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AI Already Ranked the AI Kings. The Most Famous Founder Finished Last

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New 5W Reputation Index audits what AI engines say about Sam Altman, Dario Amodei, and Demis Hassabis — and finds three materially different reputations for the three men who built the engines.

MIAMI, July 10, 2026 /PRNewswire/ — 5W AI Communications today published the inaugural edition of the 5W Reputation Index, the first systematic audit of how AI engines describe the people they were built by. The subject set: the three founders of the labs behind the answers — Sam Altman of OpenAI, Dario Amodei of Anthropic, and Demis Hassabis of Google DeepMind.

Across five AI engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews), 40+ reputation-intent prompts per subject, and 600+ prompt-level observations, the three rank cleanly — and the ranking inverts the order of their public fame.

Demis Hassabis — 86 / 100. The Nobel laureate. “Scientist who happens to run a lab.”Dario Amodei — 82 / 100. “The conscience who was right.” Built Anthropic around an explicit safety thesis and was vindicated commercially.Sam Altman — 64 / 100. “Visionary, with an asterisk.” The most-recognized name in technology, paired with a recurring trust framing.

The Index scores five equally weighted dimensions — Accuracy, Sentiment, Completeness, Consistency, and Control — and the gap is decided on the last one. The two high scorers built their AI reputations on sources they shaped, or earned through credentialed third parties: peer-reviewed work, long-form essays, the Nobel record, a serious biography. The lowest score belongs to the founder whose narrative is anchored most heavily by event-driven press he does not control.

“Fame did not produce the strongest reputation. Credentials and a controlled source base did,” said Ronn Torossian, founder and chairman of 5W. “AI has already written a reputation for every founder, CEO, and brand that matters. Most have never read their own. The answer is being given right now — the only question is whether anyone is shaping it.”

The full 5W Reputation Index — AI Lab Founders Edition is published at 5wpr.com/reputation/ai-lab-founders.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com.

Media Contact
press@5wpr.com

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SOURCE 5W Public Relations

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LeanDNA Launches Demand Scenario Modeling in APEX, Replacing Spreadsheet Guesswork With Real-Time Production Feasibility

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New capability lets production planners test demand changes against live supply and BOM data in minutes, without exporting ERP data or risking live system records.

AUSTIN, Texas, Aug. 25, 2026 /PRNewswire/ — LeanDNA, a leading intelligent supply chain execution platform, today announced the general availability of Demand Scenario Modeling (DSM), a new capability within its APEX platform that lets production planners, buyers, and supply chain managers instantly test demand changes against real supply and Bill of Materials (BOM) data, without spreadsheets or system risk.

When forecasts shift, most production planners still turn to spreadsheets to find out whether production can support it: exporting ERP data, flattening multi-level BOMs, and reconciling supply just to answer one question — can we build this? The process is slow, error-prone, and disconnected from real-time system data, and it often produces false shortages that obscure the actual constraints.

Demand Scenario Modeling replaces that manual exercise with what-if analysis built directly into APEX. Production planners can model a demand change and immediately see which components truly constrain production, how many units can realistically be built, and where shortage risk increases, turning a process that has historically taken hours into a workflow measured in minutes.

Because DSM runs in a sandbox environment connected to live ERP and BOM data, planners can test and compare multiple scenarios, adjust quantities and dates, and recalculate instantly, without posting temporary plans or manipulating live records to get an answer. That combination of speed and system safety is central to how LeanDNA has built the capability.

“Production planners shouldn’t have to choose between speed and safety when they’re testing a demand change,” said Andy Ellenthal, CEO of LeanDNA. “Demand Scenario Modeling gives them both: an answer in minutes, grounded in the same supply and BOM data running their factory, without ever touching a live ERP record. It replaces guesswork with a repeatable way to say yes, no, or not yet with confidence.”

Demand Scenario Modeling is available now to APEX customers and is purpose-built for the tactical-to-mid-horizon planning window — roughly one to twelve months out — where production teams most often need to turn a demand question into a production commitment.

About LeanDNA

LeanDNA powers the world’s discrete manufacturing with a single source of truth for factory-first supply planning, materials management, and inventory optimization. APEX, the AI-powered expert execution platform from LeanDNA, transforms data into optimized decisions and action. LeanDNA empowers manufacturers in aerospace, HVAC,industrials, automotive, and medical to improve on-time delivery and working capital levels. Leading manufacturers including Caterpillar, Daikin Applied, Safran, and Siemens use APEX for supply chain orchestration to gain visibility into current and incoming materials, take action based on inventory criticality, collaborate in real time with suppliers, and track progress toward inventory optimization goals. Learn more at LeanDNA.com.

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SOURCE LeanDNA Inc

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OppFi to Participate in September 2026 Conferences

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CHICAGO, Aug. 25, 2026 /PRNewswire/ — OppFi Inc. (NYSE: OPFI) (“OppFi” or the “Company”), a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans, today announced that management will participate in the following conferences in September 2026:

Oppenheimer Fintech Leaders Conference
Location: New York
Date: September 15, 2026

U.S. Bancorp | BTIG Consumer Finance Conference 2026
Location: Boston
Date: September 17, 2026

To schedule a meeting with OppFi, please reach out to your Oppenheimer or BTIG representatives.

About OppFi
OppFi (NYSE: OPFI) is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health. OppLoans by OppFi maintains a 4.4/5.0 star rating on Trustpilot with more than 5,400 reviews, making the Company one of the top consumer-rated financial platforms online. OppFi also holds a 35% equity interest in Bitty Holdings, LLC (“Bitty”), a credit access company that offers revenue-based financing and other working capital solutions to small businesses. For more information, please visit oppfi.com.

Investors:

investors@oppfi.com

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SOURCE OppFi

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Zillow Group to present at Goldman Sachs Communacopia + Technology Conference

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SEATTLE, Aug. 25, 2026 /PRNewswire/ — Zillow Group, Inc. (Nasdaq: Z and ZG), which is transforming the way people buy, sell, rent and finance homes, today announced Zillow Group will present at this year’s Goldman Sachs Communacopia + Technology Conference in San Francisco. 

Chief Operating Officer & Chief Financial Officer Jeremy Hofmann will participate in a fireside chat on Thursday, Sept. 10, at 10:50 a.m. PT / 1:50 p.m. ET. 

Register and access the live webcast here. Live and recorded versions of the webcast will also be available under the Events & Presentations section on Zillow Group’s Investor Relations website.

About Zillow Group:

Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. 

As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more. 

Zillow’s ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.

Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

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SOURCE Zillow Group, Inc.

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