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DIRECTV TEAMS UP WITH SAQUON BARKLEY IN NATIONAL AD CAMPAIGN TO HELP FOOTBALL FANS EFFORTLESSLY FIND EVERY GAME THIS SEASON

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With Games Scattered Across More Apps and Channels, the
Campaign Elevates DIRECTV Removing the Hurdles for Football Fans

EL SEGUNDO, Calif., July 22, 2026 /PRNewswire/ — DIRECTV, the home for football for more than 30 years and a leader in bringing live TV and streaming together, today launched a new integrated national campaign featuring football star Saquon Barkley that tackles one of the biggest frustrations facing football fans: finding where to watch the game.

With games spread across more apps, channels, and devices than ever before, following your favorite team has become almost as challenging as the game itself. DIRECTV brings together live games, streaming apps, real-time scores, highlights, and personalized sports discovery in one seamless experience, making it easier for fans to find and enjoy every game.

“Football fans shouldn’t have to navigate an obstacle course just to watch games,” said Vince Torres, chief marketing officer at DIRECTV. “For more than 30 years, DIRECTV has been the home of football, and we’ve stayed focused on making the game easier to find and easier to enjoy, even as the viewing experience has become more complex. By bringing together live games, streaming apps, and everything fans want in one seamless experience, we’re removing the hurdles so fans can spend less time searching and more time watching.”

The campaign turns Barkley’s iconic hurdle into a humorous metaphor for the unnecessary obstacles football fans now jump through just to find the game. In a series of comedic spots, Barkley takes his signature move to increasingly absurd heights through an over-the-top training regimen of jumps, flips, and hurdles that mirrors the maze of apps, passwords, remotes, and platforms fans navigate on game day.

The message is simple. DIRECTV removes the hurdles that get in the way of your football. With the DIRECTV Gemini device and Sports Central, customers can bring together live TV and their favorite streaming subscriptions in one intuitive experience without switching inputs, making it easier to find NFL and college football, follow every matchup, and never miss the moments that matter.

Fans can also choose the DIRECTV MySports Genre Pack®, an industry-first sports-only offering that includes ESPN Unlimited, making it easier than ever to access the sports they love without paying for channels they don’t watch. ESPN Unlimited is also included for all DIRECTV Signature satellite and streaming customers with ESPN in their base package.

By bringing the chaos of modern sports viewing to life in a memorable and entertaining way, the campaign reinforces DIRECTV’s commitment to making television simpler. It showcases how live games, streaming apps, personalized sports discovery, real-time scores, stats, and highlights come together in one seamless experience built for today’s football fan.

The integrated campaign includes a comprehensive suite of creative assets, including 30-second and 15-second television spots, digital video, social media, and online advertising that will roll out throughout the football season. Together, they reinforce DIRECTV’s commitment to making football easier to find, easier to access, and easier to enjoy.

Fans can learn more about the campaign and explore DIRECTV’s satellite-free streaming options, including MySports and Signature Packages featuring more regional sports than DISH, YouTube TV, and Hulu + Live TV combined, by visiting DIRECTV.com.

About DIRECTV

DIRECTV is a premier provider of digital television entertainment in the United States. With a diverse range of programming options and cutting-edge technology, DIRECTV delivers a world-class viewing experience to millions of subscribers. Its commitment to innovation and customer satisfaction keeps it at the forefront of the entertainment industry while providing customers with greater choice, flexibility, and control. For more information, visit www.directv.com.

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SOURCE DIRECTV

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Melody Party Offers Over 20,000 Songs and Adds More Than a Thousand New Tracks Monthly, Enhancing Its Online Karaoke Experience

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SEOUL, South Korea, Oct. 27, 2026 /PRNewswire/ — Melody Party is a music social app featuring a variety of activities, including Mic Grab, Artist Mafia, and Singing Battle. Through its online karaoke feature, SING A SONG, the app brings the traditional karaoke experience online, removing time and location constraints and offering a music experience that combines real-time singing with social interaction.

SING A SONG features an extensive library of more than 20,000 songs, with over a thousand new songs added every month. Its diverse selection includes popular K-pop tracks, classic Korean songs, and karaoke favorites. The feature offers a free-use model, allowing users to start singing their chosen songs without paying a separate fee. This helps reduce the time and cost associated with visiting traditional coin-operated karaoke venues, making it easier to enjoy singing as part of everyday life.

In terms of functionality, SING A SONG supports pitch adjustment and independent volume controls for vocals and accompaniment, allowing users to customize their singing experience according to their preferences. Users can also create online karaoke rooms, invite friends to sing together in real time, and enjoy voice chat and social interaction.

By continuously expanding its song library and offering diverse music-based interactive experiences, Melody Party continues to strengthen its music ecosystem. Through SING A SONG, the platform aims to create an accessible, highly interactive online music social space.

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SOURCE Melody Party

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Drawing new strength from 20-year legacy, IAACA calls on global counterparts to join annual conference to fortify integrity

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MARRAKECH, Morocco, Oct. 27, 2026 /PRNewswire/ — The International Association of Anti-Corruption Authorities (IAACA), an independent and non-political anti-corruption organisation with over 190 member anti-corruption authorities (ACAs) worldwide, will co-host IAACA Annual Conference 2026 in Marrakech, Morocco next month together with the Independent Commission Against Corruption of Hong Kong, China (ICAC) and the National Authority for Probity, Prevention and Fight Against Corruption of Morocco (INPPLC) to chart a path for the global graft fight and explore cutting-edge approaches to tackle emerging corruption challenges.

Themed “Building on 20 Years of Legacy: Drawing Strength from the Past, Guarding Global Integrity for the Future”, the international event will not only mark the 20th anniversary of the IAACA, but also provide a dynamic forum for IAACA members to exchange insights and enhance co-operation.

Calling on international counterparts to participate in the conference scheduled for November 25, IAACA President Mr Woo Ying-ming, who also serves as ICAC Commissioner, said that “As the IAACA marks its 20th anniversary, the conference will bring together global anti-corruption community at a pivotal moment for collective action. I anticipate that the valuable insights and new approaches generated through the international synergy will chart a resilient strategic path for us to navigate integrity risks and draw strength from our shared legacy to guard global integrity for generations to come.”

During the conference, renowned international experts from the United Nations Office on Drugs and Crime (UNODC), Basel Institute on Governance, the International Anti-Corruption Academy, and global anti-corruption and law enforcement agencies and institutions will shed light on harnessing artificial intelligence in the fight against corruption, safeguarding integrity within global climate and biodiversity frameworks and analysing global corruption measurement and systemic effectiveness.

Following the conference, the ICAC, the INPPLC, the IAACA and the UNODC will co-organise a training seminar on leveraging AI in combating corruption.

While the ICAC and INPPLC will share how AI and new technology can reshape the future of anti-graft enforcement and corruption prevention, the UNODC will provide a global perspective on using AI models in financial crime investigations and addressing the operational relevance, legal robustness and adaptability across jurisdictions.

For details of the conference and training, please visit:
https://www.icac.org.hk/icac/iaaca-morocco-2026/index.html

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SOURCE International Association of Anti-Corruption Authorities (IAACA)

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Viettel moves 100 million subscribers to home-grown cloud-native charging in three months – with zero downtime

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HANOI, Vietnam, Oct. 27, 2026 /PRNewswire/ — Viettel High Technology Industries Corporation (Viettel High Tech), part of Viettel Group, has migrated more than 100 million subscribers and some 5,000 tariff plans at Viettel, Vietnam’s largest mobile operator, to vOCS 4.0, its in-house cloud-native charging system. The three-month cutover ran on a live national network with no service disruption.

Replacing a charging system is one of the riskiest projects an operator can undertake, which is why many stick with legacy platforms. Viettel High Tech reduced the risk through real-time data synchronization, parallel running and a phased cutover, with instant rollback at every stage.

The project won the Telecom Review Excellence Awards 2026 prize for Best Technology Deployment in Asia, a first for a Vietnamese company.

What it means for operators:

Scale: more than 300,000 transactions per second at latency below 5 milliseconds, across 2G–5G and fixed services on one platformLower cost: up to 50% less hardware investment than the previous generation, by sharing infrastructure with the networkAgility: new tariff plans in hours instead of days, new features three times faster and deployments about 30% fasterResilience: two active data centers about 2,000 km apart and automatic recovery in under two minutes

Viettel High Tech developed every core layer in-house, from a telecom-grade cloud-native platform and NFV-MANO orchestration to real-time charging, subscriber and balance management.

“Passing rigorous tests of real-time self-diagnosis and self-recovery is what allows an operator to keep its promise of 24/7 service to customers,” said Luu Manh Ha, CEO of Viettel Networks, which operates the system on Viettel’s network in Vietnam. “Above all, owning the charging system means an operator is not dependent on foreign vendors – it safeguards digital sovereignty and preserves business flexibility.”

“The charging system is where an operator’s business strategy turns into revenue in real time,” said Nguyen Minh Quang, CEO of Viettel High Tech. “We believe vOCS 4.0 is ready to help operators worldwide capture the value of 5G and digital services.”

In 2017, vOCS 4.0’s predecessor, vOCS 3.0, replaced a foreign vendor’s platform for 90 million Viettel subscribers. Across both generations, vOCS serves more than 220 million subscribers in 11 countries. Viettel High Tech now offers vOCS 4.0 to operators worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/viettel-moves-100-million-subscribers-to-home-grown-cloud-native-charging-in-three-months–with-zero-downtime-302920106.html

SOURCE Viettel Group

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