Technology
The Original Pioneer: You & HIKMICRO – Celebrating Three Years of Leading the Digital Hunt Together
Published
2 months agoon
By
HANGZHOU, China, July 10, 2026 /PRNewswire/ — HIKMICRO has launched its new Deer Season campaign—The Pioneer’s Journey. The campaign celebrates three years of innovation, leadership, and trust behind the HABROK series while honoring the pioneering hunters who helped shape its evolution.
Every deer season brings new launches, new specifications, and new promises. Yet in the field—where opportunities are fleeting and every decision carries weight—hunters measure performance by a different standard: not what is newest, but what remains dependable after seasons of real-world use.
Since the launch of HABROK in 2023, HIKMICRO has focused not on novelty, but on continuous refinement shaped by real hunting needs and field experience. From HABROK (2023) to HABROK 4K (2024), HABROK Pro (2025), and HABROK 4K 2.0 (2026), each generation has advanced imaging performance, refined ergonomics, and strengthened operational intelligence. Over time, innovation has evolved into maturity, and technology into reputation. What began as an early pioneer product line has become a benchmark trusted by hunters worldwide.
True leadership is earned through continuous evolution, proven in the field, and strengthened by the hunters who trust the journey.
The Journey of Evolution: Image Quality and Using Experience
For HIKMICRO, leadership has never been defined by standing still after a breakthrough. It is measured by the willingness to refine what already works—season after season, detail after detail. From HABROK to HABROK 4K 2.0, the series has followed a continuous path of evolution, shaped not by chasing novelty, but by pursuing maturity. Behind every generation lies thousands of decisions that hunters may never notice individually, but experience collectively—each contributing to a more intuitive, reliable, and consistent field experience.
HABROK delivers full-spectrum thermal resolution ranging from 256 to 1280, combined with 4K UHD optical CMOS imaging, enabling hunters to select the performance level best suited to their environment and hunting style. Thermal sensitivity continues to evolve through increasingly lower NETD values, enhancing detection capability and environmental awareness in demanding conditions. Evolutionary upgrades to Image Pro 4.0, together with the integration of pioneering technologies including HSIS, SYNC PRO, and ZOOM PRO, further enhance image clarity, smoothness, and confidence in target identification.
HABROK integrates Dual EIS to support more stable observation in dynamic scenarios. Refined button layout design and optimized housing ergonomics ensure seamless operation while minimizing distraction during critical moments in the field. The patented Rear Focus with T/D (Thermal/Digital) Switcher enables intuitive transitions between observation modes. A larger, enhanced display architecture further elevates immersion and improves long-term viewing comfort during extended use.
Inter-device connectivity enables seamless communication across the HABROK series. Deep integration with HIKZONE further expands the ecosystem experience and streamlines field workflows. While external appearance can be replicated, the depth of refinement behind every algorithm update, structural adjustment, and interaction design cannot. Each enhancement is guided by a single principle: to serve real hunting behavior—not specifications alone.
Through this philosophy of continuous refinement, HIKMICRO transforms technological advancement into practical capability—ensuring that every improvement delivers meaningful value in real-world hunting conditions.
The Original Pioneer: The Hunters Who Shaped the Journey
Three years ago, when digital hunting binoculars were still unfamiliar to many hunters, a group of early users chose a different path. They embraced a new way of seeing—trusting thermal and digital imaging as a meaningful advantage in real hunting conditions. By taking the first step alongside HIKMICRO, they became the Original Pioneers of this journey.
Their belief did more than support a product launch—it helped shape an entire category. As early HABROK users, their real-world experiences, expectations, and feedback played a vital role in refining every generation that followed.
The “Original Pioneer” is not defined by who came first, but by those willing to step into something new. These hunters were more than early adopters—they helped shape the future of digital hunting binoculars through trust, experience, and belief in a new way of seeing. Their journey became inseparable from HABROK’s evolution.
Trust Earned in the Field
The hunters who shaped the HABROK journey did more than adopt a new category—they validated it in the field. While innovation defines a beginning, trust defines long-term leadership. For HABROK, that trust has been earned through consistent performance in real hunting environments, season after season.
Over the past three years, authentic user experiences have become the strongest proof of HABROK’s benchmark position. Across diverse terrains and hunting scenarios, it has demonstrated value beyond specifications—delivering confidence, reliability, and trust when it matters most.
This is how reputation becomes leadership. Every successful identification in fading light, every moment of clarity in challenging terrain, and every critical decision supported by HABROK strengthens the bond between HIKMICRO and its pioneering community. Through these field-proven experiences, HABROK has evolved from an innovative product into a trusted companion in the wilderness.
A Benchmark Built Together
Three years after helping define digital hunting binoculars, HABROK continues to set the benchmark through continuous evolution, pioneering spirit, and field-proven trust. Every algorithm update reflects refinement. Every design improvement reflects hunter feedback. Every field story reinforces the trust built along the journey.
By honoring the community that helped shape its evolution, HIKMICRO reinforces its position not only as a leader in outdoor optics, but as a brand continuously shaped by the people it serves. The Original Pioneer began with a first step in 2023. Today, that journey continues—led by HIKMICRO and built together with the hunters who have witnessed every step along the way.
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/the-original-pioneer-you–hikmicro–celebrating-three-years-of-leading-the-digital-hunt-together-302821750.html
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Technology
ASU London opens, welcomes students to a new model of global higher education
Published
43 minutes agoon
September 22, 2026By
Students begin new academic journeys in London, combining project-based learning, industry engagement and the opportunity to earn bachelor’s and master’s degrees in four years
LONDON, Sept. 22, 2026 /PRNewswire/ — ASU London has officially opened its academic year, welcoming students to a new international higher education experience built around project-based learning, real-world challenges and global opportunities.
“We have designed ASU London to provide students with a compelling new way they can both gain an international experience and prepare for their careers, in the U.K. and the U.S.,” Arizona State University President Michael Crow said. “We’re in the business of changing people’s lives and futures. We will continue to expand our efforts and our impact to engage with learners all over the world.”
ASU London — an independent U.K. degree-awarding higher education provider — will offer three-year bachelor’s degrees in areas including business, computer science, engineering and design. Its programs are built around project-based learning and real-world experience, with students working on challenges shaped by industry and community needs, leading to opportunities for Arizona State University master’s degrees.
“I don’t think this has happened before, and that is what is so extraordinary,” said Sir Malcolm Grant, grant chair of ASU London’s board of trustee directors, a senior advisor to Crow and part of London’s university system since 1972. “We can take students internationally, give them three years’ education here in London, and then they may go onto a master’s program (at ASU).
“Being able to offer students this extraordinary opportunity…I am totally committed to this.”
The institution’s approach places particular emphasis on future-focused skills, including artificial intelligence, technology and sustainable innovation. Students from different disciplines can work together on complex problems that require practical solutions and collaboration.
Those who pursue master’s degrees at Arizona State University will gain exposure to one of the fastest-growing U.S. research universities, known for innovation, sustainability, the largest engineering school and its location within a region rapidly expanding in microelectronics and the knowledge economy.
“ASU is an exceptional partner in elevating Phoenix on the global stage, and I know ASU London will help our city and region take another important step forward,” said Phoenix Mayor Kate Gallego. “I look forward to continuing to work with Michael Crow and ASU to connect the world with the dynamic opportunities Phoenix and Arizona offer for innovation, investment and collaboration.”
Tackling global challenges
ASU London is designed to prepare students for a changing world of work and the challenges facing communities around the world.
“The world’s biggest challenges require collaboration across disciplines and borders,” said ASU London Managing Director Michael Goodwin. “ASU London gives students the opportunity to develop the knowledge, skills and confidence to contribute to those challenges while building careers in a changing global economy.”
The opening of the academic year also begins a new phase in ASU London’s relationship with the U.K. The institution is developing relationships with local communities, universities, employers, alumni and other organizations as it contributes to London’s educational and innovation ecosystem.
Learn with industry
ASU London’s hands-on approach reflects one of its central principles: to learn by doing. Students are encouraged to build, test and experience ideas through practical projects. They can work on issues including sustainability, artificial intelligence and smart cities while developing technical, professional and collaborative skills.
James Woods, who is studying business management after graduating from high school in Phoenix this May, said everything about ASU London — from its learning approach to its global focus — convinced him to cross the pond to begin his college education.
“I feel as I come to London, it’s going to open up more opportunities for me to be a leader,” Woods said. “You’re surrounded by leaders. And what I particularly like is that they’re not just handing you a paper to work on. You’re actually working on a project. You’re given a purpose.”
Industry engagement is a core part of the ASU London learning experience. Students work on projects shaped by employers and build professional skills from day one. Through project-based learning, real-world challenges and industry engagement, students develop portfolios of work that demonstrate what they can do as well as what they know.
The institution’s location in the heart of the city, at the Clerkenwell campus of City St. George’s, University of London, also places students within a diverse environment of businesses, creative organizations, technology companies and cultural institutions.
“Effectively, we’re giving them this very small, friendly and supportive community as part of ASU London,” Goodwin said. “But they have access to a much wider, bigger university experience should they choose to take it up.”
Connecting continents
ASU London also provides qualified graduates with opportunities to select one-year master’s degrees at Arizona State University in the U.S., subject to program requirements and applicable U.S. immigration and visa requirements.
These include master’s degrees in areas such as computer science, cybersecurity, electrical engineering, business analytics, entrepreneurship and innovation, marketing, artificial intelligence in business, economics, information systems management, supply chain management and user experience.
Beyond these one-year programs, qualified graduates from ASU London bachelor’s degree programs will have additional pathways to the wider portfolio of Arizona State University graduate degrees.
This gives students the opportunity to begin with a U.K. bachelor’s degree in London and continue their academic journey in the United States.
“What we’re doing with ASU London is we’re launching an experiment in academic innovation,” Crow said. “We’re launching an initiative where we can partner with more people in the U.K., an English-speaking country that’s deeply connected with people all over the world.
“We’re also trying to build in more agility for ourselves. You can’t come to the United States? Well, maybe you can go to England.”
For the 320 students beginning their studies this September, the new academic year represents the start of their own journey.
Among them are Gustavo Alves, a first-year student from Brazil who will major in business management. For him, the decision to enroll at ASU London was easy. It has everything he could want, both personally and professionally.
“The teenager life and the university life are great,” said Alves. “And the professional side, with the job market, with the connections you can make with companies in London, I think it’s a great city to be in.”
Although ASU London is in its infancy, Crow already is thinking about the future. He said ASU London could have as many as 4,000 students and be a global model for other universities.
“We hope that it’s a pilot for a global model because we’re working with Cintana Education to not only help start universities around the world but to help enhance universities around the world,” Crow said. “The education sector has under-innovated for the challenges that are ahead, and are very much focused on status and selectivity as their method of competition.
“So welcome, in a sense, to an innovative project.”
View original content to download multimedia:https://www.prnewswire.com/news-releases/asu-london-opens-welcomes-students-to-a-new-model-of-global-higher-education-302885632.html
SOURCE Arizona State University – Media Relations
Technology
ASU London opens, welcomes students to a new model of global higher education
Published
43 minutes agoon
September 22, 2026By
Students begin new academic journeys in London, combining project-based learning, industry engagement and the opportunity to earn bachelor’s and master’s degrees in four years
LONDON, Sept. 22, 2026 /PRNewswire/ — ASU London has officially opened its academic year, welcoming students to a new international higher education experience built around project-based learning, real-world challenges and global opportunities.
“We have designed ASU London to provide students with a compelling new way they can both gain an international experience and prepare for their careers, in the U.K. and the U.S.,” Arizona State University President Michael Crow said. “We’re in the business of changing people’s lives and futures. We will continue to expand our efforts and our impact to engage with learners all over the world.”
ASU London — an independent U.K. degree-awarding higher education provider — will offer three-year bachelor’s degrees in areas including business, computer science, engineering and design. Its programs are built around project-based learning and real-world experience, with students working on challenges shaped by industry and community needs, leading to opportunities for Arizona State University master’s degrees.
“I don’t think this has happened before, and that is what is so extraordinary,” said Sir Malcolm Grant, grant chair of ASU London’s board of trustee directors, a senior advisor to Crow and part of London’s university system since 1972. “We can take students internationally, give them three years’ education here in London, and then they may go onto a master’s program (at ASU).
“Being able to offer students this extraordinary opportunity…I am totally committed to this.”
The institution’s approach places particular emphasis on future-focused skills, including artificial intelligence, technology and sustainable innovation. Students from different disciplines can work together on complex problems that require practical solutions and collaboration.
Those who pursue master’s degrees at Arizona State University will gain exposure to one of the fastest-growing U.S. research universities, known for innovation, sustainability, the largest engineering school and its location within a region rapidly expanding in microelectronics and the knowledge economy.
“ASU is an exceptional partner in elevating Phoenix on the global stage, and I know ASU London will help our city and region take another important step forward,” said Phoenix Mayor Kate Gallego. “I look forward to continuing to work with Michael Crow and ASU to connect the world with the dynamic opportunities Phoenix and Arizona offer for innovation, investment and collaboration.”
Tackling global challenges
ASU London is designed to prepare students for a changing world of work and the challenges facing communities around the world.
“The world’s biggest challenges require collaboration across disciplines and borders,” said ASU London Managing Director Michael Goodwin. “ASU London gives students the opportunity to develop the knowledge, skills and confidence to contribute to those challenges while building careers in a changing global economy.”
The opening of the academic year also begins a new phase in ASU London’s relationship with the U.K. The institution is developing relationships with local communities, universities, employers, alumni and other organizations as it contributes to London’s educational and innovation ecosystem.
Learn with industry
ASU London’s hands-on approach reflects one of its central principles: to learn by doing. Students are encouraged to build, test and experience ideas through practical projects. They can work on issues including sustainability, artificial intelligence and smart cities while developing technical, professional and collaborative skills.
James Woods, who is studying business management after graduating from high school in Phoenix this May, said everything about ASU London — from its learning approach to its global focus — convinced him to cross the pond to begin his college education.
“I feel as I come to London, it’s going to open up more opportunities for me to be a leader,” Woods said. “You’re surrounded by leaders. And what I particularly like is that they’re not just handing you a paper to work on. You’re actually working on a project. You’re given a purpose.”
Industry engagement is a core part of the ASU London learning experience. Students work on projects shaped by employers and build professional skills from day one. Through project-based learning, real-world challenges and industry engagement, students develop portfolios of work that demonstrate what they can do as well as what they know.
The institution’s location in the heart of the city, at the Clerkenwell campus of City St. George’s, University of London, also places students within a diverse environment of businesses, creative organizations, technology companies and cultural institutions.
“Effectively, we’re giving them this very small, friendly and supportive community as part of ASU London,” Goodwin said. “But they have access to a much wider, bigger university experience should they choose to take it up.”
Connecting continents
ASU London also provides qualified graduates with opportunities to select one-year master’s degrees at Arizona State University in the U.S., subject to program requirements and applicable U.S. immigration and visa requirements.
These include master’s degrees in areas such as computer science, cybersecurity, electrical engineering, business analytics, entrepreneurship and innovation, marketing, artificial intelligence in business, economics, information systems management, supply chain management and user experience.
Beyond these one-year programs, qualified graduates from ASU London bachelor’s degree programs will have additional pathways to the wider portfolio of Arizona State University graduate degrees.
This gives students the opportunity to begin with a U.K. bachelor’s degree in London and continue their academic journey in the United States.
“What we’re doing with ASU London is we’re launching an experiment in academic innovation,” Crow said. “We’re launching an initiative where we can partner with more people in the U.K., an English-speaking country that’s deeply connected with people all over the world.
“We’re also trying to build in more agility for ourselves. You can’t come to the United States? Well, maybe you can go to England.”
For the 320 students beginning their studies this September, the new academic year represents the start of their own journey.
Among them are Gustavo Alves, a first-year student from Brazil who will major in business management. For him, the decision to enroll at ASU London was easy. It has everything he could want, both personally and professionally.
“The teenager life and the university life are great,” said Alves. “And the professional side, with the job market, with the connections you can make with companies in London, I think it’s a great city to be in.”
Although ASU London is in its infancy, Crow already is thinking about the future. He said ASU London could have as many as 4,000 students and be a global model for other universities.
“We hope that it’s a pilot for a global model because we’re working with Cintana Education to not only help start universities around the world but to help enhance universities around the world,” Crow said. “The education sector has under-innovated for the challenges that are ahead, and are very much focused on status and selectivity as their method of competition.
“So welcome, in a sense, to an innovative project.”
View original content to download multimedia:https://www.prnewswire.com/news-releases/asu-london-opens-welcomes-students-to-a-new-model-of-global-higher-education-302885632.html
SOURCE Arizona State University – Media Relations
Technology
ASU London opens, welcomes students to a new model of global higher education
Published
43 minutes agoon
September 22, 2026By
Students begin new academic journeys in London, combining project-based learning, industry engagement and the opportunity to earn bachelor’s and master’s degrees in four years
LONDON, Sept. 22, 2026 /PRNewswire/ — ASU London has officially opened its academic year, welcoming students to a new international higher education experience built around project-based learning, real-world challenges and global opportunities.
“We have designed ASU London to provide students with a compelling new way they can both gain an international experience and prepare for their careers, in the U.K. and the U.S.,” Arizona State University President Michael Crow said. “We’re in the business of changing people’s lives and futures. We will continue to expand our efforts and our impact to engage with learners all over the world.”
ASU London — an independent U.K. degree-awarding higher education provider — will offer three-year bachelor’s degrees in areas including business, computer science, engineering and design. Its programs are built around project-based learning and real-world experience, with students working on challenges shaped by industry and community needs, leading to opportunities for Arizona State University master’s degrees.
“I don’t think this has happened before, and that is what is so extraordinary,” said Sir Malcolm Grant, grant chair of ASU London’s board of trustee directors, a senior advisor to Crow and part of London’s university system since 1972. “We can take students internationally, give them three years’ education here in London, and then they may go onto a master’s program (at ASU).
“Being able to offer students this extraordinary opportunity…I am totally committed to this.”
The institution’s approach places particular emphasis on future-focused skills, including artificial intelligence, technology and sustainable innovation. Students from different disciplines can work together on complex problems that require practical solutions and collaboration.
Those who pursue master’s degrees at Arizona State University will gain exposure to one of the fastest-growing U.S. research universities, known for innovation, sustainability, the largest engineering school and its location within a region rapidly expanding in microelectronics and the knowledge economy.
“ASU is an exceptional partner in elevating Phoenix on the global stage, and I know ASU London will help our city and region take another important step forward,” said Phoenix Mayor Kate Gallego. “I look forward to continuing to work with Michael Crow and ASU to connect the world with the dynamic opportunities Phoenix and Arizona offer for innovation, investment and collaboration.”
Tackling global challenges
ASU London is designed to prepare students for a changing world of work and the challenges facing communities around the world.
“The world’s biggest challenges require collaboration across disciplines and borders,” said ASU London Managing Director Michael Goodwin. “ASU London gives students the opportunity to develop the knowledge, skills and confidence to contribute to those challenges while building careers in a changing global economy.”
The opening of the academic year also begins a new phase in ASU London’s relationship with the U.K. The institution is developing relationships with local communities, universities, employers, alumni and other organizations as it contributes to London’s educational and innovation ecosystem.
Learn with industry
ASU London’s hands-on approach reflects one of its central principles: to learn by doing. Students are encouraged to build, test and experience ideas through practical projects. They can work on issues including sustainability, artificial intelligence and smart cities while developing technical, professional and collaborative skills.
James Woods, who is studying business management after graduating from high school in Phoenix this May, said everything about ASU London — from its learning approach to its global focus — convinced him to cross the pond to begin his college education.
“I feel as I come to London, it’s going to open up more opportunities for me to be a leader,” Woods said. “You’re surrounded by leaders. And what I particularly like is that they’re not just handing you a paper to work on. You’re actually working on a project. You’re given a purpose.”
Industry engagement is a core part of the ASU London learning experience. Students work on projects shaped by employers and build professional skills from day one. Through project-based learning, real-world challenges and industry engagement, students develop portfolios of work that demonstrate what they can do as well as what they know.
The institution’s location in the heart of the city, at the Clerkenwell campus of City St. George’s, University of London, also places students within a diverse environment of businesses, creative organizations, technology companies and cultural institutions.
“Effectively, we’re giving them this very small, friendly and supportive community as part of ASU London,” Goodwin said. “But they have access to a much wider, bigger university experience should they choose to take it up.”
Connecting continents
ASU London also provides qualified graduates with opportunities to select one-year master’s degrees at Arizona State University in the U.S., subject to program requirements and applicable U.S. immigration and visa requirements.
These include master’s degrees in areas such as computer science, cybersecurity, electrical engineering, business analytics, entrepreneurship and innovation, marketing, artificial intelligence in business, economics, information systems management, supply chain management and user experience.
Beyond these one-year programs, qualified graduates from ASU London bachelor’s degree programs will have additional pathways to the wider portfolio of Arizona State University graduate degrees.
This gives students the opportunity to begin with a U.K. bachelor’s degree in London and continue their academic journey in the United States.
“What we’re doing with ASU London is we’re launching an experiment in academic innovation,” Crow said. “We’re launching an initiative where we can partner with more people in the U.K., an English-speaking country that’s deeply connected with people all over the world.
“We’re also trying to build in more agility for ourselves. You can’t come to the United States? Well, maybe you can go to England.”
For the 320 students beginning their studies this September, the new academic year represents the start of their own journey.
Among them are Gustavo Alves, a first-year student from Brazil who will major in business management. For him, the decision to enroll at ASU London was easy. It has everything he could want, both personally and professionally.
“The teenager life and the university life are great,” said Alves. “And the professional side, with the job market, with the connections you can make with companies in London, I think it’s a great city to be in.”
Although ASU London is in its infancy, Crow already is thinking about the future. He said ASU London could have as many as 4,000 students and be a global model for other universities.
“We hope that it’s a pilot for a global model because we’re working with Cintana Education to not only help start universities around the world but to help enhance universities around the world,” Crow said. “The education sector has under-innovated for the challenges that are ahead, and are very much focused on status and selectivity as their method of competition.
“So welcome, in a sense, to an innovative project.”
View original content to download multimedia:https://www.prnewswire.com/news-releases/asu-london-opens-welcomes-students-to-a-new-model-of-global-higher-education-302885632.html
SOURCE Arizona State University – Media Relations
ASU London opens, welcomes students to a new model of global higher education
ASU London opens, welcomes students to a new model of global higher education
ASU London opens, welcomes students to a new model of global higher education
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