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Think Bold, Ride Bold: Insta360 Takes Over the Champs-Élysées with 200-Rider Community Event

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LOS ANGELES, July 26, 2026 /PRNewswire/ — Insta360 announced “Vibrez en Jaune” Pop-Up, a three-day cycling and creator event held in Paris from July 24 to July 26, 2026. Designed to coincide with the electric atmosphere of the Tour de France finale, the event culminated in a 200-rider takeover of the Parisian streets, bringing the spirit of professional cycling to everyday enthusiasts and urban explorers.

Built around the theme ‘Think Bold, Ride Bold,’ “Vibrez en Jaune” Pop-Up featured immersive pop-up experiences, hands-on creator workshops, and a sprawling group ride traversing the iconic 90km classic route from Versailles to the Champs-Élysées. The festival served as a celebration of cycling not just as a competitive sport, but as a vehicle for exploration, storytelling, and community connection.

A Festival of Content and Culture

The event kicked off on July 24 with a two-day hub of activity in the heart of Paris. Moving away from traditional retail experiences, Insta360 hosted a series of “Cycle & Create” workshops designed to lower the barrier to content creation.

Attendees gained access to on-site trial devices, allowing them to test out Insta360’s unique product ecosystem firsthand. Insta360 product experts were on hand to teach advanced cycling photography and videography techniques, ensuring riders knew exactly how to capture dynamic, hands-free POV footage of their urban commutes and weekend group rides.

The pop-up also served as a central gathering space for the community. Registered riders connected over coffee, collected their limited-edition Insta360 yellow cycling jerseys, and prepared for the weekend’s main event.

The Hero Moment: Taking Over the Streets of Paris

On Sunday, July 26, over 200 riders embarked on the “Vibrez en Jaune” Pop-Up main event. Organized in partnership with the Peloton Cycling Club, the group rode a 90km route inspired by the Tour de France Paris finale.

Beginning in Versailles, the group rode through the Paris city center before arriving at the Champs-Élysées. To ensure safety and an optimal experience, riders were organized into small, supervised packs of 20 to 25 across four distinct difficulty tiers—Spicy, Medium-Plus, Medium, and Mild—making the professional route accessible to a wide range of skill levels.

Select riders were equipped with Insta360 cameras to record immersive, first-person footage of the group as they navigated the historic streets, creating a collaborative, community-driven documentary of the ride.

Celebrating the Finish Line

The ride concluded at the Insta360 pop-up space for a vibrant after-party. As the actual Tour de France final stage was broadcast live on a giant screen, participants were treated to a professional DJ, refreshments, and finger food.

To reward the community, Insta360 hosted a drawing featuring premium cycling accessory bundles and high-value grand prizes, including the Insta360 GO Ultra Tadej Pogačar Edition and an exclusive jersey signed by the cycling champion himself.

Redefining Urban Exploration

Beyond the celebration of the sport, “Vibrez en Jaune” Pop-Up highlights the brand’s ongoing commitment to sustainable urban lifestyles. By encouraging people to rediscover their cities by bike, Insta360 aims to promote cycling as an accessible, low-carbon choice that allows individuals to experience urban life in a more mindful, connected way.

About Insta360

With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details visit: http://www.insta360.com

About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
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Press Contact
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SOURCE Insta360

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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