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Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

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NEW YORK, July 23, 2026 /PRNewswire/ — Emplifi, a leading Autonomous CX platform, today announced the appointment of Omer Sharon as its Chief Product & Technology Officer. Sharon will lead Emplifi’s global Product and Technology organization, overseeing Product Management, Engineering, AI & Data, Architecture, DevOps, Security, and Design as the company accelerates its vision of delivering intelligent, AI-first solutions that transform how brands engage with consumers.

As Chief Product & Technology Officer, Sharon will drive Emplifi’s next chapter of innovation by advancing AI across its autonomous CX platform, engineering organization, and technology strategy. His leadership will help accelerate the development of intelligent, agentic capabilities that empower brands to deliver more personalized customer experiences, improve operational efficiency, and unlock new levels of productivity across marketing, commerce, and customer care.

“Omer joins Emplifi at a pivotal moment, not only for our company, but for the customer engagement industry,” said Ohad Hecht, CEO of Emplifi. “The next generation of customer engagement won’t be powered by disconnected AI tools; it will be driven by intelligent orchestration across the entire customer journey. That’s the vision behind Emplifi Fuel and our Autonomous Customer Experience platform. Omer’s experience building AI-first products and leading global technology organizations will help us accelerate that vision, empowering brands to operate faster, engage customers more intelligently, and achieve better business outcomes.”

Sharon brings more than two decades of experience building and scaling enterprise software products and leading high-performing global product organizations. He spent more than a decade at Emarsys, where he helped shape the company’s product strategy and scale its customer engagement platform through its growth and eventual acquisition by SAP. Most recently, he advised technology companies on AI-first product transformation, helping organizations modernize their operating models, accelerate innovation, and embed AI into their products and product development processes.

“I’m excited to join Emplifi at such a pivotal moment in the evolution of customer experience,” said Omer Sharon, Chief Product & Technology Officer at Emplifi. “AI is allowing us to rethink not only how software is built, but how brands create value for their customers. My focus will be on building products that customers love to use, accelerating innovation through AI, and creating even stronger connections between our product teams and the customers we serve. By combining deep customer insight with intelligent automation, we have an incredible opportunity to help brands deliver more connected, personalized, and impactful experiences at scale.”

Sharon’s appointment underscores Emplifi’s continued investment in advancing Autonomous Customer Experience (A-CX). As the company continues to evolve the Emplifi Fuel platform, Sharon will lead the next phase of product and technology innovation, accelerating the development of AI-powered capabilities that help brands create more intelligent, personalized, and autonomous experiences across marketing, commerce, and customer care.

About Emplifi

Emplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for more than 20,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale, turning every customer touchpoint into a competitive advantage.

Contact:
Jordan Lukes, Corporate Communications Director, Emplifi
jordan.lukes@emplifi.io

 

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SOURCE Emplifi Inc

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Control-First Security Design Creates Friction and Limits Business Value, Finds Info-Tech Research Group

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Many security programs are designed around controls rather than the key services they are meant to enable. Info-Tech Research Group explains that when security controls are introduced without the context, alignment, or defined outcomes tied to how the organization operates, they create friction and fail to deliver intended value. The firm’s blueprint Build Security Services for Business Value introduces a service-centric framework for designing security as a built-in enabler, not an add-on control layer.

ARLINGTON, Va., July 23, 2026 /PRNewswire/ — As organizations face rising security threats and growing dependence on digital operations, security leaders are under pressure to protect the business without slowing it down. Yet many security teams continue to implement controls in isolation from the business services they are meant to protect, according to Info-Tech Research Group. To help address this challenge, the global research and advisory firm has published its Build Security Services for Business Valueblueprint,designed to help CISOs and IT leaders define security as a service with clear context, measurable outcomes, and business value.

Info-Tech’s research shows that when security is not aligned to the business services it supports, leaders struggle to articulate what security is meant to achieve, who it serves, and how it creates value. Controls introduced without this alignment are more likely to disrupt operations, be bypassed, or go underused, reinforcing the perception of security as a barrier rather than an enabler. Over time, this erodes trust, makes investment harder to justify, and reduces the organization’s ability to sustain effective security practices.

“Security that isn’t designed in the context of the business will always struggle to gain traction,” says Diana MacPherson, research director at Info-Tech Research Group. “CISOs need to stop leading with controls and start leading with a service story, one that makes the purpose, the stakeholders, and the value explicit. That’s what earns trust and investment.”

Info-Tech’s Three-Phase Framework for Designing Security Services That Enable Business Outcomes

To help security leaders move from control-first design to service-based enablement, Info-Tech’s Build Security Services for Business Value blueprint outlines a three-phase framework for defining, aligning, and operationalizing security services:

Phase 1: Map Your Security Service Context
Define the security service by clarifying its purpose, stakeholders, dependencies, risks, and value within the broader business environment.Phase 2: Align Security Services to Business Services
Ensure that security services are aligned to business workflows, customers, capabilities, governance, and risk so that security supports how the organization delivers outcomes.Phase 3: Analyze, Finalize, and Communicate the Service
Translate insights into a fundable plan by defining outcomes, estimating resources and costs, and communicating value through clear narratives and roadmaps.

“Business leaders fund what they understand,” adds MacPherson. “If security leaders can’t articulate what a service costs, what it delivers, and who it protects, they’ll keep losing the budget conversation. This framework gives them the language to change that.”

Info-Tech’s Build Security Services for Business Value blueprint equips CISOs and security leaders with a phased framework, supported by a Security Service Workbook, Communication Document, and Roadmap Tool, to help organizations define service context, align security to business services, and translate insights into actionable plans. By applying this approach, security leaders can position security as a measurable business enabler rather than a control layer disconnected from the business.

For exclusive and timely commentary from Info-Tech’s experts, including Diana MacPherson, and access to the complete Build Security Services for Business Value blueprint, please contact pr@infotech.com.

About Info-Tech Research Group
Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/control-first-security-design-creates-friction-and-limits-business-value-finds-info-tech-research-group-302833463.html

SOURCE Info-Tech Research Group

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Control-First Security Design Creates Friction and Limits Business Value, Finds Info-Tech Research Group

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Many security programs are designed around controls rather than the key services they are meant to enable. Info-Tech Research Group explains that when security controls are introduced without the context, alignment, or defined outcomes tied to how the organization operates, they create friction and fail to deliver intended value. The firm’s blueprint Build Security Services for Business Value introduces a service-centric framework for designing security as a built-in enabler, not an add-on control layer.

ARLINGTON, Va., July 23, 2026 /PRNewswire/ — As organizations face rising security threats and growing dependence on digital operations, security leaders are under pressure to protect the business without slowing it down. Yet many security teams continue to implement controls in isolation from the business services they are meant to protect, according to Info-Tech Research Group. To help address this challenge, the global research and advisory firm has published its Build Security Services for Business Valueblueprint,designed to help CISOs and IT leaders define security as a service with clear context, measurable outcomes, and business value.

Info-Tech’s research shows that when security is not aligned to the business services it supports, leaders struggle to articulate what security is meant to achieve, who it serves, and how it creates value. Controls introduced without this alignment are more likely to disrupt operations, be bypassed, or go underused, reinforcing the perception of security as a barrier rather than an enabler. Over time, this erodes trust, makes investment harder to justify, and reduces the organization’s ability to sustain effective security practices.

“Security that isn’t designed in the context of the business will always struggle to gain traction,” says Diana MacPherson, research director at Info-Tech Research Group. “CISOs need to stop leading with controls and start leading with a service story, one that makes the purpose, the stakeholders, and the value explicit. That’s what earns trust and investment.”

Info-Tech’s Three-Phase Framework for Designing Security Services That Enable Business Outcomes

To help security leaders move from control-first design to service-based enablement, Info-Tech’s Build Security Services for Business Value blueprint outlines a three-phase framework for defining, aligning, and operationalizing security services:

Phase 1: Map Your Security Service Context
Define the security service by clarifying its purpose, stakeholders, dependencies, risks, and value within the broader business environment.Phase 2: Align Security Services to Business Services
Ensure that security services are aligned to business workflows, customers, capabilities, governance, and risk so that security supports how the organization delivers outcomes.Phase 3: Analyze, Finalize, and Communicate the Service
Translate insights into a fundable plan by defining outcomes, estimating resources and costs, and communicating value through clear narratives and roadmaps.

“Business leaders fund what they understand,” adds MacPherson. “If security leaders can’t articulate what a service costs, what it delivers, and who it protects, they’ll keep losing the budget conversation. This framework gives them the language to change that.”

Info-Tech’s Build Security Services for Business Value blueprint equips CISOs and security leaders with a phased framework, supported by a Security Service Workbook, Communication Document, and Roadmap Tool, to help organizations define service context, align security to business services, and translate insights into actionable plans. By applying this approach, security leaders can position security as a measurable business enabler rather than a control layer disconnected from the business.

For exclusive and timely commentary from Info-Tech’s experts, including Diana MacPherson, and access to the complete Build Security Services for Business Value blueprint, please contact pr@infotech.com.

About Info-Tech Research Group
Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/control-first-security-design-creates-friction-and-limits-business-value-finds-info-tech-research-group-302833463.html

SOURCE Info-Tech Research Group

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NIX United Achieves AWS AI Competency After Rigorous Audit

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AI-enabled software development company NIX United has officially achieved the AWS AI Competency designation from Amazon Web Services (AWS). The recognition validates NIX’s proven expertise in architecting, securing, and deploying enterprise-grade artificial intelligence and machine learning solutions on AWS.

TAMPA, Fla., July 23, 2026 /PRNewswire-PRWeb/ — For enterprise organizations, the designation provides independent validation of NIX’s end-to-end AI capabilities across solution architecture, data security, governance, and operational excellence. It is based on successful production deployments, including a generative AI customer feedback analytics platform and an AI-powered medical education solution. The competency also provides eligible customers with access to AWS-validated frameworks, specialized technical resources, and AWS GenAI Innovation Funding programs.

“AI must be engineered for long-term production value,” said Artur Bakulin, Head of RnD and Innovation at NIX United. “Earning the AWS AI Competency reflects our commitment to building AI architectures grounded in verifiable return on investment.”

Moving Beyond AI Demos to Production Value

While AI adoption accelerates, organizations face a critical barrier: transitioning from impressive proofs of concept to production-grade applications. Building AI for the modern enterprise requires solving complex challenges around regulatory compliance and seamless system integration.

To earn the AWS AI Competency, NIX completed a comprehensive technical audit demonstrating its ability to deliver scalable AI solutions. The evaluation covered engineering practices, security controls, governance frameworks, and operational excellence, while highlighting NIX’s experience applying generative AI to complex business workflows.

Strategic Benefits for Enterprise Clients

“AI must be engineered for long-term production value,” said Artur Bakulin, Head of RnD and Innovation at NIX United. “Earning the AWS AI Competency reflects our commitment to building AI architectures grounded in verifiable return on investment.”

For NIX clients, this designation provides:

Reduced project risk through AWS-validated architectures that support data privacy, security, and regulatory compliance.Faster project execution with access to eligible AWS funding programs, including subsidized AI assessments, Proofs of Concept (PoCs), and AWS GenAI Innovation Funding.Long-term scalability with solutions engineered to move seamlessly from pilot projects to business-critical production environments.

Organizations exploring generative AI initiatives can work with NIX experts to evaluate their eligibility for the AWS GenAI Innovation Funding Program and identify opportunities to accelerate adoption.

Frequently Asked Questions

Q: What specific competency did NIX United achieve?

A: NIX achieved the AWS AI Competency, a formal designation by Amazon Web Services verifying a partner’s technical proficiency and robust customer success in delivering generative AI solutions.

Q: What criteria did AWS use to evaluate NIX United?

A: AWS conducted a comprehensive technical audit covering NIX’s solution architecture, security controls, governance frameworks, and delivery methodology.

Q: How can enterprise clients fund their AI initiatives with NIX United?

A: Through NIX’s status as an advanced AWS partner, eligible clients can access the AWS GenAI Innovation Funding Program to offset costs for AI assessments, proofs-of-concept, and full-scale implementations.

Media Contact

Yevheniia Kryvenko, NIX United, 1 7272563558, yevheniia.kryvenko@nixs.com, NIX United

View original content:https://www.prweb.com/releases/nix-united-achieves-aws-ai-competency-after-rigorous-audit-302831769.html

SOURCE NIX United

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