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Nielsen Launches Ad Intel AI: the Only Product of its Kind that Transforms Fragmented Ad Data into Actionable Intelligence

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3 months ago

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Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action

Nielsen’s unique AI advantage is its decades of persons-verified data covering human behavior and time spent

NEW YORK, July 27, 2026 /PRNewswire/ — Nielsen today announced the launch of Ad Intel AI, the only global, independent, AI-powered platform that transforms fragmented advertising data into real-time, actionable media intelligence. Ad Intel AI is a long-term shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities. The product is built to prove that shift on four fronts: speed, accuracy, interoperability, and turning reports into recommended action.

“The AI race relies on the most accurate data and that’s what Nielsen owns,” said Nielsen Chief Product Officer Akhil Parekh. “We are the keepers of one of the largest studies of human behavior ever assembled, having captured how people spent their time for several decades. By combining AI with the industry’s most accurate and comprehensive data, we turn media fragmentation into market certainty. AI is the mechanism by which we will become faster, more accurate, more personalized and more indispensable to the clients who rely on us for media intelligence to drive their business.”

This is the first phase in a series of new Nielsen products, enhancements and iterations coming over the next year that will create an end-to-end ad ecosystem engineered for the AI era, reinforcing Nielsen as the global leader in media intelligence. These updates will create the most direct, simple, accurate and interconnected path of the marketing journey from planning to outcomes, transforming Nielsen’s product suite from reporting tools to decision-making and recommendation engines.

About Ad Intel AI
Ad Intel AI marks a foundational shift in how the company’s products deliver value to clients. Nielsen’s Ad Intel is the definitive solution for tracking competitive ad spend, creative strategies and market dynamics across platforms – CTV, TV and streaming, retail media, search, radio and audio, social and digital, print and audio – across national, local and international markets. The product monitors 5.5 million brands and 4.6 million advertisers across 23 media types in 90+ international markets. With today’s launch of Ad Intel AI, the product is transforming from a reporting tool into a real-time conversational decision engine, surfacing winning creative strategies, detecting emerging trends before they scale and identifying competitor spend shifts in real time. Ad Intel AI users now have access to insights across all of Ad Intel’s data sets, including intelligence on creative messaging strategies that enable our customers to surface actionable insights in minutes. Unlike point solutions focused on specific channels, Ad Intel AI provides unified cross-media intelligence at global scale. Ad Intel AI can also be exposed through the Model Context Protocol (MCP), so customer-built agents and platforms can query it directly, putting Nielsen’s intelligence inside a client’s own workflow. The combination of speed and accuracy is the result of architecture underneath the product. 

Nielsen’s purpose-built data harnesses first transform raw inputs – video, images, audio, text – into structured, production-quality Nielsen datasets that lift accuracy. A second layer combines those datasets with panel-based behavioral ground truth, orchestrating routing, retrieval, decomposition, and continuous evaluation so every answer is checked against Nielsen’s own schema, business definitions, and expert-reviewed benchmarks before it is surfaced. The practical result: if you swap the underlying foundation model, accuracy barely moves. The value resides in the data and the orchestration around it, not in any single model — which is also why this architecture is built to outlast any one generation of AI models.

About Nielsen’s AI capabilities
Nielsen’s vast data sets include viewing behavior, identity data, and Gracenote content metadata. This data exists at a massive scale and through Nielsen, it is cleaned, structured and tagged specifically for media context, which is the most critical ingredient for effective Gen AI models. The latter serves as the foundation for it to power clients’ AI transformations. Nielsen’s verified data sets – combining its unique, high-quality representative panel measurement with data from millions of devices – sets it apart from other AI products. As a recent Gracenote study found, ungrounded LLM fabricates every detail for nearly 1 in 5 movie and TV titles tested. Unlike generic AI models, Nielsen’s AI is grounded in verified media data, increasing accuracy and reliability.

The launch of Nielsen’s Ad Intel AI marks the first step in Nielsen’s evolution to AI-powered decisioning across the advertising ecosystem. In addition to announcing more AI products in the coming months, Nielsen will collaborate with clients to create custom AI solutions that are engineered to drive growth for their companies.

About Nielsen
Nielsen is a global leader in audience measurement, data and media intelligence. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

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SOURCE NIELSEN COMPANY

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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44 minutes ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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2 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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2 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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