CHICAGO, July 21, 2026 /PRNewswire/ — Tri Lite, Inc., a leading designer and manufacturer of specialty lighting and electrical products for the material handling and safety markets, today announced the appointment of Aron S. Ruben as Business Development & Account Manager.

In this role, Ruben will be responsible for cultivating new business relationships, strengthening existing dealer, distributor, and OEM partnerships, and driving growth across Tri Lite’s line of loading dock lights, warning lights, beacons, portable task lights, and MARS safety products. He will work closely with Tri Lite’s sales and operations teams to identify new opportunities and ensure that customers continue to receive the responsive, high-quality service on which the company has built its reputation.

“What excites me most is the opportunity to join a company with real history, trusted products, and a strong foundation for continued growth,” said Ruben. “Tri Lite has a respected name in industrial lighting, dock safety, warning lights, signaling solutions, and MARS safety products, and I’m excited to help build on that legacy with energy, creativity, and a customer-first approach.”

Ruben added that his focus will be on building long-term, results-driven relationships with customers. “I plan to help customers succeed by being proactive, responsive, and highly engaged,” he said. “My goal is to understand each customer’s business, what products they rely on, what challenges they face, and where Tri Lite can help them operate more efficiently, serve their customers better, or identify new opportunities.”

“My approach is simple: listen first, follow through, and build trust through consistent action,” Ruben said. “I believe strong customer relationships are earned over time by being reliable, honest, responsive, and genuinely invested in the customer’s success.”

Ruben brings a diverse background to business development, shaped by sales, operations, marketing, and branding experience across a wide range of industries — from maritime fishing and seafood export to entertainment marketing and film and television production to leadership roles in the medicinal and recreational cannabis industry across multiple states. That range has taught him how to step into fast-moving markets, quickly understand customers, build relationships, solve problems, and create momentum from the ground up. His background also reflects a multicultural, international perspective, shaped by his education and work across the United States, Iceland, Italy, and Europe, which has made him adaptable, curious, and comfortable working across different industries, cultures, and business environments.

Founded in 1987, Tri Lite has grown into an industry leader known for durable, American-made lighting and electrical solutions used on loading docks, forklifts, emergency vehicles, and in industrial facilities worldwide. The company’s products are sold globally through a network of dealers, distributors, and original equipment manufacturers.

About Tri Lite, Inc.

Tri Lite, Inc. is a leading designer and manufacturer of specialty lighting and electrical products for the material handling and safety markets. Founded in 1987, the company is committed to product innovation, customer satisfaction, and environmental responsibility, offering dock lights and signals, warning lights, back-up alarms, and sirens that are made in the U.S.A. and sold globally. For more information, visit www.triliteinc.com.

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SOURCE Tri Lite

PHILADELPHIA, July 27, 2026 /PRNewswire/ —

What’s new: Wellworks For You — a cost containment strategy company that helps employers reduce healthcare spend through prevention, engagement, and claims analytics — has published a new white paper, “Rethinking Wellness ROI: How Personalization and Technology Are Reshaping Outcomes.” The paper argues that personalization, powered by data, technology, and machine learning, is now the key factor separating programs that measurably lower healthcare costs from those that don’t.

Get the white paper and join the conversation: Download the full white paper at wellworksforyou.com, and register for the live webinar “Rethinking Wellness ROI: A Live Conversation with Clients” on Tuesday, July 28 at 2:00 p.m. ET, featuring current Wellworks clients discussing what’s actually driving cost savings today.

Why it matters: For more than a decade, employers have questioned whether wellness programs deliver promised savings. A 2013 RAND Health study found that disease management components — the primary driver of high claims costs — produced far weaker returns than the industry claimed. A 2020 study in JAMA Internal Medicine reinforced this, finding that even high engagement doesn’t guarantee improved clinical outcomes. In response, the industry has shifted from hard ROI toward Value on Investment (VOI), a framework accounting for engagement, morale, retention, absenteeism, and mental health. The white paper argues personalization connects all of these outcomes — using individual health status, behavior, and goals to deliver the right intervention to the right person at the right time.

Key facts at a glance:

Wellworks positions itself as a cost containment strategy, not a traditional wellness vendor, built on prevention, engagement, and claims analytics. A multi-year partnership with a large civil contractor produced an estimated $834,000 in annual cost avoidance. Biometric resolution rates among at-risk employees in that partnership: 48.4% for high cholesterol, 43.4% for high blood pressure, 32.7% for high triglycerides. Wellworks partners with 750+ clients and 2 million+ participants nationwide. Wellworks is developing an AI-powered companion to extend personalization across each participant’s health journey.

“For years, this industry oversold hard ROI numbers that didn’t hold up to scrutiny, and employers were right to push back,” said Zach Von Eschen, President of Wellworks For You. “This white paper is our attempt to reset that conversation and give employers a more honest, evidence-based way to think about the return on their cost containment investment.”

At the center of Wellworks‘ approach is Know Your Number®, a proprietary health risk assessment combining biometric screening, medical history, and lifestyle data to build a personalized foundation for each participant — from tailored coaching to incentive design, backed by a dedicated account team, claims analytics, and an interoperable technology ecosystem.

The white paper also looks ahead to AI as the next stage of personalization. “Personalization built the foundation, and AI is going to take it even further,” Von Eschen said. “We’re developing an AI-powered wellness companion that will meet each participant exactly where they are and evolve with them over time. It’s the next chapter for Wellworks and for this industry.”

About Wellworks For You

Wellworks For You delivers a cost containment strategy that helps employers control healthcare spend through prevention, engagement, and in-depth claims analytics. Partnering with over 750 clients and engaging more than 2 million participants nationwide, Wellworks For You combines cutting-edge technology with personalized programs to catch health risks before they become costly claims, creating healthier, happier workplaces while reducing costs for employers.

Lisa Kyler, Director of Marketing
L.kyler@wellworksforyou.com
(800) 425-4657
www.wellworksforyou.com

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SOURCE Wellworks For You

An analysis of nearly 600,000 AI sessions found that AI search is driving users deeper into the buying journey, with more than 90% of AI traffic landing on consideration and decision-stage content.

HARRISBURG, Pa., July 27, 2026 /PRNewswire-PRWeb/ — WebFX, a full-service digital marketing agency, released a study of nearly 600,000 AI sessions across 2,500 web pages that challenges a common assumption about AI search. Rather than sending curious researchers to early-stage educational content, AI assistants overwhelmingly direct people to pages built for evaluation and purchase.

The research spans businesses in more than 15 industries and suggests AI is compressing the buying journey, with users arriving on a business’s site much closer to a decision than many marketers expect.

Key Findings

AI traffic skews bottom of funnel: More than 9 in 10 AI sessions (92%) landed on consideration or decision-stage content, while awareness-stage pages drew just 2.3%.Decision-stage content leads on its own: Pages built to help users choose a provider or solution accounted for 55.3% of all AI traffic.Commercial intent dominates: Nearly 7 in 10 sessions (68.9%) landed on transactional pages, compared with 18% for purely informational pages.The research process is shrinking: Instead of visiting several sites to compare options, users increasingly ask AI to weigh trade-offs first, then visit a business’s site to confirm their choice.The visits are worth more: A separate WebFX study found AI traffic converts 1.2 times higher than traditional organic search, reinforcing that these visitors arrive ready to act.

The full study and data breakdown are available here: https://www.webfx.com/blog/ai/what-content-earns-ai-traffic/

WebFX is a full-service, tech-enabled digital marketing agency built for the AI era. With nearly 30 years of experience and 700+ revenue marketing specialists, WebFX helps businesses grow through data-driven strategies across search, paid media, AI-powered channels, and more. Connect with us at webfx.com.

Media Contact

Trevin Shirey, WebFX, 1 717-609-1625, trevin@webfx.com, https://www.webfx.com/

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SOURCE WebFX