointment is the firm’s first vice-president-level operator hire and establishes pricing as the fourth line of the Revenue Optics commercial growth platform, alongside sales transformation, talent solutions, and AI and automation.

The practice was built in response to client demand. Revenue Optics builds inside sales engines that put proactive ownership around profitable accounts an outside-sales-centered model cannot economically reach, what the firm calls the distribution coverage gap. Those programs reactivate dormant accounts, increase share of wallet, and grow gross profit.

They also create thousands of new pricing decisions, often exposing a second problem: limited governance around how prices are set, exceptions are handled, and margin is protected.

“Many of our clients asked us a version of the same question this year: you fixed how we cover our accounts, can you do the same for how we price them,” said Ali Hasham, Founder and Chief Executive Officer of Revenue Optics. “They were not asking us for another model. They wanted a system that could be installed and sustained. Shafohi and I came up inside WESCO at the same time, in the same office, on opposite sides of the same problem. Coverage decides whether you get the order. Pricing decides whether it was worth winning. Now we are putting the two together inside one firm.”

Pricing carries significant leverage in distribution. For a distributor operating at high-teens to low-twenties gross margin and mid-single-digit EBITDA, a 1 percent realized price improvement can translate into roughly a 22 percent increase in EBITDA because little incremental cost is required to capture it.

Alamgir brings more than 20 years of pricing and revenue growth management leadership across distribution and industrial manufacturing, supporting businesses ranging from $1.5 billion to more than $6 billion in revenue. Her work has generated more than $100 million in gross margin and EBITDA improvement, including repeated margin expansion of 200 to 300 basis points.

Her experience spans pricing architecture, customer segmentation, deal and discount governance, trade and promotional effectiveness, and commercial operating model redesign.

Alamgir has held enterprise pricing leadership roles at AG Growth International and Molex and previously worked in pricing roles at WESCO Distribution and GEXPRO, part of Rexel, after beginning her career at General Electric. She holds a Bachelor of Science in Industrial Distribution Management from the University of Illinois Urbana-Champaign, is a Certified Pricing Professional through the Professional Pricing Society, and is Prosci certified in change management.

“Most distributors are not under-earning. They are leaking,” said Alamgir. “The margin is already in the business. It goes out through pricing by gut feel, slow cost pass-through, discount drift, and exception chaos. Those are governance problems before they are math problems. What convinced me about Revenue Optics is that they already understand the hard part: getting a sales organization to adopt something new and making it hold.”

The practice serves private-equity-backed distributors and industrial manufacturers. It begins with a fixed-scope pricing diagnostic designed to quantify recoverable margin across price variance, cost pass-through latency, discount leakage, and governance gaps.

Revenue Optics then builds the operating system required to capture that value, including key value item and price sensitivity analysis, pricing guardrails and floors, price-change governance, and seller enablement.

Revenue Optics is headquartered in Memphis, Tennessee.

About Revenue Optics

Revenue Optics is a commercial growth firm for private-equity-backed B2B distributors and industrial companies. The firm helps clients close the distribution coverage gap by designing and building inside sales coverage models, recruiting and assessing talent, implementing CRM and AI automation, and strengthening pricing governance.

Learn more at https://revenueoptics.com/

Contact:
Ali Hasham
***@revenueoptics.com

Photo(s):
https://www.prlog.org/13166679

Press release distributed by PRLog

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SOURCE Revenue Optics

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Clairvoyance Adds Multiplayer AI, Letting Multiple People Work Inside One Live AI Session, Running on Your Own Machine

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Clairvoyance 0.85 also adds seamless access to AI sessions across all of a user’s machines, plus a new iPhone app

PLYMOUTH, Mich., Aug. 25, 2026 /PRNewswire/ — Stardock Software today released Clairvoyance 0.85, introducing Multiplayer AI, live AI agent sessions that multiple people can join and work in together, in real time. The work itself stays on the host’s computer, rather than in the cloud.

Clairvoyance is a local-first desktop application that gives users a staff of persistent AI agents. Because it runs on the user’s own machine, those agents work directly with the user’s local applications, files, and data, whether the intelligence behind them comes from cloud models such as Claude, Codex, Copilot, Cursor, and Grok, from local models running on the user’s own hardware, or from Clairvoyance’s built-in AI. Agents keep memory of the projects they support, communicate with one another, and deliver finished work including presentations, reports, dashboards, and interactive tools, all stored on the user’s machine.

With Multiplayer AI, a second person can now step into that work. A user building a data dashboard with their AI staff may find the numbers they need are owned by another colleague. They invite the colleague into the live session, and the colleague talks to the same agents and supplies the data directly, while the session and everything in it stays on the host’s machine. The same mechanism can also accelerate training, as working with AI agents is a genuine shift in how people work, and the fastest way to learn it is to sit inside a live session with an expert.

“Everyone understood Google Docs the first time they saw two cursors in one document,” said Brad Wardell, CEO of Stardock Software. “Multiplayer AI is that moment for AI agents but the difference is where it happens. With Clairvoyance, multiple team members are working with an agent on one person’s machine, rather than team members watching an agent work in a channel.”

The same infrastructure now connects a user’s own machines. Clairvoyance 0.85 lets users jump into any of their AI sessions from any of their computers, whether Windows, Mac, or Linux. Start a research task on a desktop before leaving the house, and the same staff, the same memory, and the same in-progress work are waiting on a laptop an hour later, with no reconfiguring and no re-explaining context.

A new iPhone app extends that reach to the phone as a user’s AI staff runs on their actual computers, with their actual applications and files, the app can direct real work from anywhere. Users can kick off a build, check in code, have Photoshop batch-process a folder of images, then collect the finished output back at the desk. The phone directs the work; the user’s own machines do it.

Clairvoyance 0.85 is available today as a free download at clairvoyanceai.com for Windows, macOS, and Linux. The full application is free, with Pro adding cloud sync, team features, and included AI tokens for $20 per month.

Please contact press@stardock.com for all media inquiries.

About Stardock Software

Stardock Software has been building consumer and enterprise software for over 30-years with a track record of building Windows desktop utilities and PC games used by tens of millions of people. Clairvoyance, its local-first AI platform, began as an internal tool that Stardock’s own teams used and refined daily for two years before bringing it to market.

View original content:https://www.prnewswire.com/news-releases/clairvoyance-adds-multiplayer-ai-letting-multiple-people-work-inside-one-live-ai-session-running-on-your-own-machine-302859683.html

SOURCE Stardock Software

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