Connect with us

Technology

EQT AB (publ) Half-year Report 2026

Published

on

STOCKHOLM, July 17, 2026 /PRNewswire/ —

Strong progress and performance in H1

“In a volatile environment we were able to unlock attractive primary deals and make strong progress on our value creation agenda. At the same time, we stayed disciplined driving realisations and sent back close to €17 billion to fund and co-investors, further building on a record year of exits in 2025. We expanded and strengthened our client offering and are currently in the market with over 20 funds; interest from private market investors and distribution partners in EQT products remains high. Thanks to very strong fundraising momentum and value creation during the quarter, our recently launched AI Infrastructure fund reached more than $9 billion in NAV in less than three months post launch. Our evergreen platform reached €10 billion in net asset value1 and the Scaleup Europe Fund is off to a very promising start. The combination with Coller Capital is on track to close in Q3 and will further strengthen EQT’s client relationships. Going forward, in an environment that is likely to remain challenging, EQT is exceptionally well positioned to deliver for clients and take market share.”

Per Franzén,
CEO and Managing Partner

1. Including Coller Capital. The transaction is subject to customary closing conditions, including regulatory approvals and certain Coller Capital fund investor consent approvals

Highlights for the period Jan-Jun 2026 (Jan-Jun 2025)

Strategic highlights

On 22 January 2026, EQT signed an agreement to acquire Coller Capital, a leading global secondaries firm with fee-generating AUM of €31bn1. The transaction is expected to close mid to late Q3 20262BPEA IX had its final close at $15.6bn, EQT Infrastructure VII set its target fund size at €21bn, and EQT XI secured commitments of half of the target fund size EQT launched its AI Infrastructure strategy with FAUM of $9.4bn, paced by strong fundraising and value creationEQT was selected for the Scaleup Europe Fund mandate by the European CommissionIn the last six months, EQT has added four new strategies with expected FAUM of more than €5bn each (the AI Infrastructure fund, Scaleup Europe Fund, EQT Exeter US Industrial Value VII, and Coller International Partners IX2), and is currently in active fundraising for more than 20 fundsEQT launched two new evergreen vehicles for Private Wealth, and reached €10bn in NAV across the evergreen products (including Coller Capital2)

1. Estimated as of 30 June 2026, translated to EUR from USD based on 0.88 rate
2. The transaction is subject to customary closing conditions, including regulatory approvals and certain Coller Capital fund investor consent approvals

Key financials

Adjusted Financials – Alternative Performance Measures1

Total Revenue amounted to €‌1,407‌m (€‌‌1,340‌m), an increase of ‌5%‌       Fee-related revenue decreased by 1% to €‌‌‌1,141‌m (€‌‌1,149‌m), of which retroactive fees were €28m (€96m). The decrease was mainly due to higher retroactive fees in H1 2025 as well as strong exit activity in earlier fund generations where the funds charge fees on invested capital. The fee-related revenue growth, adjusted for retroactive fees, was 5%Carried interest and Investment income amounted to €‌‌266‌m (€‌191‌m), of which Carried interest was primarily driven by Private Capital funds and Investment income was primarily driven by valuation uplifts in EQT’s financial investmentsOperating expenses amounted to €‌‌‌‌570‌m (€‌‌‌534‌m), an increase of ‌‌‌7%‌EBITDA amounted to €‌‌837‌m (€‌‌‌806‌m), corresponding to an EBITDA margin of ‌‌60%‌ (‌‌60%‌)Fee-related EBITDA amounted to €‌571‌m (€‌‌‌‌‌615‌m), corresponding to a Fee-related EBITDA margin of ‌‌‌‌50%‌ (‌‌‌‌54%‌). The decline is mainly related to the higher relative retroactive fees in H1 2025Net Income amounted to €‌‌‌691‌m (€‌‌‌‌682‌m). Net Income excluding Carried interest and Investment income amounted to €‌‌‌426‌m (€‌‌‌491‌m) Earnings Per Share before and after dilution amounted to €‌‌0.590‌ (€‌‌‌‌0.578‌) and €‌‌‌0.590‌ (€‌‌‌0.578), respectively

Reported Financials – IFRS

Total Revenue amounted to €‌1,610‌m (€1,273‌m), an increase of 26%     Fee-related revenue amounted to €‌‌1,148‌m (€‌1,149‌m). The decrease is mainly due to higher retroactive fees in H1 2025, as well as strong exit activity in earlier fund generations where the funds charge fees on invested capitalCarried interest and Investment income amounted to €‌‌‌‌‌‌462‌m (€‌‌‌‌‌124‌m), reflecting a higher net change in fair value compared to H1 2025Operating expenses amounted to €‌‌‌‌‌648‌m (€‌‌‌‌632‌m)EBITDA amounted to €‌‌‌‌‌962‌m (€‌‌‌‌640‌m), corresponding to an EBITDA margin of ‌‌‌‌60%‌ (‌‌‌50%‌)Net Income amounted to €‌‌‌‌‌663‌m (€‌‌‌‌346‌m)Earnings Per Share before and after dilution amounted to €‌‌‌‌0.566‌ (€‌‌‌0.293‌) and €‌‌‌‌0.566‌ (€‌‌‌0.293), respectively

1. Adjusted Financials, which are alternative performance metrics for the EQT AB Group. For a full reconciliation, please refer to section “Alternative performance measures”

Balance sheet, realization of carried interest, and liquidity

Net cash flow from fee-related operating activities amounted to €251m (€274m) during the period

Financial investments including carried interest1

Financial investments including carried interest measured at fair value in the balance sheet amounted to €‌5,629‌m (€‌‌‌5,172‌m2) at the end of the period, of which strategic balance sheet investments and long-term fund investments was €‌‌2,835‌m (€‌‌2,276‌m2) and carried interest was €‌2,794‌m (€‌‌‌‌2,897‌m2)      During H1 2026, EQT invested €‌‌‌770‌m (€‌‌‌828‌m) to support strategic growth initiatives, such as recently launched and upcoming strategies and evergreen vehicles. Long-term fund investments amounted to €‌‌23‌m (€‌‌‌110‌m). Repayments of financial investments amounted to €‌‌482‌m (€‌‌92‌m)Realized (cash) carried interest amounted to €‌404‌m (€‌‌‌‌‌60‌m). Adjusted and reported carried interest amounted to €‌‌‌‌54‌m (€‌‌‌‌154‌m) and €‌‌‌250‌m (€‌‌‌‌86‌m), respectively

Funding

Interest bearing liabilities amounted to €2,439m (€2,427m)3        EQT’s revolving credit facility of €1.5bn remained undrawnCash and cash equivalents amounted to €‌‌843‌m (€‌‌‌‌979‌m2). Net debt (ND) amounted to €‌‌‌1,596‌m, equivalent to a ND/Adjusted EBITDA of ‌‌‌1.0x‌ and ND/Adjusted Fee-related EBITDA of ‌‌1.4x‌4

Distributions to shareholders

EQT distributed €‌‌‌351‌m (€‌‌358‌m) to its shareholders, of which €‌‌269‌m (€‌231‌m) in dividends and €‌‌‌‌‌‌82‌m (€‌‌‌‌‌127‌m) through 3.0m shares (4.9m shares) via share buybacksThe Annual Shareholders’ Meeting 2026 approved the Board’s dividend proposal of SEK 5.00 per share, to be paid in two installments: SEK 2.50 was paid in May 2026, and SEK 2.50 is to be paid in December 2026EQT executed a share buyback program to offset the potential dilution impact from shares delivered to EQT’s employees under its Share and Option incentive programs. A further buyback program comprising up to 4.4m shares will be carried out between 20 July and 4 September 2026

1. See note 3 for additional details
2. 31 December 2025
3. Nominal amount. 31 December 2025
4. Net debt end of period divided by Adjusted EBITDA or Fee-related EBITDA during the last twelve months

Fundraising

Gross inflows amounted to €‌17.8‌bn. FAUM amounted to €‌‌155‌bn (€‌141‌bn) and Total AUM was €‌‌‌291‌bn (€‌‌266‌bn)

Key funds

Gross inflows to Key funds amounted to €4.8bn, primarily related to BPEA IX and Infrastructure IV and VBPEA IX closed at $15.6bn in total commitments, reaching the hard cap and raising €13.1bn in FAUM. The fund size represents a near 40% increase on the predecessor fund. BPEA IX is the largest Asia Pacific-dedicated private equity fund raised to date1EQT XI secured commitments of half of the target fund size. The fund is expected to be activated towards the end of Q3 and will not contribute to FAUM until activation2EQT set the target fund size for EQT Infrastructure VII at €21bn, corresponding to approximately $24.5bn. The fund is expected to be activated around year-end2

Other strategies

Gross inflows to Other strategies amounted to €11.6bn EQT introduced its AI Infrastructure strategy, fully seeded by the EQT Infrastructure portfolio company EdgeConneX through the acquisition of a minority stake from EQT Infrastructure IV and V. The fund charges fees on NAV. At the end of the period, FAUM amounted to $9.4bn, driven by primary and secondary capital raised as well as value appreciationEQT’s open-ended Active Core Infrastructure strategy closed its first investment. The fund will be activated in Q3 and will charge fees on NAVEQT was selected for the Scaleup Europe Fund mandate by the European Commission. The fund has a target size of €5bn and is expected to be activated in Q3, with fundraising continuing into 2027

Evergreens

Net inflows to evergreens amounted to €1.8bn. Redemptions corresponded to around 0.5% of NAV per quarter. NAV amounted to €5.6bn, and including Coller Capital to approximately €10bnIncremental FAUM related to evergreens3 increased by €1.5bn and amounted to €3.2bn at the end of the period

1. Source: Preqin, April 2026
2. EQT XI and EQT Infrastructure VII will only contribute to gross inflows upon activation
3. Note that only co-investments and NAV appreciation are incremental to EQT AB’s FAUM related to evergreens, as fund-of-fund investments is already accounted for in the underlying funds

Investment activity

EQT announced gross fund investments of €‌19‌bn, delivering attractive deal flow across strategies, thematics and geographies. In addition, EQT provided co-investment opportunities of €9bn for its clientsEQT Infrastructure announced the public tender offer of clean energy platform AES in North America, the acquisition of waste management provider Urbaser in Europe (Infrastructure VI) and the investment in UK-based provider of critical water and wastewater services Kelda (EQT Active Core Infrastructure)EQT Private Capital announced the public tender offer of UK-based product testing firm Intertek, and entered an agreement to acquire satellite company Exolaunch (EQT X)

Exit activity

EQT announced total gross fund exits of €‌7‌bn, primarily driven by public market exits. In addition, EQT realized €9bn for its co-investors. During the last twelve months, EQT sent back close to €30bn1 in total realizations to clients, building on EQT’s record year of exits in 2025 Announced exits include the public sell-downs in Galderma and Azelis (EQT VIII), Enity (EQT VII) and Beijer Ref (EQT IX), the minority stake sales in Nordic Ferry Infrastructure (EQT Infrastructure V) and EdgeConneX (EQT Infrastructure IV and V) and the full exit of Tubulis (LSP 7). In addition, EQT created a multi-asset continuation vehicle of a pool of well-performing early-stage assets (Ventures I), providing liquidity to clientsEQT’s final sell-down in Galderma represented the largest sponsor-backed block trade to date. In total, EQT generated $20bn of capital gains for its funds and co-investors – the largest capital gain outcome from a single fund in the history of private equity

1. Fund exits and realizations for co-investors

Investment performance

Key fund valuations increased by 5%. All Key funds continue to perform On or Above planDouble digit value uplift in Infrastructure was led by strong underlying performance in the Digital and Energy sub sectors, as portfolio companies continue to secure new contract capacity and grow run-rate EBITDAOver the last 12 months, profitability accelerated across the Private Capital portfolio, with 14% EBITDA growth in Private Capital Europe & North America. EQT X saw mid single digit value creation in H1, primarily due to strong operating performance, with a weighted average EBITDA growth of 24% over the last 12 months. In EQT IX, lower valuation multiples offset generally strong operating performance. Across Private Capital Asia, operating performance was broadly positive which, combined with stable valuation references, supported largely positive value creation

People

The number of full-time equivalent employees (FTE) amounted to ‌1,895‌ (‌‌1,908‌) at the end of the period. EQT will continue to invest into future growth areas, including Asia and the U.S., AI capabilities, private wealth, and secondaries and solutionsBert Janssens, Co-Head of EQT Private Capital Europe & North America, was named Chair of the newly-created Private Capital Management Committee, which aims to strengthen knowledge sharing and alignment across EQT’s global Private Capital platform to drive improved investment outcomesBert Janssens and Henry Steinberg, Global Head of EQT Real Estate, joined the EQT Executive Committee, while Lennart Blecher stepped down. Lennart remains Chairperson of EQT Real Assets and a member of the EQT CouncilAt the Annual Shareholders’ Meeting on 12 May 2026, Jean Eric Salata was appointed Chair of the EQT Board. In addition, Jean-Pascal Tricoire was appointed a new Board member of EQTGustav Segerberg was appointed Chief Financial Officer, effective as of 18 July 2026. Segerberg succeeds Kim Henriksson who will remain CFO up until that date, and then transition into a Senior Advisor role

Other

For the second consecutive year, EQT hosted its “Value Creation Day” on 20 May 2026 in London. The event featured insights from Per Franzén (CEO & Managing Partner), EQT’s investment advisory professionals, digital & AI teams, and portfolio company CEOsAs of this Half-year Report, EQT reports Real Estate and Infrastructure as two separate operating segments, reflecting a change in the internal reporting. Upon closing of the Coller Capital transaction1, EQT will also report Secondaries & Solutions as a new operating segment. This will result in a four-segment reporting structure: Private Capital, Infrastructure, Real Estate, and Secondaries & SolutionsAt the end of the period, the number of portfolio companies with validated science-based targets amounted to 65, representing more than 75% of invested capital. A further three‌ companies are in the process of setting targets

Events after the reporting period 

EQT X announced the acquisition of TachoSil®, EQT Infrastructure VII announced the acquisition of Copia Power2, and BPEA EQT Mid-Market Growth announced the acquisition of OrikanInvestment levels in EQT Key funds as of 17 July 2026 were 80-85% in EQT X, 75-80% in EQT Infrastructure VI and 10-15% in BPEA IX

1. The transaction is subject to customary closing conditions, including regulatory approvals and certain Coller Capital fund investor consent approvals, and is expected to close in mid to late Q3 2026
2. EQT Infrastructure VII is currently expected to be activated and begin charging management fees around year-end 2026. Upon activation, and with the acquisition of Copia Power, EQT Infrastructure VII is expected to be 0-5 percent invested (including closed and/or signed investments, announced public offers, if applicable, and less any expected syndication) based on target fund size and subject to customary regulatory approvals.

Presentation of EQT AB’s Half-year Report 2026

Financial analysts and media are invited to participate in a conference call, including a presentation at 08.30 CEST.

The presentation and a link to follow the webcast and conference call live can be found here and a recording will be available afterwards.

To participate by phone, please register here. You will then receive your personal dial-in details, to be able to ask questions during the Q&A.

Information on EQT AB’s financial reporting

The EQT AB Group has a long-term business model founded on a promise to its fund investors to invest capital, drive value creation and create consistent attractive returns over a 5 to 10-year horizon. The Group’s financial model is primarily affected by the size of its fee-generating assets under management, the performance of the EQT funds and its ability to recruit and retain top talent.

The Group operates in a market driven by long-term trends and thus believes quarterly financial statements are less relevant for investors. However, in order to provide the market with relevant and suitable information about the Group’s development, EQT publishes quarterly announcements with key operating numbers that are relevant for the business performance (taking Nasdaq’s guidance note for preparing interim management statements into consideration). In addition, a half-year report and a year-end report including financial statements and further information relevant for investors is published. Finally, EQT also publishes an annual report including sustainability reporting.

Contact

Olof Svensson, Head of Shareholder Relations, +46 72 989 09 15
EQT Shareholder Relations, shareholderrelations@eqtpartners.com

Rickard Buch, Head of Corporate Affairs, +46 72 989 09 11
EQT Press Office, press@eqtpartners.com, +46 8 506 55 334

This is information that EQT AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 07.00 CEST on 17 July 2026.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/eqt/r/eqt-ab–publ–half-year-report-2026,c4375599

The following files are available for download:

 

View original content:https://www.prnewswire.co.uk/news-releases/eqt-ab-publ-half-year-report-2026-302828317.html

Continue Reading

Technology

From Data to Action: Gong Debuts New Revenue AI Innovation at Celebrate ’26

Published

on

By

Featuring customers & partners from Anthropic, AT&T, Cisco, Snowflake and more showcasing real revenue AI outcomes, and keynote speaker and bestselling author Daniel Pink

LAS VEGAS and SAN FRANCISCO, Sept. 30, 2026 /PRNewswire/ — Gong today unveiled several major revenue AI announcements at Celebrate ’26, its annual customer conference live from Las Vegas. Gong cofounder and CEO Amit Bendov discussed the next evolution of Revenue AI and announced the launch of several new innovations, including Gong Enrich, Agent Builder, and Deep Mode in Gong Assistant. Gong also announced Gong Activate, the next generation of Revenue AI, that allows teams to deploy the motions that win, retain, and grow accounts, with agents and reps all working from the same blueprint.

Introducing Gong Activate
Enterprises are no longer satisfied with evaluating AI; they want scalable results. While modern AI lowers the barrier to automating tasks, without deep contextual intelligence, it can’t be trusted with much of the nuanced work that drives revenue. That’s the backdrop for Gong Activate, centered on Gong’s vision for a self-improving “revenue loop”.

Gong captures your organization’s unique institutional knowledge within the Gong Revenue Graph. From buyer personas and competitive positioning to your best reps’ deal-closing strategies, it creates an ever-improving model of your business.

Gong Activate will convert this into effective action. Always-on agents continuously evaluate every account, opportunity, and revenue play, building detailed prescriptions for the best path forward. This will allow Gong Activate to orchestrate your most valuable revenue work. It delivers up-to-date, highly relevant guidance to team members and provides the context for specialized agents to work alongside them, automating time-consuming steps in full alignment with the plan.

And measurement creates constant feedback, folding outcomes back into the Revenue Graph so every decision and action sharpens the next. The result is a virtuous revenue loop that will help new reps perform like seasoned veterans, build trust in automated workflows, and consistently shift the performance bell curve.

“Gong pioneered Revenue AI in 2015. Today, we’re taking the next step with the announcement of Gong Activate – centered on Gong’s vision for a self-improving revenue loop,” said Amit Bendov, Gong Co-founder and CEO. “For years, AI told you how to win. Now, AI wins deals for you. That means faster cycles, higher win rates, and reps running proven plays instead of guessing.”

New Product Innovations
In addition to Gong Activate, Gong introduced new offerings and enhancements as part of its latest product release, Mission Callisto, built to help revenue teams move faster and with less friction. Highlights include:

Gong Enrich, a new sales enrichment offering, helps close the data gaps that slow sellers down, automatically filling in missing account and contact details so reps spend less time researching and more time acting. Enrich launch partners include Apollo, Findymail, Firmable, Kernel, LeadIQ, Lusha, RocketReach, Wiza, ZeroBounce, and ZoomInfo.Agent Builder enables teams to create custom agents that automatically run in response to the events and conditions they define, helping automate and scale your most critical, winning workflows. Define the triggers, conditions, steps, and actions, or simply describe the agent you want in natural language. Your workflows run consistently across the business whenever the right event occurs, without relying on someone to remember to start them.Deep Mode, an agent within the Gong Assistant, takes on the investigation behind hard business questions, turning what used to take hours of manual digging into a grounded, comprehensive answer.

To learn more about the latest launch and all innovations in Mission Callisto, read more here.

Showcasing customer outcomes
Live on-stage customers like AT&T Business, Anthropic, Cisco, Experian, Snowflake, Thomson Reuters and others shared how they are driving real outcomes with Revenue AI. Highlights included:

AT&T Business is driving better business outcomes with Gong. One example is via coaching. By utilizing scorecards, call reviews, and manager feedback in Gong they achieved a 54% improvement in rep productivity. Additionally, users of the 12 Gong features they are using outperformed the productivity of non-users every time.Cisco returned to the stage a year into their rollout, now with enough scale to measure real outcomes as they have deployed 18,000 Gong licenses company-wide, gained insights from over 450,000 conversations and got their entire salesforce up and running on Gong Engage. This has led to remarkable productivity, including notable incremental revenue from over 50,000 Engage flows executed. Early-adopting teams are showing roughly 32% larger deal sizes and 26% higher win rates.Experian consolidated a division built from four separate acquisitions around one AI-driven platform – not by starting with a tool, but by identifying three specific decisions to improve: coaching, continuity, and renewal risk.The result was a 25% lift in win rates, proof that AI can’t create your strategy; it can only scale it.

Additional Celebrate ’26 Highlights
Celebrate ’26 will feature a keynote from Daniel Pink, #1 New York Times bestselling author of To Sell Is Human, Drive, When, The Power of Regret, and A Whole New Mind. Pink will discuss the 5 Ways to Navigate What’s Next, and will offer a quick look at the big trends reshaping business. He will also share a set of practical, science-based tips for making progress amid the turbulence. Attendees will come away with a clearer framework for persuasion grounded in how people actually think and decide, rather than in sales tricks.

Learn More
For more information on Celebrate ’26 and to watch replays from the event, visit https://www.gong.io/events/celebrate

About Gong
Gong harnesses the power of AI to transform how revenue teams win. Gong Revenue AI unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 organizations around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

View original content to download multimedia:https://www.prnewswire.com/news-releases/from-data-to-action-gong-debuts-new-revenue-ai-innovation-at-celebrate-26-302894000.html

SOURCE Gong

Continue Reading

Technology

Revenue alai by LateralCare Available on the Microsoft Marketplace

Published

on

By

Microsoft customers worldwide can discover and deploy revenue alai by LateralCare through Microsoft Marketplace, accessing trusted solutions that accelerate innovation and business transformation with unified integration across Microsoft products

DALLAS, Sept. 30, 2026 /PRNewswire/ — LateralCare announced the availability of revenue alai in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps, and agents to meet their business needs. Revenue alai customers can now discover and deploy trusted solutions through Microsoft Marketplace, with smooth integration and streamlined management across Microsoft Azure and other Microsoft products.

LateralCare is a healthcare technology company dedicated to responsibly applying Agentic AI to transform complex healthcare operations. Its AI-native solutions combine intelligent automation, explainable decisioning, and human-in-the-loop governance to help organizations improve efficiency, strengthen performance, and navigate operational complexity with greater confidence. Revenue alai, LateralCare’s flagship platform for revenue cycle management, brings these capabilities to financial operations, helping healthcare organizations reduce administrative burden, improve visibility, and drive stronger outcomes. Through Microsoft Marketplace, organizations can more easily discover, deploy, and integrate revenue alai within their existing Microsoft technology environments.

“The availability of revenue alai through Microsoft Marketplace marks an important milestone in our mission to transform healthcare revenue cycle management through responsible AI,” said William Reau, Chief Executive Officer of LateralCare. “Healthcare organizations need solutions that not only automate work, but also provide transparency, accountability, and measurable impact. Through Microsoft Marketplace, customers can more easily deploy revenue alai within their existing technology ecosystem and leverage AI-driven intelligence to improve revenue performance, reduce operational burden, and support better organizational outcomes.”

“We’re pleased to welcome revenue alai by LateralCare to Microsoft Marketplace,” said Cyril Belikoff, vice president, Microsoft Azure Product Marketing. “Marketplace connects trusted solutions from global partners with customers worldwide, making it easy to find and deploy apps that work seamlessly with Microsoft products.”

Microsoft Marketplace is a single destination to find, try, and buy trusted cloud solutions, AI apps, and agents to meet your business objectives. Choose from a growing collection of solutions tailored to your unique needs, available both in Marketplace and directly within Microsoft products. 

About LateralCare
LateralCare is a healthcare technology company dedicated to responsibly integrating Agentic AI to transform complex healthcare operations. Its AI-native flagship platform, revenue alai, modernizes revenue cycle management by uniting intelligent automation with explainable decisioning and human-in-the-loop governance—helping healthcare organizations improve financial performance while operating with greater clarity, confidence, and control.

For more information, visit www.lateralcare.com or follow revenue alai and LateralCare on LinkedIn for the latest updates.

For more information, press only:

Sunya Chandi, LateralCare, sunya@lateralcare.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/revenue-alai-by-lateralcare-available-on-the-microsoft-marketplace-302894434.html

SOURCE LateralCare

Continue Reading

Technology

Study Finds Majority of Advertisers Would Pay a Premium for More Audience Choices and Faster Campaign Delivery

Published

on

By

Although most advertisers are bullish on commerce media spending, 86% say slow audience fulfillment could cause them to cut spending or leave a network partner

NEW YORK, Sept. 30, 2026 /PRNewswire/ — GrowthLoop, a pioneer in agentic AI-powered marketing solutions, today released its 2026 Commerce Media Investment Index, revealing that activation speed and audience options have become decisive factors in where advertisers place retail and commerce media budgets. Conducted in partnership with Ascend2, the study surveyed nearly 300 U.S. and Canadian marketing professionals involved in retail media network (RMN) or commerce media network (CMN) advertising decisions.

The findings reveal what motivates advertisers to spend more with network partners and shed light on how execution friction could put that spend at risk:

86% say slow audience fulfillment could cause them to reduce spend or leave a network partner, while 85% say they would pay a premium for same-day fulfillment.  Nearly all respondents indicate that access to more segments would make them more likely to increase spend.32% of advertisers have reduced, paused, or reconsidered investment because of difficulty proving ROI to leadership.

“Advertisers are telling media networks how to win more budget: Provide better audiences, activate them faster, and deliver meaningful results quickly enough to inform the next campaign,” said Anthony Rotio, co-founder and co-CEO of GrowthLoop. “As we’ve seen with customers like Gopuff, a warehouse-native audience building solution is the way to fulfill these requirements and ultimately build stronger advertiser relationships.”

Key report findings

The Index shows that advertisers spread significant budget across a crowded commerce media market. The majority of advertisers allocate at least 15% of their digital advertising budgets to these networks and 90% work with two or more RMN or CMN partners. No respondents plan to decrease commerce media spend in the next year, and a full 85% plan to increase their spend.

Additional findings include:

Speed shapes spending decisions

92% would be more likely to increase spend with faster audience fulfillment.94% would likely spend more with partners offering self-service audience-building tools.Advertisers reporting the strongest ROI are five times more likely than others to receive custom audiences the same day.

Advertisers want more audience choice

Only 38% are extremely satisfied with the number of audiences available through their partners.95% say they would be more likely to increase spend with access to more segments.

Confidence in incrementality measurement drives investment and ROI

Only 40% are very confident in their partners’ incrementality measurement.Advertisers with high confidence in their partners’ measurement spend a larger share of their digital budget on RMN/CMN and are more than twice as likely to significantly exceed ROI targets.

Campaign results often arrive too late to guide the next decision

Nearly half of advertisers wait at least one week for post-campaign performance data, while only 8% receive it the same day.Just 32% say they can consistently use campaign results to optimize future audience targeting.

Putting audience scale and speed into practice

As audience speed and scale remain top of mind for advertisers, Gopuff — the leading instant commerce platform that delivers thousands of everyday products to customers in minutes — has shown how media networks can successfully address these priorities. Leveraging a composable commerce media solution, Gopuff can provide brand advertisers with a larger pool of audiences, activate campaigns quickly, and provide faster, more comprehensive visibility into campaign metrics.

“Advertisers increasingly expect both greater audience customization and faster activation, and we no longer have to trade one for the other,” said JR Crosby, director of data partnerships at Gopuff. “After implementing a warehouse-native stack, we increased our audience segments from 100 to more than 600, and expanded audiences for our subsidiary, BevMo!, from 75 to 400. These expanded audience catalogs give our internal teams and brand partners a broader range of ready-to-use targeting options and create the groundwork for more customized segment offerings.”

To download the full 2026 Commerce Media Investment Index, visit go.growthloop.com/cmn-index. To learn more about GrowthLoop’s Composable Commerce Media solution, visit https://www.growthloop.com/teams/commerce-media.

About GrowthLoop

GrowthLoop is a pioneer in composable, AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with the best ROI for enterprise. The GrowthLoop agentic, composable CDP drives compound growth by accelerating the marketing cycle using agentic AI powered by your enterprise cloud data. Working alongside AI agents, teams use GrowthLoop to translate customer data into precise audiences and activate those audiences across real-time customer journeys, measuring and improving performance through always-on analysis — all with zero data movement. Thousands of marketers at enterprises like Costco, Albertsons, Fanatics, and Ford rely on GrowthLoop to bring their AI strategy to life, grow faster with every experiment, personalize every customer touchpoint, and drive rapidly compounding results.

Media Contact

press@growthloop.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/study-finds-majority-of-advertisers-would-pay-a-premium-for-more-audience-choices-and-faster-campaign-delivery-302893521.html

SOURCE GrowthLoop

Continue Reading

Trending